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How Colors Affect Conversions [Infographic] Cameron Barke
It’s crazy the powerful affect that colors have on our psychology… Look at the color of a McDonald’s for example, they DO NOT make them very soothing or comfortable for us to sit down and have a meal. They want us in, then for us to get the hell out! How do they do it? Their color scheme plays a rather large role. Think about the interior of a McDonald’s opposed to a fine dining establishment. McDonald’s is going to be loud, bright, and in your face – the fine dining restaurant will generally have more earthy/relaxing tones. As I write this, I am actually sitting in a Second Cup and all the colors are warm browns, greys, and chocolate. I feel as I could hang out here for hours and enjoy my latte. I probably would not have the same sentiment if I were in a McDonald’s. (Once again that is nothing against McDonald’s – everything they do is highly calculated – and that includes their colors) Learn how you can harness the power of the color, by checking out the infographic below:
How Colors Affect Conversions [Infographic].