THE BOUTIQUE EXPERIENCE.
COMMUNICATION
Positive. Selling and buying a home can be an emotional process with a lot of moving parts. At CamTaylor, we never lose sight of our client’s objective. Sellers and buyers want to have an enjoyable experience; buying or selling with confidence. A positive attitude makes everything better. We want to work with you!
At CamTaylor, communication is key. Keeping open lines of communication is essential for the way we operate.
Not now, right now. In today’s world, information is available to sellers and buyers instantly. You need an agent who moves at the same speed. Honest. Selling a home is hard work and both the seller and buyer do their best when the most honest information is put in front of them. Setting clear expectations and giving sound advice are part of what we do at CamTaylor.
Independent means we focus on our clients. Being an independent brokerage allows decisions to be made quickly as well as smartly reacting to market trends. Being locally owned and independent allows us to put to use information - not now, but right now. Our purpose is to constantly cultivate innovative ways to enable our clients to achieve their goals. Having a short chain of command results in value added to our customers. Our technology offers the same local listing exposure as large brokers, while our alliance with top independent brokers and corporate relocation contacts provides a global reach that no other company in Central Ohio can match.
Independent means value added to our customers.
Why remaining an independent broker is important...
INDEPENDENT
LOCAL
Local relationships.means We build relationshipslastingthat can be relied upon in our community of Columbus, Ohio. The neighborhood pastry shops, restaurants, printing companies, and favorite hangouts are all operated by people who love this city and thrive on Local neighborhood.means Every family has unique needs and objectives. Each neighborhood, street, and home is unique and merits attention that only a local company can provide.
Local expertise.means Since 1968, our clients have kept us updated on the latest changes in their neighborhoods. Not only do we have housing market data at our fingertips, we have real people sharing real experiences about their neighborhoods. We’ve had our thumb on the pulse of Central Ohio for quite some time. It’s our business.
We are locally owned and independently operated. This means we directly reinvest our resources to drive value to Columbus, Ohio, and it’s residents.
We listen to what your goals are and establish a plan to meet or exceed those goals. The highest sales price possible may be only one of your goals. 1. Market Value Analysis 2. Understand The Seller’s Goals 3. Present the Home Well 4. Marketing 5. Negotiation 6. Contract to Closing Read on for a more summarized list!
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3COMPARABLE2COMPARABLE1COMPARABLESUBJECTDATA SubjectfromDistance PriceSales Ft.Sq./$ MarketonDays SaleofTimeatPriceList PriceListOriginal NumberMLS $(-)+$(-)+$(-)+DESCRIPTIONDESCRIPTIONDESCRIPTIONDESCRIPTION AdjustmentTimeandSaleofDate Age (Site/View)Location $20,000 SizeLot $5,000$5,000($2,000) StyleArchitectural AppealCurb ConstructionofQuality etc.Pool,Patio,Porch, ($35,000)($15,000) Exterior-Condition Interior-Condition Bedrooms Baths ($7,500) Grade)(AboveSQFTAreaLivingGross ($22,525)($6,466) Basement ($15,000)$5,000($7,500) Garage $20,000 BathroomSuiteOwner's $5,000$15,000($15,000) BathroomsAdditional ($10,000)$15,000 Fireplaces ADJUSTMENTS:TOTAL VALUES:INDICATED NotesAgentDescriptionKitchen RenovationsRecentMajor sideattached,car,3 load paintedandhardwoodsrefinishedNice manythanbettermuchShowstrim. mostlyhavewhohomesMuirfield Updatedfloors.andtrimoakgolden roof!Newareas.livinginbar oakgoldenofLotsOveralldated- toneearth2000s overallandcolors feeldated butupdatedNicely morenice,asnot done.wellOverall AndersonnewAll VeryWindows. throughoutfresh familyvalutedwith room. stonehugewitharealivigntoOpen updatecabinetry,paintedisalnd, wellandniceveryoveralll-appliacnes doneshower,glassandtubwithsizeNice finishes2010snicevery recentlysize,Simiar update updateNicely 11lesssize,Nice updated 1 renovated,Recently nicevery 1SimilarSimilarbrickmostlygood,Very ($105,025) $674,034$679,975$653,650$80,000($15,966) ($40,000)($5,000)$15,000 $20,000$10,000 shapesquareNice island,centerwith cabinetry.white$5,000nicesize,isSmaller overallbutshape sizetodueinferior Good Good Similar Similar deckWood sideattached,car,2 load220041463220037440$170.88 4 $565,000 $193.60 35 $724,000 Address sideattached,car,3loadsideattached,car,3load3,5643,397CC,MurifieldtobacksGlick,ofNorth viewspond familytoOepn shape,Oddroom. paintedwhite andcabinetry applaicnesstainlessinferiorDated,Semi-updated tobacks-Inferior indirectlyhome rear Acre0.33 Similar Similar 4deck,woodSmall roomseason veryanddeckTrex patio,stonenice pitfiregas Similar Similar further-Similar backingalsosouth, CCMuirifledto Acre0.56 Story2 Good Similar located-Similar acrossdirectly fairway$699,900$565,000$750,000 Story2 mile0.6mile1 $690,000$573,650 5/14/21 5 $699,900 Acre0.3 Story219861998 Acre0.41 Story2 1987 GoodGoodDriveMemorial6292CourtMuirloch6259CourtDunskeath8983 SF1,000Approx updatedfinsihed, SF600Approx datedFinished,3,357 deckWoodANALYSISVALUEMARKET 3,966 SF1,300Approxupdatedfinished,SF650Approxfinished,upated4 3.1 4 3.2 4 3.1 4 3.2 221009010 DriveTayport8800 miles1.2 $785,000 $197.93 12/16/201/6/21 Good 1987
1. Market Value Analysis Homes are bought and sold on a comparative basis. We provide a thorough Market Value Analysis that indicates a range of values for your home. This is accomplished by comparing your home to the most similar and most recent sales. This analysis not only takes into consideration physical characteristics, but also the present day market that only a local CamTaylor agent knows best. Our recommended list price will be an honest collaboration of our opinion as industry professionals and your comfort level with the recommendation. Pricing your home appropriately with the market will reduce days on market. Low days on market correlates to the highest sales price possible. Market Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing | Negotiation | Contract to Closing
2. Understand The Seller’s Goals Each seller has unique goal needs when it comes to selling their home. CamTaylor works hard to understand your unique needs. Do you need to sell quickly? Would you prefer to hold out for the ideal possession dater? Do you have a home to move into? Are you willing to invest in updating your home to obtain the highest price possible? Every seller has different answers to these questions and CamTaylor will help you find the approach that combines best practices with your unique goals. Market Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing | Negotiation | Contract to Closing
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3. Present the Home Well To obtain the highest sales price possible, your home needs to be the most appealing property in the area in the price point. We will provide for you a normal conditioning checklist and recommend professionals where needed. This is the difference between an effective sale and a long, time consuming process. Those homes in the best condition are sold at a higher dollar per square foot and in a more timely manner than others! Market Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing | Negotiation | Contract to Closing
Staging To prepare your home for professional photographers and videographers, we provide a staging consultation. This will help your home show best in the images and during in-person showings. We hope working with a stager will also reduce stress. We know you have more going on in life than your home sale.
Virtual Staging Is your home vacant? No problem! We can virtually stage your vacant home for listing photos. Many buyers have a tough time imagining how to place furniture when the property is vacant for showings. Virtual staging helps buyers see the home furnished in photos and drives more interest leading to a higher sale.
Professional Photography We believe how your home shows online and in print is paramount to driving private showings. That’s why all CamTaylor listings have a professional photographer who specializes in real estate. The better the home shows online, the more showing requests there will be. More showing requests means more buyer competition. More buyer competition means higher sales price and lower days on market.
