A letter from the president

Dear fellow traders and professionals,

I’m sure you’re all gearing up for a busy Christmas trading season. Customers are predicted to start Christmas shopping early and spread out purchases, with many planning to buy a lot of gifts at Black Friday sales, so do what you can to prepare.

Congratulations to the winning traders in the Camberwell Culinary Awards. Customers were invited to vote for their favourite food businesses and had to upload a receipt to prove they made a purchase. The goal was to get people to try new businesses and for traders to engage with customers by encouraging them to vote for a chance to win a major prize.

This year’s Kylie and Dannii Day, jointly hosted with Rotary Camberwell Sunday Market, was our biggest yet. The entertainers were amazing and the crowd had fun with the trivia, fashion parade and music. Camberwell Junction appeared on so many social media feeds, including posts by Dannii Minogue, and also featured on Channel 9 news, ABC radio, 3AW and The Age which was excellent publicity for the precinct.

This year we held our first Halloween event in partnership with Camberwell Fresh Food Market and Camberwell Place. We put on activities for people to enjoy, including face painting, live music, arts and crafts, cookie decorating and balloon modelling. The day was incredibly popular and attracted a huge crowd so we’ll review ways we can expand the event for next year.

Christmas decorations are up in the street, advertising is underway, and our annual Christmas Family Day is on December 7. All the entertainment is free and Santa will be here, so let your customers know about it. This is our biggest marketing campaign so make the most of it by running specials, holding in store activations, decorating your windows, and playing festive music. Don’t forget to tell us what you have planned so we can promote it in our marketing.

Remember to check the Trader Portal at camberwellshopping.com.au to keep up to date with business and government announcements. And be sure to send us details about your offers and specials so we can promote them. Email details and images to: info@camberwellca.com.au

Wishing you all a safe, happy and successful festive season.

Regards,

Henk Kelly Kobes President

Camberwell Centre Association