We see a neighbourhood ready to harness the opportunities of major development, uniting the whole community around a shared vision for Euston’s future.
Guided by our members’ priorities, we will celebrate local identity, improve the public realm, and unlock the potential of HS2 for all who live and work here.We’ll protect what makes Euston unique while creating safe, distinctive spaces that strengthen the local economy—championing streets like Drummond and Chalton while holistically linking them through the Camden Green Loop
Amid uncertainty, our collaborative approach will secure a confident and vibrant future for this neighbourhood.
As 2026 approaches, Euston Town BID is planning another term focused on mitigating the impact of HS2, improving the public realm, and celebrating our neighbourhood’s identity This three-pronged strategy will prime the area for success from small independents to major cultural and educational institutions. Euston has much to offer, but these are challenging times for business, and we continue to harness both interim and long-term opportunities from HS2.
Alongside our sister BID, Camden Town Unlimited, we’re advancing the Camden Green Loop—an ambitious strategy to connect communities through permeability, high-quality public space, and co-design. It’s been an honour to serve Euston, and I’m proud our team delivers innovative projects that unite businesses, residents, and visitors. We see a bright future and remain committed to representing you through the challenges and opportunities of major redevelopment.
Testimonials
SUPPORTINGSMALLBUSINESS
“Drummond Street has faced huge disruption, but the support we’ve had through the BID has made a real difference. From public realm upgrades to cultural projects, it’s helped keep our identity strong and footfall steady. Small businesses here now feel part of something bigger.”
Oli Uddin, Drummond Street Traders
PUBLICREALM
“I’ve seen first-hand how thoughtful design and investment in public space can transform a neighbourhood. The BID’s commitment to improving streets, lighting and wayfinding is creating a safer, more attractive Euston.”
Andy Riley, RCGPs
COMMUNITY
“The BID’s community work has been deeply impactful, especially through events and cultural initiatives that bring people together It’s clear they understand that a successful place is about more than buildings, it’s about connection and pride. That kind of investment pays off in resilience and spirit ”
Salima Abdallah, British Library
LOBBYING
“With everything happening around HS2, it’s vital that local voices aren’t drowned out. The BID has been a strong advocate for businesses, making sure we’re part of the conversation and that impacts are challenged and mitigated Their role in shaping outcomes behind the scenes should not be underestimated.”
James Barr, Wesley Hotel
IMPACT SINCE 2021: 1,193 INCIDENTS RESPONDED TO 20,800 PATROL HOURS COMPLETED
27,145 MILES PATROLLED ON FOOT
We have invested in 2 community wardens to patrol Euston at key times, signposting people to supportive services and attending to issues of crime and antisocial behavior.
We partnered with C4WS to fund a day center supporting people impacted by homelessness.
MEMBER SAVINGS:
Over £140,000 in savings through procurement services
New partnership with Nous for household utilities perk
We offer BID members a free daily recycling service for paper, cardboard, plastic, and metal reducing traffic and improving air quality
We also secure the best rates on utilities, telecoms, and cybersecurity, and provide support with staffing, training, planning, and council contacts.
Since 2016 we have represented the local business community in discussions with HS2, responding to all consultations and engaging senior officials to push the importance of the business perspective We secured £650,000 from HS2 to deliver the ‘Drummond Street Vision’, and positioned Drummond Street as a vital cultural asset to be preserved. We are always present in discussions around closures and work timetables, relaying what would be most convenient to our businesses.
WHAT’S NEXT...
Negotiate meanwhile use that benefits business, once we have full clarity over project’s future
Represent impacted traders in matters such as upcoming road closures
Continue to lobby for a design that prioritises West-East permeability, active frontages and easy access to Drummond Street and Chalton Street from the station
Build Eversholt Street into public realm planning with projects that improve aesthetics and address antisocial behaviour in the short term, whilst feeding in to plans for major improvements in oversite development
Ablueprintfora greener,smarter, connected Camden
The Camden Green Loop is a joint Euston Town and Camden Town Unlimited strategy to make Camden’s public spaces greener, more connected, and more inclusive It brings businesses, residents, and visitors together to reimagine the area driving climate action, economic growth, and community pride through open collaboration.
