California
PARKS &RECREATION www.cprs.org
OFFICIAL MAGAZINE OF THE CALIFORNIA PARK & RECREATION SOCIETY
Volume 67, Number 2 • Spring 2011
Conference Highlights page 8
Parks Make Life Better!SM
page 22
Going Beyond the Emergency Operating Center page 38
STRETCH FIRST, THEN PLAY. Budget cramps? Programming headaches? Exercises such as detailed programming and thorough planning led by our experienced firm can help alleviate those strains and pains. Aquatic Design Group takes pride in helping our clients stretch every project dollar to ensure that opening day is what it should be: Fun! Contact us at 1-800-938-0542 or www.aquaticdesigngroup.com
AQUATIC D E S I G N
G R O U P
Aquatic Architecture & Engineering
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SPRING 2011 • CALIFORNIA PARKS & RECREATION
A Sparkling Jewel in Palm Desert Opening Summer, 2011
Rendering courtesy of GouldEvans
New LEED-Certified Aquatic Complex Opening this summer, Palm Desert’s new 8-acre Aquatic Center features two pools, shade structures and a main building with multiple changing rooms, offices and a concession stand. A lighted, 50-meter x 25-yard competition pool will also be used by College of the Desert and provides a venue for national meets. For family fun, an 8000-square-foot recreation pool features waterslides, play equipment and a wade-in entry. Arch Pac conserved the existing date grove on the site by incorporating it into the parking lot design.
At Arch Pac, we bring vision and experience to every project. For more than 25 years, our architects and engineers have created pools and water parks that have set new standards for innovation in aquatic design.
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1351 Distribution Way Suite 1 To learn more, call (760) 734-1600 CALIFORNIA PARKS & CA RECREATION • SPRING 2011 Vista, 92081 or visit archpac.com
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PARKS &RECREATION SPRING 2011 • VOLUME 67, NUMBER 2 www.cprs.org
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REMINISCING ABOUT THE ANNUAL CONFERENCE IN SACRAMENTO........... 8
This special section looks back at the annual conference in Sacramento, March 8-11, 2011. Where delegates were Empowered through top-notch educational sessions, Engaged with peers from California and the Pacific Southwest region and Explored new products and services in the Expo Show.
HAPPY BIRTHDAY PARKS MAKE LIFE BETTER!SM......................................... 30 Spring is a time of new growth and the Parks Make Life BetterSM! branding campaign has enjoyed spectacular growth during its first year. Jump on the statewide branding effort. And, if you have, now is the time to kick it up a notch.
The branding campaign is now one year old and we look back at what has been accomplished in a very short year. We also give you a peek at what you can expect in the coming year.
TRIPLE ORGANIZATION COLLABORATIVE PROVES BENEFICIAL TO ALL INVOLVED....................................................... 42
The second in a three-part series on the evaluation cycle. This article focuses on creating surveys and reporting results.
GOING BEYOND THE EMERGENCY OPERATING CENTER............................. 48
An analysis of the events following the Glenview Fire in San Bruno. What was the role of the Community Services Department and how its role helped residents?
From the President
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56
Buyer’s Guide
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AN INTRODUCTION TO THE MODEL AQUATIC HEALTH CODE...................... 52 A look at the Centers for Disease Control and Prevention’s attempt to provide a uniform standard for recreational water venues.
Spotlight on the profession
Editor Jane H. Adams Executive Director
Managing Editor John Glaeser Director of Communications
Advertising Melonie Zarzuela Assistant Advertising Manager
CALIFORNIA PARKS & RECREATION (ISSN 0733-5326) is published quarterly by the California Park & Recreation Society, Inc., 7971 Freeport Blvd., Sacramento, CA 95832-9701. Opinions expressed in credited articles are those of the author and not necessarily those of the society. Subscription rate is $30.00 per year and is included in membership dues. Individual subscriptions apart from CPRS membership are available only to colleges, libraries and members of CAPRCBM. Single copy price for the Fall Directory issue is $25.00 for members and $65.00 for nonmembers. Single copy price for all other issues is $7.50 for members and $12.50 for nonmembers. Periodicals postage paid at Sacramento, California, and at additional mailing offices. POSTMASTER: Send address changes to CALIFORNIA PARKS & RECREATION, 7971 Freeport Blvd., Sacramento, CA 95832-9701. Send manuscripts, query letters and artwork to John Glaeser. Advertising materials should be forwarded to the address above or call 916/665-2777. Guidelines for submitting articles and advertising rates are available from same address, or from the CPRS website (www.cprs.org). © 2011, California Park & Recreation Society, Inc.
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In the End...
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by Pilar Alcivar-McCoy • CPRS President
his past year, the State Board of Directors spent many hours reviewing and discussing our Ends Policies, or overarching goals. Our Ends Policies are the vision we have of how the profession can be in the future. Simply stated, our Ends Policies tell us where we want to be “in the end.” Our Ends describe: • The impact our members want CPRS to have in the world • The reason for our existence • Our destination This process of reviewing and revising our Ends Policies involved surveying members about what success means to them, working with a consultant to draft new ones and discussing those goals with District and Section leaders at our annual Leadership Summit in December 2010. This resulted in a new set of Ends Policies that will guide the work of CPRS into the future. Our Ends policies stated: • Members have educational opportunities to develop the skills and knowledge to succeed within the parks and recreation profession • Members understand, articulate and operate from the core values, vision and mission set out in their VIP Action Plan • Members have the tools to brand Parks and Recreation as an essential community service • Members concerns are heard by legislators in the creation of relevant public policies that affect parks and recreation • Members are informed of proposed public policies of substantial importance to the profession
The newly adopted Ends Policies state: • Members are united in their commitment to improving people’s lives. • Members have the skills, knowledge and networks they need to be successful in their profession. • Policy makers vote with the premise parks and recreation is an essential service. Let’s look at the first one in more detail. Members are united in their commitment to improving people’s lives This End speaks to our VIP Action Plan, “Creating Community in the 21st Century,” efforts and the Parks Make Life Better!SM branding campaign. The VIP Action Plan is our strategic plan for the profession and it provides a clear vision, values, mission, and implementation strategies. The VIP Action Plan led us to the development of the Parks Make Life!SM branding campaign as we want to be viewed as an essential community service. Our public focused brand research gave us an opportunity to focus the profession’s broad mission and enabled us to draw attention to those elements of the mission that the public highly values and sees the profession delivering. In order to be united in our commitment to improving people’s lives, we must internalize our brand. To do that, we have to look behind the Parks Make Life Better!SM slogan and logo to the Brand Promise and Messages. A brand promise is the internal commitment we make that states what we guarantee we will deliver to our customers. Our brand promise is: Parks and recreation makes lives and communities better now continued on page 78
Pilar Alcivar-McCoy is the 2011-12 CPRS President and Community Services Director for City of Signal Hill. 6
2011-2012 BOARD OF DIRECTORS PRESIDENT Pilar Alcivar McCoy City of Signal Hill 2175 Cherry Ave., Signal Hill, CA 90755 562/989-7320 • palcivar@cityofsignalhill.org PRESIDENT-ELECT Darin Loughrey City of Irvine P.O. Box 19575, Irvine, CA 92623 949/724-6642 • dloughrey@ci.irvine.ca.us VICE PRESIDENT Michelle Lacy Town of Danville 510 La Gonda Way, Danville, CA 94526 925/314-3377 • mlacy@ci.danville.ca.us SECRETARY-TREASURER Anna Bielecki County of Santa Clara 298 Garden Hill Drive, Los Gatos, CA 95032 408/355-2217 • anna.bielecki@prk.sccgov.org REGION 1 REPRESENTATIVE (Dist 1, 2, 3) Derek Schweigart City of Concord 1950 Parkside Drive., MS#16, Concord, CA 94519 925/671-3289 • dschweigart@ci.concord.ca.us REGION 2 REPRESENTATIVE (Dist 4, 5, 6) Nick Calubaquib City of Morgan Hill 17555 Peak Avenue, Morgan Hill, CA 95037 408/310-4241 • nick.calubaquib@morganhill.ca.gov REGION 3 REPRESENTATIVE (Dist 7, 8, 15) Stephanie House West Side Recreation & Park District P.O. Box 1406, Taft, CA 93268 661/763-4246 • steph@wsrpd.com REGION 4 REPRESENTATIVE (Dist 11, 13, 14) Dawn Pia City of Riverside 3900 Main Street, Riverside, CA 92522 951/826-2042 • Dpia@Riversideca.gov REGION 5 REPRESENTATIVE (Dist 9, 10, 12) Mark Mariscal City of Los Angeles 1670 Palos Verdes Dr. N., Harbor City, CA 90710 310/548-7643 • mark.mariscal@lacity.org COUNCIL OF SECTIONS REPRESENTATIVES (Administrators, Aquatics, Development & Operations, and Educators) Ann Dunleavy City of Benicia 250 East L Street, Benicia, CA 94510 707/746-4282 • adunleavy@ci.benicia.ca.us (Aging, Recreation Supervisors and Recreation Therapy) Leon Raya City of San Dimas 245 East Bonita Avenue, San Simas, CA 91773 909/394-6234 • lraya@ci.san-dimas.ca.us Please contact any Board Member with questions or comments
SPRING 2011 • CALIFORNIA PARKS & RECREATION
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Welcome To Sacramento
he 63rd annual 2011 California and Pacific Southwest Recreation and Park Training Conference returned to Sacramento for another successful visit to the state capitol. Delegates were empowered after attending any of the nearly 100 educational sessions. “During these unprecedented economic times threatening our profession, we must continue to collaborate, share and strategize together as collegues and partners. The annual conference is an essential opportunity to stay connected to strengthen our profession.” said one conference attendee. Delegates who explored the Expo Hall discovered new products and services offered by 200+ park and recreation exhibitors. The Expo show
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highlighted some of the new trends in the industry. Conference attendees have always valued the networking opportunities available at the annual conference. Learning from fellow attendees is just as important as the learning that happens during educational sessions. The value of the contacts made during conference extend for years to come. Take some time to enjoy the photo collage on these two pages. If you don’t find yourself here, please visit the CPRS Annual Conference Facebook page to view more pictures from the conference. The following pages are a recap of the many activites, educational sessions and networking available at the annual conference.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
CALIFORNIA PARKS & RECREATION • SPRING 2011 2011
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High Energy Was The Theme For The General Session
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rom the opening moments, the crowd was primed for an energetic general session. Delegates were greeted by stilt walkers and a zydeco playing band. Senator Lois Wolk was introduced as the California Park & Recreation Society Legislator of the Year. She was honored for her work to protect parks and the introduction of SB 580 which preserves the integrity of California’s state park system. “I’m honored to receive this award. Local parks area vital part of neighborhoods, offering healthy recreational opportunities to all Californians, and the professionals of the California Park & Recreation Society work hard to ensure access with scarce dollars.” said Wolk The outgoing CPRS State Board of Directors were recognized for their hard work and dedication to the profession and the incoming Board, led by President Pilar Alcivar-McCoy, was installed for the 2011-12 year. Recipients of the 2010 CPRS Awards Program were announced in
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a video presentation. A list of winners is available on page 15. The keynote speaker was Jason Ryan Dorsey who spoke about the comical situations that can arise from having four distinctly different generations working side by side. He explained how the four generations (Matures, Baby Boomers, Generation X, and Generation Y) are guided by a different set of values, beliefs, and expectations. Dorsey’s entertaining style helped delegates understand each generation’s preferences, priorities, what they bring to the workforce, and how to build on their common ground. The General Session was immediately followed by the Parks Make Life Better!SM Capitol Rally (see page 12).
SPRING 2011 • CALIFORNIA PARKS & RECREATION
CALIFORNIA PARKS & RECREATION • SPRING 2011
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Park & Recreation Professionals and Officials Descend Upon State Capitol With Parks Make Life Better!SM Messsage
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early a thousand park and recreation professionals marched to the west steps of the State Capitol to make sure legislators heard the message that Parks Make Life Better!SM. The crowd was acknowledged by four legislators who spoke about how they have heard our message and will take up the call to protect park and recreation funding. First to speak was Senator Fran Pavley who represents Senate District
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23. Senator Pavley was followed by Asseblyman Jared Huffman representing the 6th Assembly District. Assemblywoman Kristin Olsen, RModesto, addressed the crowd next. She was followed by Assemblyman Cameron Smyth, R-Santa Clarita. The Rally was closed by out-going CPRS President, Lisa Rudloff, Sunrise Recreation & Park District.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
Innovative Solutions. Stronger Communities.
