Christmas Family Day

Our Christmas Family Day will run on Saturday, December 7 from 11am – 3pm across the shopping precinct.

Our Christmas Family Day is designed to create a focus for our Christmas promotions, drawing people to the precinct for their Christmas shopping and to celebrate the season with free family fun.

Visitors will be invited to collect their activity checklist from our Christmas headquarters, adjacent to the Camberwell Fresh Food Market. From here, they can attend the many activations across the precinct, including photos with Santa, rides on an antique fire truck, an arts and crafts station, a photo wall with a professional photographer to capture families and pets, plus our annual Where’s Rudolph? competition. We’ll also have plenty of entertainment on the day such as live jazz music, roving circus entertainers, face painting, balloon modellers, and more.

All of these activities are designed to move people around the precinct, encouraging them to explore different areas and new stores. The roving entertainment and music will create a festive atmosphere.

How you can make the most of the Christmas Family Day

There are plenty of ways you can leverage the promotions and make the most of increased foot traffic expected on the day. Here are some ideas on how you can participate:

• Create a festive shop window display

• Play festive music in your store

• Get your staff to dress in a Christmas theme

• Offer free gift wrapping to customers

• Facilitate charitable contributions from sales on the day

• Provide special offers or in store activations

• Sell pre wrapped gift packs or display a table of gifts for Mum/Dad/under $30 etc.

If you do place stock or a gift table outside your shop, it must be kerbside and adhere to council rules.

Make sure you tell us about your offers or events so we can share them on our social media and via our promoters on the day. Email your details to: info@camberwellca.com.au

We’ll provide a digital marketing ‘trader pack’ for you to use – this will help promote the precinct’s events to your customers. If you are not receiving these or our monthly email updates, you may need to re subscribe to our database or update your details as it is in your interest to be informed about the precinct activities and marketing opportunities to help your business.

Digital marketing campaign

With a strong digital presence, we’re in a good position to promote Camberwell Junction as a leading shopping destination for Christmas.

We’ll have a comprehensive campaign to publicise our Christmas shopping and activities, including articles, direct email campaigns, animated advertisements, and branded updates on our website. This will be supported by digital advertising and social media advertising. We’ll also run radio advertising on Magic 1278 and 3AW to promote Christmas in Camberwell Junction, and continue our general brand messaging.

Capitalise on Christmas trade

Christmas decorations are now up across the precinct to make it look festive and inviting – there are festive tree and bin surrounds, Christmas tree boxes, a decorated laneway, and other attractive features across the precinct.

With Christmas trade in full swing, we encourage you to consider late night trading close to Christmas, or extended trading hours throughout December to ensure you can make the most of this increased sales period.

We will provide your stores with special ‘holiday trading hours’ posters that you can display in your windows, while flyers will be distributed to 28,000 local homes to keep nearby residents informed about our Christmas offerings.

Please contact Kerry if you have any questions regarding Christmas marketing activities.

Email: info@camberwellca.com.au