PROJECT SOFAR
Established Climate Community of businesses working towards net zero
Secured Mayor of London funding with Camden Council to support business net zero plans
Established the Business Beeline in collaboration with Think & Do
Published the Camden Green Loop x Footways map of walking routes
Devised ‘Neighbourhood Designer’ framework to enable quality participation
WHAT’S NEXT
Commission climate strategy designed with our business members
Series of sustainability engagement and education workshops
Deliver planned public realm initiatives in accordance with Green Loop principles
Implement public realm improvements to walking routes to enhance connections
DRUMMOND STREET VISION
A holistic approach to the revival of this precious neighbourhood, steeped in heritage but under the immense pressure of major development. Our collaboration with the traders led to securing a record award from Hs2's Business & Economy Fund to realise an ambitious vision of public realm improvements and reputation building.
What’s been done What’s next
Thirteen newly designed shop fronts
Co-designed street furniture for community events
Delivered support on business modelling
Extensive press campaign with national coverage
Many promotional cultural celebrations
Underpass improvements: co-design of high quality murals & light installations
Creative lighting scheme spanning whole street Wayfinding and signage initiative
Creating celebratory entrances
Next stage of Drummond Street Vision with a focus on surrounding streets
Three things matter to me: to make the street cleaner, vibrancy - more colour - and greenery.
A gateway is a great way to communicate the identity of the street as a whole and celebrate cultural identity.
Use colours and lights inspired by the identity of Drummond Street. It is difficult to pin down what that is when there is so much going on.
CHALTON STREET
In the last BID term, our focus shifted to the east of Euston Station Chalton Street is beloved by local communities and is a hub of activity. But it is not immune to the impact of major developments of both Kings Cross and Euston. We are dedicated to supporting this neighbourhood treasure in becoming a thriving space of community use and small businesses.
What’s been done
Commissioned Jan Kattein Architects to co-design and install signage replacing current entrance sign
Contributed to Camden’s Future Neighbourhood Scheme for public realm improvements
Hosted a series of community poetry sessions with People’s Museum and artist Robert Montgomery uminated poetry
What’s next
Co-design expansion of signage in to creative forms of wayfinding
Install 10 projectors for poetry project
Devise and implement package of public realm improvements aligned with Future Neighbourhoods
“The entrance to Chalton Street is vital, and it needs a strategy. Signage would signal a reason to explore.”
“We must activate our public spaces, and enhance walking links in interesting ways, using heritage to tell stories.”
“This street should be buzzing with people from the British Library and the Crick.”
Incorporated Euston’s cultural institutions in to Camden Inspire celebrations, funding community events and a series of art exhibitions and installations
Celebrated Euston’s creatives in wider Inspire press strategy
Identify opportunities to celebrate cultural institutions of Euston Host a series of talks, workshops and educational experiences that spotlight organisations and groups, attracting new footfall and establishing a new cultural program
STREET LIST
Chalton Street (pt), Drummond street (pt), Drummond Crescent, Euston Road (pt), Hampstead Road (pt), Barnby Street, Cardington Street, Churchway, Cobourg Street, Doric Way, Euston Square, Euston Station (including eligible hereditaments in the HS2 in Euston development), Euston Street, Eversholt Street, Foundry Mews, George Mews, Grafton Place, Lancing Street, Melton Street, North Gower Street, Regnart Buildings, Starcross Street, Stephenson Way, Tolmer’s Square, Wellesley Place
GOVERNANCE
The Proposer:
Euston Town Ltd is the renewal proposer and the legal entity that runs the BID activities in the existing area around Euston and, pending a successful ballot, would continue to do so for the existing area. In the event that one of the ballots is unsuccessful, Camden Town Centre Ltd will continue to run activities in either successful area (Camden Town BID or the Euston Town BID).
The Governing Arrangement:
The current Euston Town Ltd Board of Directors lead and guide the work of Euston Town and have been elected from a variety of sectors, both private and public partners, to offer a wide range of skills, experience, and balanced opinion. In the event of a successful ballot they shall oversee the delivery of the 2026-2031 BID proposal for ET.