• landscape architecture and park design
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• community involvement
MIG, Inc. | www.migcom.com | 1-800-790-8444
CALIFORNIA PARKS & RECREATION • SPRING 2011
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planning | design | communications | management | technology
CPRS Awards Program Honors The Top Facilities and Programs for 2010
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wo agencies were awarded the Creating Community Award of Distinction at the CPRS Awards Program, March 11, 2011 in Sacramento, California. This award is given to those agencies that are committed to new directions, strategic action planning, and creating new opportunities within the vision of Creating Community through People, Parks and Programs. The Buena Clinton Youth and Family Center Project in the City of Garden Grove, addressed an issue that many communities struggle with: gang activity, poverty, and over-crowding. The residents of this Garden Grove neighborhood struggle due to limited education, assimilation, cramped living conditions, low wages and gang activity. These are tough issues and with diminishing resources, it’s even tougher to find the right people at the right time with resources to bring it together. In this project, parent volunteers organized fund raisers to garner the money to buy computers and teens raised money to buy TVs. Garden Grove literally started at the ground level by first holding community meetings in 2003 with the residents to fully understand the issues they were grappling with. They brought in community partners in this early phase; there are now more than 20 partner agencies to address youth enrichment, community involvement, and neighborhood safety. Grant applications were completed and funding was received. One of the key issues residents of this neighborhood wanted was a place for youth and children to recreate. Decisions were made to forego parking spaces to have more space for outdoor play and physical activity. The Police Department was involved to help make the facility safe and secure for the patrons, the partners, and the city staff. The Buena Clinton Youth and Family Center is a 6700 sq. ft. build14
ing providing computer learning and training, recreational activity rooms, a teen room, space for job skills training and workshops, meeting space for parents and service providers, and even confidential space for counseling and case management. This facility is managed by the Garden Grove Community Services Department. This facility opened in July 2010. This is the city’s second Creating Community Award of Distinction – they received one in 2004 for their Buena Clinton True Neighborhood Teen Program which is now housed in this facility! Congratulations to Garden Grove Community Services Department! The second agency to receive the award was the City of Santa Clarita Parks & Recreation Department for its Discovery Park. Discovery Park addresses the profession’s role in environmental protection and resource management. For those familiar with southern California, the Los Angeles River, 51 miles long, has less than seven miles of natural river bottom. Protection of our natural resources is a challenge due to population growth and development. Discovery Park involved setting the stage first with a master plan which had to be approved by the City Council. Community meetings began by first identifying the needs of the residents. These community meetings were multi-generational and multi-ethnic, comprised of residents, designers, and engineers. The city expanded its partnerships to include conservation groups and environmental specialists. The master plan was updated to include priorities for physical activity, health, self improvement, and spaces to gather and socialize. The project expanded to address the natural and human ecosystems. Each element of the park was carefully planned to reduce maintenance, reduce water usage, application of
fertilizers, pesticides and herbicides. Plants were selected due to their natural appropriateness. This project is more than a park – it is a restoration project which allows plants, animals, and insects to thrive. The project incorporated sustainable design and practices in landscaping to filter water run-off, provide habitat for birds, animals, and butterflies. Plants were selected to reduce water consumption, down-stream pollution, and waste. Parking lots and trails mimic the undeveloped site hydrology to store, infiltrate, evaporate and detain water run off. Discovery Park also has a boulder play area to encourage creativity and interpretative play. A shade structure provides shelter as a gathering place for individuals and groups. There is a renewed sense of ecological significance due to the rich assortment of wildlife and plant species, sustainable design and practices – leading Discovery Park to be a unique place for residents and visitors. The profession has a promise: it promises to make lives and communities better now and in the future – both these recipients have displayed their role in: • Providing access to the serenity and inspiration of nature • Outdoor space for play and exercise and • Positive alternatives for youth which help lower crime and mischief Congratulations to the cities of Garden Grove and Santa Clarita for their efforts in making their communities better now and in the future. On page 15 are the recipients of the 2010 CPRS Award of Excellence. The awards are given to the agencies that embody and embrace the core values of the profession, moves the agency towards a stronger position or role within the community and demonstrate the mission of parks and recreation.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
FELLOWSHIP/HALL OF FAME AWARD
FACILITY DESIGN AWARDS
CHAMPION OF THE COMMUNITY AWARD
Community Centers City of Montclair City of Newport Beach City of Garden Grove
Montclair Youth Center OASIS Senior Center Buena Clinton Youth & Family Center
Cultural Facilities City of Pleasanton
Firehouse Arts Center
The highest honor presented by CPRS, recognizes a member who has gone above and beyond making significant statewide contributions towards creating community through people, parks and programs and the parks and recreation and human services profession. Fred Brooks CSU Chico Jack Foley People for Parks, Los Angeles Awarded to an individual, agency, community organization, foundation, business and educational institution for outstanding public service in the support of Creating Community through People, Parks and Programs. Recipients are chosen based upon their significant efforts to influence and improve the quality of their community through parks, recreation and community services. Howard Chambers On behalf of the City of Lakewood Terry Cunningham On behalf of the City of San Ramon Marilyn Evans On behalf of the Mission Oaks Rec.& Park District Hacienda Foundation of Moraga On behalf of the City of Moraga Kaiser Permanente On behalf of the City of Ventura Susan Sabatier On behalf of the City of Davis San Mateo Police Activities League On behalf of the City of San Mateo Charles Russell On Behalf of the City of Davis
CPRS CITATION AWARD
Recognizes outstanding contributions to CPRS and the parks, recreation, and/or human services profession. The contributions significantly affect the profession on a regional, sectional, state, or national level. Russ Guiney Los Angeles County Regional Park and Open Space District
AGENCY SHOWCASE AWARDS Logo City of Pleasanton County of Los Angeles
Firehouse Arts Center Parks After Dark Logo
Agency Brochure/Activity Guide City of Lakewood City of Carlsbad
Recreation & Community Services Catalog Community Services Guide
Marketing Campaign Chico Area Rec. & Park District City of San Jose
C.A.R.D. Back to School Campaign Happy Hollow Park & Zoo: Open for New Memories Campaign
Media Campaign City of Beverly Hills City of Redwood City City of Oceanside
Beverly Hills Farmer’s Market “Farm to Table” “Downtown WOW” Parks Make Life Better!SM PSA
Single Focus Brochure Jurupa Community Services District Eastvale Community Campout Brochure Pacific Park at the Santa Monica Pier Santa Monica Pier Education & Curriculum and Youth Guide City of Carlsbad L.I.T.E. (Leadership in Training and Education) Poster Website City of Pleasanton City and County of San Francisco
Firehouse Arts Center Department of Recreation & Parks
Aquatic Facilities Mendocino Coast Rec. & Park District CV Starr Community Center & Spath Aquatic Facility City of Richmond Richmond Plunge Renovation
Extreme Sports City of Los Angeles/RRM Design Group Venice Beach Skate Park Sports Fields & Complexes City of Santee City of Riverside
Sports Complex at Town Center Community Park Arlington Heights Sports Park
PARK PLANNING AWARDS Neighborhood Park City of Healdsburg City of Watsonville/SSA Design County of San Diego
Giorgi Park Rehabilitation Project Callaghan Park Clemmens Lane Park
Community Park City of Tustin Citrus Ranch Park City of San Diego/Schmidt Design Group Ocean Air Community Park Regional Park County of Riverside
Fairmount Park Universally Accessible Playground
Specialty Park City of Santa Clarita
Discovery Park
MAINTENANCE MANAGEMENT AND OPERATIONS AWARDS City of San Mateo City of Concord
Refocusing With Task Based Teams Median Turf Conversion
RECREATION & COMMUNITY SERVICE AWARDS Economic Impact City of San Carlos
Goblin Walk
Health & Wellness City of Mountain View City of Santa Clarita
Beyound the Bell After School “Step It Up Program” The Great American Campout
Neighborhood/Community Life Boulder Creek Rec. & Park District City of Bell Gardens City of Baldwin Park Orange County Parks
Garrahan Park Renovation Volunteer Weekend Neighborhood Youth Center, LA84 & Nike Grind Think Green Program Second Sunday Program
Youth Development City of Oakley City of Mountain View City of Irvine
It’s A Girl Thing Summer Movie Nights Youth Wellness Committee
CALIFORNIA PARKS & RECREATION • SPRING 201` 2011 2011
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Top Park & Recreation Students Receive Scholarships Fifteen scholarships ranging from $500 - $2,000 and totaling nearly $17,750 were awarded to some of the top students majoring in the park and recreation profession. Scholarships are awarded based on six overall criteria including: academic scholarship, profesional affiliation(s), activity and need. Gabriel Alvarado
“Ann Arge” Nathan Spirit Award
$2,000
Sandra Prado
“Ann Arge” Nathan Spirit Award
$2,000
Joel Agg
CAPRCBM
$2,000
Katarina Lott
CAPRCBM - Charles Kaufman Family
$2,000
Maryann Seledon
J. Richard and Betty Teague Memorial
$1,500
Phillip Salmon
CPRS Therapeutic Section
$1,500
Susan Richardson
Dr. Robert E. Meyers, Jr. Memorial
$1,000
Anna Koch
CPRS Past Presidents
$1,000
Christine Zeledon
CPRS Past Presidents
$1,000
Bret Exner
Fred Brooks CPRS Park Operations
$1,000
Christine Zeledon
Melissa Z. Kannas Memorial
$750
Tri Trinh
Korfhage & Kuss
$500
Tri Trinh
Jose Nonaca
$500
Phillip Salmon
CPRS District 10
$500
Bret Exner
CPRS District 12
$500
Total scholarship dollars
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$17750
SPRING 2011 • CALIFORNIA PARKS & RECREATION
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Conference Success Due to Conference Volunteers’ Hard Work Conference Coordinating Committee
James L. Combs and Alan S. Tomiyama, City of Sacramento, Local Host Co-Chairs; Alexa Pritchard, City of Roseville, Program Chair; Zach Jones, Exhibits Chair, Cosumnes Community Services District; Susan Wipf, Exhibits Manager, CPRS Director of Marketing and Membership Services; Leslie Fritz, CPRP, CPRS Director of Education; and Jane H. Adams, Conference Manager, CPRS Executive Director
Local Host Committee
Co-Chairs: James Combs, and Alan Tomiyama, City of Sacramento; Lori Harder, Vincene Jones, Dave Mitchell, Teresa Jackson, Shirley Bittante, J.P. Tindell, Sylvia Fort, Brian Fitzgerald, and Greg Narramore, City of Sacramento; Tracy Kerth, Carmichael Recreation & Park District; Denis Nishihara, Rio Linda Elverta Recreation & Park District; Rebecca Anderson, Southgate Recreation & Park District; Eric Dexter, City of Woodland; Andre Pichly, City of West Sacramento; and Julie Leber, Arcade Creek Recreation and Park District
Exhibit Committee
Zach Jones, Exhibits Chair, Cosumnes Community Services District; Jim Bruno, Playgrounds by Design, Inc.; Justin Caron, Aquatic Design Group; Joe Guarrera, Capitol Enterprises; Richard Hawley, Robertson Industries, Inc.; Elliott Heffler, Eagle Sports & Awards Co.; Charles Luecker, Lincoln Equipment, Inc.; Dennis Wilkes, US Concrete Precast Group; Pete Stokes, Dave Bang Associates, Inc.; Kevin Sullivan, LPA, Inc.; Susan Wipf, Exhibits Manager
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Program Committee
Alexa Pritchard, City of Roseville, Program Chair; Bob Roessler, Cosumnes CSD, Room Host Coordinator, Admin Section Rep; Terri Matal, Education Session Vice Chair, Aquatic Section Rep; Cindy Turner, Orangevale, Speaker and Evaluation Assistance; Nicole Lowery, CSU Sacramento, Student Coordinator; Michelle Mark, CSU Sacramento, Student Coordinator; Patrick Larkin, Cosumnes CSD, Youth Development Academy Chair; Christine Helweg, City of Davis, Special Features Assistance, Aging Services Section Rep; BJ Grosvenor, San Jose State University, Ignite Coordinator; Jason Hemmens, County of San Diego, Mentoring Special Feature Coordinator; Virginia Nonaca Chavez, Youth Development Academy Chair; Elenice Gomez, Room Host Coordinator; Jenn Wilson, County of Sacramento, Therapeutic Section Institute Chair; Greg Shaw, CSU Sacramento, Educators Leisure Research Symposium; Debby Walker, Mission Oaks Recreation & Park District, Administrators Section Rep; Deborah Hernandez, City of Richmond, Aging Services Section Rep; Mike Dobson, Cosumnes CSD, Aquatics Section Rep; Paul Romero, CAPRCBM Rep; Dana Kivel, CSU Sacramento, Educators Section Rep; Chris Chamberlain, CSU East Bay, Educators Section Rep; Scott Miller, City of Roseville, Development & Operations Section Rep; Leslie Fritz, CPRS, Director of Education
SPRING 2011 • CALIFORNIA PARKS & RECREATION
CPRS Leadership
CPRS recognizes the outstanding work of volunteers who provide considerable time and effort in providing CPRS members with invaluable programs and services. Please join CPRS in thanking the following individuals for their work in 2010-2011.
