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BrandStyleGuide BrandDesignand Development October 2022
2022
DominionFaithChurch
BrandGuidelines
BrandBook
AboutThisGuide Thisbrandbookisaguidethatstreamlinesprinciples, benchmarks,ideas,andgivescadencetoexactlyhowthe DominionFaithChurchbrandshouldberepresented. Ourbrandisapromiseto ourcustomer.Maintaining brandconsistenceis integrity. 2 DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022 ©DominionFaithChurch.Allrightsreserved.
Content Overview Logotype ColorPalette Typography Stationery Advertising ........................................04 ........................................05 ........................................15 ........................................19 ........................................24 ........................................29 3 DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022
4 DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022 ReigninginLife ReigninginLife ReigninginLife ReigninginLife
DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022 BrandLogo01
Havingastrongbrandisimportant andconsistenceisparamountto thesuccessofanyidentitysystem. Consistentuseofthelogowith supportingelementshelpsin buildingbrandqualityand character.
Logotype
Mark/Icon
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DominionFaithChurch BrandStyleGuide BrandDesignand Development
2022 Mark/Icon BrandName
PrimaryLogo andBrand Colors.
LogoVersions
Logousageon ‘brand’Orange color.
Logousageon ‘brand’Purple color.
Logousageon blackandother darkcolors.
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DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022
ClearSpace
Theclearspacehasbeenestablished toensurelogovisibilityandimpact. Alwaysmaintaintheclearspace betweenthelogoandothergraphic elementssuchastype,images,other logos,etc. Thelogoshouldbesurroundedby clearspaceequaltohalftheheightof thelogotype(theSQUARErepresents half(1/2)ofthelogoheightinthe illustrations).
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DominionFaithChurch BrandStyleGuide
BrandDesignand Development October 2022
MinimumSize
Atthisminimumsize,thelogois stillclearlylegibleandprovidesan excellentlevelofidentification. Whenusingalowerqualityprinting technique(i.e.screenprinting),itis recommendedthatthelogoshould belargerthanthisminimumsize.
Thelogomustneverbeusedina smallersizethandescribed.
Width:70mm
Width:60mm
Width:50mm Width:40mm Width:30mm
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Tomaintainconsistencythroughout ouridentityapplication,it’sessential thatthebrandlogoisneveralteredin anyway. Thebrandlogoshouldalwaysbe reproducedfromthemasterartwork providedbyDominionFaithChurch brand.
Misuse 10
BrandStyleGuide BrandDesignand Development October 2022 Donotuseonbusy backgrounds Donotcompress Donotrotate DonotalterdesignDonotstretch Donotfilter Donotalterlayout DonotremovetaglineDonotaltercolor
DominionFaithChurch
logooriconinthecorrectway pleaseuseoneoftheapproved stylesasdescribed.
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ToplacetheDominionFaithChurch
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DominionFaithChurch BrandStyleGuide
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DominionFaithChurch BrandStyleGuide
Co-Branding
Co-brandinglockupshouldbeused whereDominionFaithChurchisbeing presentedalongsideorinpartnership withanotherentity.Whenthereis morethanonelogocollaboratingwith DominionFaithChurch,consistency andclarityarethepriority.
Scaleandpositionarebasedonthe clearspaceguidelines.Themark appearseitherfarleftorfarright dependingontheoveralllayoutofthe pageorapplication,withaverticalline setingrayisusedasavisualframeto maintaintheseparationofthelogos, whichshouldbealignedtothetopand thebottomofthetallestlogointhe set.
Example
Squareis1/2theheightof thebrandlogo.
Partnerlogo
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BrandDesignand Development October 2022
Pattern
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Pattern
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BrandStyleGuide BrandDesignand Development
DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022 ColorPalette02
crucialpartofouridentityasthey makeourbrandinstantlyrecognizable. Theyenforceadynamic,vibrant lifestyletoincreasetheoveralluser experience. Whenappliedconsistently,theour colorsalsoprovideastrongvisuallink acrossvariousmaterialsand communicationsandsetourcompany apartfromthecompetition. Thecolorsareusedasaformulafor corporatemarketing,collateraltrade showmaterials,webdesignand promotionalitems.
