Cameron Berglund_Portfolio 2.2023

TEACHING EXPERIENCE

Award-winning real-world design experience + innovation approaches to academic pedagogy

• DESIGN COMMUNICATIONS

• Professional Expertise in teaching workflows across diverse approaches and programs

• Hand Graphics – AutoCAD – SketchUp – Adobe CS

• Digital & Traditional Hand Graphics expertise

• Colored Pencils, Markers, Watercolor, Digital Watercolor/ Rendering techniques

• Active Member of American Society of Architectural Illustrators

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SITE DESIGN + ENGINEERING

• Increased student capacity for understanding terrain and site grading approaches through interactive experiences and exploration

• Incorporation of 3D digital modeling as a working-design approach to site engineering, topography analysis and advance grading solutions

• “Laser-Landscapes” utilizes new technologies to visualize and understand site topography across a range of existing site conditions

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DESIGN THINKING + COLLABORATIVE APPROACHES

• Incorporation of design thinking and innovative design typologies for multiple studio courses

• Synthesis of design thinking with design making through both physical and digital 3D models

• Continuing to create and develop cross-discipline collaborative experiences with colleges and colleagues across the university, country, and world.

• Jomo Kenyatta University of Agriculture and Technology, Assisted in the creation of the first-ever international “Visualization Conference” sponsored by Trimble SketchUp. May 2023

Students in LAND 3330 projecting contour lines from a topo map onto the campus landscape. The laser projection represents a contour interval from a map, and provided students the opportunity to see twodimensional contour lines in relation to the three-dimensional landscapes that they represent.

Utilizing over 15 years of design experience on award winning projects, I am able to weave real-world expertise alongside innovative teaching approaches. Students are exposed to experiential pedagogy through creative exercises both in and out of the classroom, forcing a connection to the realistic implications of our profession. With experience spanning a multitude of design typologies, I can discuss large scale master-planning down to specific site details.

EDUCATION

Student of the Environmental Graphic Design course at Lamar Dodd School of Art worked directly with the State Botanical Garden of Georgia to develop infographics for a unique “underground” space within the new children’s garden. Professionally I was engaged in designing the space and worked along side the students to develop their graphic content.

The UGA Public service and Outreach office wrote this article about the process:

http://outreach.uga.edu/art-students-design-immersive-andinteractive-exhibit-for-the-alice-h-richards-childrens-garden

TEACHING EXPERIENCE

Lecturer- University of Georgia- College of Environment and Design,

August 2021-Present

Developing and refining curriculum for a wide range of course foci. Creation of innovative and interactive site grading pedagogy alongside site engineering skillsets and professional workflow practices. Introducing new students to design thinking and the creative process throughout studio projects and experiences.

Adjunct Professor - University of Georgia- Lamar Dodd School of Art

January 2017-2018

Development of curriculum combining graphic design implementation with design process thinking in specific placemaking projects. Teaching students to work alongside clients on real-life projects, apply their design skillset to develop and convey experiential branding concepts.

Professional & Student Workshop Instructor

University of Georgia- College of Environment & Design | January 2017-Present

Creation and Facilitation of professional & student workshops covering SketchUp modeling & AutoCAD integration, Photoshop perspective rendering, and hand sketching with markers & watercolor.

CIDI Training Center For Gardening & Landscaping, Kampala, Uganda

August 2011- December 2012

Creation and implementation of a (2) year curriculum for a vocational level landscape design program in Kampala, Uganda. Developed in partnership with the Ugandan Ministry of Education, this curriculum set up a new national certificate in vocational landscape design.

FOCI

RESEARCH

AREA OF INVESTIGATION

Landscape architecture and design education’s role in majority world material poverty alleviation

Research & Press:

- Conference Facilitator: Jomo Kenyatta “East Africa Visualization Conference, May 2023

- ASLA National Conference Speaker: LAR Education Empowering Beyond Poverty, 2021 : VIDEO HERE

- Landscape Architecture Magazine article, Empowered by Landscape (LAM, Nov 2019/Vol 109 No 11)

- Experiential Research (2010-2012), Design Instruction in

Landscape Architecture Magazine article: Empowered by Landscape (LAM, Nov. 2019 / Vol 109 No 11)

Working the Ugandan Ministry of Education I developed a curriculum for post-highschool Ugandans at the CIDI Training Center for Gardening and Landscape in Kampala Uganda. I developed ways to teach design thinking and installation that were appropriate to the specific parameters found in this market.