Legislative Committee Paul Romero To regularly communicate with state and federal legislators and administrators on issues affecting the delivery of park and recreation services; to testify on state and federal legislation; select legislator for outstanding legislative leadership; and communicate to members on issues affecting parks and recreation. California Foundation for Parks & Recreation Kevin Miller, City of Foster City CFPR Scholarship Fund Committee Robin Bettin, City of Poway Youth Development Committee Virginia Chavez, City of Mission Viejo Recreation & Community Services To develop a Youth Development Academy to train professionals and youth to understand and apply selected youth development curricula and program models. District/Section Leadership CPRS acknowledges the dedication and work of CPRS District and Section Presidents and their boards.
2010-11 CPRS Board of Directors
President - Lisa Rudloff, Sunrise Recreation & Park District President-Elect - Pilar Alcivar McCoy, City of Signal Hill Vice-President - Darin Loughrey, City of Irvine Secretary-Treasurer - Michelle Lacy, Town of Danville Region 1 Rep. - Derek Schweigart, City of Concord Region 2 Rep. - Nick Calubaquib, City of Morgan Hill Region 3 Rep. - Stephanie House, West Side Recreation & Park District Region 4 Rep. -Dawn Pia, City of Riverside Region 5 Rep. - Mark Mariscal, City of Los Angeles Council of Section Representatives - Sheila Pautsch, City of Los Alamitos; and Ann Dunleavy, City of Benicia
Committee and Task Force Chairs Awards Committee Co-Chairs Susan Andrade-Wax, City of Pleasanton To recognize outstanding individuals, organizations, and agencies for their leadership in recreation and community services programs, facility design, park design and maintenance programs. Health and Wellness Task Force & Learning Community Darin Loughrey, City of Irvine To inspire members and agencies to position their agency as the #1 choice for health and wellness.
CALIFORNIA PARKS & RECREATION • SPRING 201` 2011 2011
2010 CPRS Educational Award of Excellence Recipient California Aquatics Management School Sponsored by the CPRS Aquatic Section The Educational Award of Excellence recognizes outstanding educational programs offered by CPRS Districts, Sections, Task Forces or Committees. Award categories include Single Topic and Multi-Topic educational programs. The 2010 recipient, the California Aquatics Management School (CAMS), was created ten years ago by the CPRS Aquatic Section to provide aquatic specific training to members. CAMS 2010 met the diverse needs of aquatics professionals in one three-day training. CAMS 2010 provided networking opportunities as well as it brought in nationally recognized speakers discussing trends in aquatic programming, aquatic safety research, leadership, creating a profit generating aquatic facility and much more. The school was held over three days at the UCLA Lake Arrowhead Conference Center October 6 -8, 2010. Congratulations to the CPRS Aquatic Section for bringing this nationally recognized educational program to members.
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Vendors In The 2011 Expo Hall A-G Sod Farms, Inc., Booth 509 (951) 687-7581 - www.agsod.com Turfgrass sales and installation. Active Network/Communities, Booth 626 (800) 661-1196 - www.activecommunities. com Leading provider of recreation software and marketing solutions for over 2,000 parks and recreation agencies. Administrative Software Applications, Inc., Booth 829 (800) 969-2727 - www.asapclass.com ASAP provides complete registration and management services for communities, schools, and businesses via the web. The ADvisors Marketing Group, Booth 628 800.423.8478 760.431.0448 fax www.advisorsmarketing.com CPRS’s Parks Make Life Better!SM promotional partner for uniforms, and thousands of logoed products Aflex Technology, Booth 119 (+64) 35466747 Giant pool inflatables slides & obstacle courses. Alfa Products, Booth 101 (204) 633-7564 - www.eqnx.biz/alfa/ Self watering planters and in-ground waste systems. All Star Bleachers, Booth 222 (800) 875-3141 - www.allstarbleachers.com Manufacturer of bleachers and team benches that ship from distribution centers located throughout the U.S. Aluminum Seating, Inc., Booth 833, 736 (800) 757-7328 - www.aluminumseating.com Mfr. of all aluminum bleachers, picnic tables and benches. Amateur Softball Association, Booth 715 (405) 424-5266 - www.asasoftball.com ASA is the NGB of softball in the USA for adults and youth.
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American Association for Nude Recreation, Booth 932 (800) TRY-NUDE - www.aanr.com Promoting the enjoyment of nude recreation, while protecting our national/state parks and beaches.
Beals Alliance, Booth 710 (916) 496-8000 - www.bealsalliance.com 32 year old firm providing landscape architecture, civil engineering & athletic facilities planning. Recently ranked #1 by Sac Bus Journal.
American Ramp Company, Booth 202 (417) 206-6816 - www.americanrampcompany.com We custom build & design skateparks around the world.
Bell Marine Co., Inc., Booth 909 (916) 396-4924 Dust control & soil stabilization.
Ameriturf Systems & Sun Country Systems, Booth 701 (661) 268-1550 www.suncountrysystems.com www.ameriturfsystems.com Artificial turf, playground equipment park amenities, shade structures, bleachers. Aqua Source, Booth 731 (800) 574-8081 - www.aquasource.com Swimming pool equipment, chemicals and energy saving technologies. Aquamaster Fountains & Aerators, Booth 203 (800) 693-3144 - www.aquamasterfountains. com Worldwide leader in the manufacturing of fountains and aeration equipment for any aquatic environment. Aquatic Design Group, Booth 422 (760) 438-8400 - www.aquaticdesigngroup. com Aquatic architecture & engineering for competition, recreation, & leisure facilities. Arch Pac, Booth 406 (760) 734-1600 - www.archpac.com Architecture & Engineering for Swimming Pools, Waterparks, Resorts, etc. Barker Rinker Seacat Architecture, Booth 823 (303) 455-1366 - www.brsarch.com Barker Rinker Seacat Architecture designs inspired, sustainable architecture.
Big Toys, Booth 704 (360) 528-8697 - www.bigtoys.com Providing uniquely-designed environmentallyfriendly playgrounds and freestanding events for commercial applications. Bithell, Inc., Booth 826 (626) 331-2292 - www.vitrocem.com Anti-graffiti coatings. Bobcat Company, Booth 114 (701) 241-8700 - www.Bobcat.com Compact equipment manufacturer. Botvin Lifeskills Training, Booth 206 (800) 293-4969 - www.lifeskillstraining.com Botvin Lifeskills Training is an evidencebased substance abuse and violence prevention program. Brock Enterprises, Booth 227 (800) 332-2360 - www.brockent.com Commercial aquatic equipment. Broyhill, Inc., Booth 207 (402) 987-3412 - www.broyhill.com One man refuse vehicle for parks & beaches. Picks up over 400 receptacles per shift. BSA Architects-Bull Stockwell Allen, Booth 911 (415) 281-4720 - www.bsaarchitects.com Architects specializing in the design and planning of community & recreation centers, fitness & sports centers, and senior & child care facilities. BSN Sports, Booth 632 (800) 527-7510 - www.bsnsports.com Sports & recreational equipment.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
BYO Playground, Inc., Booth 905 (800) 853-5316 – www.byoplayground.com Commercial playground equipment, safety surfacing, shades, shelters and site furnishings. Installation & site work.
• CPRS Aging Section, Booth 623 To provide a vehicle of support, education and development to professionals responsible for services and activities for older adults
Cal Poly San Luis Obispo, Booth 106 Recreation Parks & Tourism Admin. (805) 756-1288 - http://www.rpta.calpoly.edu Cal Poly Recreation, Parks, & Tourism Administration “Live it. Protect it. Explore it.”
• CPRS Development & Operations Section, Booth 623
Cal South Soccer, Booth 226 (888) 429-7276 - www.calsouth.com CAL SOUTH is the official state soccer association of the US Soccer Federation and US Youth Soccer in Southern California. California State Parks, Booth 529 (916) 654-8686 - www.parks.ca.gov Grants and local services. California Park & Recreation Society, Booth 623 (916) 665-2777 – www.cprs.org Nearly 3500 strong, CPRS is the largest professional organization available to park, recreation & leisure service professionals in California. CPRS is dedicated to advancing California’s Park & Recreation profession through Education, Networking, Resources and Advocacy.
• CPRS Aquatics Section, Booth 623
• CPRS Supervisors Section, Booth 623 The Recreation Supervisors Section is a diverse group of Park & Recreation Professionals offering quality networking & professional development. • CPRS Recreation Therapy Section, Booth 623 California State University, Chico, Booth 108 (530) 898-6408 - http://recdept.csuchico.edu/ recr/ Undergraduate and Master’s education in Recreation, Parks, Therapeutic Recreation, Special Events, Resort and Lodging Management. Callander Associates, Booth 103 (916) 631-1312 - www.callanderassociates. com Landscape architectural design and planning for community-driven spaces that make life better.
CALIFORNIA PARKS & RECREATION • SPRING 201` 2011
Capitol Equipment, Inc., Booth 323 (626) 357-3768 - www.capitolequipinc.com Equipment shelters, standard and custom sizes. CAPRCBM, Booth 112 (916) 799-5908 - www.caprcbm.org Commission & Board member networking, education and advocacy. Catalina Channel Express, Booth 925 (310) 519-7971 - www.CatalinaExpress.com Passenger boats to Catalina Island provide year-round service with up to 30 departures daily. Cemrock, Booth 706 (520) 571-1999 - www.cemrock.com Fabricator of custom themed play environments and sculptures. CH Bull Company, Booth 933 (650) 837-8400 - www.chbullco.com We supply solutions for your high lightingladders-lifts-stools. Challenger Sports, Booth 645 (866) 528-9688 - www.challengersports.com British & Brazilian soccer camps, world tours, club trainers, tournaments, uniforms & equipment.
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Colorado Time Systems, Booth 430 (970) 667-1000 - www.coloradotime.com Aquatic timing, scoring and display systems. Scoreboards for all sports. Columbia Cascade Company, Booth 723 (503) 223-1157 - www.timberform.com Manufacturer of TimberForm & PipeLine playground equipment, outdoor fitness systems, and TimberForm site furniture. Community Works Design Group, Booth 637 (951) 369-0700 - www.comworksdg.com Park & Recreation Planning - we engage and empower your community to explore their dreams! CoreTex Products, Inc., Booth 929 (877) 684-5774 - www.coretexproducts.com Complete line of skin protection products for the outdoor work force. Counsilman-Hunsaker, Booth 618 (310) 327-1271 - www.chh20.com Feasibility studies, master planning, design, engineering and operational services for aquatic centers.
Creative Recreational Systems, Inc., Booth 615 (916) 638-5375 - www.creativesystems.com Outdoor commercial playground equipment and shades for schools, churches, parks and day cares. CSU Long Beach, Booth 110 Dept of Rec & Leisure Studies. (562) 985-4079 - www.csulb.edu/rls/ University degrees in Recreation Administration. CSU Sacramento, Dept. of Recreation, Parks & Tourism Administration, Booth 104 (916) 278-3866 - www.hhs.csus.edu/rpta Fully accredited program offers the B.S. and M.S. degree in Recreation Administration. CXT Inc., Booth 610 (800) 696-5766 - www.cxtinc.com The industry leaders in prefabricated concrete restrooms and utility buildings delivered to site and ready to use. Cylex, Inc., Booth 544 (480) 894-1706 – ww.cylexsigns.com Cylex sandstone & granite signs.
Dave Bang Associates, Inc., Booth 215 (800) 669-2585 - www.davebang.com Specialists in equipping parks, playgrounds, site furnishings, shade shelters & athletic facilities since 1979. David Evans and Assoc. Inc., Booth 210 (909) 481-5750 - www.deainc.com Landscape architectural design services. David Volz Design Landscape Architects, Inc., Booth 719 (714) 641-1300 - www.DVolzDesign.com Award winning and LEED Accredited park planners and sports facilities experts. Deschamps Mat System, Booth 127 (973) 928-3040 – www.mobi-mat.com Mobi-Mat RecPath is a portable and removable rollout access pathway for pedestrians, wheelchair users and vehicles. Designmaster Fence, Booth 225 (800) 332-2376 - www.designmasterfence.com A welded wire fencing system for residential and industrial fencing projects. Digital Payment Technologies, Booth 907 (888) 687-6822 Multi-Space Parking Meters.
Help keep her healthy
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SPRING 2011 • CALIFORNIA PARKS & RECREATION
Dog-on-it-Parks, Booth 918 (877) 348-3647 - www.dog-on-it-parks.com Leading the pack with dog park agility equipment, dog park furniture, and off-leash park products. Dogpoopbags.com, Booth 337 (888) 309-5285 - www.dogpoopbags.com Dog waste cleanup bags to fit any brand dispenser at a guaranteed 25% savings. Domo Sports Grass, Booth 232 (808) 479-4065 - www.domoturf.us Domo Sports Grass is a pioneer in the sports surfacing industry for over 25 years. Eagle Sports & Awards Company, Booth 432 (310) 384-2540 - www.eaglesports.org Custom screen printing, embroidery, awards, banners, and promotional items. EasyTurf, Inc., Booth 209 (760) 745-7000 - www.easyturf.com SoCal’s leading synthetic grass landscaping provider and National Field Turf distributor. EcoGreen Environmental, LLC, Booth 205 (949) 496-4104 - www.ecogreennow.com Offering the World’s Safest Playground Surfacing, FREE Pet Pouch Dispensers and Lowest Cost Oxo-biodegradable bags.
