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Tenerife’s Moda 2011 THE TENERIFE Cabildo Fashion programme is scheduled to participate this year in major national and international fairs. The Island Councillor for Economic Development, Trade and Employment, Efraín Medina, along with the Tenerife Moda programme director, José Eugenio Sánchez, presented the set of actions planned for 2011, including a marketing plan and a national and international brands programme to create a strong image, both individually and globally. The Cabildo de Tenerife, Tenerife through Fashion, along with the Spanish Institute of Foreign Trade (ICEX-IVEX), Chamber of Commerce, Government of
the Canary Islands through PROEXCA, Economic Development SA, and other industry associations support companies through industry initiatives. Tenerife Moda is made up of 33 companies that belong to 39 brands with over 1,818 outlets at present. It has carved its own space in the international scene with high-level design and highlights the high quality of
fashion made on the Island. The year ahead • Tenerife Moda this year is expected to attend four national fairs: SIMM, Madrid, Bisutex, International Children’s Fashion Fair in Valencia and Tenerife Feboda. • The collective Tenerife Moda will also participate in international meetings in Paris, Florence, Moscow, Munich, Miami, Cologne and
Hong Kong. • The Marketing Plan will include actions that have continuity over time in high potential markets such as Mexico, UAE, Russia, China and the U.S. • The plan will help create a strong brand image to be positioned in a sector with very special characteristics in which companies differ in their image and product. • It will reinforce the consolidation of the business, improving productivity and innovation, combined with the media presence of Tenerife Moda in the specialized press. • Currently the group consists of various Tenerife fashion sectors including, swimwear, children, women, sport, urban, underwear, lingerie plus home fashion and hospitality, accessories and jewellery and footwear.
TF-2 improvements It was announced last Tuesday that the Governing Council of the Corporation has agreed the implementation of the improvement works of the TF-2 between Santa Maria del Mar and Las Chumberas so improvement work will begin in a month and a half and involve an investment of 8.2 billion euros. Cabildo Vice President Bermudez explained that this is a comprehensive treatment of a road that became operational back in 1995 sees
75,000 vehicles circulating daily. The contract was awarded to the company Traysesa with a deadline to execute the work within 14 months. Improvements will be made to the surface, road safety, sig-
21 January 2011 - 27 January 2011
nage and road markings. The affected section will be from the 0.450 km to 4.850 km. At the meeting the following points were also agreed:• Also approved was the case for using the Internet access
to the Council with a value of 62,000 euros. • Discussion of an initiative called “Nature and Adventure”, an initiative that aims to disseminate sporting habits and respect for the environment. • Approved the budget, revenue and expenditure of the hunting consortium of the island and an increase in the cost of licenses. Licenses are expected to increase to 7,000 in 2011 and for residents of the island the price will be 68 euros.
Door shuts on Canarian illegals ILLEGAL immigrants arriving in the Canary Islands last year were almost non-existent, compared with the 2009 figures. In fact, the Spanish Interior Ministry revealed this week that the 196 migrants who made it totalled the lowest level since 1997. In 2009, the authorities recorded 2,246 arrivals in the Canaries - regarded for years as a gateway to Europe from Africa - against the astonishing figure of 31,678 in 1996.
Spanish officials believe that thousands of Africans who used to attempt the perilous journey by boat to Spanish soil died of thirst, hunger or exposure every year. The mass arrival of their boats has become a rare sight in recent times because of the Spanish recession and, of more importance, the repatriation agreements Madrid signed with the African countries. They were a major source of migrants, but Spain has also worked with other European nations to boost maritime surveillance.
Ton-up set in Spain is up to 8,039 THE birth-rate dropped in Spain last year, but the number of inhabitants rose by 163,909 because people are living longer. There are now 46,152,926 people registered in the country, as of 1st January according to the INE National Statistics Institute. Spain houses 23,428,060 women and 22,724,866 men - 2,100,235 in the Canary Islands - with 8,039 residents aged 100 or more, up from 7,152 last year - and there were 496,699 births, compared with 508,691 in 2009. The most popular age in the country is 34; totalling 819,737, followed closely by
816,977 35-year-olds. Only the regions of Asturias, Castilla y León and Galicia saw a population fall over 2010. Here is the population broken down into regions: Andalucía - 8,256,297; Aragón - 1,314,906; Asturias - 1,055,557; Baleares 1,088,514; Canary Islands 2,100,235; Cantabria 578,632; Castilla y León 2,491,420; Castilla-La Mancha 2,046,717; Cataluña 7,333,530; Comunidad Valenciana 5,004,475; Extremadura 1,083,259; Galicia 2,736,636; Madrid 6,369,167; Murcia 1,468,127; Navarra - 622,125; País Vasco - 2,140,339; La Rioja – 313,149; Ceuta - 75,763; Melilla 74,078.
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