Campbell University Style Guide by Campbell University

足足 raphic Standards Manual G and Style Guide

Revised 7/14

An Introductory Statement from the President Consistency in the way we present our university to the public is important for a thriving institution that is growing in both quality and stature. A consistent visual identity program shapes the way key constituents view Campbell, both now and in the future. Therefore, I am delighted to present Campbell University’s Graphic Standards Manual and Style Guide. The process leading to the formal adoption of this Graphic Standards Manual and Style Guide was begun by a cross-functional committee – the Integrated Marketing Committee – representing academic, athletic, and administrative areas of the University, and it has been formally approved by the President and the Executive Cabinet. I am confident you join me in thanking our colleagues who have invested many hours in this process. Thank you for your cooperation. Sincerely,

Jerry M. Wallace President

Table of Contents................................................................ Introduction........................................................................................... 1 Style Guide for Campus References............................................ 2

Campbell University.....................................................................................2

Schools Within the University.......................................................................2

Campbell Universityâ&#x20AC;&#x2122;s Wordmark and Seal............................ 3

The Wordmark..............................................................................................3

The Seal........................................................................................................3

Co-branding With the Wordmark..................................................... 4

Stationery................................................................................................... 5

Business or Calling Cards..............................................................................5

Letterhead.....................................................................................................6 Envelopes......................................................................................................8

Stationary Samples .......................................................................................9

University Orange & Black Stationary..........................................................9 University Black & Orange Stationary........................................................12 College or Arts and Sciences Stationary.......................................................15 Lundy-Fetterman School of Business Stationary...........................................18 Campbell University Divinity School Stationary..........................................21 Campbell University School of Education Stationary....................................24 Norman Adrian Wiggins School of Law Stationary......................................27 College of Pharmacy & Health Sciences Stationary......................................30 Jerry M. Wallace School of Osteopathic Medicine Stationary.........................33 Athletics Department Stationary.................................................................36 Publications................................................................................................39 Other Applications............................................................................. 40 Vehicles.......................................................................................................40 Signage.......................................................................................................40 Other..........................................................................................................40 Campbell Universityâ&#x20AC;&#x2122;s Athletic Logo....................................... 41 Approved Graphics, Logos & Icons........................................... 42 University Approved Wordmarks............................................... 44 Affiliated Graphics, Logos & Icons.......................................... 45 Exceptions................................................................................................. 48

Introduction____________________________________ Campbell University is one of the nation’s largest Baptist universities of the liberal arts, sciences and professions. The University is comprised of the College of Arts and Sciences, the Lundy-Fetterman School of Business, the School of Education, the Norman Adrian Wiggins School of Law, the College of Pharmacy & Health Sciences and the Divinity School. By many measures, Campbell rates high among its competition and provides superior service to over 8,000 students. For these reasons, it is important the University project one clear image through a coordinated identification program. A coordinated graphics look has a cumulative impact on various audiences and highlights the fact that Campbell University is a multifaceted, yet unified organization. The objectives of an integrated style are: • to achieve a unified look producing a higher awareness of the University and a clearer understanding of its many functions among key audiences; • to form a more favorable and accurate impression of the University; • to project the progressive nature of the University while maintaining its traditional academic stature; • and, to improve efficiency and reduce the cost of communications. To achieve a consistent impression, many institutions use a logo or wordmark (words used as a logo). A logo or wordmark provides a strong, distinctive and versatile graphic symbol unique to the institution. A wordmark was chosen as the primary element to represent Campbell University because it can be easily read and understood at a glance. The name is also the one clearly common characteristic for all the schools, divisions, centers, institutes and other organizational parts of the University. The name, marks and image of Campbell University cannot be used to imply or suggest endorsement of any product or service not provided by the University. The University’s wordmark, seal, and other marks are registered with the United States Patent and Trademark Office and protected by law. Schools, divisions, offices, centers and other units of the University do not need approval to use the University’s registered marks for official use. Individuals and organizations outside the University who wish to use any of the official marks must first obtain written permission to use the official marks by contacting the University’s Vice President for Institutional Advancement & Assistant to the President.