Everlast Climbing Industries, Booth 605 (651) 665-9131 - www.traversewall.com The leader in youth climbing products and playground boulders now offers swimming pool deck equipment, including ADA compliant lifts! Exploration Playgrounds, Booth 915 (613) 394-4676 - www.explorationplaygrounds.com Manufacturer of unique and custom themed playground equipment that is both educational and fun! Field Paoli Architects, Booth 333 (415) 788-6606 - www.fieldpaoli.com Architecture/Urban design focusing on placemaking. From libraries and recreation centers to large retail/mixed use developments. Fieldturf, Booth 727 (707) 586-8873 - www.fieldturf.com World leader in artificial grass systems. More than 3,000 stadiums, parks, schools, universities installed worldwide. Francis L. Dean & Assoc. of CA, Booth 643 (888) 416-9091 - www.fdeanca.com Sports, leisure & entertainment insurance.
Frank Stein Novelty Co., Booth 237 (213) 747-9585 Lowest price on candy and toy filled Easter eggs anywhere! Fresh Park Skateboard Ramps, Booth 126 (714) 369-2945 – www.freshpark.com The only complete boards, pads, helmets, and portable skateboard and BMX park program in the world. Gail Materials, Inc., Booth 608 (951) 667-6106 - www.gailmaterials.net Largest supplier of stabilized D.G. and infield mix. Specializing in technisoil, sand/soil mixes and consultation. GameTime, Booth 401 (800) 235-2440 - www.gametime.com As the leader in playground products and services for over 80 years, GameTime offers innovation, service, and trust. Goric Marketing Group USA, Booth 408 (877) 467-4287 - www.goric.com Goric specializes in cutting edge play equipment: play points, sensory & musical elements and sand & water play.
DESIGNING OUTSTANDING FACILITIES FOR COMMUNITY RECREATION
LANDSCAPE ARCHITECTURE CIVIL ENGINEERING SPORT PLANNING & DESIGN
www.VerdeDesignInc.com
CALIFORNIA PARKS & RECREATION • SPRING 201` 2011
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Grasshopper Company, Booth 336 (620) 345-8621 - www.grasshoppermower. com Grasshopper true zeroturn radius riding rotary mowers and quik-converter attachment system for year-round implements. Greenfields Outdoor Fitness, Booth 137 (310) 662-3226 - www.greenfieldsfitness.com The #1 amenity for the community. It’s where fitness & wellness becomes FUN!! Gro-Power, Inc., Booth 609 (909) 393-3744 - www.gropower.com Manufacturer of humus based fertilizer/soil conditioner for soil preparation, general landscape, sportsfields, golf course and more. Harris Design, Booth 808 (510) 647-3792 Creative, community-based planning & design from concept through construction. Includes parks, trails, master plans, sports facilities, and open space. Hershey North America Track & Field Youth Program, Booth 125 (510) 238-7532
Hirsch & Associates, Inc. Landscape Architects, Booth 511 (714) 776-4340 - www.hailandarch.com Landscape architectural design services for parks & recreation facilities.
iZone, Booth 309 (888) 464-9663 - www.izoneimaging.com iZone is a leading manufacturer of durable panels for interior and exterior signs and graphics.
Hunter Industries, Booth 827 (760) 744-5240 – www.hunterindustries.com Irrigation manufacturer.
Jensen Tree Services, Booth 100 (916) 784-6222 - www.jensencorp.com Tree services.
Innova Disc Golf, Booth 123 (800) 408-8449 - www.innovadiscs.com Disc Golf Equipment.
Just4Kicks, Inc., Booth 541 (408) 234-5631 - www.j4kicks.net Just4Kicks puts the fun back in sports. Teaching soccer and basketball to children ages 2.5 – 12 in a recreational environment focusing on building skills.
Innovative Playgrounds Company LLC, Booth 815 (877) 732-5200 - www.innovativeplaygrounds. com Sales, designs, and project management for playground/fitness equipment, safety surfacing, shade structures, and sport/site amenities. INTERACT EP, Booth 122 (714) 783-7338 Interactive games, rides, inflatables, team building and full service catering for all of your event needs. IWT America & KISSS Products, Booth 809 (303) 772-9884 - www.kisssusa.com Subsurface capillary irrigation systems.
thealbert grouparchitects
Just for Nets, Booth 916 (888) 569-6387 - www.justfornets.com Custom sports netting. Kidz Love Soccer, Inc., Booth 208 (408) 774-4629 - www.kidslovesoccer.com Soccer school for children 2-12 yrs. Knorr Systems, Inc., Booth 423 (714) 754-4044 - www.knorrsystem.com Aquatic equipment and parts & service company specializing in filtration, heating, water treatment and pool cover systems.
great public spaces for great communities!
Dorothy A. Quesada Community Center
Roxbury Park Community Center
12210 Nebraska Avenue, Los Angeles, CA 90025 T. 310-820-8863 F. 310-820-8776 www.tagarch.net
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SPRING 2011 • CALIFORNIA PARKS & RECREATION
KOMPAN, Inc., Booth 301 (800) 426-9788 - www.kompan.com Innovative playground solutions.
Little Tikes Commercial, Booth 315 (916) 923-2180 - www.littletikescommercial. com Playgrounds made fun and easy; outdoor furniture and grills; the products you know and trust.
Krauss Craft, Inc., Booth 614 (541) 955-9199 - www.playcraftsystems.com Commercial playground equipment & site furnishings.
City of Long Beach, Booth 540 Host City for the California & Pacific Southwest Recreation & Park Training Conference March 20 – 23, 2012
Kromer Co. LLC, Booth 105 (763) 746-4040 - www.kromerco.com Kromer manufactures athletic field maintenance products to make your fields look and play great!
LPA, Inc., Booth 811 (949) 261-1001 - www.lpainc.com An integrated design firm providing architectural planning, landscape architecture, interior design, engineering, and sustainable design services for civic projects.
KTU + A Planning & Landscape Architecture, Booth 607 (619) 294-4477 - www.ktua.com Award winning architectural planning and landscape services for parks, recreation facilities, sport complexes, interpretive centers, open spaces and trails.
Marshall Austin Productions, Booth 243 (303) 988-2200 - www.marshallaustin.com Marshall Austin is the industry leader in the design and sale of mobile stages.
Lincoln Equipment, Inc., Booth 322 (800) 223-5450 - www.lincolnaquatics.com Lincoln Equipment, Inc. is a national distributor of commercial swimming pool equipment and aquatic supplies.
Medieval Times Dinner & Tournament, Booth 922 www.medievaltimes.com Knights on horseback. Authentic jousting tournament. Dangerous sword fights. All while you dine on a sumptuous four-course feast! Experience North America’s #1 dinner attraction! Employee and group discounts available. Meglio - Unionland, Inc., Booth 116 (678) 401-5160 - www.meglioplay.com Meglio - Unionland, playground equipment and playground experiences like none other – visibly different. Mia Lehrer + Associates, Booth 640 (213) 384-3844 - www.mlagreen.com Designing landscapes that inspire, using technologies that sustain, and creating places that matter. MIG, Inc., Booth 729 (510) 845-7549 - www.migcom.com MIG is an award-winning renowned parks and recreation planning, design and management firm.
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CALIFORNIA PARKS & RECREATION • SPRING 201` 2011
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Miracle Recreation Equip. Co., Booth 304 (916) 939-9991 Playground equipment & sales. Mity-Lite, Inc., Booth 327 (801) 224-6191 - www.mitylite.com Mity-Lite Inc. is the leading manufacturer of durable lightweight tables and chairs. Mondo USA, Booth 831 (707) 539-9774 - www.mondousa.com Quality synthetic grass, all-weather tracks and rubber flooring. Most Dependable Fountains, Booth 431 (901) 867-0039 - www.mostdependable.com Manufacturer of vandal resistant, maintenance-free outdoor drinking fountains, showers, misters, pet fountains, bbq grills, etc. Murdock-Super Secur, Booth 515 (626) 336-4561 - www.murdock-supersecur. com Murdock-Super Secur manufactures outdoor drinking fountains, hydrants, pre-engineered buildings, and other fixtures for recreation settings.
100809_Trueline ad
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10/9/09
Musco Sports Lighting, Booth 409 (949) 754-0503 - www.musco.com Providing sports lighting solutions for your budget and for the environment.
Nevco Scoreboard, Booth 330 (800) 851-4040 - www.nevco.com Scoreboards, LED marquees, LED displays, video displays, signage, scorer’s table, etc.
My Bark Co. Inc., Booth 436 (209) 786-4042 - www.mybark.net MFR/Supplier of ADA/ASTM certified playground surfacings; soil amendments; bark products (green or virgin).
NGI Sports, Booth 519 (800) 835-0033 - www.ngisports.com TitanTraxShield® - TN, an affordable and durable solution to cracked tennis courts. Guaranteed crack-free.
Nasco, Booth 200 (800) 558-9595 - www.enasco.com Largest selection of arts & crafts and physical education supplies. Visit us on the web.
NSP3, Booth 215 (877) 473-7619 - www.nspx3.com Outdoor recreation equipment playgrounds, shade structures, surfacing, athletic equipment.
National Sales & Supply, Booth 229 (215) 639-6767 - www.majesticrubber.com Manufacturer of rubberized safety surfacing including PIP, tiles, bonded & loose fill products.
NTD Architecture, Booth 437 (530) 888-0999 - www.ntd.com NTD Architecture specializes in sustainable design and master planning of recreational and community centers.
Natural Structures, Booth 810 (800) 252-8475 - www.naturalstructures.com Manufacturers of pool & water slides, picnic pavilions, shelters & site furniture.
“O” Entertainment, Booth 223 (562) 495-5959 - www.oentertainment.net Outdoor event specialist - street fairs-festivals - city birthdays - events from A-Z.
11:14 AM
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SPRING 2011 • CALIFORNIA PARKS & RECREATION
Operation TLC2-National Screening Program, Booth 111 (866) 996-7412 - www.ssci2000.com NRPA’s National background screening program - operation TLC2
Pentair Water Commercial Pool & Aquatics, Booth 828 (919) 566-8332 - www.pentaircommercial.com Manufacturer of swimming pool and aquatic center products for the commercial industry.
Outdoor Creations, Inc., Booth 816 (530) 365-6106 - www.outdoorcreations.com Manufacturer of precast concrete site furnishings including signs, picnic tables, benches, planters, trash receptacles & bbq’s.
Pirate’s Dinner Adventure, Booth 926 (866) 439-2469 - www.piratesdinneradventure.com Set sail for adventure and prepare to be entertained at the “World’s Most Interactive Dinner Show!”
Pacific Park on the Santa Monica Pier, Booth 924 (310) 260-8744 x253 - www.pacpark.com Educational field trips and activities on the historic Santa Monica Pier for youth and seniors.
Play-Well TEKnologies, Booth 331 (415) 578-2746 - www.play-well.org Educational engineering outreach organization that teaches engineering to kids, K-5th grade.
Pannier, Booth 329 (800) 544-8428 - www.panniergraphics.com Pannier is the leading manufacturer of fiberglass embedded signs and exhibit bases.
Play and Park Structures, Booth 601 (800) 727-1907 - www.playandpark.com Designs and manufactures playgrounds that stimulate children’s imaginations through play and physical activity.
Peak Software Systems, Booth 531 (801) 572-3570 x302 - www.sportsmansql. com Providing industry leading Parks and Recreation Management software - SportsMan SQL - since1993.
PlayCore, Booth 501 (423) 265-PLAY - www.playcore.com PlayCore helps build stronger communities by advancing play through research, education, partnerships, and a family of leading play, recreation, and fitness related product brands.
The PM Group, Booth 131 (949) 597-1662 – www.pmgrp.net We provide on-line solutions allowing users to build and purchase ads in city publications. Poligon, Booth 419 (800) 354-7721 - www.poligon.com Architectural shade shelters - all steel, fabric and wood options available. Progressive Design Playgrounds, Booth 120 (760) 597-5990 - www.pdplay.com Playground equipment, playground safety surfacing, fitness courses, artificial turf, playground maintenance, playground design and installation, CMAS purchasing. PW Athletic Manufacturing Company, Booth 214 (800) 687-5768 - www.pwathletic.com Manufacture of top-quality athletic, park & site equipment since 1919. Public Restroom Company, Booth 523 (888) 888-2060 - www.publicrestroomcompany.com Public Restroom Company specializes in vandal resistant, architecturally flexible restroom buildings.
WLC Architects, Inc.
