GROUP
A Guide for Health Insurance Brokers:
for Open Enrollment Season Remind employers and employees how to best use their benefits all year long
A
By Michael Malhame
s a health insurance broker, one of the busiest and most critical periods in your calendar is undoubtedly the open enrollment season, end of the year, or the fourth quarter — whichever you like to call it. This season offers individuals, employers and employees the opportunity to select or modify their health insurance coverage for the upcoming year. Brokers who manage group benefits often find this period requires meticulous preparation and organization to ensure a smooth and successful enrollment process for their clients. We are going to review and discuss some essential steps that health insurance brokers can take to effectively prepare for this amazingly busy and productive season. 24 | CALIFORNIA BROKER
CalBrokerMag.com
NOVEMBER 2023
