Marketing snapshot: A year in review

With business and retail returning to normal last year, we resumed many of our marketing activities at full capacity and brought back activations and events. Some highlights included our Christmas Family Day, which returned as a full-scale event to create a lively and fun day for visitors. We had our popular fire truck rides, photos with Santa, roving musicians and entertainers, face painting, balloon modelling and more. We launched the inaugural Camberwell Culinary Awards, a new campaign to promote our food and dining sector. We also collaborated with the Camberwell Sunday Market to create activations including Sunday Funday and the very first Kylie Appreciation Day –both of which drew an excellent crowd and allowed us to cross-promote the shopping precinct.

HERE’S A SNAPSHOT OF MARKETING ACTIVITIES COMPLETED IN 2022:

✓ Produced promotions, including advertising and competitions, for New Year, Valentine’s Day, Easter, Mother’s Day, Father’s Day, Camberwell on Canvas, and Christmas

✓ Collaborated with Camberwell Sunday Market to run activations including Sunday Funday and Kylie Appreciation Day to draw people to the area and cross-promote the precinct

✓ Created 3 x seasonal brand campaigns (autumn, winter, spring) to showcase traders and the precinct, incorporating video, editorial, social media, and digital advertising

✓ Created and distributed 12 x detailed monthly newsletters to our email database

✓ Created unique content including ‘Meet a Trader’ articles, and guides for seasonal fashion, back to school, food and dining, Black Friday, and Halloween

✓ Ran regular Business Forum events (free for traders)

✓ Produced 3 x issues of The Camberwell Citizen newspaper with 30,000 copies of each issue distributed to local homes, shops, and key locations

✓ Produced several SEO articles to improve our online profile and search engine performance

✓ Launched the inaugural Camberwell Culinary Awards campaign, which included a competition, to highlight the food and dining category

✓ Produced numerous articles and resources for the Trader Portal, to keep traders informed of government-directed news and updates

✓ Advocated and petitioned for traders at local council on key matters such as parking, dining parklets, and support as we transitioned to normal trading

✓ Delivered regular updates to traders including quarterly email and print newsletters.

Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell Junction's digital audience numbers:

• More than 8,000 email addresses in our subscriber database

• More than 160,000 visits to the websites over the past year

• More than 9,100 followers on social media