Montclair Youth Center, Montclair, CA 2010 Award of Excellence in Facility Design California Park and Recreation Society
A client-focused firm of talented professionals, WLC Architects is passionate about creating timeless designs that are inspiring, valuable assets to the community.
Rancho Cucamonga
8163 Rochester Avenue, Suite 100 Rancho Cucamonga, CA 91730
909.987.0909
Folsom
1110 Iron Point Road, Suite 200 Folsom, CA 95630
916.355.9922
CALIFORNIA PARKS & RECREATION • SPRING 201` 2011
Berkeley
2600 Tenth Street, Suite 500 Berkeley, CA 94710
510.450.1999
27
Q-Star Technology, LLC, Booth 133 (310) 294-8194 – www.qstartech.com Top of the market in Crime- Deterrence - Solar powered camera systems that deter graffiti, illegal dumping, metal theft and anti-social behavior. RB Rubber Products, Inc., Booth 211 (503) 472-4691 - www.rbrubber.com High quality performance rubber surfacing for playgrounds, weight rooms, entrances, commercial and multi-purpose applications. R.C. Systems, Inc., Booth 218 (586) 469-4200 - www.recprosoftware.com ReCPro Software - Registration, Reservation, Memberships, Leagues, POS, Payment Processing and much more! Recology Grover Environmental Products, Booth 908 (866) 764-5765 We provide certified playground fiber to schools, cities and non-profit organizations. Recreation Brands Group, Booth 700 (423) 265-7529 - www.ultraplay.com A wide selection of recreation products under the brand names Ultra Play, Ultra Site, Ultra Shelter, Bark Park, Snug Play, and GT Grandstands. Recreonics Inc., Inc., Booth 307 (800) 428-3254 - www.recreonics.com Swimming pool equipment and supplies. Restroom Facilities, Ltd., Booth 636 (775) 327-6060 - www.restroomfacilities.com Designer and manufacturer of prefabricated restroom and concession buildings for parks, sports complexes, and campgrounds. RHA Landscape Architects-Planners, Inc., Booth 931 (951) 781-1930 - www.rhala.com Park and sports facility planning, LEED certified, water conservation design, community consensus building, and park rehabilitation. Richard Fisher Associates, Booth 311 (714) 245-9270 - www.rfaland.com Professional architectural landscape services and grant programs administration for parks & recreational facilities and streetscapes. RJM Design Group, Inc. Booth 611 (949) 493-2600 - www.rjmdesigngroup.com Parks and Recreation Facility Master Planning and Design; Landscape Architecture; LEED Certified; Community Consensus Building. Roaring Camp Railroads, Booth 927 (831) 335-4484 - www.roaringcamp.com See towering Redwoods from two historic railroads. Located six miles north of Santa Cruz.
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RockCraft Designs, Booth 709 (866) 786-1635 - www.playwalls.com Playground climbing boulders designed with the look, feel and durability of real stone.
Shade Creations By Waterloo, Booth 233 (800) 537-1193 - www.shadecreations.net Manufactures a complete line of custom shade structures for the park & recreation industry.
ROMTEC, Inc., Booth 332 (541) 496-3541 - www.romtec.com Design, supply and installation of public restrooms, restroom-shower facilities, restroom concession buildings and multipurpose park structures.
Shade ‘N Net, Booth 819 (602) 484-7911 - www.shade-n-net.com Tension cable breathable fabric shade structures.
Ross Recreation Equipment, Inc., Booth 801 (707) 538-3800 - www.rossrec.com Purveyors of quality outdoor recreation equipment, park furniture and shelters since 1973. Rowley International Inc., Booth 919 (310) 377-6724 - www.rowleyinternational. com A full service Aquatic Design and engineering firm with over 30 years experience designing innovative and internationally recognized aquatic facilities. Royston, Hanamoto Alley & Abey, Booth 824 (415) 383-7900 - www.rhaa.com Royston Hanamoto Alley & Abey (RHAA) is a full-service landscape architect and planning firm. RRM Design Group, Booth 537 (805) 543-1794 - www.rrmdesign.com Landscape architecture, architecture, survey civil engineering and planning. RWP FIBER FALL, Booth 441 (877) 476-9797 - www.recycledwoodproducts. net Impact attenuating & ADA wheelchair accessible engineered wood fiber for playground safety surfacing. S & S Worldwide, Booth 514 (800) 243-9232 - www.ssww.com Arts and crafts games and sporting goods. Safeplay By Design, Inc., Booth 901 (916) 647-0912 - www.spease.com Playground safety inspection and impact testing. Sator Sports, Inc., Booth 102 (310) 602-0127 - www.satorsoccer.com Soccer gear. SCI Consulting Group, Booth 506 (707) 430-4300 - www.sci-cg.com Opinion research, P218 ballot measures, special taxes, levy administration, development impact fees, demographic studies. SCORE Sports, Booth 201 (310) 830-6161 - www.scoresports.com Soccer and basketball apparel and equipment.
Shade Structures, Booth 308 (714) 427-6980 - www.shadestructures.net Shade structures. Shaw Sportexe, Booth 427 (916) 880-8747 – www.shawsportexe.com Artificial Turf. SITE Design Group, Inc., Booth 117 (858) 345-1028 - www.sitedesigngroup.com Skate park design and construction. Sof ’ Solutions Inc., Booth 822 (801) 523-2452 - www.sof-solutions.com Sof ’Solutions offers peace of mind with our safety surfacing options at a competitive price. Solid Terrain Modeling, Inc., Booth 115 (805) 524-7307 - www.stm-usa.com STM’s automated technology produces accurate, full-color 3D. Models. Southern California Municipal Athletic Federation, Booth 224 (626) 448-0853 x16 - www.scmaf.org Professional training, education and networking; insurance services; sports rules, training and competition for youth and adults. Specialty Risk Insurance LLC., Booth 641 (800) 849-0293 - www.specialtyriskinc.com Recreational and sports insurance. SpectraTurf, Booth 528 (951) 736-3579 - www.spectraturf.com Rubber safety surfacing. Spohn Ranch, Inc., Booth 300 (626) 330-5803 - www.spohnranch.com Leader in skatepark design and construction. SportaFence Marketing Enterprises, LLC, Booth 530 (916) 715-6287 - www.SportaFence.com Professional grade portable fencing systems. Used at NCAA “World Series”! SSA Landscape Architects, Inc., Booth 903 (831) 459-0455 – www.ssala.com Landscape architecture for parks, recreation and open space. Stantec, Booth 527 (916) 569-2500 - www.stantec.com Full service design firm: landscape architects, engineers, architects, environmental. Sport complexes, community centers, parks & recreation.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
Surface America, Inc., Booth 910 (800) 999-0555 - www.surfaceamerica.com Installing premium recreation & athletic surfaces coast-to-coast since 1993. Playgrounds – athletic fields - fitness - gymnasiums. Poured, molded & roll good systems. Task Tracker Software by WySys, Booth 708 (925) 846-6547 - www.WySys.com TRACKING SOFTWARE for Tasks, Keys & Assets. Low cost - Saves Time - Easy to Use. Techline Sports Lighting, Booth 536 (800) 500-3161 - www.sportlighting.com Affordable sports lighting Tomark Sports, Booth 228 (800) 959-1844 - www.tomark.com Sales and service of recreation equipment. Tot Turf by Robertson Industries 505 (602) 340-8873 - www.totturf.com Sales and licensed installation of Playground Safety Surfacing for 20 years throughout California. Tri Active America, Booth 622 (800) 587-4228 - www.triactriveamerica.com Outdoor exercise equipment for parks, community centers, active aging communities, schools and other organizations. Trueline, Booth 630 (951) 817-0777 Tennis, basketball and game court surfacing, complete refurbishment and construction. Turf Star, Inc., Booth 231 (800) 585-8001 - www.turfstar.com Sales and service of products to maintain sports fields, parks, golf courses, cemeteries and landscape areas. UK International Soccer Camps, Inc., Booth 526 (909) 793-7759 - www.uksocca.com We offer day camps & soccer education to kids ages 3-16 years. U.S. Fastball Association - Fastball BSF, Booth 717 (916) 685-5358 - www.fastballbsf.org National governing body of Fastball BSF (Baseball on a Softball Field), affiliated with ASA National. Universal Studios Hollywood, Booth 923 (800) 436-8802 - www.UniversalYouthPrograms.com Education and youth programs. Youth group discounts.
UPC Parks Rocks & Ropes, Booth 417 (530) 605-2664 - www.upcparks.com Precast concrete playground equipment featuring Rocks & Ropes, animal sculptures, nature play, customs and site furnishings.
Water Odyssey, Booth 415 (916) 923-2180 - www.playgroundpros.com Aquatic playgrounds offering the most recirculation and themed play options. Proudly made in the USA.
US Concrete Precast Group, Booth 516 (619) 921-8229 - www.sdpe.com Manufacturer of retaining walls, tables, benches, trash & recycling receptacles, monument signs, underground utility structures.
Wenger Corporation, Booth 814 (800) 733-0393 - www.wengercorp.com Our indoor and outdoor performance equipment includes the snowmobile, stagemobile, inflatable shell and portable staging.
United States Tennis Association Northern California, Booth 428 www.norcal.usta.com We are the governing body of the sport of tennis.
West Coast Arborists, Inc., Booth 825 (800) 521-3714 - www.wcainc.com Tree maintenance and management services for public agencies.
Valleycrest Landscape Companies, Booth 230 (818) 223-8500 - www.valleycrest.com Full service landscape services from one point of contact - design, installation, maintenance.
West Coast Rubber Recycling, Booth 928 (831) 634-2800 - www.groundrubber.com Northern California’s premiere tire recycler. We manufacture ground cover for playgrounds, arenas, landscaping, and more!
Verde Design, Inc., Booth 426 (408) 985-7200 - www.verdedesigninc.com Landscape architecture/civil engineering/construction management services for community recreation: parks, sports parks, athletic fields. Vermont Systems, Inc., Booth 429 (877) 883-8757 - www.vermontsystems.com Vermont Systems provides RecTrac Premier recreation & parks management software solutions with unparalleled support. Vortex, Booth 543 (951) 695-4515 - www.vortex-intl.com Splashpads, Poolplay and multilevel interactive water features.
Providing Landscape Architectural Services for Park and Recreational Agencies since 1991
Stonehenge Signs, Booth 742 (916) 201-3570 - www.stonehengesigns.com Permanent Natural Stone engraved signage, tailored to each park’s unique character.
West Coast Sand & Gravel, Booth 129 (916) 386-8177 – www.wcsg.com Sand, gravel and landscape materials. Willdan, Booth 533 (800) 424-9144 - www.willdan.com Willdan assists public and private agencies with civil engineering and planning. WLC Architects, Inc., Booth 806 (909) 987-0909 - www.wlcarchitects.com Architectural services for park and recreation facilities throughout California.
idlainc.com | 951.683.1283
• Conceptual Design • Community Workshops • Site Planning • Construction Documentation • ‘Water Wise’ Irrigation and Planting Design • Bidding and Construction Support
CALIFORNIA PARKS & RECREATION • SPRING 201` 2011
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Happy Birthday Parks Make Life Better!SM Turns One!!! We remember birthdays and anniversaries of family, friends, and historic events (the attack on Pearl Harbor [December 7, 1941], the end of the Vietnam War [January 27, 1973], the first Earth Day [April 22, 1970], the first Justin Bieber concert [summer 2009]. We use these dates to help us remember, reflect, and celebrate. 30
SPRING 2011 • CALIFORNIA PARKS & RECREATION
u P a r k s M a k e L i f e B e t t e r ! SM
T
his article is a combination of celebration and reflective thinking. Reflective thinking (http://www.higp.hawaii.edu/ kaams/resource/reflection.htm) is a part of the critical thinking process referring specifically to analyzing and making judgments about what has happened. Reflective thinking gives us an opportunity to assess what we know, what we need to know, and how we can bridge that gap. As I reflect upon Parks Make Life Better!SM campaign, I am proud of how far we have come (what we know) and excited about what is ahead (what we need to know and how we can bridge that gap).
Look How Far We Have Come! Let’s Celebrate!!
In 2008 we hired marketing research consultants Lauren Schlau and Harry Hiner to conduct public opinion research for our “Building the Brand” initiative. I was immediately impressed with the thoughtfulness and thoroughness of these two consultants. Both were experts in marketing research, both had worked for Fortune 500 companies, and both were energized by the prospect of working with us to identify the profession’s brand. To our credit, CPRS is the first park and recreation organization to research the public’s values about parks and recreation. We created a Brand Advisory Committee (BAC) comprised of CPRS members to advise our consultants in this research. The BAC helped with survey development, interpretation of the data, and crafting the promise. The BAC provided insights into the challenges of managing complex parks and recreation agencies who are often involved in public works, libraries, animal control, and airports. Sometimes the BAC challenged our consultant’s thinking about what parks and recreation was all about. Our goal was to identify an all encompassing statement that internal and external stakeholders agree is compelling, unique and describes what parks and recreation services deliver.
