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BUY/SELL/CELEBRATE

NIAGARA CALLKARL.CA

NOT INTENDED TO SOLICIT BUYERS AND SELLERS CURRENTLY UNDER CONTRACT WITH A BROKER.


WHO IS THIS GUY? Karl made his entry into the Niagara Real Estate market in 2004 and not once has he questioned that this is his calling. His ever growing passion for architecture and the next great cup of coffee to fuel his drive has solidified him as an industry leader. It has been 15 years and Karl’s passion is stronger than ever, but his game has changed. Pauline, the love of his life, his children Naomi, Arie, Maaike and Bodi have helped him to put things in perspective. Warm and generous and always quick to tell a joke, Karl ensures that his clients feel valued and appreciated throughout the buying and selling process.

MEET SARAH RISK Originally from the Haliburton Highlands, she embodies that northern spirit with her clever, fun and offbeat personality. Sarah’s passions are her purpose and she is always UP for some adventure, arts, and culture. Sarah makes Karl look good not just behind the scenes, but also when she gets behind the camera, setting Karl’s photography apart from the rest. That’s right, she is a professional photographer and the most recent creative mind in a family of artists that go back generations. Creativity bursts from her visions and pours onto the pages of her photos and marketing.

MEET GRANT KAY

MEET KELLY CARTER!

Grant Kay is Jumping Jack Flash!

Don’t be fooled by her calm phone

He has more stories than Richard

demeaner, get her laughing and the

Branson. More moves than Elvis

entire room gets excited! Kelly can be

Presley and more experience than

the life of the party. Living her best life

Prime Minister Trudeau.

with her beautiful kids while endlessly listening to the Lumineers and dabbling

Uhh wait a sec...! With over 30 yrs

in Niagara finest coffee culture. She has

of real estate experience between

a keen marketing eye with a degree in

Ottawa & Niagara, Grant’s wisdom,

advertising and Graphic Design.

energy and foresight mean that you are in good hands.

She keeps the team in order for day to day marketing tasks to

A five handicap golfer, musical encyclopedia and inspirational quote guru, Grant will guide you through

keeping her finger on the pulse to make sure the teams brand

the sales process feeling good and laughing all the way to victory.

and culture is on point.

ACCREDITATION & ACCOLADES • Ontario Real Estate Association Broker • RE/MAX Hall of Fame Lifetime Achievement Award

• 2015 — $15,000 Trillium Grant to improve Centennial Gardens & Founded the St. Catharines Disc Golf Course

• 2008 to 2013 — RE/MAX Platinum Club for $10M in Sales

• 2015 — Led to the successful campaign of changing Municipal (boring) to Sunset Beach (dreamy)

• 2010 to Present — Board of Directors for Community Care

• 2016 — to Present- Founder of the St. Catharines Wing Fest

• 2012 to Present — Top 10 Individual Realtor in Sales (Niagara Real Estate Board)

• 2017 — RE/MAX Titan Club

• RE/MAX International Lifetime Achievement Award

• 2013 to Present — Member of Toronto Real Estate Board

• 2017 — Greater Niagara Chamber of Commerce Young Professional of the Year Awards

• 2014 to 2016 — RE/MAX Chairmans Club

• 2018 — RE/MAX Chairmans Club

• 2014 — Niagara Community Design Awards, Façade Improvement, The UPHOUSE

• 2019 — Present RE/MAX Chairman’s Club

THE BUY/SELL/CELEBRATE NIAGARA

• Established RE/MAX-GC UPHouse Realty Brokerage

A PUBLICATON BY CALLKARL.CA


WHY CALL KARL?

TOP PRODUCER We understand every home is unique and has the ability to sell itself. We simply showcase your home’s merits and celebrate the lifestyle your property exudes. This gets buyers to the negotiating table. Our tireless efforts, boundless energy and incomparable work ethic result in superior (and award-winning) sales performance.

STRONG NEGOTIATOR We are motivated by the art of deal making to get our sellers the absolute best value for their property. Our friendly first impression, astute listening and genuine compassion support our in-depth preparation when we head into negotiations with buyers. Our strength lies in helping buyers understand the rationale behind your value offering, resulting in you getting top dollar when you sell your home.

