PROCESSBOOK Buds
Blossoms
By:ChristianAngeloMojica
I.DEBRIEFING
THE BRAND: Buds Blossoms
I.DEBRIEFING
BudsBlossomsisaflowershoplocatedwithintheKamuning Areathatspecializesinprovidingservicesrelatedtoflow� ers,greenery,andmore.Theyprovidedesignssuchasbouquetsandwreaths,butalsooffersmallerproductssuchas pottedplantsandflowers.Moreovertheyalsoproviderenting serviceswhereintheyrentoutplants,shrubs,andflowersto peoplewhowantacertainambienceorfeelwithintheirplace suchasofficesandworkplaces,sometimesevenpersonalpalcessuchashomesandapartments.
I.DEBRIEFING
MIND MAP
II-A.RESEARCH(TEXT)
BUDSBLOSSOMSFLOWERSHOP
BudsBlossomsisaFlowerShopthatfirststartedinSgt.Esguerrabefore eventuallymovingtoSct.YbardolazaintheKamuningArea.Theyoffera varietyofservicesrelatedtoflowers.Youcancommissionthemfordesigns e.g.forbouquets,wreaths,andsoon,buttherearealsosmalleroptions likepottedplants.Theyoftenhavemorecustomersduringcertainholidays suchasUndas(AllSoulsDayandAllSaintsDay),duringNovember,and ValentinesDayduringFebruary,withthelattertheyhavealsobranched outintootherproductssuchasStuffedToys,Candies,andsuchthatare relatedtothe“lovey-dovey”natureofsaidholiday.However,theydon’t onlyattractcustomersduringthesespecifictimesoftheyear,theyalso haverecurringcustomersbothinthelocalcommunityandabroaderclien� teleoutsideKamuning.Theyofferaservicewhereintheyrentoutflowers, shrubs,andsuchtopeopleorcompanieswhowantacertainambience intheirplace.Thiscouldrangefromofficesandworkplacestopersonal spacessuchashousesandapartments.Theyusuallytakethesaidplant totheplacethentheyhandlethemaintenanceorreplacementifneedbe assumingtheclientisstillpayingfees.
II-A.RESEARCH(TEXT)
THEOWNER’SVISION
Theownerenvisionsasimpleshopbutwithappeal.Theystillwanttheir brandtorevolvearoundflowerswithsimplisticdesignssuchaswooden signages,andfloralinspireddesigns.Thisvisionappearstobesomewhat similartoEuropeanstyleflowershopswithsimpledesigns.
WhyBudsBlossoms?
Theoriginsofthenameoftheirbrandisattributedtotheowner’swife (whoisalsohismanager),findingalikingtothebuds,whichispresentat theearlystagesofgrowingplants.
II-A.RESEARCH(TEXT)
THECURRENTBRAND
BudsBlossomsFlowerShopdoesn’tappeartohaveadistinctbrandas oflate.Whiletheyareabitofastapleandgetregularclientstheowner statedthattheyneverreallypaidmuchattentiontotheirbrandingand signagesastheywerebusydealingwithclients.Furthermoretheirofficial pageonFacebookcurrentlydoesn’thaveaproperprofilepicturesincethe onetheyarecurrentlyusingisjustapictureofflowers.Moreovertheyalso don’tappeartohaveaproperheaderasitiscurrentlyblank,noranypublicationmaterialthattheycanshareontheirpageastheirpostsmainly consistofpicturesofdesignstheyhavemade.Tosumituptheydon’tcurrentlyhaveanimageorproperbrandapartfromtheirnamewhichtheir clientsassociatewiththeservicestheyprovide.
II-B.RESEARCH(IMAGES)
THEEXTERIOR
PhotographtakenatBudsBlossoms FlowerShop.Theirsignagesareabit fadedandtheycurrentyldon’thave properbranding.
PHOTOGRAPHSOFBUDSBLOSSOMS
II-B.RESEARCH(IMAGES)
THEINTERIOR
TheinteriorofBudsBlossomsFlower Shopshowcasingthevariousservices theyprovidee.g.flowerpotsforflowers, andevensomeaddonse.g.stuffedtoys andotherlovethemedparaphernalia.
PHOTOGRAPHSOFBUDSBLOSSOMS
II-C.RESEARCHMOODBOARD
CommonEuropeanStyleFlower-
II-C.RESEARCHMOODBOARD
FlowerShopLogoInspirations
II-C.RESEARCHMOODBOARD
TypographyandPublicationMaterial
Inspirations
II-C.RESEARCHMOODBOARD
III.Analysis(Conclusion)
1.BudsBlossomsFlowerShopcurrentlyhasnoproperbrandapartfromtheirname whichtheirclientsassociatewiththeservicetheyprovide.
2.Theownerspreferredthatifthecenteroftheirbrandingwouldstillrevolve aroundflowers.
3.Theycurrentlydon’thavepropersocialmediapresencei.e.theydon’tcurrently haveaproperprofilephotoorheader,norhaveanyproperpublicationmaterial
4.SpringColorsmayworkwellwiththebrandingoftheflowershop.Pastelcolors likebrightershadesofgreen,pink,beigeetc.couldbeused.
5.Eitherfancierorplayfulhandwrittentypefacesmayworkwellfortypography
6.Candoubledownonthe‘buds’conceptthattheowners’like,andmaybeableto makeitcute-looking.
IV-A.DESIGNPROCESS-
InitialSketches
InitialLogoSketches
BloomingPlantBudsConcept
IV-A.
DESIGNPROCESS-InitialSketches
SketchShowingLogoConcept w/Typography
FinalLogoDraft: SimplifiedVersionforLogo
IV-B.DESIGNPROCESS-ColorPalette
#D83A56
rgb(216,58,86)
#FF616D
rgb(255,97,109)
#66DE93
rgb(102,222,147)
#FFEAC9
rgb(255,234,201)
IV-C.DESIGNPROCESS-Typography
SOUR GUMMY
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
LogoTypeface
ShantellSans
AaBbCcDdEeFfGgHhIi
JjKkLlMmNnOoPpQq
RrSsTtUuVvWwXxYyZz
TypefaceforEverythingElse
IV-D.DESIGNPROCESS-FinalLogo
V-A.DELIVERABLES-LogoVariations
V-B.DELIVERABLES-SocialMedia&PublicationMate-
FACEBOOKCOVERPGHOTO&ProfilePic-
SOCIALMEDIA
AD
V-C.DELIVERABLES-PrintMaterials
LOGOSIGNAGE
BUSINESSCARD