Reflection is Action
Reflection is a powerful tool for leaders, and one that is much under used. The chief reason is perceived lack of time. The late Skip LeFauvre, the man who ran Saturn, responded to a question about how he found time for reflection by saying, “Put it on your schedule.” Reflection is a means of gaining perspective. It challenges you to think where you are now and where you might want to go. How to get there is a good thing to consider during reflection. Reflection may be perceived as a passive process, i.e. sit and ponder. In reality, reflection is an action step. You are thinking. That can be rigorous in its methodology. Reflection can also come through the writing process, i.e. organizing and expressing thoughts on a problem and its solution. Thinking of reflection as an active process makes it more palatable to leaders who by nature are doers; they like to be engaged in activities. Reflection can be one of them. - John Baldoni, Leadership Consultant and Author Through a series of one-on-one indepth interviews (“IDIs”) of citizens who were park and program users and locally elected officials who were recognized as park and recreation supporters, we gathered their perceptions about the importance of parks and recreation and how often they visited parks or participated in a recreation program. These interviews were conducted by trained interviewers who probed and questioned users about “end states.” “End states” are what happens or the expected outcome1 as a result of visiting a park, going to a recreation facility, or participating in a recreation class. This qualitative data was the foundation for an online survey that was distributed statewide to 800+ current park and program users. This mix of qualitative and quantitative data gave us specific recommendations about what the public seeks and what it perceives is being delivered. This data
led to the development of the all encompassing statement that internal and external stakeholders agree is compelling, unique and describes what parks and recreation services deliver. This became our brand promise and the basis for the slogan and key messages we have today. After consultation with our Brand Advisory Committee, the Schlau/ Hiner report was forwarded to John Poimiroo, Poimiroo & Partners, our branding consultant who used the research findings to recommend a brand promise and slogan to the CPRS Board of Directors in May 2009. Our brand promise is “internal” – it is used by professionals. It must be shared with your staff and may be shared with your policy makers and key stakeholders. In fact, getting staff buy-in about the promise is essential if you are to be successful in branding your agency. Due to its length, the promise is not traditionally shared with the public. Typically a promise is communicated externally as a SM slogan. View the slogan as “shorthand” for the promise. The slogan is what is repeatedly communicated to your customers, stakeholders, the media, and partners. Much discussion occurred at that State Board of Directors meeting around the proposed
“Parks Make Life Better! is a quick and easy catch phrase for our employees to use that really sums up what we do and what we are all about.”
CALIFORNIA PARKS & RECREATION • SPRING 2011
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P a r k s M a k e L i f e B e t t e r ! SM u
Features vs End States
As park and recreation professionals we are proficient in talking about the features of our parks, recreation facilities, and programs. We list picnic areas, lighted ball fields, tennis courts, entertainment at the special event, and activities at the day camp or afterschool program. And the feature is likely the first thing a person will say first when asked why they use or support parks and recreation. When we probed our interviewees they moved into what happened to them as a result of having a picnic (dedicated time with friends or family) or sending their child to camp (being around positive role models). These are end states and they are more powerful to use when influencing behavior (become a park supporter). For our brand promise we wanted the most important and most delivered end states from the perspective of our users. slogan Parks Make Life Better!SM. It was finally agreed that this slogan was supported by the research findings (branding is about how others view you; not how YOU view yourself) and it was approved by the CPRS Board of Directors. Staff worked with communications and graphics experts to design the graphic representation of the slogan. CPRS is in the process of obtaining copyright protection from the US Patent and Trade Commission for our slogan and logo. Russ Guiney, Director, Los Angeles County Department of Parks and Recreation shared, “Parks Make Life Better!SM is a quick and easy catch phrase for our employees to use that really sums up what we do and what we are all about. Everyone who hears it nods in agreement, and often tells some short story about how a park has made a difference in their life.” Our slogan is presented graphically:
To answer the question, how do parks and recreation make my life better, we developed key message concepts that can accompany the slogan. • Access to safe outdoor spaces • Access to nature • Spaces and places for healthy movement • Socializing and learning
• we held a Parks Make Life Better!SM Rally on the west steps of the State Capital March 9, 2011, featuring four state legislators who shared how important parks and recreation is to them, their constituents, and California • we have applied for Trademark status of the logo and slogan with the US Patent and Trade Commission • 223 agencies have signed the logo use agreement (indicating a desire to participate) • our stellar Parks Make Life Better!SM Street Team talked to hundreds of members at both the 2010 and 2011 conferences encouraging participation • over 100 members were trained at free workshops held in six different locations (May 2010) • a Parks Make Life Better!SM Facebook group was launched (over 1,000 friends) • campaign materials are available on the CPRS website making the information available 24/7
“I enjoy using Parks Make Life Better!SM in all of our conversations and serious policy decisions this year, especially our budget hearing.” • Valued today and always The campaign was introduced to members in March 2010 at the California & Pacific Southwest Recreation & Park Training Conference in Palm Springs. Our Parks Make Life Better!SM Street Team ensured every delegate knew about the campaign and had an opportunity to join the effort. The 2010 conference evaluation showed over 80% of the attendees knew about the campaign! We were off and running! Since March 2010, our progress has been impressive:
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• agencies are sharing their ideas, brochures, videos, banners, etc. on the CPRS website • trainings have occurred at District and Section workshops • a brand blueprint has been created (how we will get to where we want to go) • a P a r k s M a k e L i f e Better! SM brand manager has been hired
• parksmakelifebetter@cprs.org is a dedicated email so you can get quick answers to your branding and campaign questions • Los Angeles County Department of Parks and Recreation is hosting a day long workshop and is challenging agencies throughout Los Angeles County to join the Parks Make Life Better!SM campaign • the Parks Make Life Better!SM logo is appearing on agency websites, business cards, brochures and activity guides, cups, mugs, water bottles,
SPRING 2011 • CALIFORNIA PARKS & RECREATION
Hirsch & Associates, Inc. Inc. Hirsch & Associates, I I A A H H Landscape Architecture & Planning Landscape Architecture & Planning
Sports Parks
Playgrounds
Regional Parks
Community Parks
ADA Retrofit
Cost Estimating
Park Rehabilitation
Neighborhood Parks
Park Master Planning
Sustainable Design
Fairmount Park
City of Riverside, California Universally Accessible Playground
Historical Restoration
Project Management
Construction Support
Community Workshops
Storm Water Management
California Park & Recreation Society 2010 Award of Excellence Category: Park Planning Regional Park
C re a t i n g Aw a rd Wi n n i n g P a r k s & R e c r e a t i o n a l f a c i l i t i e s for over 30 years
CALIFORNIA PARKS & RECREATION • SPRING 2011 33 2221 E. Winston Road, Suite A, Anaheim, CA 92806 Phone 714.776.4340 Fax 714.776.4395 www.hailandarch.com LA # 1710
P a r k s M a k e L i f e B e t t e r ! SM u t-shirts, vehicles, door mats, etc. • our campaign partner, ADvisors Marketing, www.advisorsmarketing. com, offers promotional products featuring the logo and slogan Rick Gould, Director of Parks, Recreation & Community Services for the City of Santa Clarita stated, “I enjoy using Parks Make Life Better!SM in all of our conversations and serious policy decisions this year, especially our budget hearing. Parks Make Life Better!SM was the theme of our budget memorandum this year. It was entertaining to watch budget analysts try to argue the opposite.” Every day presents the opportunity to build something bigger than ourselves, to make connections, to lend a hand, to invent and create. We are excited that 225 agencies have signed the logo use agreement and have received the Parks Make Life
Better!SM Logo and Tool Kit. Getting the logo and the Tool Kit is the first step in branding your agency and there are many others that follow. Just like the Dr. Seuss book Oh! The Places You
value and importance of parks and recreation in our community, the Parks Make Life Better!SM campaign has really helped energize our staff and they are constantly looking for new ways to get the new brand out.” The Board of Directors recently modified CPRS’ SM overarching goals. These goals are referred to as “Ends policies,” as they articulate what outcome CPRS wants to make, they are our vision for our future. The Board changed one Ends policy from “Members have the tools (1) to understand, articulate and operate from the core values, vision and mission set out in their VIP Action Plan and (2) to brand parks and recreation as an essential community services” to “Members are united in their commitment to improving people’s lives.” The Parks Make Life Better! SM campaign goals are in synch with our
“The Parks Make Life Better! campaign has really helped energize our staff and they are constantly looking for new ways to get the new brand out.” Can Go! where do we, as a profession, want to go with the Parks Make Life Better!SM campaign? Dave Muela, Community Services Director for City of Mountain View, shared, “In addition to helping raise Council and public awareness of the
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SPRING 2011 • CALIFORNIA PARKS & RECREATION
u P a r k s M a k e L i f e B e t t e r ! SM Ends policy: • Members understand and utilize the CPRS sponsored brand assessment research to position their agency and services as vital to the quality of their community • The park and recreation profession conveys elements of the profession’s brand promise in every experience o access to the serenity and inspiration of nature o access to spaces and places for play and exercise o opportunities for directed and organized recreation o positive alternatives for youth o activities that facilitate social connections, human development, therapy, the arts, and lifelong learning CPRS wants every member to feel, operate, decide, act with the profes-
The Park & Recreation Promise Parks and Recreation makes lives and communities better now and in the future by providing access to the serenity and inspiration of nature; outdoor space to play and exercise; facilities for self-directed and organized recreation; positive alternatives for youth which help lower crime and mischief; and activities that facilitate social connections, therapy, human development, the arts, and lifelong learning. sion’s promise in mind. CPRS wants every member to know, really know that what we provide through our recreation programs and services, facilities, parks, trails, aquatic centers, hospital floors, senior centers, youth centers, etc. makes the lives of those who use our programs and facilities better. Better now…and in the future.
CALIFORNIA PARKS & RECREATION • SPRING 2011
Endnotes 1. Academics confirm that the features of a thing are not as influential in the decision to use that thing as are the consequences from experiencing the feature.
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What Does Cycling Have to do with the Parks Make Life Better!SM Campaign?
A
s a relatively new cyclist, I learned the power of “drafting” and “pace lining.” OK, I know you are thinking “I thought this was an article about the Parks Make Life Better!SM campaign?” Yep, it is still the same article…stay with me.
Drafting and pace lining are cycling techniques that are used to reduce the overall effect of the “drag” resistance. Drag resistance is created by the cyclist as s/he moves through the air. Drafting drastically reduces the energy expenditure and wind resistance of the cyclist(s) behind the first rider. To “draft” the group of riders forms a single line or they tightly pack themselves together to form a “peloton”. Even when there are competitors in the group, drafting is usually cooperative as many of the members of the pack take turns in the lead position...being the front cyclist requires the most effort and s/he consumes the most energy while the trailing members benefit...when that lead person tires, they fall back and let another cyclist take the lead. I find the miles pass quickly when I am riding in a pace line. Yes, I have to pay close attention to what the rider in front of and in back of me is doing but my reward is riding faster and with less effort than if I was riding alone. I am thinking the principles of both drafting and pace lining can be applied to our campaign efforts.
By Jane H. Adams Executive Director California Park & Recreation Society
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SPRING 2011 • CALIFORNIA PARKS & RECREATION
u P a r k s M a k e L i f e B e t t e r ! SM CPRS is the leading cyclist right now “cutting through the air” with our Parks Make Life Better!SM campaign. We are calling for agencies to join our peloton or pace line. In his book Tipping Point, Malcolm Gladwell identified certain populations are necessary for something to “tip” or move from a fad to an idea that changes an industry or society forever. Two of those groups are connectors and influencers. Another author, Everett M. Rogers in Diffusion of Innovations, shared how innovations move through society. This Law of Diffusion says our population is broken into five segments (this looks like a bell curve): 2.5% Innovators 13.5% Early Adopters 34%
Early Majority
24% Late Majority 16% Laggard Some agencies are in the innovator or early adopter category as they quickly signed onto the campaign as they see it’s potential. According to the Law of Diffusion we need 15 – 18% of California’s park and recreation agencies to use, really use the campaign research, the promise, the slogan and messages into their planning, budgeting, decision-making, communicating, training, and evaluating. These agencies can become the lead cyclist in our pace line and peloton. They are comfortable with not having all the answers, with trying, adapting, and trying again. The good news with my analogy of the pace line or peloton is that the lead cyclist does not have to stay in the lead long – in some cases it is frowned upon if you lead for too great a distance as you may in fact slow the peloton down. We have many agencies who are capable in providing leadership in this campaign. The vision of how far we can “ride” this campaign is limited by our vision of what we want to accomplish. • Why not dream of REI having the Parks Make Life Better!SM logo on their website? • Why not work so that policy makers choose funding parks and recreation over public works? • Why not encourage others to join us so the Parks Make Life Better!SM Facebook page has as many friends as Michael Jackson (12.6 M); Family Guy (8.6 M); Starbucks (7.6 M); or YouTube (5.2 M)? • What if we aimed that 1% of the California’s 26M people recognized our logo just like they recognize the Starbucks or Target logo? So, get in the Parks Make Life Better!SM pace line, take the lead position for a while, drop back, rest, and prepare to lead again!
