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Bay of Plenty Business News | November 2025

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NOVEMBER 2025

BAY OF PLENTY The voice of Bay of Plenty

BOLD VISION

Our new columnist Todd Muller explores the region’s growth demands. Page 2

HISTORIC SHIFT From planner to chair, meet Bay of Plenty Regional Council’s Matemoana McDonald. Page 3

UP IN STYLE Elevate your lifestyle at Elizabeth Towers in Tauranga. Page 4

ROTORUA GONGS Rotorua features strongly in the Bay of Plenty’s royal investiture ceremonies. Page 13

Tomorrow’s leaders From innovative peanut butter packaging to purpose-driven startups, Bay of Plenty students prove the region is a powerhouse of entrepreneurial talent. Senior writer Mary Anne Gill reports.

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oung innovators have made their mark in the business world by sweeping top honours in two of the country’s most prestigious entrepreneurship competitions. From university lecture halls to high school classrooms, their bold ideas and business savvy are - Pascale Hyboud-Peron, Stand Tall turning heads - and setting the pace for the next generation of has grown into New Zealand’s Bay of Plenty entrepreneurs. The Mind over Markets team of market leader in peanut butter, Haydon Appleton (Mt Maunganui), exporting to Australia and Jan-Hendrik Hamann (Tauranga) and China. A recent cash investment Hazel McAnulty (Whakatāne) won the Waikato Management School’s from Australia’s Scalzo Foods prestigious Case Competition at the has positioned the company for international expansion. University of Waikato. Head judge Mark McCabe The Case Competition - launched in 1996 and now in its 53rd year from PwC said the team - is Waikato Management School’s impressed by “leaning ultimate test for its Bachelor of into Pic’s brand story Business students. It is a hands-on of sustainability” and real-world assignment that forms part backing up their ideas of the Applied Business Challenge with clear commercial paper and now New Zealand’s longest- logic. Pic's chief executive running business competition. The BOP students’ creative and Aimee McCammon said commercially savvy pitch wowed the she was amazed by the students' creativity, and judges. Their winning strategy for Pic’s the professional standard Peanut Butter was for a defatted, of their pitches. The team competed low-calorie product in compostable three other packaging paired with a partnership against qualifying teams, each with an Australian gym chain. They also designed a clever delivering a 10-minute square jar to help Pic’s stand out on presentation in front of a live audience at Waikato supermarket shelves. Pic’s, founded in Nelson in 2007, University’s The Pā. Making their case: Mind over Markets team celebrate taking out the top prize at the 53rd Waikato Management School

They turned a personal insight into a purposeful business that adds value to the community.

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Case Competition. From left, Haydon Appleton, Hazel McAnulty and Jan-Hendrik Hamann.

Photo: Waikato University.

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Bay of Plenty Business News | November 2025 by Cambridge, King Country & Te Awamutu News, Waikato & Bay of Plenty Business News - Issuu