A letter from the president

Dear fellow traders and professionals,

I hope you’ve had a good start to the year, and made the most of the busy Christmas and summer trading season.

Sales were strong for Christmas and Boxing Day across most categories. However, with the growth of Black Friday and Cyber Monday, customers spent big in November so sales needed to be earlier and both online and in-store. For last-minute sales closer to Christmas, it was important to create experiences you can’t get online, such as Christmas decorations, friendly service, and events like our Christmas Family Day.

This newsletter shares our promotions calendar so you can see what’s planned for 2023. This includes retail themes like Easter and Mother’s Day, and unique events. In May, we’ll mark Main Streets of Australia Week and host our health and wellness event, CamberWELL-BEING. This event is not just for businesses in this category, it’s a fun day to attract people to the precinct. Get involved so you can leverage the marketing and advertising for the event.

Our online marketing is also important and includes an interactive website and monthly email newsletters to a large database. We use social media and articles to drive traffic to the website – this not only improves SEO but ensures people learn more about our businesses.

We’re also working closely with Camberwell Sunday Market. About 8000 visitors attend the market but we need them to explore the shopping precinct. If you want to grow your Sunday trading let us know if you have vouchers, offers or deals we can share with market visitors. We’re also planning to grow Kylie Appreciation Day (a celebration of Kylie Minogue’s connection to Camberwell) to become an annual event. Let’s aim to have more Kylie themed promotions in shops this October and get your staff involved.

Check the Trader Portal at camberwellshopping.com.au to find information including government updates and business support resources. Make sure you send your offers and promotions to our manager Kerry Daly so we can promote them: info@camberwellca.com.au

Regards,

Henk Kelly-Kobes

President, Camberwell Centre Association