Financial Decisions:
We will continue to use the Board and members’ expertise to determine how best to spend our budget year-on-year. The elected board shall review the BID’s threshold to roughly maintain its current membership numbers if deemed necessary midterm. BID levy shall only be applicable upon assets to the extent they are within the BID boundary held by a hereditament. The 2023 rating list will be used to calculate the individual levy charges for each liable ratepayer. If a new ratings list is introduced during the BID term, at the board's discretion this will be used to calculate the levy charges from it's date of introduction
Fair & Transparent:
All BID members are eligible for a seat on the Board, and elections are held ahead of our AGM every year, where 33% of the seats are automatically available. Please contact us if you wish to be considered for a seat on the board.
The Management:
Euston Town and Camden Town Unlimited are allied BIDs that share a management team to maximise their impact in Camden. The spending and strategic direction of Euston Town is governed by the Euston Town Board, drawn from Euston Town BID members.
Please visit www.eustontown.com for more details on Euston’s BID arrangements
FINANCE
In this ballot, any business with a rateable value of over £70,000 is able to vote, and in the event of the BID being voted in, will be liable to pay 1%* of their rateable value on top of business rates. Registered charities will receive a discount of 80%, in line with Camden Council’s business rates relief.
As we saw in the previous BID term, the success of the BID was in its ability to react quickly to changing conditions to overcome the most serious threats to Euston. Ensuring our business environment remains safe, clean and fully functional remains our top priority. This is at the heart of what we do and in these times of uncertainty will require greater advocacy and management.
We will maintain flexibility in this budget to make sure we deliver the optimum return for your money. We will continue to use the Board and members’ expertise to determine how best to spend our budget year on year. We always work to leverage our income, using it as match funding to unlock additional money to maximise our impact in the town centre.
* BID levy increases with inflation, with the figure determined by the Board on an annual basis but restricted to RPI+1%
We estimate we will receive around £1.5 million between 2026 –2031.We will invest it in the following suggested proportions:
* BID levy increases with inflation, with the figure determined by the Board on an annual basis but restricted to RPI+1% 25
WHAT IS A BID?
Euston Town is the elected representative of businesses within Euston. Our mission is a simple one: enhance the commercial environment for local businesses and make Euston a place that people not only want to visit, but a place they want to stay.
As the Business Improvement District (BID), we lobby for, campaign and deliver a range of projects and policies to benefit the local area. We respond directly to the needs of our members by:
• Working with partners to realise an ambitious future for all Euston communities, where redevelopment brings a once-in-a-generation opportunity.
• Committing to innovative projects that tackle our air quality emergency, replace lost green space and allow biodiversity and ecology to thrive.
• Using public realm design and regeneration, communications, events and art to uncover and preserve the unique identity and culture of this neighbourhood.
Whilst most of the business rates collected by Central Government are distributed elsewhere in the country, the BID levy represents just 1% of these rates and is 100% ringfenced for Euston. This money cannot be spent subsidising existing services, it must be additional to those provided by the local authority and other statutory bodies. You will not be paying for Council services.
A BID term can last for a maximum of five years, after which it can only remain in existence if it is approved by the members at a renewal ballot.
Andy Riley Chair RCGPs
Carol Carter Origin Housing
James Barr Wesley Hotel
Nizar Virji Euston Square Hotel
BOARD TEAM
Tim Burr Admin & Finance Independent Director
Raj Chada Hodge Jones & Allan
Amanda Webster-Uz Network Rail
Salima Abdullah British Library
Cllr Marcus Boyland Camden Council
Rachel Styles UCLH
Oli Uddin Drummond St Traders
Lord Pitkeathley Chief Executive
Leyah March Hub Manager
Eve Gilmour Projects Manager
Georgie Street Head of Projects
Roisin Morrison Head of Development
Alex Ross Community engagement
Hasanul Hoque Operations Director
William Ginestier Head of Process Design
Khush Sodhi Savings Consultant
How to Vote
October - November 2025
You will receive a letter from Camden Council to confirm the voter for your business.
29th January 2026
All business will receive a voting pack from Camden Council, and will be able to vote by postal ballot.
26th February 2026
Ballot closes and votes are counted.
2026 - 2031
If the result is positive Euston Town will continue to work for you.
