Marketing snapshot

The Great Camberwell Easter Hunt

BunnyAs part of our Easter promotions, we will run The Great Camberwell Easter Hunt competition. The competition, which runs annually, encourages people to find the golden eggs hidden on posters in shop windows around the Camberwell Junction precinct for a chance to win a $500 shopping voucher. The more golden eggs that entrants find, the more chances they will have to win, which incentivises people to visit as many shops as possible. The competition is supported by digital advertising and social media activity. The Easter Bunny will visit the precinct on April 1 and 2, from 10am - 1pm, to meet and greet shoppers and to share goodwill for the holiday season. Traders can make the most of this opportunity by having photos in-store or in the precinct with the Easter Bunny.

Parklet program

Boroondara Council has updated their Outdoor Trading Policy, which includes guidelines and eligibility requirements when applying for permits to trade outdoors, including trading on a footpath, setting up a parklet, and setting up an outdoor dining structure. There are two parklet permit options available: a seasonal permit (6-month permit from November to April) and an annual permit (12-month permit). Applications should be submitted as soon as possible to allow time for permits to be processed. Once an application is received, the council will contact you with relevant details and discuss next steps.

Details: https://bit.ly/3YIqOqR

Main Streets of Australia Week

Mainstreet Australia will run Main Streets of Australia Week from May 15 – 21. This week-long celebration highlights the importance of local shopping precincts and the role they play in our communities and economy. Your business can get involved by hosting an event or in-store promotion during the week.

Full details: mainstreetaustralia.org.au/main-streets-ofaustralia-week

Economic Development and Tourism Plan

Boroondara Council is progressing with their new Economic Development and Tourism Plan which will guide actions to boost Boroondara’s local economy. So far, the council has completed community consultations to develop a draft plan. The draft plan has identified four key priorities: thriving and engaging activity centres and shopping precincts; a productive and supported business community; an environmentally sustainable, circular and ‘smart’ local economy; and a desirable destination for visitors. Consulting on the draft plan ran until March 10, and Boroondara Council will present the final plan at a council meeting this year.

Details: https://bit.ly/3IDpwre