Collegian T he Cameron University
Monday, November 25, 2013
www.aggiecentral.com
Volume 89 Issue 10
CU looks at future of digital marketing
Photos by Kaylee Jones
Tech Night: (Left) Arun Tilak explains to the audience the purpose of “Tech Night.” (Right) Carrie Hatcher, the first full-time employee of the Lawton Marketing Group and Kelly Edwards, CEO of Lawton Marketing Group talk during the “Tech Night” event. The presentation took place Nov. 19 in CETES.
Kaylee Jones
Edwards spoke while sitting near the head of the conference room. Assistant Managing Editor She began by asking everyone in attendance to introduce themselves. “Tech Night,” an event that takes place the third Edwards then showed a brief video by Erik Qualman Tuesday of every month, most recently focused on “The over “Socialnomics,” which covered the significance of Future of Digital Marketing.” social media in culture. Co-hosted by Cameron University, along with the “The future of digital marketing is the future of Center for Emerging Technologies and Entrepreneurial marketing in general,” Edwards said, explaining the Sciences, the event took place at 6 p.m. on Nov. 19 in importance of the topic. CETES Conference room 207. After brief ly addressing problems that can make Kelly Edwards, CEO of Lawton Marketing Group, traditional marketing (TV commercials, magazine ads, acted as speaker for the evening. etc.) ineffective, such as channel surfing and irrelevance Flyers previously distributed by CETES staff invited local business owners and students interested in marketing due to timing or viewer market, Edwards provided two reasons for why digital marketing is often the most and web development to attend. Director of CETES, Arun Tilak, explained the purpose effective for marketing a business. The first she called the “magical moment,” which of “Tech Night,” “To get techies out and to meet.” He means a person views an ad or is directed to a website at pointed out two attendees chatting across the room; the the exact moment they were looking for it. first was an entrepreneur of 3D printers who worked The second, Edwards said, is that oftentimes, those from home, and the second was a man who specialized in searching for services do not feel as though a business is simulation modeling. intentionally marketing to them when the person finds “They would never meet under normal circumstances,” their website themselves. Tilak said. However, a person’s discovery of a website, is very much “Digital marketing is normally social media. Lots of an intentional marketing ploy through the mastery of people think digital marketing is only social media, but it’s much more than that,” Tilak added before introducing search engine optimization (SEO) as Edwards explained. Well-built, well-optimized websites are ones that Edwards, who he said was there to cover “all that.”
occupy the top spots of Google searches, a ranking system which is determined by a top-secret algorithm written by Google employee Matt Cutts. Throughout the evening, Edwards covered the difference between “Black hat SEOs” and “White hat SEOs,” businesses that either cheat their way to the top temporarily for their clients and are later penalized, and businesses that ethically build websites deserving of prime placement. Edwards also encouraged burgeoning businesses seeking to market themselves online to set goals of what they want to achieve, select media channels through which they can effectively promote themselves and commit fifteen minutes a day to marketing themselves online. Edwards opened the f loor for an lengthy question and answer session after the lecture, which concluded around 8 p.m. as Tilak thanked everyone for attending. Afterward, students hung around to finish the last of the pizza Sandra Dunn, CETES’ administrative assistant, handed out before the lecture and to socialize with Edwards and other attendees. “TECH NIGHT” was one of two events held to celebrate Global Entrepreneurship Week (Nov. 1824,) the second being an 8 a.m. a live stream address by international entrepreneur, Chris Bradford, a co-founder of Newline Interactive.
Art Guild to host Box City event Sadie Jones A&E Editor
Photo by Tyler Boydston
In the lead: Vice President of Student Services Jennifer Holland and Vice President of University Advancement Albert Johnson answer a question at the Leadership Academy. The event took place Nov. 19 in the MCC Buddy Green Room.
Cameron vice presidents discuss leadership with students Tyler Boydston Managing Editor
Leaders of Cameron University united to speak about the ins and outs of being a responsible leader. The Leadership Academy took place at 3:30 Nov. 19 in the MCC Buddy Green Room, and was hosted by PAC. Director of Student Life Zeak Naifeh began the discussion, asking both Vice President of University Advancement Albert Johnson and Vice President of Student Services Jennifer Holland questions regarding their time in leadership positions.
“This is a leadership panel to give some good insight into leadership from some of our executive council members,” Naifeh said. The first topic of discussion was influences on Holland and Johnson’s leadership skills. According to Johnson, one of his major influences regarding his leadership is his father. “My take on leadership is a saying my dad has: “If a task is once begun, never stop until it’s done. Be the labor, great or small, do it well or not at all”,” Johnson said. Holland mentioned three different mentors, one of the three being former CU President Cindy Ross, who
retired this past summer. “What I learned from President Ross, and what she preached to us, was the idea of creating a shared vision,” Holland said. “If you know where you’re going, that will get you nowhere unless the people behind you also know where you’re going. She would kind of paint pictures with her words, and that was to get you to buy into her vision for the university. “When we were building a facility, she would paint a picture that you could repeat verbatim, I could say her vision verbatim, because she knew that she needed all of us to get the vision in order to move the
university forward.” After asking a few questions of Holland and Johnson, Naifeh turned the questions over to the audience, allowing CU students to ask the two about their leadership roles and what they have learned over their time in those positions. Johnson said he believes he is always learning from his job and will hopefully continue to learn from it. “I’m learning all the time to be better, a better Albert Johnson, and if I’m a better Albert Johnson, maybe I’ll be a better leader for those I’m responsible for, maybe I’ll represent the university better,” Johnson said.
The Cameron University Art Guild is hosting a poster contest for the Family Promise of Lawton’s Box City event—scheduled for April 2014. The event will take place in the field north of Howell Hall. Jason Hall — Psychology major and head of the event for Family Promise —described the organization’s mission. “Family Promise is a local nonprofit who works with different churches in the area to provide immediate shelter and food needs for family’s living in transition,” Hall said. “It is a four month program for families to basically help themselves. The center provides them with a way to find jobs and houses — they help them get back on their feet.” Box City is Family Promises’ largest fundraiser. Groups will pay $25 per box house. Shae Dickinson — Fine Arts major with an emphasis in painting and head of the poster contest — said the theme of the Box City event is “Sharing Your Dream, Keeping Our Promise.” “Family Promise has set
up this event to help those in need,” Dickinson said. “So the whole idea is to ref lect the dream of being able to afford the things that you need. We ask contestants to center their idea around that — that is what we will be looking for.” Dickinson said there are additional submission requirements. The logo design needs to be able to be printed on both posters and t-shirts and must be printed at 11 X 17 in 300 dpi. Contestants are encouraged to submit a poster design with a logo and space available for Family Promise to insert their information about the event. There will be first, second and third place prizes, ranging from savings bonds to gift baskets. The first place logo will be printed on the back cover of OKIE Magazine. Students who enter should submit their entry to Dickinson’s email at manda. dickinson@cameron.edu. Contestants need to include their full name and contact information. Submission deadline for the poster contest is Dec. 10, 2013. Examples of what the Art Guild is looking for can be seen at www. cameron.edu/artguild.