Marketing snapshot

We continued to market the precinct throughout the lockdown period to promote our businesses and to keep customers engaged. We held competitions, promoted Father’s Day, launched a spring campaign, and advertised food traders that were offering takeaway and home delivered meals.

Following the success of last year’s What’s on the menu? campaign, we ran it again this year but with a refreshed look and feel, and with a stronger focus on digital platforms as we engaged with customers online while they were isolated at home.

Once lockdown ended, we ran a Welcome back to Camberwell Junction campaign, to reconnect with customers and encourage them to return to the precinct. We hosted a small activation day where we handed out free flowers and had live music and roving musicians to bring a vibrant atmosphere to the precinct.

We have also launched a new-look brand for the precinct, which includes a fresh logo and brand mark, a new palette of brand colours, and identifying strongly as Camberwell Junction. Market research unveiled that it was important to identify as Camberwell Junction to better tie the two suburbs we straddle – Camberwell and Hawthorn East.

Connecting with our community through engaging marketing was our priority during lockdown and reopening with a refreshed brand continues to keep Camberwell Junction precinct front of mind.

For an overview of our marketing activities from the past year, please view the AGM presentation on the Trader Portal: bit.ly/3E4XHDD

Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell’s digital audience numbers:

• More than 8,400 email addresses in our subscriber database

• More than 157,000 visits to the websites over the past year

• More than 8,600 followers on social media