RESEARCH FOCI

Plein-air Site Sketching as artistic media + community engagement

Exhibitions & Conferences:

- ASLA Southeast Conference- Field Sketch Speaker / Facilitator: April 2023

- Selected Works in Lyndon House Art Center’s 48th Annual Juried Exhibition: (2) Plein-air Sketches, Show Opening- March 2023

- Plein Air 2020-2022, Solo Exhibition at the State Botanical Garden of Georgia, May-July 2022

- UGA College of Environment & Design CIRCLE Gallery- Solo Exhibition: Design +Sketch + Process, Fall 2022-Spring 2023

- LABASH Site Sketching workshop- Speaker / Facilitator: March 2022

- Plein Air 2016-2019, Solo Exhibition at the State Botanical Garden of Georgia, May-July 2019

DESIGN (SKETCH) PROCESS, UGA College of Environment & Design CIRCLE Gallery- Solo Exhibition: Fall 2022-Spring 2023

A “behind the scenes” tour of Cameron Berglund’s work through 17 years of professional practice. The exhibition uses a combination of interactive elements and Berglund’s pieces to highlight the pivotal role that both hand and digital sketching plays in the design process. FULL ARTICLE HERE

AREA OF INVESTIGATION

Landscape Architecture’s Role In Community-Based Tourism (majority world focus)

Research & Press:

- UGA MLA Thesis (2016): Landscape Architecture’s Role In CommunityBased Tourism – A Design Approach For Community-Based Tourism In Seacacar, Guatemala

- Experiential Research (2018), Working Alongside Q’eqchi Mayan Community to Develop Eco-Lodge Tourism Masterplan

Current & Potential Collaborators:

- Hitesh Metah, FASLA

- Daniel Winterbottom, Associate Professor, University of Washington

- Dr. B. Bynum Boley, Professor UGA, Parks, Recreation and Tourism

Management (PRTM)

Reserva Cañón Seacacar, El Estor Guatemala

The community of Seacacar is a burgeoning eco-tourism destination in eastern Guatemala. This community based tourism initiative was the focus of my graduate studies thesis in which I developed a beneficial approach for working with the community as a landscape architecture professional. Since completing my degree I have continued to pursue this research by working directly with the community. Currently I have helped them solidify the overall masterplan vision for the site and a comprehensive layout of the current and future component. Additionally, I paired my environmental graphic design course with their need for branding and signage. The students produced multiple concepts based on the site, culture, and multiple languages of the community.

COLLABORATIVE SERVICE

Engaging in service to others and with others is a key element in my professional and personal life.

In addition to being actively engaged in my own, and my foster children’s lives, I SEEK TO EMPOWER YOUTH AROUND THE WORLD WITH THE KNOWLEDGE AND SKILLS I HAVE BEEN GIVEN. This has taken many forms over the years and I am grateful to experience the mutual benefits that grow out of these opportunities.

In a recent trip to Guatemala I shared my passion for sketching with students and instructors at LOVE Guatemala. The Vocational school teaching culinary and art classes to under served Guatemalan youth.

For a career day at my neighborhood school in Edgewood, Atlanta I developed a landscape architecture coloring page.

SELECT SERVICE + OUTREACH EXPERIENCE

- Athens Area Homeless Shelter:

o Childcare Assistance & Mentoring (2019-Present)

- Reservacion Seacacar & Aktenamit Guatemala:

o Developed a beneficial approach for landscape architects to work with community based tourism organizations. Pursing this approach Cameron continues to donate design and illustration services to community-based-ecotourism sites in Eastern Guatemala. Visiting the sites last spring allowed him to work directly with the communities. (2016-Present)

- LOVE Guatemala:

o A vocational school ministry teaching art and culinary skills to under privileged children in Guatemala. Taught lessons on watercolor sketching and English. (2018-Present)

- UGA Social Justice Symposium:

o Logo Design & Volunteer (2016-2017)

- Refugee Family Services (Atlanta):

o Taught English 1 on 1 with an adult student refugee. (2013)

- CIDI Training Center for Gardening & Landscape, Kampala Uganda:

o Taught landscape design and installation at the 2 year vocational school that targeted low-income Ugandan youth. Helped to design the curriculum and worked directly with the ministry of education to get the program accredited. (20112013)

- MITS (Made In The Streets) Nairobi Kenya:

o A recovering center for former street-kids in Nairobi. Assisted with design drawings of existing buildings for a national permit of their existing facility. Taught drawing and SketchUp classes to students at their Nairobi facility. (2010)

- Ninos de La Luz, Nicaragua:

o A recovering center for former street-kids in Nicaragua. Taught art classes with students. (2010)

- Kids Alive Kenya:

o Provided an updated 10 year masterplan for their Northern Kenya child-home and education facility. (2010)

- My Refuge House, Philippines :

o Provided detailed landscape concept & planting design for a care facility of children formerly involved in sexual exploitation (2009)

- Whiz Kidz Denver, CO:

o Mentored non-English speaking children in a reading and writing program (2008-2010)

Ak’tenamit is a non-profit organization that has worked with Quechi-Mayan communities in Eastern Guatemala for over 25 years. Continuing on my graduate studies research, I have gotten to work alongside two of these communities to help them develop their eco-tourism destinations.

AthSketch: Community Plein Air Sketching

Combining my enjoyment of hand graphics and sketching I created the meetup group AthSketch in 2019 to act as a catalyst for folks to draw on-location. Based on the global organization UrbanSketchers, our group meets weekly and sketches everything from historic building facades on UGA’s north campus to intriguing flora in the nearby ethnobotanical garden. Sharing my love of sketching along with the skills and techniques has helped to bring together students , faculty and community members from all kinds of diverse backgrounds.

BERGLUND STUDIO

MULTI-DISCIPLINE DESIGN FIRM

A multidisciplinary design practice, blending landscape architecture, environmental graphic design, interpretive planning and illustration.

ENVIRONMENTAL GRAPHIC DESIGN + INTERPRETIVE EXHIBIT PLANNING

- Innovation Hub Building Renovation, Innovation District at the University of Georgia (2021)

- Center for Art and Nature - Porcelain and Decorative Arts Museum, at the State Botanical Garden of Georgia (2021)

- Alice H. Richards Children’s Garden, State Botanical Garden of Georgia (2019)

LANDSCAPE ARCHITECTURE & MASTERPLANNING DESIGN:

- Alice H. Richards Children’s Garden, State Botanical Garden of Georgia (2019)

- Sapphire Falls Resort, Universal Studios + Lowes Hotels, Orlando Florida (2017)

- Disney’s Explorer’s Lodge, Disneyland Hong Kong, PRC (2015)

EXPERTISE

Design Communication (Multi-Media Workflow)

- Conceptual Hand Graphic Ideation to Final Computer

Modeling + Rendering

- Hand - AutoCAD - SketchUp - Enscape/Lumion - Adobe Creative Suites

Utilizing Emerging Technologies Throughout Design Workflow:

- 3D Lidar Scanning

- Adobe ‘Fresco’ for IPAD: Hybrid Digital / Hand Rendering and Design

- LandFX: Planting, Details & CD Production

IMPETUS IN CREATIVE DESIGN THINKING

ALICE H. RICHARDS CHILDREN’S GARDEN

UGA State Botanical Gardens of Georgia Athens, Georgia

The 3 acre Children’s garden located within the State Botanical Gardens of Georgia, provides a myriad of learning environments layered with facts and stories of Georgia’s natural world. Interactive elements and immersive spaces allow visitors to enjoy and explore many mysteries of the regions plants, geology, hydrology and flora and fauna.

Scope: Concept Design through Construction Drawings & Construction Admin

Project Role: Lead Designer, Illustration & Visualization, Graphic & Signage Design, CAD production & Detailing, Construction Administration

ALICE H. RICHARDS CHILDREN’S GARDEN

UGA State Botanical Gardens of Georgia Athens, Georgia

UGA State Botanical Gardens of Georgia Athens, Georgia

WATERS

Prior to the 1800’s, the original town spring was located in the vicinity of the newly renovated Innovation Hub building. The site’s historical signifigance to UGA and Athens history was prominent and became the impetus for the environmental graphics and interpretive panels. The building renovation project features approximately 11,000 SF of flexible workspace, conference rooms, and presentation areas designed to foster innovation, entrepreneurship, and industry engagement.

Project Role:

• Creative Director & Environmental Graphic Designer

Photo Op + Presentation Wall

• Concept ideas via hand sketches, 3D models, & fabrication detailing

• Documentary Film Creation & Interpretive Panel Graphics (CLICK HERE TO WATCH VIDEO)

From whence the spring sprang...

By viewing the slope of the land beneath Athens it is easy to start to understand the flow of water from the highest point, City Hall, to the adjacent North Oconee River. Highlighted in blue is the WATERSHED or DRAINAGE BASIN for the spring and its subsequent stream. This area is essentially a sloping bowl of land that funnels the water downward forming streams and eventually rivers. This spring, like the rest of UGA and Athens, lies in the Oconee River Basin, which is part of the Altamaha River Basin. The water from this spring flows down the hill and into the North Oconee River, which joins the Oconee River, which in turn flows into the Altamaha. Eventually this long-journeying water empties into the Atlantic Ocean near Darien, GA. This stream is one of the many that flow through the UGA campus, each with a unique aquatic ecosystem.

Every location on earth is a part of a watershed

St. Mary’s Steeple

Altamaha River

Ocmulgee River

Oconee River

North Oconee River

Groundwater flows towards rivers, moving through soil pores and rock fractures, taking the paths of

Map, 1805

The town spring is shown just east of Old College and the President’s house.

WATERSHED

The function and wellbeing of society is intricately linked with the form and health of our watersheds

Watersheds, of which this spring is a part, provide “ecosystem services” crucial to society. These services include drinking water, food production, stormwater drainage, waste disposal, transportation, aesthetics, and recreation. Georgia’s streams and rivers support a global biodiversity hotspot of fish, mussels, and amphibians, many of which are found nowhere else on earth. By understanding and studying our waterways we are better able to both appreciate and safeguard their unique beauty, health, and important functions for our society and surrounding environments.

From whence the spring sprang...

Every location on earth is a part of a watershed

By viewing the slope of the land beneath Athens it is easy to start to understand the flow of water from the highest point, City Hall, to the adjacent North Oconee River.

Highlighted in blue is the WATERSHED or DRAINAGE BASIN for the spring and its subsequent stream. This area is essentially a sloping bowl of land that funnels the water downward forming streams and eventually rivers. This spring, like the rest of UGA and Athens, lies in the Oconee River Basin, which is part of the Altamaha River Basin. The water from this spring flows down the hill and into the North Oconee River, which joins the Oconee River, which in turn flows into the Altamaha. Eventually this long-journeying water empties into the Atlantic Ocean near Darien, GA. This stream is one of the many that flow through the UGA campus, each with a unique aquatic ecosystem.

Documents from the early to mid 1800s describe the town’s protection of the spring and its adjacent land. The spring was regarded as an important resource to be utilized and celebrated. However, as water infrastructure advanced, the spring’s use and significance started to wane. By the end of the 1860s it was paved over by the expansion of downtown businesses.

As lamented by A.L. Hull in the late 1800s, “Alas, that bold spring where thousands have quenched their thirst, shaded by grand old oaks under which great men in Georgia used to loll, is covered up by Dozier’s lumber yard and its once limpid waters seep

The town spring stream is highlighted in light blue. Old College, Phi Kappa Hall, and the Chapel are shown in blue. The location of the present day Innovation Hub is overlaid in white.

UGA Campus

Athens & UGA Campus Map, 1852

CENTER FOR ART AND NATURE - PORCELAIN & DECORATIVE ARTS MUSEUM

UGA State Botanical Gardens of Georgia Athens, Georgia

The Center for Art and Nature houses a vast porcelain collection bridging the gap between art and nature. The building is 8600sf which includes a classroom, exhibit hall, two exhibit galleries, office and collection storage spaces. Terraced gardens leading to a large event lawn and fountain surrounded by native plants complete the site with pedestrian connections to the visitor center plaza.

Scope: Concept Design for Site, and Exhibit Interpretation. Final Environmental Graphics and Signage throughout.