HEX RGB CMYK PMS :#552583 :85,37,130 :79,100,0,12 :526C HEX RGB CMYK PMS :#FDB927 :253,185,39 :0,30,94,0 :123C Purple Orange HEX RGB CMYK PMS :#000000 :0,0,0 :72,68,67,88 :Black6C Black Ourcorporatecolorsareadistinctand
ColorPalette 16 DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022
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BrandStyleGuide BrandDesignand Development October 2022
Color Tintsand Shades
DominionFaithChurch
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byfaith,not
byfaith,not
ColorUsage
Forwewalk byfaith,not bysight. 2Corinthians5:7 (ESV) cyrusrod.org Forwewalk byfaith,not bysight. 2Corinthians5:7 (ESV) cyrusrod.org Forwewalk
bysight. 2Corinthians5:7 (ESV) cyrusrod.org Forwewalk
bysight. 2Corinthians5:7 (ESV) cyrusrod.org
DominionFaithChurch BrandStyleGuide
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BrandDesignand Development October 2022 FontType
Bold Regular D-DinCondensed ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 0123456789/@[]#${}? ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 0123456789/@[]#${}? FontType 20 DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022 Clearcommunicationisanessential partoftheDominionFaithChurch brand.Whenusedconsistently,font typefacesplayasignificantroleto enforcethebrand. TheDominionFaithChurchbranduses “D-DinCondensed”and“Friends” typefaces,theseshouldbeusedforall printmaterials,events,andcopysetin onlinegraphics.
UltraBold SemiBold RegularFriends ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 0123456789/@[]#${}? ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 0123456789/@[]#${}? ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 0123456789/@[]#${}? FontType 21 DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022
22 DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022 Typographyisan importantelement ofourbrand. Bycontrollingthetype stylesandalignmentof typographyusage,we furtherstrengthenthe visualdistinctiveness ofDominionFaith Churchbrand. Subhead,D-DinCondensed,Bold,30pt Subhead,Friends,UltraBold,28pt Introducing section Introducingthe overallpiece Smalltitle,D-DinCondensed,Bold,24pt Smalltitle,Friends,UltraBold,18pt Bodyparagraph,Friends-Regular,14Pt Title0rHeading,50pt D-DinCondensed,Bold Describing paragraph Typography
Acalltoaction withaperiodat theend. Highlightingthe mainidea Bulletspointstolist items.Custom linespacing. Callout,Friends-Black,22pt Callout,Friends-UltraBold,22pt Callout,Friends-SemiBold,22pt •Bullet,Friends-Regular,14pt •Bullet,Friends-Regular,14pt Thebulletpointsshouldbesquarenotround,lineheightshould be1.5tocreatespacebetweenbullets.TYPO GRA PHY Calltoaction,CTA. Friends-Bold,36Pt Typography 23 DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022
DominionFaithChurch BrandStyleGuide BrandDesignand
October 2022 Stationery04
Development
Businesscardsarecardsbearingbusinessinformationaboutacompanyor individual,sharedduringformalintroductionsasaconvenienceandamemory aid.BelowistheproposedlayoutDominionFaithChurchbusinesscard. Dimension:85mmx55mm PrintFormat:CMYK 25 DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022 BusinessCard
Letterhead
Theletterheadisanofficial administrationdocument. Thelayoutisvoidofanybrand languageexpressionandis practicalinnature,containing allpertinentinformation. Rightistheproposedlayout withtheprimaryelementsof ourstationerysystemforthe letterhead.Itwillbeusedfor theeffectivecommunication thatisgoingoutofDominion FaithChurchbrand.
Dimension:216x279mm
PrintFormat:CMYK
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correspondence.Belowistheproposedlayoutwiththe
Dimension 241.3x104.8mm PrintFormat CMYK Envelope 27 DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022
Theenvelopeormailinglabelshouldbeusedforallmailed
primaryelementsofDominionFaithChurchstationerysystem oftheenvelope.
Invoice,Receipt&Voucher 28 DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022
DominionFaithChurch BrandStyleGuide BrandDesignand Development October 2022 PromotionItems05
Theobjectiveofbrandmerchandisingis totakepromotionalofcompany’sbrand andeffectivelyplaceitonanymaterial usedbyconsumers. Thisisaformofgeneralawarenessto getbrandrecallandthechoiceofitem istotallydependentonDominionFaith Churchandwhattheyhavetopresent.
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PoloT-Shirt
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T-Shirt
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Poster
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Billboard
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©DominionFaithChurch.Allrightsreserved.
DominionFaithChurch BrandStyleGuide
BrandDesignand Development October 2022
Weloveourbrand, thereforebemindful whenapplyingit.
DominionFaithChurchbrandincludingthelogo, name,colorsandidentifyingelementsarevaluable companyassets.Eachofusisresponsiblefor protectingthecompany’sinterestsbypreventing unauthorizedorincorrectuseoftheDominionFaith Churchbrandnameandmarks.
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BrandGuidelines /2022
