Did You Know The Key Benefits of OTT Streaming?

Did You Know The Key Benefits of OTT Streaming?

OTT, also known as “over the top” content distribution is quickly becoming a bigger part of consumers’ way to get access to media content. These days, more and more viewers are moving away from traditional broadcast television, which gives way to the on-demand and live OTT streaming platforms such as Amazon Prime and Netflix to become the market leader. In fact, industry experts have also been strongly emphasizing the importance of OTT in changing the face of live video industry.

Major Change in Broadcast Industry When it comes to understanding the OTT, Hulu and Netflix are its best examples that provide a topdown portal for streaming content. Though OTT platforms are drastically changing the way we watch live television, these platforms aren’t only limited to movies and television. But how is it making such huge changes? The remarkable trend has brought together a lot of audiences in its kitty from around the world. Considering all the benefits of streaming content on the mobile, web, and connected TVs, big as well as small brands are devoting more of their energy to OTT streaming. According to some of the surveys done in the live video industry, 60% of the people consider OTT content to be more convenient.

Furthermore, more than 38% respondents believe that content selection process on the OTT platforms is a lot better than on the cable television.

Key Benefits of OTT You must have noticed that these days, people prefer watching video content via internet-enabled TVs and OTT video services. OTT has become an attractive live video streaming platform for a number of reasons. Although the industry hasn’t fully explored the advertising potential of OTT streaming, it offers numerous benefits as compared to the traditional online display marketing.

Offers Opportunities: Though the OTT area is quite uneven right now, it offers significant advantages.

You won’t come across ad frauds on the streaming platforms as they are generally closed, controlled systems. As you can’t simply close the window and skip ads, or even install an ad-blocker to get rid of them completely, video completion rates are incredibly high on these platforms.

Perfect Feasible Alternative: These platforms come across as the only practical alternative to the traditional commercials on TV. Studies show that only 5% viewers watch TV through a digital antenna; whereas, almost 61% of viewers between the ages of 18 and 29 watch TV through streaming services.

Bigger Screen Gets Wider Audience: Unlike in the browser screen, OTT video ads are displayed fullscreen without any controls to skip them. The audience for OTT media is wider, as it targets household levels along with young people.