NOTABLE NETWORK

While Karl is the man who is making things happen when it comes

Speaking of showcasing your home, Karl collaborates with

to selling your home, the truth is, “it takes a village.” We have

one of his best kept secrets, his graphic design guru

teamed up with some of the best in Niagara to get full exposure

Gerardo Lopez (Art Director) to turn visions into reality.

when it comes to marketing your property. Karl partners with video

Digital creative agency AE Media Inc. for all his website

production company Class Act Productions to create video that

creativity and style.

showcases your home in a unique, interesting and beautiful way.

THE BUY/SELL/CELEBRATE NIAGARA

A PUBLICATON BY CALLKARL.CA


WHY WEB STRATEGY MATTERS

Studies show that 90% of home buyers use the internet to buy their home and it takes more than a listing on realtor.ca and print advertising to get noticed by the right buyer.

GETTING SEEN ONLINE WEB MASTER CallKarl.ca is more than just bells and whistles to attract attention — it has the top-quality features to attract and keep buyers’ attention on your property. Karl has some of Niagara’s finest in the tech industry keeping CallKarl.ca number one on Google. Your listing gets the attention it deserves when buyers search for their next home. It’s no secret how he draws 40% of his web traffic from the GTA.

SOCIAL MEDIA NINJA As social media has quickly become the norm, people visit Twitter, Facebook, and Instagram multiple times everyday. We embrace the power of social media marketing and advertising to find potential buyers. Using targeted content, we focus on the demographics, interest, and lifestyles your home appeals to. Our sponsored Facebook post reach and average of 9,400 targeted Facebook users in just one week.

VIDEO GURU When it comes to selling your home, the key is making sure potential buyers receive all the information as quickly and easily as possible. And what’s easier than pressing play? Karl’s HD Lifestyle Videos capture the unique features and feeling that will ultimately sell your home. They enable a buyer to fall in love with your property and make a memorable keepsake for the homeowner.

Check out YouTube.com/CallKarl to see how Karl’s HD Lifestyle Videos make listings stand out.

THE BUY/SELL/CELEBRATE NIAGARA

When you’re selling a home, you’re selling a lifestyle. Using high-quality photos, videos, immersive 3D technology, and professional copywriting, we communicate the story of why your home is unique. Then, we target this narrative directly at your ideal buyers with our strategic mix of web, social media and print advertising.

CALLKARL.CA AVERAGES OVER 4,600 MONTHLY PAGE VIEWS Over 1,500 Facebook Likes

Over 700 Twitter Followers

Over 450 Instagram Followers

Over 160,000 YouTube Views Karl’s Website Blog Page hits 350+ avg blog views/month Karl’s bi-monthly eNewsletter 1000+ avg reads A PUBLICATON BY CALLKARL.CA


CALLKARL VS. EVERYONE ALTHOUGH, WE DO LOVE OUR COLLEAGUES… WE ARE LIKE A FRATERNITY.

KARL’S COMPARATIVE ANALYSIS WHY IT WORKS

Our extensive real estate experience allows us to see the truly exceptional features in a home and understand the value that makes it stand out from the rest. Our careful calculations and gut instincts will ensure that you list your home for the most appropriate dollar per square foot, getting you top value for your home. And with the right numbers backing up some of the industry’s best marketing, your home will sell quickly and for top dollar. A comparative market analysis has always been the old standby marketing tool for realtors who are trying to win listings. The agent will try to showcase their value by pulling sales numbers they claim only they have access to and will put together a set of recent home sales to give you context for pricing your home.

KARL DOES IT DIFFERENT

We go above and beyond the standard, run-of-the-mill comparative analysis strategy. We look at the true value of your home. Of course, comparables matter too. We will provide you with street history from the past two years, active homes and recently sold homes. These numbers will help us give you an accurate evaluation of what your home is worth. Our dedication and knack for what we do gives you the most in-depth evaluation around.

THE DIRECT COST APPROACH

We carefully examine the market increase over the course of the last 5 years, determining the cost of your home from its original purchase price plus market increase. If you didn’t update your home in the time you lived there, that might be the end but, we see the value in updates and will add an estimated cost value of those updates as well.

THAT’S NOT HOW KARL DOES IT.