CALIFORNIA PARKS & RECREATION • SPRING 2011
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Join The Campaign!
The following agencies, companies and universities have completed the Parks Make Life Better!SM logo policy/agreement application. They are using the logo in their marketing efforts and some have begun using the key messages in their promotions and many agencies are living the brand promise. Now is the time for you to join the Parks Make Life Better!SM branding compaign. Please visit the CPRS Web site (www.cprs.org) and click on the Parks Make Life Better!SM logo on the home page for more information on the campaign. Agency
City of Agoura Hills City of Alameda City of Albany City of Aliso Viejo Ambrose Recreation & Park District City of American Canyon City of Anaheim City of Anderson Town of Apple Valley Arcade Creek Recreation and Park District City of Arcata Arden Park Recreation & Park District City of Artesia City of Atascadero City of Atwater Auburn Area Recreation and Park District City of Bakersfield City of Baldwin Park City of Bell Gardens City of Bellflower City of Belmont City of Benicia City of Bishop City of Brentwood City of Burbank City of Burlingame Buttonwillow Recreation & Park District City of Calabasas Cameron Park Comm. Svcs. District City of Campbell City of Carlsbad Carmichael Recreation & Park District City of Carson City of Cerritos Chico Area Recreation & Park District City of Claremont City of Clovis Coalinga-Huron Recreation & Park District City of Concord Conejo Recreation & Park District Cordova Recreation & Park District City of Corona City of Coronado Cosumnes Community Services District City of Covina City of Culver City Cypress Recreation & Park District City of Dana Point Town of Danville City of Davis City of Diamond Bar City of Downey City of Duarte City of Dublin City of East Palo Alto City of El Centro City of El Cerrito El Dorado Hills Community Services District City of El Monte City of Emeryville City of Escondido Fair Oaks Recreation & Park District Feather River Recreation & Park District City of Folsom
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City of Fontana City of Foster City City of Franklin, Indiana City of Fresno City of Galt City of Garden Grove Georgetown Divide Recreation District City of Gilroy City of Glendora Greater Vallejo Recreation District City of Grover Beach City of Hanford City of Hawaiian Gardens City of Hawthorne Hayward Area Recreation & Park District City of Hercules City of Hughson City of Huntington Beach City of Huntington Park City of Imperial City of Irwindale City of Irvine Isla Vista Recreation & Park District City of Johnson City, Tennessee Jurupa Community Services District City of La Mirada City of La Mesa City of La Puente City of La Quinta City of Lafayette City of Laguna Hills City of Laguna Niguel City of Lakewood City of Larkspur City of Lincoln Livermore Area Recreation & Park District City of Lodi City of Long Beach City of Los Alamitos County of Los Angeles City of Los Angeles City of Madera Town of Mammoth Lakes City of Manhattan Beach City of Manteca McKinleyville Community Services District City of Merced City of Mill Valley Mission Oaks Recreation and Park District City of Monterey City of Moorpark Town of Moraga City of Morgan Hill Mt. Shasta Recreation & Park District City of Mountain View City of Murrieta National City Community Services Department Navy Region South West City of Nevada City City of Newport Beach City of Norco North of the River Recreation & Park District City of Norwalk City of Oakland City of Oakley
City of Oceanside City of Ojai Orangevale Recreation & Park District City of Orinda City of Pacifica City of Palmdale City of Palo Alto Paradise Recreation & Park District City of Pasadena City of Paso Robles City of Patterson City of Petaluma City of Pico Rivera City of Pittsburg City of Placerville Pleasant Hill Recreation & Park District Pleasant Valley Recreation & Park District City of Pleasanton City of Pomona City of Port Hueneme City of Porterville City of Rancho Cucamonga Rancho Simi Recreation and Park District City of Redding City of Redondo Beach City of Redwood City City of Reedley City of Rialto Rio Linda Elverta Recreation & Park District City of Riverside City of Riverbank County of Riverside Regional Park & Open Space District City of Rohnert Park Rosamond Community Services District City of Roseville Rossmoor Community Services District City of Sacramento City of Salinas City of San Anselmo City of San Bernardino City of San Bruno City of San Carlos City of San Diego County of San Diego City of San Fernando City of San Gabriel City of San Jose City of San Juan Capistrano City of San Leandro City of San Luis Obispo City of San Marcos City of San Mateo County of San Mateo City of San Pablo City of San Rafael City of San Ramon City of Sanger City of Santa Clara County of Santa Clara City of Santa Clarita County of Santa Cruz City of Santa Maria City of Santa Rosa City of Santee City of Saratoga City of Sausalito
City of Sierra Madre City of Signal Hill City of Solana Beach City of South El Monte City of South Gate City of South Pasadena City of Stanton City of Suisun City Sunrise Recreation & Park District Tamalpais Community Services District City of Tehachapi Valley City of Temecula City of Temple City City of Tracy City of Tulare City of Turlock City of Tustin City of Twentynine Palms City of Ukiah City of Vacaville City of Visalia City of Vista City of Walnut City of Walnut Creek City of West Covina City of West Hollywood City of West Sacramento West Side Recreation & Park District City of Westminster City of Whittier Town of Windsor City of Woodland City of Yorba Linda Town of Yountville
Company Member
Alfa Products Columbia Cascade Company Community Works Design Group David Evans and Assoc. Inc. David Volz Design Landscape Architects, Inc. Goric Marketing Group USA Land Concerns Leader Manufacturing, Inc./Fairweather Site Furnishings Division Maximum Solutions, Inc. Murdock-Super Secur National Parks Promotion Council NLM Consulting Services Play-Well TEKnologies Public Restroom Company RHA Landscape Architects Planners, Inc. RJM Design Group, Inc. Shade Stuctures Southern California Municipal Athletic Federation SpectraTurf SSA Landscape Architects, Inc. Totturf - Robertson Industries Tri Active America Western Wood Preservers Institute
University/College
CSU Long Beach, Dept. of Recreation and Leisure Studies CSU Northridge San Jose State University SDSU MOVE
SPRING 2011 • CALIFORNIA PARKS & RECREATION
CALIFORNIA PARKS & RECREATION • SPRING 2011
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P a r k s M a k e L i f e B e t t e r ! SM u
I’ve Put The Parks Make Life Better!SM Logo On My Website, Letterhead and Agency Brochure, What’s Next? Messages lead the “charge” in your branding campaign. They are intended to capture the most important elements of the brand promise. Messages are brief and they convey the most important values as identified through the branding campaign research. Try the messages in report headings (particularly annual reports); in press releases (use to emphasize a feature or program); agency Facebook page, subheadings in event promotions, activity guides, flyers, ads, your website, presentations, participant shirts, business cards, email signature, and signage. You can personalize the messages with quotes. For instance in your bro-
chure on the youth sports page, use a stock photo of a male adult and use the message, “[Agency Name] parks have played a huge role in my daughter’s development. She has spent hours practicing drills until dark preparing for the weekend tournaments. I know [program name] has built her self confidence.” Better yet, ASK the parents or caregivers how they think the program has positively affected their child. This “ask” can be done informally while the program is on-going or after in the evaluation. Be sure to get permission to use their name! But don’t stop there. Use these themes (Play, Nature, Exercise, Posi-
tive Space and Gathering Spaces) when describing the importance of your programs and facilities to your policymakers. Include them in your talks with staff and the public. You can also build Powerpoint presentations around the themes. Please view the examples submitted by other agencies on page 41. For more ideas visit the CPRS Website to see how other agencies are using the messages. Be sure to add your examples to the Agency Branding Library.
The Key Messages Play (Safe, outdoor space) To me, parks are play spaces. I bring my son [daughter] to let him [her] burn off all that toddler energy. Where else is he [she] going to learn to go down the slide all by himself/herself? Nature (Beauty and serenity) My park is my private outdoor oasis. I go there to lose myself in the glory of nature, and I forget that I live in a city [personalize]. It always lifts my mood! Exercise (Healthy movement) Who needs a health club when I have [name of park]? It’s so much nicer exercising out in the fresh air. Whether I’m on a walk, out with the stroller, or playing tennis, working my body outdoors feels great! And the scenery inspires me to keep moving! Positive Space (Free-time fun) I’m glad to have a place to go when I’m not in school. If they didn’t have the [name of teen center or program], I know I’d be out with my friends looking for other things to do. And I would end up in trouble. Gathering Spaces (Socializing and learning) Our parks in [city/county/district] serve as social and learning centers. I’ve been delighted to see the variety of programs available. There is always something going on – art classes, water aerobics, dance lessons, and of course my Tai Chi at [name of park]. Birthday parties, graduations, family reunions. Our family tradition is to hold them in [name of park]. We’ve been doing it for years. Everybody loves it! The park also offers a lot of concerts and special events we like to attend as a family. It’s a way to connect with other community members who like the same thing we do. Forever (Valued today and always) Being in [name of park] gives me a sense of permanence. Its like time stands still and I can imagine being in the same majestic setting 20, 40 or 100 years from now. The trees, grass, rocks, and even the man-made structures are all still there for future generations. 40
SPRING 2011 • CALIFORNIA PARKS & RECREATION
u P a r k s M a k e L i f e B e t t e r ! SM The Town of Danville used a quote from one of their program users that spoke to the key message of Socializing and Learning.
TEEN
HIGH SCHOOL GUITAR Age 13–18Y
Ted Crowley
Most songs only use three or four basic chords. This class is designed to have you playing real songs by groups like the Beatles, Santana, Green Day, and Coldplay. All taught to you by an instructor with a BA and MA in music along with 25 years of experience! With a limited classs size of six you will get the help you need. All styles of guitar are welcome, just bring your own. Bass players welcome too! Location: Danville Community Center, Lounge Fees: $150.00(R) • $180.00(N) Barcode: 19791 Jun 16–Aug 18 W 5:15
PM–6:00 PM
MIDDLE SCHOOL STUDENT UNIONS During the school year, the Town of Danville provides students at Danville's three middle schools a safe and fun place to go after school. Supervised by trained Town staff, registered students may choose to participate in a variety of activities at the on-campus Teen Centers, including ADULT homework time, arts and crafts, reading, video games, sports, or just hanging out with friends.
FOREIGN LANGUAGES Age 18Y and up
Location: Hap Magee Ranch Park, Swain House Fees: $125.00(R) • $150.00(N) Barcode: 19604 Jun 25–Jul 30 F 10:30 AM–12:00
Students sign themselves in and out, and once they sign out, they are required to leave campus. The Teen Centers will be open for any early release days and are closed during nonschool days and holidays. The program is provided at no fee, but students must be registered and have an Emergency Form on file to attend.
teen
French for Travel Jennifer Enzminger Learn practical communication skills for a variety of situations. Key phrases and culture tips will help participants navigate different methods of transportation, lodgings, shopping, menus, and more. Friendly, dynamic classroom encourages active participation. Course materials available in class. No previous knowledge of French required. Contact instructor via Community Center with questions.
Registration details will be available in the Fall Activity Guide, with registration beginning on August 11 for the 2010–2011 school year. For more information, contact Program Coordinator Chris Waage, cwaage@ci.danville.ca.us, (925) 314-3481.
“
When I think of summer, I think of Summer Camp and the Town of Danville.
PM
As a child, I grew up attending
Beginning Italian
Age 17Y and up
Gina Stearley
camps and now I am a camp counselor.
This is a fun and interactive class that teaches basic grammar and pronunciation but is also perfect for travels in Italy. You will learn how to ask questions, and you’ll understand the answer. We cover asking for directions, shopping, exchanging money and ordering food in a restaurant or deli. You’ll learn how to make reservations for a tour, train or a hotel room. Italian is a very lively language. Come and join the fun! $25 materials fee.
7:00
PM–8:30 PM
Intermediate Italian Gina Stearley This class is a continuation of Beginning Italian from the spring course, Tuesday nights. This class will continue with grammar, vocabulary and role playing that will build upon our foundation of easily spoken Italian.
The City of Davis used the key messages to create a proclamation for July is Parks & Recreation Month
Location: Danville Community Center, Lounge Fees: $165.00(R) • $198.00(N) Barcode: 19607 Jun 15–Aug 31 Tu 7:00
fond memories of summers in Danville.
“
I have taken a number of French courses and the French Class
taught by Jennifer Enzminger is by far the best I have experienced. It is definitely worth
26
Now as a Camp Counselor I look forward to spending my summers with campers, making sure their
adult
Location: Library, Mt. Diablo Room Fees: $165.00(R) • $198.00(N) Barcode: 19606 Jun 14–Sep 13 M
I loved attending camp and had such
camp experiences are as memorable
”
as my summers.