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

Style Guide for Campus References_____________ Campbell University In subsequent references, “Campbell” or the “University” may be used. Capitalize “University” only when referring specifically to the Campbell University. Never capitalize “the” before Campbell University because it is not part of the official name. Example: Campbell University was founded in 1887. This year, the University is celebrating its 119th academic year. When referring to the Campbell University, avoid the abbreviation CU unless its usage is limited to an internal audience or it is the name of a specific program. Schools within the University Six individual schools comprise the Campbell University; each school has its own name and identity. Therefore, it is important to refer to these separate schools by their specific names. Formal names are used in most University catalogs, commencement programs and other similar publications. Informal names may be used on subsequent reference. Informal names may be used on first reference in alumni magazine articles, brochures and internal publications. Please note that “the” is not capitalized in reference to any of our schools in either formal or informal usage; however, it is acceptable to use a lower case “the” when using a school’s name in textual matter. Formal

Informal

Lundy-Fetterman School of Business

Business School

Norman Adrian Wiggins School of Law

Wiggins School of Law, School of Law or Campbell Law

Campbell University School of Education School of Education College of Pharmacy & Health Sciences

Pharmacy & Health Sciences or CPHS

Campbell University Divinity School

Divinity School

College of Arts and Sciences

Jerry M. Wallace School of Osteopathic Medicine

Medical School

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Campbell University

The University’s mark is to be reproduced only from an authorized original and cannot be redrawn or modified in any way.

Campbell University’s Wordmark and Seal_____ The Wordmark Campbell University’s visual identity system is centered on the University’s wordmark. The Campbell University wordmark must be used on all University publications (this does not include course syllabi, student handouts, course materials, etc.). The University’s mark is to be reproduced only from an authorized original and cannot be redrawn or modified in any way. The wordmark provides a strong, distinctive and versatile graphic symbol unique to Campbell University. The University’s name is the one element which all parts of the University share in common. The name, used as a wordmark, is simple, straight forward and immediately identifiable. CAMPBELL dominates the wordmark to symbolize the University’s standing as a most comprehensive University. CAMPBELL is the one-word identifier for the University and the underlying UNIVERSITY ensures reference and foundation to the University. Because of its academic nature, timeless dignity and ability to reflect that the University is both traditional and progressive, the letters and words are carefully kerned and spaced to provide a visual balance and a cohesive unit. The university wordmark must never be stretched or manipulated in any fashion to fit a column or any space. The preferred placement of the wordmark is at the top of newspaper related ad formats. Appropriate white space (breathing room) around the workmark is to be considered in any design for all mediums. There should be no question in the mind of the reader that the wordmark is in the prominent position. The wordmark should never be screened back on newsprint and should remain a solid color or reverse from another solid color. The Seal The Campbell University seal is the University’s official corporate signature. Documents displaying the University seal convey that they are officially sanctioned by the Board of Trustees or the Office of the President. Only Campbell University’s Board of Trustees and the Office of the President may authorize its use. Therefore, the University’s seal is not to be used on stationery (including note cards), programs, clothing, interior/exterior signage, advertising, etc. except as authorized by the Board of Trustees or the Office of the President.

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

Co-branding with the wordmark Co-branding is the concept of combining an icon or logo with the wordmark in a process of â&#x20AC;&#x153;sharing the brand.â&#x20AC;? In this instance, it is more precisely, combining the wordmark with another specified college, school or athletic icon or logo. Co-branding is of benefit to both parties as each shares the strength of the other. To facilitate the best possible utilization of co-branding, the University wordmark has been approved for use with the icon representing the College of Arts and Sciences, the School of Education, the Lundy-Fetterman School of Business, the Norman Adrian Wiggins School of Law, the College of Pharmacy & Health Sciences, the Jerry M. Wallace School of Osteopathic Medicine, or the Divinity School. These are the only co-branding concepts that have been approved. Departments or units within or outside of these major organizational units should not use other unique identifiers (icon) with the wordmark. Instead, departments or units within or outside of these major organizational units should place their respective department or unit name to the right of the wordmark as illustrated on the stationery template section starting on page 6. Designated icons should not be used on their own. The wordmark or co-branded wordmark should accompany the icon when it's used to properly brand the Universityâ&#x20AC;&#x201D; whether it be on the front or the back of the design.

Colors All Campbell logos print 2 colors: PMS 158 and black. The following logos are exceptions, printing 3 colors, as illustrated below.