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4. ExposureMarketingofyourhome to potential buyers is everything. We implement a full circle approach that is designed to provide the highest visibility possible. Proper marketing enables the possibility of highest sales price and minimal days on market. Not only do we believe that CamTaylor exposes your home to more potential buyers than any other real estate company in Central Ohio, we put your home in front of the most likely potential buyers. Also: all local broker websites Market Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing | Negotiation | Contract to Closing
Online Promotion CamTaylor.com ListHubMLS Realtor.com HomeFinder.comZillow Homes.comRedfin TheEstateRealBoardAll websitesbrokerlocal RealtyTrac LeadingRE.com Trulia 500+ global affiliatewebsitescompany When listing with a CamTaylor agent, your home will have a highly visible web presence. Our web syndication technology lists your home on all major web listing services, along with ourEXPOSURE
Your home will be featured on CamTaylor.com allowing speedy access to buyers coming directly to CamTaylor through our client base and community. We work continuously to make sure our website is the most informative to a buyer’s search. If, for some reason, a buyer makes their way to another local broker website, we cover all bases by cooperating. (It means your home will be advertised on all other broker websites too!).
When you entrust CamTaylor to list your home, you will benefit from our affiliation with Leading Real Estate Companies of The World, which is a global network of the top performing independent brokers. This will make your home available to our 500+ global affiliates through LeadingRE.com.
Online Promotion EXPOSURE
A property video tour will provide additional exposure that today’s buyer demands. The video tour will incorporate aerial imagery along with an interior tour to show the flow and floorplan of your home. This will not only be beneficial pre-showing, but also post-showing, and provide additional exposure to out of town buyers who may not immediately be able to physically visit the home.
Online Promotion Video Tours
Matterport 3D Technology In a fast-paced market and a world where remote purchasing is becoming common, it’s important for potential buyers to make purchasing decisions from afar. We use Matterport 3D Technology to reach a wider audience and drive greater interest in your property. This allows for virtual walk-throughs and the floor plan to be viewed, which might not be captured from photos or video.
Social Media Qualifying listings are advertised across social codes.withinshoppingmovetargetingnetworkslikely-to-andhome-individualstargetedzip
MEDIASOCIAL
Signage + Print Even with the prevalence of online searching, many property inquiries come directly from the yard sign. That’s why CamTaylor signage is designed for maximum street presence. We list the agent’s direct phone number and email address for the quickest response to all inquiries.
Publications Print advertising is still important and it’s imperative for buyers to see your home by way of multiple channels. This is done by making your home visible in magazines, local publications, and the city Columbusnewspaper.CEO Magazine This Week Worthington ColumbusDispatch MonthlyEXPOSURE
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• Your CamTaylor agent will explain every detail of offers and counter offers. You will be involved with all aspects of negotiations. Our mission in negotiation is to provide a pillar of support to meet or exceed your goals.
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• We analyze all aspects of each opportunity to make recommendations to achieve your goals.
5. Negotiation With your home priced appropriately and marketed correctly, most properties receive a timely offer. How the negotiations are managed could make all the difference to the outcome. • Integrity, confidentiality, and communication with each transaction is key to our reputation. • We are quick to present offers and counter offers to give you the ability to act upon any opportunity. Time is of the essence in a real estate transaction.
• Closing and Possession - We will listen to your timeline needs as to when ownership transfers and when the buyer can occupy the property. This can be a determining detail of offer acceptance. Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing Negotiation Contract to Closing
Market
• Buyer Financing - Most buyers purchase homes with the contingency of obtaining financing. We will make sure that you are comfortable with the timeline and mortgage structure, which will be stated in the purchase offer.
• Home Inspections - Most contracts have inspection contingencies. The buyer will hire inspectors to thoroughly evaluate the material aspects of the property. If the inspections identify any problems, we will help secure the most cost effective vendors and solutions to satisfy remedy requests.
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Negotiations involve more than just the purchase price. They also include working with you through contract contingencies.
