Christmas at Camberwell Junction

With the festive season fast approaching, our Christmas promotions are well underway.

Last year, our Christmas event saw Santa doing laps around the precinct on a motorbike with sidecar. People responded to this so positively and enjoyed spotting Santa in the sidecar as they drove and walked past, so we have decided to bring it back this year.

With people out of lockdown and eagerly diving into festive celebrations, we thought it would be important to sustain our festive activities this year.

We will host three weekends of festive fun, from 11am – 2pm, on the following dates:

• Saturday, December 4: Roving entertainers, including live musicians and circus performers

• Saturday, December 11: Roving entertainers, including live musicians and circus performers

• Saturday, December 18: See Santa doing laps around Camberwell Junction precinct on a motorbike with sidecar. There will also be roving entertainers, including live musicians and circus performers.

Our Where’s Rudolph? competition, which has become an annual tradition, will return to offer families a fun activity to engage in during the festive season. The competition gives entrants the chance to win $500 and allows them to participate in a fun activity around doing Christmas shopping.

If you’d like to leverage our Christmas promotions and tap into the marketing for this event, we encourage you to run special promotions on these dates.

If your business is running any Christmas offers or instore promotions, remember to let us know what you’ll be doing so we can help promote it via our marketing channels. Email images and details to Kerry: kdaly@camberwellca.com.au

Thanks to our strong digital presence, we’re in a good position to promote Camberwell Junction as a leading shopping destination this Christmas.

We will have a strong editorial campaign to publicise our Christmas activities and offerings, including online articles, direct email campaigns, animated advertisements, a Christmas promotional video, and branded updates on our website.

This will be supported by a comprehensive digital advertising campaign comprising AdWords, banner ads and social media advertising.

We’ll also run some radio advertising to capture an audience beyond the digital platforms, to keep Camberwell Junction front of mind for Christmas shopping.

The precinct has been adorned with Christmas decorations to make it look festive and inviting – we have festive tree and bin surrounds, Christmas tree boxes, a tinsel-lined laneway, and other decorative features across the precinct.

With Christmas trade in full swing, we encourage you to consider late night trading opportunities close to Christmas, or extended trading hours throughout December to ensure you can make the most of this increased sales period.

We will provide your stores with special ‘holiday trading hours’ posters that you can display in your windows, while flyers will be distributed to 28,000 local homes to keep nearby residents informed about our Christmas offerings.