Divinity School logo:

College of Arts and Sciences logo:

PMS 259 (Purple) PMS 873 (Gold Metallic) Black

PMS 158 (Orange) PMS 111 (Green/Gold) Black

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Campbell University

Business or Calling Cards______________________ While the design and appearance of business cards are important in providing a consistent visual identity for the University, they also provide the most personal touch. Business cards containing the official wordmark or co-branded wordmark are available to faculty and staff only, undergraduate and graduate students are restricted from using the wordmark without permission from the university designee. Mark: The University wordmark is to be reproduced from an authorized original. Co-branding: When used in conjunction with an icon or athletic mark, the icon or athletic mark should be positioned on the left side of the wordmark. .1875" or 3/16"

.625" or 5/8"

Information to be included on Calling Cards: The primary purpose of printed information on the calling card is to provide to provide your personal professional contact information

.1875" or 3/16"

The calling card template will allow for the inclusion of the following: • Name Jonathan A. Wellington Associate Dean of Admissions / Second Title Line Here

• Department (if applicable)

(910)893-1753 • (800)334-4111 ext.1753 Fax: (910)893-1780 • jwellington@mailcenter.campbell.edu PO Box 158 • Buies Creek, NC 27506 www.campbell.edu

• Post Office Box

• Title/Position • Phone number (Direct dial or extension) • Personal e-mail address • Departmental and/or Non-departmental fax number • University web site

Color: Black or Black plus PMS 158 laser-compatible ink (Exceptions include the Divinity School and the College of Arts and Sciences, p.6) Fonts: • Name: Garamond Semibold, 8pt, 9pt leading • Title/Position: Garamond Italic, 8pt, 9pt leading, p6 space after • Department (if applicable): Garamond Italic, 8pt • Post Office Box, Phone number (Direct dial or extension), University provided personal e-mail address, Departmental and/or Nondepartmental fax number, Web site: Garamond Roman, 8pt, 9pt leading Paper: Uncoated, white 100 lb. card stock. Engraving or Embossing: Engraved or embossed calling cards require permission of the president of the University or the president’s designee. To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

Stationery________________________________________ Stationery is one of the most visible and most frequently used forms of communication. Stationery provides an introduction, an impression and a continuing point of contact. All University letterhead, envelopes and business cards are to be standardized bearing the Campbell University wordmark to provide consistent institutional identity. All Campbell University stationary requests are to be coordinated through Copy Center. Letterhead Wordmark: The University wordmark is to be reproduced from an authorized original. Co-branding: When used in conjuction with an icon or athletic mark, the icon or athletic mark should be positioned on the left side of the wordmark. Information to be included on letterhead: The primary purpose of printed information on letterhead is to provide information for responses. The letterhead template will allow for the inclusion of the following: • Academic department/administrative unit name (11pt, italic) • Post Office Box number * • Telephone number(s) * • E-mail address for the department or administrative unit * • Fax numbers * *Adobe Garamond Roman, 9.5pt, black type, orange bullets Names and titles: Printed stationery is not to be personalized. Business cards are the appropriate place for such personalized information. Color: Black or Black plus PMS 158 laser-compatible ink (Exceptions include the Divinity School and the College of Arts and Sciences, p.6) Paper: Uncoated, smooth, white laser-compatible paper 20 or 24 lb. standard #1 bond is acceptable, but quality cannot exceed 25% rag. Recycled paper should be given consideration when cost is not prohibitive and when quality is assured for use in laser and other high-speed office printers. Engraving or Embossing: Engraved or embossed stationery requires permission of the president of the University or the president’s designee. Letter style: For typing letters, the block style is preferred. Left justification is preferred. The preference is for proportionally spaced type. Preferred typestyle for the body of letters is Times New Roman, Garamond, or Adobe Garamond when available. Monarch size: For more informal correspondence, a monarch-size stationery could be approved. To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Campbell University

.75" or 3/4"

.5” or 1/2”

1.5” or 1 1/2”

1.25” or 1 1/4”

10.25” or 10 1/4”

PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1215 • www.campbell.edu

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE

Graphic Standards Manual and Style Guide

Envelopes _________________________________________ Wordmark: The University wordmark is to be reproduced from an authorized original. Co-branding: When used in conjuction with an icon or athletic mark, the icon or athletic mark should be positioned on the left side of the wordmark. Information to be included on envelopes: The primary purpose of printed information on envelopes is to provide address and return address details. The envelope template will allow for the inclusion of the following: • Academic department/administrative unit name • Post Office Box number Names and titles: Printed envelopes are not to be personalized. Business cards are the appropriate place for such personalized information. Color: Black or Black plus PMS 158 laser-compatible ink (Exceptions include the Divinity School and the College of Arts and Sciences, p.6) Fonts: Academic department/administrative unit name: Garamond Semibold, 8pt Post Office Box number: Garamond Regular, 8pt Paper: Uncoated, smooth white, laser-compatible envelopes. Standard wove 20 lb. or 24 lb., but quality cannot exceed 25% rag. Recycled paper should be given consideration when cost is not prohibitive and when quality is assured for use in laser and other high-speed office printers. Engraving or Embossing: Engraved or embossed stationery requires permission of the president of the University or the president’s designee. Special Note: The standards for envelopes with the return address printed are largely dictated by requirements from the U.S. Postal Service. Should you have questions, please contact the University’s mail center. .375" or 3/8"

Standard Number 10 Envelope ( 4 1/8" x 9 1/2")

1.25" or 1 1/4"

.5" or 1/2"

PO Box 127 • Buies Creek, North Carolina 27506

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Campbell University

Standard Orange & Black Stationary__________ The "Orange and Black Wordmark" has been designated to University Faculty and Staff not associated with any school. Any additional information on the face or rear of the card must be approved by the university designees.

.1875" or 3/16"

.625" or 5/8"

.1875" or 3/16" .625" or 5/8" .875" or 7/8"

Jonathan A. Wellington Associate Dean of Admissions / Second Title Line Here (910)893-1753 • (800)334-4111 ext.1753 Fax: (910)893-1780 • jwellington@mailcenter.campbell.edu PO Box 158 • Buies Creek, NC 27506 www.campbell.edu

.1875" or 3/16"

.625" or 5/8"

.1875" or 3/16" .625" or 5/8" .875" or 7/8"

Jonathan A. Wellington Title Line Here Department (910)893-1753 • (800)334-4111 ext.1753 Fax: (910)893-1780 • jwellington@mailcenter.campbell.edu PO Box 158 • Buies Creek, NC 27506 www.campbell.edu

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

.75" or 3/4"

6.375” or 6 3/8”

.75" or 3/4"

.5” or 1/2”

1.5” or 1 1/2”

1.25” or 1 1/4”

Department Name Goes Here

left align

10.25” or 10 1/4”

PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1200 • fax (910) 000-0000 emailaddress@campbell.edu • www.campbell.edu

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE

10.

Campbell University

.375" or 3/8"

Standard Number 10 Envelope ( 4 1/8" x 9 1/2") Standard Number A10 Envelope ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

PO Box 127 â&#x20AC;˘ Buies Creek, North Carolina 27506

.375" or 3/8"

Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2") Standard Number A10 Envelope with Department ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

Department Post Office Box 127 Buies Creek, North Carolina 27506

.375" or 3/8"

Standard Number 9" x 12" Envelope

.5" or 1/2"

1.5" or 1 1/2" 1.75" or 1 3/4"

PO Box 127 â&#x20AC;˘ Buies Creek, North Carolina 27506

14 pt font

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

11.

Standard Black & Orange Stationary__________ The " Black and Orange Wordmark" has been designated to University Faculty and Staff not associated with any school. Any additional information on the face or rear of the card must be approved by the university designees.

.1875" or 3/16"

.625" or 5/8"

.1875" or 3/16" .625" or 5/8" .875" or 7/8"

.1875" or 3/16"

.625" or 5/8"

.1875" or 3/16" .625" or 5/8" .875" or 7/8"

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

12.

Campbell University

.75" or 3/4"

6.375” or 6 3/8”

.75" or 3/4"

.5” or 1/2”

1.5” or 1 1/2”

1.25” or 1 1/4”

Office of the President

left align

10.25” or 10 1/4”

PO Box 158 Buies Creek, North Carolina 27506

(910) 893-1200

www.campbell.edu

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE

Graphic Standards Manual and Style Guide

13.

.375" or 3/8"

Standard Number 10 Envelope ( 4 1/8" x 9 1/2") Standard Number A10 Envelope ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

PO Box 127 â&#x20AC;˘ Buies Creek, North Carolina 27506

.375" or 3/8"

Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2") Standard Number A10 Envelope with Department ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

Department Post Office Box 127 Buies Creek, North Carolina 27506

.375" or 3/8"

Standard Number 9" x 12" Envelope

.5" or 1/2"

1.5" or 1 1/2" 1.75" or 1 3/4"

PO Box 127 â&#x20AC;˘ Buies Creek, North Carolina 27506

14 pt font

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

14.