THE BUY/SELL/CELEBRATE NIAGARA

A PUBLICATON BY CALLKARL.CA


MATTERPORT MADNESS HELLO MATTERPORT Meet Matterport — the most realistic and immersive way to experience a property online. Matterport is engaging buyers and delighting sellers across the real estate market. Karl is thrilled to have invested in this state-of-theart technology to capture each and every Niagara listing in 3D. Forget outdated image galleries, 360º panoramas and fly-through videos that lack the perspective and feel that home buyers and sellers crave. With Matterport, we can create an emotional connection with your home and the lifestyle that comes with it. Ask us where this tech is going next. It’s wild and exciting.

ENGAGE BUYERS — ANYTIME, ANYWHERE In an increasingly busy world, Matterport’s 3D Showcase gives potential buyers an online experience that allows them to move through a home and see it from literally every angle. Buyers can wander from room to room with the click of a mouse, in their downtime. They can even get a complete and unique sense for a property with Matterport’s “doll house” view, to see exactly how everything lines up.

WHY SELLERS LOVE MATTERPORT Selling your home is a busy time. It can be difficult to ensure your home is ready for viewings at the whim of any potential buyer and getting out of the house to allow buyers time to view your property can be challenging. Matterport appeals to the out-of-town buyers by providing the opportunity to view from afar what they would actually see if they were right here in Niagara!

LEARN MORE AT CallKarl.ca/selling/meet-matterport/ THE BUY/SELL/CELEBRATE NIAGARA

A PUBLICATON BY CALLKARL.CA


HOW MATTERPORT WORKS MATTERPORT TAKES INFORMATION IN A COMPLETE 360O SCAN

Matterport is truly the king of all cameras. Comprised of one regular camera and 8 additional sensors, the Matterport takes information in a complete 360º scan. Room height, object surface area and distance from one object to another are immaculately captured. Thousands of 3D images are gathered and woven together by the software to create a completely accurate and immersive rendering of your home.

WHY I DO WHAT I DO:

THE VALUE OF VIDEO When it comes to selling your home, the key is making sure potential buyers get as much information as quickly and easily as possible. And what’s easier than pressing play?

“We want to engage you with a video that makes you feel comfortable inside the house. A sense of belonging. A sense of growing within that space. A feeling of contentment.” – Ron Shafir of Class Act Productions –

THE STATS • Facebook videos average 8 billion daily views. • High quality video on real estate listings generate more than 1,200% more social shares than text and image posts. • Video drives a 157% increase in organic traffic from search engines, like Google. • Buying a home is an emotional purchase so your listing needs to not only convey information but also inspire emotion. • Providing quality photos together with well written copy can definitely help sell your home. Video, however, takes this to another level!

THE BUY/SELL/CELEBRATE NIAGARA

A PUBLICATON BY CALLKARL.CA


TORONTO REAL ESTATE BOARD MEMBER

We have been an active Toronto Real Estate Board member since 2014. Why? Because it matters and makes a difference to our listings. With 40% of our web traffic from the GTA, it is important to understand the needs of the GTA public and their ever-changing market conditions. This allows us to counsel you through all of the important decisions and negotiate for you to maximize your return.

SELLING NIAGARA TO GTA BUYERS COMMUNITY TOUR GUIDE

What better way to get to know the area than through a personal tour with a proud Niagara resident? As a proud citizen of St. Catharines with a passion for the region, Karl started out as a community tour guide for the Niagara Hospital System (NHS) to new physicians flocking to our new state-of-the-art hospital. The tour explores the highlights of St. Catharines, telling the history of the area, includes a list of places to shop, visit, dine and explore as well as a cultural communities listing. In the weeks after the tour, Karl continues to follow up to offer further information and remind potential new residents that Niagara truly is Canada’s best kept secret to live, work and play.

LIFE IS AN ADVENTURE

An avid world traveler with 36 stamps in his passport, Karl has made it his mission to better understand cultures different from his own. With his wife and kids in tow, their international excursions have allowed Karl to have fun and positively experience ethically diverse areas across the globe. These experiences make it easy for him to relate to many people on a personal level. Arts, architecture, food, and spontaneity mixed with the people you love. Nothing is better!

NOT INTENDED TO SOLICIT BUYERS AND SELLERS CURRENTLY UNDER CONTRACT WITH A BROKER.


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