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EQUESTRIAN (HT TP://THEHORSERIDERSJOURNAL .COM/CATEG ORY/EQUESTRIAN/)
Andreas and Christian Schou launch equestrian collection March 24, 2017
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(http://thehorseridersjournal.com/andreas-christian-schou-launch-new-equestrian-collection/)
The showjumpers talk us through A·Equipment, their tightly curated, luxe edit of handsome horse and rider gear – without the A-list (http://thehorseridersjournal.com/the-a-list/) price tag. TEXT Anne Ulrikke Bak PHOTOGRAPHY A·Equipment Many things can be said about the equestrian world but “equipment-poor” isn’t its most characteristic feature. No matter how prosaic the function of an item, you’re always facing what feels like a limitless and at times confusing range of options. In this context it is hard not to be drawn to the newly launched A·Equipment (http://aequipment.dk/) and its tightly edited and curated collection for the discerning rider, dreamt up by top showjumpers Andreas and Christian Schou. The brothers have cut through the noise and – true to their Danish design heritage (http://thehorseridersjournal.com/heritage/) – reduced things to a collection of essential, hyper-functional pieces with classically handsome good looks. The vibe: a vintage sports car with state-of-the-art tech features. From breathable, dirt-repelling polo shirts to airWow saddle pads and anatomically-designed oldschool bridles, everything is performance-led but Xrmly set within traditional equestrian heritage. There are striking and surprising details too, like dialling up the glamour on turnout rugs with rose gold-coloured clasps. And the Schou brothers certainly know their horsey stuff. With enough trophies to Xll the walls of their indoor arena they have provided international courses with extraordinary riding skills and outstanding horses since their early pony years. They are collectively ten times Danish and four times Nordic champions, in addition to several rankings in the Nations Cup and international Grand Prix. The family yard and sales stable Absolute Horses in the south of Jutland, Denmark, hosts international CSI two-stars and, since 2010, the Danish national championships. (The midcentury modern-inspired stable, pictured below, is also the perfect example of the family’s excellent taste.)
We caught up with the brothers between shows for a talk about how their latest project came about and why it’s important for them to design a collection without an astronomical price tag.
Why was it important to you to create your own brand?