Campbell University

College of Arts and Sciences Stationary______ The "College of Arts and Sciences Wordmark" has been designated to Faculty and Staff of the College of Arts and Sciences only. Any additional information on the face or rear of the card must be approved by the university designees.

.1875" or 3/16"

.875" or 7/8"

.1875" or 3/16"

.75" or 3/4"

.875" or 7/8"

Jonathan A. Wellington Associate Dean of Admissions / Second Title Line Here (910)893-1753 • (800)334-4111 ext.1753 Fax: (910)893-1780 jwellington@mailcenter.campbell.edu PO Box 158 • Buies Creek, NC 27506 www.campbell.edu

.1875" or 3/16"

.875" or 7/8"

.1875" or 3/16"

.875" or 7/8"

.75" or 3/4"

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

15.

.75" or 3/4"

6.375” or 6 3/8”

.75" or 3/4"

.5” or 1/2”

1.5” or 1 1/2”

1.25” or 1 1/4”

Department Name Goes Here

left align

10.25” or 10 1/4”

PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1200 • fax (910) 000-0000 emailaddress@campbell.edu • www.campbell.edu

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE

16.

Campbell University

Standard Number 10 Envelope ( 4 1/8" x 9 1/2") Standard Number A10 Envelope ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

PO Box 158 Buies Creek, North Carolina 27506

Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2") Standard Number A10 Envelope with Department ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

Department PO Box 158 Buies Creek, North Carolina 27506

1.75 in" or 1 3/4"

Standard Number 9" x 12" Envelope

.5" or 1/2"

1.75" or 1 3/4"

1.5" or 1 1/2"

Post Office Box 127 Buies Creek, North Carolina 27506

14 pt font

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

17.

Lundy-Fetterman School of Business Stationary__ The "Lundy-Fetterman School of Business Wordmark" has been designated to Faculty and Staff of the Lundy-Fetterman School of Business only. Any additional information on the face or rear of the card must be approved by the university designees.

.8125" or 13/16" .1875" or 3/16" .625" or 5/8" .875" or 7/8"

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

18.

Campbell University

.75" or 3/4"

6.375” or 6 3/8”

.75" or 3/4"

.5” or 1/2”

1.5” or 1 1/2”

1.25” or 1 1/4”

Department Name Goes Here

left align

10.25” or 10 1/4”

PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1200 • fax (910) 000-0000 emailaddress@campbell.edu • www.campbell.edu

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE

Graphic Standards Manual and Style Guide

19.

Standard Number 10 Envelope ( 4 1/8" x 9 1/2") Standard Number A10 Envelope ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

PO Box 158 Buies Creek, North Carolina 27506

Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2") Standard Number A10 Envelope with Department ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

Department PO Box 158 Buies Creek, North Carolina 27506

1.5 in" or 1 1/2"

Standard Number 9" x 12" Envelope

.5" or 1/2"

1.75" or 1 3/4"

1.5" or 1 1/2"

Post Office Box 127 Buies Creek, North Carolina 27506

14 pt font

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

20.

Campbell University

Divinity School Stationary_____________________ The "Divinity School Wordmark" has been designated to Faculty and Staff of the Divinity School only. Any additional information on the face or rear of the card must be approved by the university designees.

.75" or 3/4" .1875" or 3/16" .625" or 5/8" .875" or 7/8"

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

21.

.75" or 3/4"

6.375” or 6 3/8”

.75" or 3/4"

.5” or 1/2”

1.5” or 1 1/2”

1.25” or 1 1/4”

Career Services Office

left align

10.25” or 10 1/4”

PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1215 • www.campbell.edu

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE

22.

Campbell University

Standard Number 10 Envelope ( 4 1/8" x 9 1/2") Standard Number A10 Envelope ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

PO Box 158 Buies Creek, North Carolina 27506

Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2") Standard Number A10 Envelope with Department ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

Department PO Box 158 Buies Creek, North Carolina 27506

1.5 in" or 1 1/2"

Standard Number 9" x 12" Envelope

.5" or 1/2"

1.75" or 1 3/4"

1.5" or 1 1/2"

Post Office Box 127 Buies Creek, North Carolina 27506

14 pt font

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

23.

