CACM
was founded with a commitment to high ethical standards in the performance of community management activities, and community managers are required to study ethics and pledge to uphold the CACM Code of Ethics in order to become certified. By agreeing to comply with this code, CACM members commit to practicing community management and operating their business with honesty and integrity. Adherence to our code communicates CACM managers’ dedication to upholding professionalism within the industry. Recent headlines alleging fraud and embezzlement led to calls for increased oversight and stronger consequences for such bad actors
CACM members commit to practicing community management and operating their business with honesty and integrity.
A Culture of Ethical Behavior is Essential 28
Vision Spring/Summer 2017 | www.cacm.org
within our industry. While CACM and its managers can take some comfort in the fact that these cases do not involve its certified members, such actions do serve as a reminder of how important it is to be familiar with our code and its applicability to our daily routines. In a recent blog post, Mitchell M. Handelsmanm (aka “The Ethical Professor”), discusses several common obstacles to applying professional ethics studied in a classroom to our daily lives. Citing Eugene Soltes, an associate professor at Harvard Business School, he notes three specific challenges with ethical training:
