Social Insight Facebook Italia in 10 Selfie ENGLISH VERSION

Facebook streaming statistics «Italy in 10 Selfies»

INSIGHTS

Giorgio Perillo - marketing@camcomit.bg - http://camcomit.bg/

"Italy in 10 Selfies: competitiveness, quality driver (sustainability, design, culture) and made in Italy labels" The Report was conceived by the Symbola Foundation with the aim of illustrating the innovation, competitiveness and sustainability records of the Italian production system. The presentation took place at the Sofia City Council Hall and the presentation was opened by the institutional greetings of Todor Chobanov, Deputy Mayor of the Municipality of Sofia with responsibility for "Culture, Education, Sport", by the Ambassador of Italy in Sofia, SE Stefano Baldi, of the President of the Italian Chamber of Commerce in Bulgaria, Marco Montecchi and of the Executive

Director of Sofia Investment Agency, Vladimir Danailov. Eng. Giovanni Corbetta, General Manager of Ecopneus and Representative of the Symbola Foundation member Forum, presented the 10 selfies.

Todor Chobanov

Stefano Baldi

Marco Montecchi

Vladimir Danailov

Giovanni Corbetta

Giorgio Perillo - marketing@camcomit.bg - http://camcomit.bg/

The current achievements are the result of a fan base (data updated to May 15, 2018) equal to 3,270 users who follow the official Facebook page of the Italian Chamber of Commerce in Bulgaria.

Giorgio Perillo - marketing@camcomit.bg - http://camcomit.bg/

Benefits and results of our live events The presentation event was followed by an international audience thanks to the direct streaming via Facebook - official page of the Italian Chamber of Commerce in Bulgaria.

A video in live streaming on Facebook has the ability to trigger a strong interaction with the public: there is the possibility to leave comments, like, reaction in real time, as users are allowed to ask questions and provide food for thought, receiving feedback in real time. Below is an explanatory and non-exhaustive report on the results obtained with 5 short live streams.

605

Unique live visuals

672

Display minutes

2.106 3.269

People reached Fan of the official Facebook page

Giorgio Perillo - marketing@camcomit.bg - http://camcomit.bg/

The audience that followed the live event

Age

Age

Average age of female audience: 25/34 years

38%

Women

782

62%

Average age of male audience: 45/54 years

Men

1,324

Giorgio Perillo - marketing@camcomit.bg - http://camcomit.bg/

Where was the live broadcast?

6%

55%

5%

5%

18%

4%

7%

Bulgaria (Sofia, Plovdiv, Burgas, Veliko Tarnovo)

5%

Switzerland

Italy

6%

United States

5%

Vietnam

(Lombardia, Campania, Lazio, Toscana, Sicilia, Calabria, Veneto, Puglia, Emilia-Romagna, Umbria, Abruzzo)

7%

France

4%

Brasil

(Luzern, Ticino)

(Connecticut)

(Ho Chi Minh City)

(Basse-Normandie)

55%

(Rio Grande do Sul)

18%

Giorgio Perillo - marketing@camcomit.bg - http://camcomit.bg/

The Presentation of the Symbola Report was followed by an international audience, greatly exceeding the boundaries of Bulgaria.

Giorgio Perillo - marketing@camcomit.bg - http://camcomit.bg/

See you soon!

2,Knyaghinya Maria Luisa Blvd., Business Center TZUM, fl. 5, Sofia 1000 – Bulgaria Opening hours to the public 9:30 – 18:30 +359 (2) 846 32 80 / cell +359 88 670 62 70 marketing@camcomit.bg www.camcomit.bg