step guide to achieving a premium price
11
1. Street Appeal
It may sound simple, but buying a home is based on emotion. Every buyer will drive past your home first before they request an inspection, and the anticipation of driving down your street and catching the first glimpse of your home will be high
When the buyers arrive at your house, you want the street appeal to match their expectation. There is nothing worse than leaving them feeling let down before they’ve even walked in the front door
Here’s a quick checklist to maximise your home’s street appeal:
1. Lawns manicured
2 Leaves blown
3. House washed
4. Garbage out of site
5 Roof painted or cleaned
6. Fence in great condition
7 Trees & hedges trimmed
8. Windows cleaned
9 Cobwebs removed
10. Paths & driveway gernied
11. New doormat
12 Street number visible
13. Nature strip cleaned
2. Photography
The agency you choose needs to specialise in marketing Why? Well, 50% of the buying decision will be made before your buyers view your property. Studying your photos, floor plan, videos and other marketing collateral will get their buying juices flowing. With that in mind, your photography needs to be nothing short of spectacular.
3. The 30-Day Rule
It may surprise you to learn that the first 2 weeks of a property sale are the most important. That’s when all the excitement is generated and you have access to your largest pool of buyers.
Following that, interest starts to drop off – so it’s important to make the most of your property launch.
One of the biggest mistakes an owner can make is thinking, “it’s just early days”. A skilled agent will help you harness the energy and interest in those critical first few weeks.
4. Competition
There are two points of leverage in a property sale:
The moment your property hits the market. When there is competition
Recognising serious buyers and motivating them to compete for your home is often how record prices are achieved However, ensuring your chosen agent has the skills and experience to safeguard you from a multiple buyer situation imploding is essential
5. Social Media
Social media has fast become an essential tool in today’s property marketing mix as it allows us to specifically target the right buyer for your home based on their needs, their interests, their unique property desires and much more.
Social media marketing is both cost-effective and highly successful at reaching the right buyers That’s why it is so important to ensure the agent you choose has an outstanding social media marketing plan for your property
6. Database
Relationships are key when it comes to guiding your buyer to pay the best price. It is highly unlikely that this will be achieved without nurturing the relationship through an industry leading database
Why is this so important? The answer is simple – some of the best buyers in the marketplace are already in our database waiting for their ideal home to hit the market and for us to let them know about it. That property could be yours
7. Agent
Skill levels between agents vary greatly Great negotiators are not born, they are made, as the art of negotiation is a skill that must be learned and practised. It takes years to understand human behaviour, emotion and key drivers in a negotiation
8. Area Specialists
Demonstrating and maximising a home’s value is not always easy; however, an area specialist can make the job much simpler Using their passion, expertise and understanding of projected development, property movement and prices in the area, a high-performing, well-established area specialist can be very persuasive when guiding buyers to a premium price.
9. Styling
A good stylist neutralises your living spaces, makes areas feel warm and homely, and positions your home to emotionally appeal to new owners stepping in.
Did you know women are generally the main decision makers when buying property? Therefore, presentation is everything! As soon as she walks in the front door she will know if the house feels right – whether or not the space feels like her new home
10. Marketing Method
The way your home is marketed is critical when selling. And while it’s not black and white, certain methods are proven to be more suited to private treaty sales, while others are best for auctions
11. Brand
Last but not least, we encourage you to carefully consider the brand of the real estate company you choose as their reputation can influence your buyers.
Getin Goran S 0474 goran@cam