Partner Collaborative Marketing Toolkit
TOGETHER, WE DO MORE!
Thank you for helping us transform the lives of children and adults living with challenging illnesses or special needs! Now is the perfect time to start spreading the hope and Mission at Camp For All to your network. Here are a few ways you can help us share the magic of Camp For All on social media.
HELP US, HELP YOU
This toolkit outlines opportunities for both Camp For All and YOU, its Partners, to maximize visibility and engagement by leveraging collective audiences and reach. Our cumulative stories and voices are powerful. We can’t wait to ensure, together, we ’ re elevating both!
MEET DONALD!
Donald serves as the Communications Manager at Camp For All, where he is not only charged with ensuring our Mission is spread far and wide, but that we are also doing an excellent job of raising awareness for your Camps and our partnerships with your organizations! Donald should be your main point of contact and is your direct line to sharing stories, working with us on media opportunities and/or collaborating with our team through digital efforts like our website, social media channels or email marketing.
Meet Like Minds WE ARE A MISSION-DRIVEN, PEOPLE-CENTERED PR AND MARKETING AGENCY
Our job is to create opportunities for broad exposure and increased awareness for Camp For All through meaningful, effective communications, including working with members of the media, cultivating partnerships and developing social media strategy.
OPPORTUNITIES
We work with media to share individual stories as they relate to various Camps or timely holidays (ie: Pediatric Cancer Awareness Month, World AIDS Day, etc.). Please reach out to the Like Minds team (or expect us to reach out to you!) with any compelling Camper, staff or volunteer stories in advance (2-6 weeks), so we can help get these stories in front of media!
Media Coverage: If your camp gets media attention, this is an excellent opportunity to share on social media!
Example: “Camp takes place each year at Camp For All in Burton, TX….. Because of its unmatched, barrier-free facility and contribution to camper tuition…...”
INCENTIVES & CROSS-PROMO
Camp For All takes every opportunity to provide media coverage to its Partners when possible by highlighting important stories and causes throughout the year and inviting Partners to participate in media interviews.
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OPPORTUNITIES
We’d love for you to share information about our partnership on your social media channels and email marketing efforts during Camp season and year-round! Don’t forget to tag us!
Website
Send Camp For All your logo and it will be placed next to your Camp name and link back to your website Likewise, please consider adding our logo to your website!
INCENTIVES & CROSS-PROMOTION
Digital opportunities for cross-promotion include tagging Camp For All as both a location and organization on social media, including Camp For All in your camp blog posts or features on your website. Camp For All makes sure to always include Camp names and Partners when talking about specific weeks or campers on emails, websites and newsletters.
A CHILDREN'S HOUSE FOR THE SOUL: FAMILY DAY 2019
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LET’S FOLLOW EACH OTHER!
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Note that we use this account and NOT the campforall account!
Be sure to share your handles with us so we can follow you.
You can also be notified when we post on our accounts so that you see our content more frequently (and we’ll do the same!).
@CampForAll
@campforallfoundation @campforall @Camp-For-All
HOW/WHERE TO TAG US! @CampForAll
Tag us in your posts and photo albums:
Share our posts to your organization’s page or your own pages:
Tag our location (when you are physically at Camp) in your posts and photo albums:
Share our posts to your Stories:
D i g i t a l
Tag us in your feed posts, Reels and Stories:
@campforallfoundation
Note that we use this account and NOT the campforall account!
D i g i t a l
Tag our location (when you are physically at Camp) in your posts or Stories
HOW/WHERE TO TAG US!
HOW/WHERE TO TAG US!
@campforallfoundation
Note that we use this account and NOT the campforall account!
D i g i t a l
Share our posts to your Stories:
3.) To add text to the post, hit the "Aa" at the top and then hit the arrow at the bottom right to share.
4.) Next, hit "Share" and you're all set!
1.) On the bottom left under a photo, hit the share button circled above. 2.) Hit "Add post to your story" at the top.HOW/WHERE TO TAG US!
Tag us and mention us in your TikToks (and tag our location if you ’ re at Camp):
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Share our TikToks with others and on your Instagram accounts:
@campforall
HOW/WHERE TO TAG US!
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Tag us in your LinkedIn posts, and/or Newsletters and like, comment on or share our posts:
@Camp-For-All
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SHARE OUR MUTUAL EXPERTISE!
You may have noticed that we often share our own team members’ expertise and/or those of our volunteers, Emerging Leaders or Partners through our LinkedIn, Facebook and Instagram accounts.
Interested in being featured on your own or in conversation with a Camp For All team member in the future? Reach out to Like Minds! Should you join us in our social media endeavors, we’ll provide any pre- or post-marketing collateral you need to help promote!
Will you be creating similar content for your own organization’s social media channels? We’d love for you to consider including a member of the Camp for All team! Reach out to Like Minds and we’ll make something happen!
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OPPORTUNITIES
Does your organization distribute printed newsletters? We’d love for you to feature our Partnership and include our logo! Camp Collateral - please make sure our logo is on any Camp shirts and print or digital marketing collateral
INCENTIVES & CROSS-PROMOTION
Do you have a heartwarming story to share about a Camper, volunteer or staff member’s experience at Camp? We’d love to hear it, so we can potentially include it in our own direct mail pieces and/or biannual newsletter!
P r i n t & C o l l a t e r a l THEJOYSCHOOL'SPUBLICATION FEATUREONCAMPFORJOY! ATCAMPFORALL
OPPORTUNITIES
We’d love to promote your Camps, volunteers and/or Campers on our social media channels or in our email newsletters - email Donald or Like Minds to be featured!
Likewise, we’d love your help promoting our Over The Edge event, Emerging Leaders initiatives and mission!
INCENTIVES & CROSS-PROMOTION
Camp For All hosts various events throughout the year to raise funds for campers and facilities. In 2024, we will be hosting our annual Over The Edge event and would love Partner support in this day of family fun!
We are already mentioning your individual organizations and Camps at our annual Galas and on our website!
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Brand Guidelines
LOGO & COLOR
C - 96 M - 10 Y - 100 K - 1 R - 0 G - 152 B - 68 PMS 347 #009844 C - 82 M - 100 Y - 18 K - 12 R - 81 G - 39 B - 114 PMS 2607 #512772
Need a specific file format? Contact Donald Hayes for other assets.
QUESTIONS
If you have any questions about Camp For All logos, internal assets, or media attendance at Camp please contact Donald Hayes. Once you showcase interest and/or if you need additional training on cross-promotional opportunities, Donald will connect you to Julia and the Like Minds team!
INFO
Camp For All Contact: Like Minds Contact:
Donald Hayes
Contact
Julia Bernstein
dhayes@campforall.org campforall@likemindstalk.com