In my role as Graphic Designer at WaterRower, I work on a variety of projects such as creating instruction manuals, brochures, ads, graphics, and redesigning outdated materials. Recently, I had taken on the project of redesigning the brand book after the company went through a rebrand.
I designed multiple elements for a brand concept I created called Ace Golfing. The elements designed for the Ace Golfing brand were a logo, golfball packaging, vehicle wrap, brand standards, letter head and business card, and 2 advertisements.
ILLUSTRATION
LOGO DESIGN
Rocking Chairs LLC is a real estate rental company located in Eastham, MA that I designed a logo and business cards for.
For this campaign concept, I created a logo, packaging, 3 print ads, 1 outdoor ad, and 5 digital ads. My beverage brand is called Crabby Cocktails and my campaign is based around the convenience of cocktails in a can, the health factor of 90 calories and 0 sugar per can, and the aesthetic of the branding.
Saha was a restaurant concept created by JWU culinary students for their pop-up restaurant event. I worked with these culinary students to discuss their concept and vision for their logo and menu. I created these 2 deliverables based on the information I gathered during these meetings and used their recipes for the menu.
TYPOGRAPHY
I was challenged to choose an existing brand and create a subscription box, containing multiple elements inside, while following their brand guidelines. The template for the box was created from scratch and the elements I designed to fit inside were a poster, stickers, a bookmark, and a keychain. For the images of the jeans on the box, poster, and bookmark, I had photographed myself wearing Levi Jeans and edited them for the designs.
2024
I was challenged with designing deliverables for a hypothetical Olympic Games in my hometown. I designed a logo, poster, postcard, ticket, and tote bag based on the research and inspiration I found on my town.
LAYOUT BRANDING
LOGO DESIGN
Pink Spirits is the name of the brand concept I created for this branding/packaging project. I designed a logo, wine labels, can graphics, popsicle wrappers, wine box packaging, and a static website. There was visual coding, through color, differentiating the different types of wine/flavors while all of the design stayed consistant to the brand.
I chose to redesign the cover of one of my favorite novels: Coraline. With this project, I wanted to create a design that was very different from the original cover. I chose to design in a minimal, child-like style, using a light color palette to support this design.
I use illustration quite a bit in my other projects for logos and packaging but I also love illustrating portraits, aside from my graphic design work.
As a side project, I created a honey brand concept called Bee Sting Wildflower Honey, where I designed a logo and packaging for the brand.
TYPOGRAPHY