Project Role: Conceptual Site Design, Exhibit + Interpretive Design, Graphic & Signage Design

CENTER FOR ART AND NATURE - PORCELAIN & DECORATIVE ARTS MUSEUM

The new 750-room hotel located within an extensive existing amusement resort draws its inspiration from the spirit of exploration. Combining whimsical ideas with real life explorer discoveries the immersive landscape and amenities include distinct cultural typologies from the four corners of the world. Ancient culture’s utilization of water technologies became a strong design component in the courtyards, entry, and pool decks which creates unique educational aspects to the resort. Construction completed April 2017.

Project Role:

• Assistant Design Lead: In depth themeing and concept development. Concept design through Design Development

Disney, Inc. Hong Kong, China

EXPLORER THEMED RESORT LODGE

Chengdu, Sichuan Province-China

Disney, Inc. Hong Kong, China

Studios Orlando, Florida LOWES

A 21 acre resort hotel located within the existing amusement campus. Throughout the site, inspiring Caribbean landscapes merge with the functional building spaces creating an extensive locale including a river style swimming pool, cliff theme water slide and a cascading centerpiece that is the impetus for the hotels theme.

Project Role:

• Assistant designer through proposal, concept design development, and CD level documents

• Development of graphics and documents from Blue Sky to construction level CAD drawings including: grading and elevations, planting concepts

image courtesy of client

Work completed while employed with DTJ

Universal

LOWES SAPPHIRE FALLS RESORT

Universal Studios Orlando, Florida

Developing concepts and ideas that stem from a strong storyline or impetus are one of the things I enjoy most about the design process. Unifying spaces with a common direction gives projects a cohesive and intriguing layer of detail that can inspire curiosity for users of all demographics. Many of my projects have been in the resort and themed environments realm which is one area that I thoroughly enjoy. Exploring the possibilities of these unique projects allows me to push my imagination while simultaneously grounding myself in the feasibility of construction.

Work completed while employed with Koons Environmental Design

Following a design concept from inception to construction is an amazing experience. The initial concept for the “Bones of The Giant Chestnut” came while I was brainstorming for the forest play area. Researching these amazing trees inspired me more to explore how we could celebrate them and tell their story in the garden...

American Chestnut

- History

American Chestnut

- Geography

- Botany: form, size

- Social impact

- History - Geography

- Current status

- Botany: form, size - Social impact

- Current status

ANALYSIS | SYNTHESIS: translation of relevant info to project

ANALYSIS | SYNTHESIS:

ANALYSIS | SYNTHESIS:

Early design sketches studied how the “fallen giant” could take form in a series of rib-like arches that speak to the majesty of the tree’s scale in both diameter and distance. (Mature Chestnuts could reach over one hundred feet long with a diameter or fourteen feet!) The idea was to create an entry portal through which you entered the forest play area below the main garden.

Our team at Koons Environmental Design pulled these ideas into constructible elements and we developed a series of modular arches to make installation possible.

The amazing contractors at TreeHouse Experts were able to fashion the “bones” using a series of custom glue-lame beams, cedar planking and real poplar bark.

translation of relevant info to project

Architectural Illustration has been a pursuit of mine for much of my professional career. I am versed in both traditional hand graphic approaches, including watercolor, but also enjoy blending this technique with digital mediums.

Oftentimes my illustrations start as 3D models that I produce to create the massing of the subject. Drawing by hand then allows me to study the design more efficiently than producing detailed 3D models, while also keeping it more approachable to clients. I have developed many hybrid approaches that allow me to create digital-watercolor or to blend SketchUp and Photoshop with hand drawn elements.

Art | Sketching | Exploration:

I have been artistic as long as I can remember. I always aspired to be an artist and pursue the passion I have for it full time. I have found that landscape architecture gives me a great medium to express my creativity but I still return to my sketchbooks to connect with the world around me. Sketching is one of the things that grounds me and allows me to be present with whatever is in front of me. Watercolor is my favorite approach for its speed, portability and spontaneity.

Most of my work is done plein air wherever I find something that interests me. By working outside and honing my observation skills,I feel that this practice makes me more aware of the world and how light and shadow interact with it. I also find that sketching is another way to connect with others and even bridge the gap across cultures and languages. I have had the opportunity to visit and sketch in many amazing locales around the world and people always seem interested in seeing how I observe the place in my sketchbook.

A plein air sketch I did of the taxi market in downtown Kampala, UG. Studying the many movements was excellent.