53 - CanadianSME I January 2021
Graham Wong Founder & CEO of LAUFT
Graham is the former principal and founder of Urban DNA, an advertising agency in downtown Toronto, that was founded in response to the lack of diversity in the advertising industry in Canada. The agency from the top down prided itself on recruiting talent from a broad spectrum of candidates from diverse backgrounds. This enabled the agency to successfully create innovative campaigns for brands like Athletes World, Toronto Public Health, and others. Graham has been a creative entrepreneur for over 17 years building, executing, and deploying brand strategies for some of Canada’s best-known brands including Aeroplan, Nike, 3M, Greenpark Homes, Fujitsu, City of Toronto, Ontario Ministry of Health, and Enbridge. He’s also a UX strategist and architect for solutions for clients such as Toronto Public Health, Jibestream, CTT Pharmaceuticals, INUO, and CAMH.
Ariel Mashiyev CEO at iLobby®
Ariel Mashiyev’s startup, iLobby, introduced breakthrough employee screening technology at the onset of the pandemic – now he’s helping Ontario businesses meet new COVID-19 regulations In 2017, serial entrepreneur Ariel Mashiyev took over a small three-year-old company that had developed a simple visitor signin app for businesses. Three years later, Toronto-based iLobby is a global leader in enterprise visitor management solutions, setting record month-over-month growth, and now helping companies in more than 45 countries keep their employees safe with automated screening tools amid the COVID-19 pandemic. Thanks to Mashiyev’s quick pivot to add innovative body temperature scanners, COVID-specific screening processes, and touchless technology to the system’s capabilities when the pandemic began, iLobby has given businesses the ability to implement crucial tools to help protect their workplaces and meet regulations, particularly in Ontario, where businesses are mandated to comply with the province’s new daily requirements for COVID-19 employee screening.