The Cameron University Collegian: March 31, 2014

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Collegian T he Cameron University

www.aggiecentral.com

Monday, March 31, 2014

Volume 90 Issue 8

Run or Dye Painting the town: At 8 a.m. March 8, CU students displayed their passion for fitness as they rallied together - both as volunteers and runners to participate in the annual “Run or Dye” 5k. At the “World’s most colorful 5K,” volunteers threw plantbased colored dye at every kilometer. Photos by Kaitlyn Stockton

CU students win ADDY award Kali Robinson

Assistant Managing Editor

Wednesday, March 5, four CU students received a Silver Annual American Advertising Award – or ADDY – through the Oklahoma City Advertising club. Winners Casey Durham, Joe Lee, Courtney Landoll and Garrett Schaede won for a TV commercial they produced. Students produced the commercial as part of the curriculum for Dr. Theresa Billiot’s Fall 2013 advertising class, centered on the Red River Best Chevy Dealers. According to Billiot, their work met professional standards. “We chose this commercial opportunity because the ADDYs is a well-respected award that receives over 40,000 local entries competing in 200 markets coast to coast from highly-talented individuals,” Billiot said. “If students win an ADDY, this is more

than just a line on their resume; they receive a prestigious recognition from a widelyknown professional organization that has consistently honored the best and brightest practitioners and students.” According to Billiot, students who have won ADDYs raise their job market value among advertising agencies. Industry practitioners consistently stress the need for academics to develop students’ professional skills, and that is what Billiot said she strived to achieve with this project. Students gained hands-on experience to enhance their technical and artistic skills. The project required students to produce advertising content design that would influence consumer behavior and create bottom line results. “When students do not receive hands-on experience in the classroom to foster their professional skills, they do not fare well on the job market,” Billiot said. “In a highly competitive job market,

students demonstrating these professional skills, combined with an overall professional attitude, can increase their chances significantly to land a good job.” Billiot said the diversity of talent in this competition allows students to see how others are stepping outside the box and how the competition is raising the standards in the advertising industry. Students become more inspired to enhance their own levels of creativity, which will help them build effective campaigns for their future clients. “These students produced an outstanding commercial for the Red River Best Chevy Dealers, and it is incredibly gratifying to see their hard work rewarded,” Billiot said. “The ‘tomboy’ concept captures the consumer base of the Oklahoma and Texas dealerships that make up the Red River Best Chevy Dealers - Jim Glover Chevrolet, Wilmes Chevrolet, Herb Easley Chevrolet and Four Star Auto Ranch - and the production value meets the professional

standards required to succeed in the competitive world of advertising,” Billiot said. According to the okcadclub.com, the ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. The Student ADDY Awards is also a three-tier national competition, which is sponsored by the AAF and National Ad 2. Occurring in conjunction with the prestigious ADDY Awards, the Student ADDY Awards recognize and reward creative excellence by students. As a Silver ADDY winner, the spot receives automatic entry into the district ADDY Awards. The ADDY Awards recognize and reward creative excellence in the art of advertising.

Cultural awareness: “Walk a Mile in My Redface” Carson Stringham

in the CETES Conference Center, had two goals: to educate the audience Staff Writer on the prevalence of negative Native Cultural awareness. American stereotypes and to highlight That is ultimately what Dr. Cornel the advances that have been made in Pewewardy wanted the audience to changing these views. take away from his lecture, “Walk He said: “We live in one of the most a Mile in My Redface: The Indian powerful countries in the world, and Mascot Controversy in American it has many influential colleges and Schools, Sports Culture, and universities that have much influence Media.” in how they construct the world Pewewardy, a former views that we have. In grad school, member of Cameron my professors taught me that higher University’s Department education has a responsibility to create of Education and current a reality that is not only fair, but one Director of Indigenous that is truthful.” Nations Studies at Pewewardy began his PowerPoint Portland State presentation with slides depicting University, is a images of the westward expansion. Comanche-Kiowa and Discussing the idea of Manifest an enrolled member Destiny – an ideology that said the of the Comanche pioneers had not only the right but Nation of Oklahoma. also the obligation to travel west and His lecture, given at conquer the untamed wilderness – 7 p.m. on March 25

Courtesy of Public Affairs

Inside this issue:

Cameron bus breakdown

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How well we wear tech

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Passion for fashion

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Pewewardy said he remembers being taught in school the idea that some races are superior over other ones. In order to fix such fallacies, Pewewardy pointed out it is the institutions of education themselves that must be changed. “Academia has been at the center of what people think is real,” he said. “We have to do an analysis of the educational standards. We have to look at who created those standards, and more importantly, who decides what knowledge is most important.” Pewewardy then spent the rest of his lecture discussing the ways Native Americans have been portrayed over the years, starting with the history of the Indian Schools in such places as Carlisle, Penn.

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CU tennis wins again

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