School Of Education Stationary______________ The "School of Education Wordmark" has been designated to Faculty and Staff of the School of Education only. Any additional information on the face or rear of the card must be approved by the university designees.

.1875" or 3/16"

.875" or 7/8"

.1875" or 3/16"

.75" or 3/4"

.875" or 7/8"

.1875" or 3/16"

.875" or 7/8"

.1875" or 3/16"

.875" or 7/8"

.75" or 3/4"

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

24.

Campbell University

.75" or 3/4"

6.375” or 6 3/8”

.75" or 3/4"

.5” or 1/2”

1.5” or 1 1/2”

1.25” or 1 1/4”

Department Name Goes Here

left align

10.25” or 10 1/4”

PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1215 • www.campbell.edu

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE

Graphic Standards Manual and Style Guide

25.

Standard Number 10 Envelope ( 4 1/8" x 9 1/2") Standard Number A10 Envelope ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

PO Box 158 Buies Creek, North Carolina 27506

Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2") Standard Number A10 Envelope with Department ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

Department PO Box 158 Buies Creek, North Carolina 27506

1.75 in" or 1 3/4"

Standard Number 9" x 12" Envelope

.5" or 1/2"

1.75" or 1 3/4"

1.5" or 1 1/2"

Post Office Box 127 Buies Creek, North Carolina 27506

14 pt font

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

26.

Campbell University

Norman Adrian Wiggins School of Law Stationary____ The "Normal Adrian Wiggins School of Law Wordmark" has been designated to Faculty and Staff of the Normal Adrian Wiggins School of Law only. Any additional information on the face or rear of the card must be approved by the university designees.

.75" or 3/4" .1875" or 3/16" .625" or 5/8" .875" or 7/8"

Name 9 pt type centered PMS 158 C

Jonathan A. Wellington

Associate Dean of Admissions / Second Title Line Here jwellington@law.campbell.edu (919) 865-4600 • Fax: (919) 865-5800 225 Hillsborough Street • Suite 403 • Raleigh, NC 27603 1.85 in" or 1 27/32 in"

www.law.campbell.edu

8 pt type centered PMS 158 C

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

27.

.75" or 3/4"

6.375” or 6 3/8”

.75" or 3/4"

.5” or 1/2”

1.5” or 1 1/2”

1.25” or 1 1/4”

Career Services Office

left align

10.25” or 10 1/4”

225 Hillsborough Street • Suite 102 • Raleigh, NC 27603 • (919) 865-599 • Fax: (919) 865-5992 • www.law.campbell.edu

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE

28.

Campbell University

.375" or 3/8"

Standard Number 10 Envelope ( 4 1/8" x 9 1/2") Standard Number A10 Envelope ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

225 Hillsborough Street Suite 102 Raleigh, NC 27603

.375" or 3/8"

Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2") Standard Number A10 Envelope with Department ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

Department 225 Hillsborough Street Suite 102 Raleigh, NC 27603

.375" or 3/8"

1.5 in" or 1 1/2"

Standard Number 9" x 12" Envelope

.5" or 1/2"

1.75" or 1 3/4"

1.5" or 1 1/2"

225 Hillsborough Street, Suite 102 Raleigh, NC 27603

14 pt font

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

29.

College of Pharmacy & Health Sciences Stationary___ The "College of Pharmacy & Health Sciences Wordmark" has been designated to Faculty and Staff of the College of Pharmacy & Health Sciences only. Any additional information on the face or rear of the card must be approved by the university designees.

.75" or 3/4" .1875" or 3/16" .625" or 5/8" .875" or 7/8"

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

30.

Campbell University

.75" or 3/4"

6.375” or 6 3/8”

.75" or 3/4"

.5” or 1/2”

1.5” or 1 1/2”

1.25” or 1 1/4”

Department Name Goes Here

left align

10.25” or 10 1/4”

PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1200 • fax (910) 000-0000 emailaddress@campbell.edu • www.campbell.edu

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE

Graphic Standards Manual and Style Guide

31.

Standard Number 10 Envelope ( 4 1/8" x 9 1/2") Standard Number A10 Envelope ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

PO Box 158 Buies Creek, North Carolina 27506

.375" or 3/8"

Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2") Standard Number A10 Envelope with Department ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

Department PO Box 158 Buies Creek, North Carolina 27506

1.5 in" or 1 1/2"

Standard Number 9" x 12" Envelope

.5" or 1/2"

1.75" or 1 3/4"

1.5" or 1 1/2"

Post Office Box 127 Buies Creek, North Carolina 27506

14 pt font

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

32.