6. Contract to Closing Your CamTaylor agent’s role continues beyond an accepted offer. Our commitment to communication and organization will make sure that the deadlines are identified, documents are distributed accordingly, and all items are in place to meet the anticipated closing date. What we Handledo: the deposit of earnest money • Distribute contracts to all necessary parties • Coordinate access to home for inspections and buyer’s lender’s appraiser • Distribute required disclosures Collect important documents such as bylaws and declarations • Reissue rate on title insurance for properties owned less than 10 years • Order home warranty Market Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing | Negotiation | Contract to Closing
ShowingTimeSimplicity
Your Cam Taylor agent utilizes ShowingTime to assist in coordinating showing requests for your listings. This is done through an online portal, mobile application or call center. You will be able to choose how you prefer to be contacted and directly approve or reschedule showing requests. This service also collects feedback from showings and shares the potential buyer’s thoughts directly with you as the seller. Another benefit of ShowingTime is that it gives visibility into showing activity with other active listings in your town or neighborhood.
SIMPLICITY Electronic Signature Real estate moves at the speed of communication, which is why CamTaylor provides Dotloop for all members and their customers. Dotloop provides a user friendly interface to electronically sign documents securely. This allows customers to act upon any opportunity -- conveniently from their computer, tablet, or mobile device. Dotloop Documentation Storage Dotloop also provides secure cloudbased documentation storage for each transaction. Contracts and disclosures will be stored for you in compliance with the State of Ohio.
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Our Network As a family-owned business since 1968, our roots expanded organically by treating clients and agents like family. This comes second nature as a core value we all share. That reputation expanded our client base broader than other brokerages. Your home will be put at the forefront of this network that is both local and global.
Relocation CamTaylor has been involved in helping individuals and families relocate to and from Columbus since our founding. Our client base was generated through both business and agent reputation - not only in the local market, but also nationally. As employer benefit packages became more robust, third party relocation management companies came on the scene. Reputation with peers, outside our local market, led to relationships with brokerages with referrals for those without relocation packages, too. We now have a dedicated relocation coordination staff who ensure relocations are seamless, fluid transitions. Being so involved in helping people relocate led to amazing opportunities, such as being an original member of what is now known as Leading Real Estate Companies of the World®
We are proud members of Leading Real Estate Companies of the World®. LeadingRE is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. As an affiliate, our company has the advantages of a global real estate network working on your behalf. Being a member provides world class marketing and resources, allowing us to provide the very best service and exposing your home to countless additional buyers. CamTaylor, along with affiliate companies, annually achieves higher sales volume than any national franchise brand.
The Central Ohio real estate market is ever evolving. By request from clients and desire to serve, CamTaylor Property Management came to be. This division helps individuals and investors manage day to day intricacies and annual leasing.
CTC Solutions CTC Solutions is an arena for agents to keep their license active while they are not actively practicing real estate. This allows these agents to generate broker to broker referrals and continue to earn income while helping friends and family they care about most.
Property Management
We take pride in being hyper-specialized in Columbus’ real estate market. Be it the downtown villages, surrounding neighborhoods, or Columbus’ great suburbs around the 270 beltway, our experience extends to and reaches all of Central Ohio, all styles of homes, and all types of transactions. By listening to your specific needs in your specific market, our recognized agents work together to make certain your transaction is seamless. We are members of The Ohio State University’s Center for Real Estate, Tourism Ambassadors for Experience Columbus and members of community service clubs. We are involved.
COLUMBUSLOVE
INSIGHTMARKET
Being local allows us to have dynamic market insight on the micro and macro market. We have market data at our fingertips and access to intangible trends. This is accomplished by being involved with industry leaders who have an impact on the residential market. We are cooperative and engage with our competition and the real estate related professionals; appraisers, attorneys, inspectors, lenders, vendors, zoning and building authorities.
Our sellers, buyers, and agents have a direct line of access to our leadership. Our leadership team consists of Greg and Phil Giessler. They are accessible, knowledgeable, and active in the present day real estate community. They take pride in staying involved at the ground level and growing upon their combined 65+ years of experience in the industry.