Campbell University

Jerry M. Wallace School of Osteopathic Medicine______ The "Jerry M. Wallace School of Osteopathic Medicine Wordmark" has been designated to Faculty and Staff of the Jerry M. Wallace School of Osteopathic Medicine only. Any additional information on the face or rear of the card must be approved by the university designees.

.8125" 13/16" .1875" or 3/16" .625" or 5/8" .9375" or 15/16"

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

33.

.75" or 3/4"

6.375” or 6 3/8”

.75" or 3/4"

.5” or 1/2”

1.5” or 1 1/2”

1.25” or 1 1/4”

Department Name Goes Here

left align

10.25” or 10 1/4”

PO Box 158 • Buies Creek, North Carolina 27506 • (910) 893-1200 • fax (910) 000-0000 emailaddress@campbell.edu • www.campbell.edu

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE

34.

Campbell University

Standard Number 10 Envelope ( 4 1/8" x 9 1/2") Standard Number A10 Envelope ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

PO Box 158 Buies Creek, North Carolina 27506

.375" or 3/8"

Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2") Standard Number A10 Envelope with Department ( 6" x 9 1/2")

.5" or 1/2"

1.25" or 1 1/4"

Department PO Box 158 Buies Creek, North Carolina 27506

1.5 in" or 1 1/2"

Standard Number 9" x 12" Envelope

.5" or 1/2"

1.75" or 1 3/4"

1.5" or 1 1/2"

Post Office Box 127 Buies Creek, North Carolina 27506

14 pt font

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

35.

ATHLETICS Athletics Stationary____________________________ The "Athletics Wordmark" has been designated to Staff of the Athletics Department only. Any additional information on the face or rear of the card must be approved by the university designees.

ATHLETICS Jonathan A. Wellington

Coach / Campbell University Athletics (910) 814-1753 (800) 334-4111 ext.1753 Fax: (910) 893-1780 Cell: (910) 627-1753

Post Office Box 10 Buies Creek, NC 27506 jwellington@campbell.edu twitter @CUCoachWillington

www.gocamels.com

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

36.

Campbell University

Softball

Campbell University Athletics | Post Office Box 10 | Buies Creek, North Carolina 27506 (910) 893-1355 | Fax: (910) 893-1283

www.gocamels.com

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

Standard Letter Size ( 8 1/2" x 11") NOT DRAWN TO SCALE

Graphic Standards Manual and Style Guide

37.

Standard Number 10 Envelope ( 4 1/8" x 9 1/2") Standard Number A10 Envelope ( 6" x 9 1/2")

Athletics Campbell University Athletics | Post Office Box 129 Buies Creek, North Carolina 27506

Standard Number 10 Envelope with Department ( 4 1/8" x 9 1/2") Standard Number A10 Envelope with Department ( 6" x 9 1/2")

basketball Campbell University Athletics | Post Office Box 129 Buies Creek, North Carolina 27506

Standard Number 9" x 12" Envelope

basketball Campbell University Athletics | Post Office Box 129 Buies Creek, North Carolina 27506

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

38.

Campbell University

Publications______________________________________ The University and its college, schools, departments, offices, etc., produce hundreds of publications every year. Individually and collectively, these publications create an impression. To provide a consistent visual image, it is important that all publications appear as a member of a family, sharing common graphic elements. The identity and graphics standards, which have been developed, provide a visual consistency while also providing maximum creative freedom for those designing individual publications. To provide a consistent visual image, all Campbell University publications must adhere to the following: The University wordmark, from authorized originals, must be conspicuously placed on the front cover of all printed materials. The College, Schools and Athletic Department may use their respective icon to co-brand with the Universityâ&#x20AC;&#x2122;s wordmark on the front cover. The University wordmark must stand alone on the back cover and must be accompanied with the following copy beneath: Buies Creek, North Carolina Jerry M. Wallace, president While the mark generally requires a buffer zone, no buffer is required to separate the mark from a background such as a photograph on the front or back cover. On those occasions when it is necessary to separate the wordmark from a background, the wordmark may be placed within a solid color area. Exceptions are made for existing newsletters and magazines that have an established masthead. For those publications, the University mark need only appear on the back as part of the return address when the Universityâ&#x20AC;&#x2122;s name is conspicuously on the front of the publication. No alterations can be made to the wordmark without prior authorization from the University's designated officials Independent logos which depict schools, divisions, departments or organizations should not be used. Color: If not using PMS 158, then Black, White or Black plus PMS 158 must be used. (Exceptions include the Divinity School and the College of Arts and Sciences, p.6)

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

39.

Other Applications______________________________ Vehicles All Campbell University vehicles that display the wordmark or other signage must conform to the University’s graphic standards program. Vehicles include, but are not limited to, trucks, cards, vans, and motorized carts. To have the wordmark installed on a vehicle, contact the University Physical Plant. All signage must be approved by the Vice President for Institutional Advancement & Assistant to the President. Signage Signage is part of the Campbell University identity program. While consideration is given to such factors as donor recognition, special applications, architectural environment and landscape, the outdoor/ directional signage program is to be consistent throughout the University, (including on-and off-campus sites). Consistency is maintained with the University’s identity program by using the University wordmark, typeface and defined colors. Other Occasionally there will be opportunities to display the wordmark that are not described in this manual. When appropriate, the wordmark should be used as is with the correct colors and typeface. These applications may include banners, exhibits, displays, plaques, clothing and specialty items. Do not use the wordmark in conjunction with any other logo(s) without permission from the President’s Office. Miscellaneous Materials for Distribution On-Campus and Off-Campus The visual identity of the university is important to maintain the unique brand of Campbell University. Any materials to be copied or distributed for official departmental use on campus or off must adhere to the style guide requirements. The University’s wordmark is to be reproduced only from an authorized original and cannot be redrawn or modified in any way. Any logo that is distorted or pixilated will not be reproduced for distribution on or off campus. All photographs for print publications must be high-resolution (240 dpi or higher). Any questions or concerns about photographs, logos or other images can be addressed to Copy Center.

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

40.

Campbell University

Campbell University’s Athletic Logo________________ Campbell University’s official identity is the “Fighting Camels.” Campbell University’s official athletic logo is the “Running Camel.” When athletic or spirit marks are used in conjunction with the University’s wordmark as a co-brand, the athletic or spirit mark may only appear to the left of the wordmark. For use of Official Campbell University Marks on merchandise such as shirts, hats or other articles of clothing and/or novelty items, producers of merchandise must contact Licensing Resource Group out of Winston-Salem, NC. Approved Campbell marks can be accessed through the “Trademarx” system located online at www. trademarxonline.com. Simply do a search on the main page for Campbell University to see the available marks. For any other questions about the use of logos for merchandise, please contact the Assistant Athletic Director for Marketing and Promotions at extension 4392.

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

41.

Approved Graphics, Logos & Icons_____________ The graphics below on the left have been replaced with the corresponding logos on the right. Therefore the graphics on the left have been discontinued and their use should be terminated on anything new. The president has designated the following to grant exceptions: Britt Davis, Vice President for Institutional Advancement & Assistant to the President.

Camel Bust, incorporated in the black "C"

The Running Camel

The "Running Camel" incorporated in the black "C" To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

42.

Campbell University

University Seal* *Limited Usage

@ Campbell To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

43.

University Approved Wordmarks_______________ The name, marks and image of Campbell University cannot be used to imply or suggest endorsement of any product or service not provided by the University. The Universityâ&#x20AC;&#x2122;s wordmark, seal, and other marks are registered with the United States Patent and Trademark Office and protected by law. Schools, divisions, offices, centers and other units of the University do not need approval to use the Universityâ&#x20AC;&#x2122;s registered marks for official use. Individuals and organizations outside the University who wish to use any of the official marks must first obtain written permission to use the official marks by contacting the Universityâ&#x20AC;&#x2122;s Vice President for Institutional Advancement & Assistant to the President.

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

44.

Campbell University

Affiliated Graphics, Logos & Icons______________ The graphics below are affiliated with the University.

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

45.

Exceptions________________________________________ Exceptions to the policies listed in this document may only be approved by the president of the University or the presidentâ&#x20AC;&#x2122;s designee(s). The president has designated the following to grant exceptions: Britt Davis, Vice President for Institutional Advancement & Assistant to the President.

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

46.

Campbell University

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights. Graphic Standards Manual and Style Guide

47.

To obtain an official copy of any official University marks, please contact the Copy Center (910) 893-1420. Refer to page 1 for usage rights.

48.

Campbell University