LEADERSONHANDS
WHATFORPAYSWHO
Expense DocumentEscrow1TaxTransferCountyMortgageTitleTitleLender’sTitleAttorneyCreditTaxFloodLenderPoolRadonTermiteHomeAppraisalCommissionInspections/TestsInspectionTestInspectionFees(variesbylender)Certification/DeterminationServiceReportFeeInsurancePolicyofTitleInsuranceFeesFeesLocationSurveyTransferTaxTaxProrationyearhomeowner’sinsuranceTax&InsuranceRecordingandService Fees Typical Cost $1,200+/-$250+$150-$175$50-$100$450-$1,000$350-$5506%(Processing, Underwriting, Application, etc) $15 +/$75 +/$85 Owner’s$500-$1,000+/-Policy - based on purchase price $100 with issue of owner’s policy $2$160-$200$500+$600+to$3per 1,000 of sales price Dependent$0.50 on date of closing and county collection cycle 1-5Variesmonth cushion $200+ Who Pays BuyerBuyerBuyerBuyerBuyerBuyerBuyerBuyerBuyerBuyerSeller or Seller - optional BuyerBuyerBuyerSellerBuyerSellerBuyerSellerBuyerBuyerSeller *Actual costs are subject to change from estimated costs. Actual costs vary per lender, property type, and other factors.
The roots of CamTaylor Realtors® date back to the late 1950’s when the company was under the leadership of Bradley Salt; the company — called Brad Salt Realtors® — was located near downtown, in Bexley, Ohio. As Columbus grew and more homes were built, especially in the northern suburbs, a branch office opened at 882 High Street, Worthington; our current address. The sales manager selected to lead the office was established agent Campbell Taylor, Jr. Cam partnered with Phil Giessler, a 1968 graduate of The Ohio State University. Under the partnership of Cam and Phil, the company thrived through their shared affinity of working with and for people. In the early 1970’s, Cam purchased the company from Brad Salt; then in 1997, Phil and his wife, Carol, purchased the company from Cam. Phil chose to keep the CamTaylor Realtors® name and its reputation grew with its continued significant involvement with a group now known as Leading Real Estate Companies of The World®. Cam and Phil were visionaries in the world of real estate. They were early adopters of cell phones,
Our Story
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allowing for 24/7 access to their clients, and have since constantly kept up with standards in technology. They understood real estate is a service industry and traveled all over the country to meet with our fellow Realtors® as members of Leading Real Estate Companies of The World®. As a result of the honest and open communication Phil and Cam fostered, the company grew. Originally having occupied a little yellow converted home on High Street, speedy growth of the company led to building of the current brick building in the late 1980’s. Phil’s son, Greg Giessler, joined the company as a Sales Associate in 2001. He achieved membership in the 1, 5, 10, and 25 million dollar clubs, and became Broker of Record for CamTaylor in 2011. Greg is an active volunteer in the Columbus area; having served as a member of Leadership for Worthington, Dublin-Worthington Rotary, Worthington Educational Foundation, and devoting his time to mission trips around the world. In 2018, Greg and his wife, Amy, purchased the company from Phil and Carol. Amy is a successful sales agent herself who has achieved several sales awards and also heads up the company’s Property Management division. She’s often known as the glue that holds everything together! Phil remains very active and involved as a Realtor® in the company, and is very pleased about the forward movement initiated by Greg and Amy. Greg’s goal for Cam Taylor is to be an innovative trend setter while remaining an independent brokerage. He takes pride in continuing to build upon the foundation that was formed by Bradley Salt, Campbell Taylor, and Phil Giessler as he continues to take the company “one brick higher.”
Phil’s letter home as a new agent dated July 25th, 1968. Much has changed since! STORYOUR
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882 HIGH WORTHINGTON,STREETOHIO43085614-888-0307HELLO@CAMTAYLOR.COM