—BRANDON LUCIA, SENIOR AT MONTE VISTA HIGH SCHOOL, PREVIOUS SUMMER CAMPER AND LEADER-IN-TRAINING, AND CURRENT CAMP COUNSELOR SM
Parks Make Life Better!
the time and money. Jennifer is an Register exceptional teacher; she encourages
PM–8:30 PM
Italian II
online www.danvillerecguide.com
Age 17Y and up Gina Stearley
each of us to use our skills at the highest level. The class has become a community where we support and encourage each other as
This class is a continuation of Beginning Italian class, on Tuesday mornings. More travel vocabulaire, verb conjugation and role playing to further our spoken Italian. Please consult the instructor to assess placement.
314-3400
”
we learn French.
Location: Library, Mt. Diablo Room 8/3 class held in Danville Community Center, Lounge Fees: $165.00(R) • $198.00(N) Barcode: 19608 Jun 15–Aug 31 Tu
—SHEILA MURRAY BETHEL, Ph.D. Sheila is an accomplished author and lecturer. She and her husband live in Walnut Creek and have six children. SM
Parks Make Life Better! 10:00
AM–11:30 AM
29 314-3400
City of Oceanside’s May 10, 2010
Register www.danvillerecguide.com online
Neighborhood Services Weekly
How have parks made your life better?
DATES TO REMEMBER
KEEP THE EMAILS COMIN’!
Hmmm…”How has parks made my life better?” Well, not so much “Parks” as pools and the ocean…also incorporated into “Parks” though! I’ve been a water bug ever since I took that momentous jump off the diving board of a friends house in Palm Springs at age 2 (I had to be like the big kids!), and went straight to the bottom! My Daddy came to my rescue! That’s all it took though – HOOKED, to the cool of pool, and the ocean waves knocking me over…I always came back for more! I learned how to swim “correctly” through the learn to swim program at the Carlsbad Swim Complex. But eventually moved to the Brooks St. Swim Center to participate on the Oceanside Swim Club after attending the then annual Novice Swim Meet; I was 8 at that point! And it only got more addicting over time! I don’t have a single memory of being at home on the weekends! As a family, we were up early and on the road to somewhere for a swim meet or a water polo tournament of some type all the way through, and after I had graduated from College. Now at the Master’s level for swimming and polo (due to age; not skill wise) and my career, being involved in Aquatics is where I belong and what has made me who I am today! Healthy, chill, happy…sun damaged! The tan lines are permanently etched into my skin these days! Regardless, it has made me a better person; I always had…have something to look forward to! ~ Lisa Obregon This column has made me think back to growing up in New York City and the unique environment we had. We lived in a City Housing Project, but had a very short walk to two of the largest parks in Manhattan. These were next in size to Central Park (which is 843 acres). There were woodlands, salt marshes, river waterfront, hills, fields, trees, paths, and trails. You could play baseball in a field of grass or on a diamond, if you wanted. You could go fishing for an hour then play football or soccer for the rest of the afternoon. It was growing up in the country and in the Big Apple. It was the best of both worlds. ~ Frank Grana My fondest memory is at Buddy Todd Park. When my grandkids lived in Oceanside we had a few of their birthday parties at Buddy Todd Park. What a great time we as a family and our friends had. Another fond memory is when all my grandkids were here last summer and we went back to Buddy Todd Park. My grandkids had a grand ole time riding their scooters and skateboards down the steep hill! Afterwards we had a BBQ and took a lot of great pictures. Because I love my grandkids with all my heart and soul these are memories I shall cherish forever. Buddy Todd Park ROCKS!! ~ Cheryl Stone
ATTENTION MANAGERS/SUPERVISORS/ SPECIALISTS!!! The artwork for “Parks Make Life Better” has been saved as a zip file containing all the versions of the logo in several formats (as well as the user guide). It is saved under: G drive/admin division/admin division/city logos
Tuesday, May 11th
Timesheets are due to Admin. By 1pm
Friday, May 14th City Hall is closed
May 14th—16th, 8am to 5pm Beach Soccer Championships Oceanside Harbor Beach
Saturday May 15th, 11am to 5pm 9th Annual Operation Appreciation Pier Amphitheater
Sunrise Recreation & Park District ran the key messages in an ad on the back of their activity guide.
Saturday, May 22nd, 7am to 5pm
An extensive research study asked California citizens and public officials “Why are parks important to you?” The research, sponsored by the California Park & Recreation Society (CPRS), a nonprofit, professional and public interest organization with more than 4,000 members, was used to develop the first-ever brand of the profession. “Parks Make Life Better!” is now being launched by CPRS members statewide, including the City of Redwood City.
Sun Diego Surf Series South Harbor Jetty
Sunrise Recreation & Park District 7801 Auburn Boulevard Citrus Heights, CA 95610
PRSRT STD ECRWSS U.S. PoSTAGE
Paid
Permit No. 125 Citrus Heights, CA
Residential Customer
Vanessa Nevarez May 8 Alicia Lagendijk May 14 Kristian Clausen May 15 Andrew Cash May 21 Johnny Banasijan May 24 Erica Tow May 25 Leonidas Watson May 27 Michael Withers May 27
Play
Exercise
Gathering Places
Nature
Positive Spaces
Forever
Safe, outdoor space For us, the biggest benefit is a safe, outdoor play space for our kids today...and as they grow. nature Beauty and serenity Being in nature makes one feel alive. We're very fortunate to have beautiful spaces so close to home.
• Gathering
Places • Fo
• Play •
Nature
• Exerci se • Posi
“Parks Make Life Better!” is now being launched by CPRS members statewide, including the Sunrise Recreation & Park District. Overwhelmingly, survey respondents value parks and recreation as an essential community service. Virtually every California household (98%) reported visiting a park during the past year. Forty-two percent visited a park at least several days a week; 26% visited at least once a week, and 68% visited at least monthly. Of the 55% go with spouse or partner, 53% with kids, 48% with family, 46% with a friend. Only 5% of the users indicated they go alone. CPRS used the research findings to develop the first-ever brand promise and brand identity for parks and recreation. The brand promise incorporates
the benefits Californians reported as most important; the many ways parks andrecreation make their lives and communities better. Specifically, parks and recreation make life better now and in the future by providing: Access to the serenity and inspira tion of nature Outdoor space to play and exercise
Mark your calendar for a celebration of fun for all ages! Sunday, September 27 Noon - 5:00pm at Rusch Park Music, Free Entertainment, Food, Children’s Games, Exhibits, Rides & More!
Fun
Positive alternatives for youth which help lower crime and mischief Activities that facilitate social connections, human development, therapy, the arts & lifelong learning
CALIFORNIA PARKS & RECREATION • SPRING 2011
Valued today and always Parks enrich our lives. They add value to our homes and neighborhoods. Individually and as a community, we'll always have that need.
S unday day
In short, parks and recreation services make Californians’ lives better!
Free-time fun Neighborhood parks are an escape, a place to run around and play.
Socializing and learning Parks are like holidays, bringing us together to share good times. They are the common ground that connects us all.
Come out and enjoy any one of Redwood City's 30 parks and hundreds of recreation programs and services that are offered by our Department. Please visit www.redwoodcity.org/parks for more information.
tive Spac es •
Facilities for self-directed and organized recreation
Healthy movement Parks are made for moving at your own pace. And, recreation programs make it easy to stay healthy.
14th Annual Citrus Heights
rever •
An extensive research study asked California citizens and public officials “Why are parks important to you?” The research, sponsored by the California Park & Recreation Society (CPRS), a non-profit, professional and public interest organization with more than 3800 members was used to develop the first-ever brand of the profession.
Thanks Contributors: Lisa, Frank, Rose, Cheryl, Kathleen, Eileen, Megan, & Jamie!
The City of Oceanside asked residents “How has parks made their lives better?” The answers were published in a weekly newsletter.
Recreation How does Parks and Recreation make your life better?
The City of Redwood City used the themes and key messages in this full-page ad used throughout aymarketing. dits
For more information call 725-2448, 725-0165 or visit www.SunriseParks.com
Fall/Winter: Activities & Sports Programs Through March 2011. Fall Aquatics Programs ................ 12-16 Concerts in the Park ...................... 1, 28
Preschool Programs .......................... 2-3 Youth Sports ..................................... 7-11
Sunrise Recreation & Park District • www.SunriseParks.com 7801 Auburn Boulevard • Citrus Heights • (916)725-1585
41
Triple Organization Collaborative Proves Beneficial To All Involved
O By Hilary Harkins Park Planning Intern Fulton-El Camino Recreation and Park District
ver the course of eight weeks, a group of local youth descended upon Howe Community Park in Sacramento, California. Their goal: Achieve, Believe, and Contribute. It was with this positive mentality that the youth helped improve Howe Community Park, enriched the surrounding community, and developed lasting personal growth and fulfillment. As members of the Summer Youth Employment Program (SYEP), students were provided with the opportunity to learn occupational, employment and social skills. The combined efforts of the Sacramento County Office of Education (SCOE), Sacramento Employment and Training Agency (SETA), and Fulton-El Camino Recreation and Park District (FEC) made this program a success. Due to the collaborative efforts of the youth, SCOE, SETA, and FEC, much needed improvements to Howe Community Park were accomplished. The SYEP represented an ideal synchronization between students who needed on-the-job-experience, a park vital to the community, and energetic SCOE supervisors who mentored the eager youth. Their hard work and dedication inspired and strengthened community, increased programming opportunities, and provided high-risk youth with income and tools to succeed in life.
Funding
The funding for the SYEP resulted from ARRA Recovery Funds which were awarded to the SCOE LINKS Student Programs through SETA. Approximately half of the funds awarded were dedicated for program management and support services while the other half was allocated as student wages. Due to an in-kind contribution by the SCOE LINKS Student Programs ROP/Service Learning Pro42
SPRING 2011 • CALIFORNIA PARKS & RECREATION
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C o ll a b o r a t i o n u gram, ROP/CTE teachers were onsite for the eight weeks so that the students were able to earn 10 elective credits towards their high-school requirements. In addition, the actual cost incurred by FEC amounted to the cost of materials, equipment rental, and some assistance from maintenance staff.
Student Selection
Student involvement with the SYEP was fiercely competitive and challenging. The application process was rigorous, drawing 16-18 year olds from outreach and recruitment events at SCOE Court, Community Schools, and Special Education Campuses during April and May 2010. Approximately 80 applicants were reduced to 34 through stringent admittance criteria. 34 students were chosen and 33 showed up on the first day of work – June 21, 2010.
Partnership
Because “shovel-ready” Community Service learning projects are required by ARRA funding, a partnership was forged between SCOE’s SYEP and FEC. Park improvement projects were quickly identified and refined through careful review by both FEC and SCOE management. Finalized projects included: a small dog park; informational kiosks; parking lot median re-landscaping; patio benches;
and bench, bridge, and picnic table refinishing.
LINKS and the SYEP
LINKS used a compound educational model to teach SYEP students pre-employment skills and career exploration in-class and at project work sites, or “learning laboratories.” During the 80 hours of classroom activities and instruction, the youth learned a multitude of beneficial occupational skills: how to be successful in the work environment, work site expectations, appropriate communication, team building, appropriate behavior, attendance, punctuality, respect, partnership, job retention methods, interviewing techniques and resume building. Along with classroom education, students also performed 120 hours of vocational skill building and refinement at the project sites. Members of the SYEP were organized into teams with adult supervisors and assigned to different projects. Within each site team, responsible and eager youth leaders were selected to head and motivate the student group and act as a member-supervisor liaison. Under the mentorship and leadership of an adult site supervisor, the teen members were provided guidance and instruction on accomplishing various project tasks. Some of the many skills that the students learned included:
working as part of a team, creative problem solving, project planning and layout, site preparation, forming and concrete paving, pressure washing, sanding, painting, chain link fencing, irrigation installation, and landscape planting. In conjunction with the realization of physical goals, the members also achieved intangible goals, such as: personal accountability, assuming responsibility, building camaraderie, developing a strong work ethic, improving self-esteem and acquiring the ability to handle difficult problems. The SYEP experience was fulfilling in many ways. As a result of the hardworking participants, many park projects that were originally placed on hold because of budget constraints were completed for the benefit of park users.
Park Projects
Through real-world career discovery and skill refinement, the students worked tirelessly to improve the existing facilities as well as construct new ones at Howe Park. It is due to their efforts that FEC and Howe Park now provides increased service to the public, improved functionality and aesthetic, and increased programming and revenue opportunities at minimal cost to the district. An unused area of the park adjacent to an existing dog park was converted into a desperately needed small-dog park. Along with the small-dog park, the park was made more diserable with the refinishing of picnic tables and the creation of benches in two patios. Beautification of a parking lot median, benches, and bridges created a more inviting, attractive park for visitors and local residents to enjoy. Through the collaborative efforts of the youth, SCOE, SETA, and FEC, the public now enjoys a much improved park and an overall enrichment of the community.
Replication - Working Together
This was the second year of a twoyear ARRA Youth Employment Funding that SCOE received. Should there be funds available next summer, SCOE intends to reapply and repeat this program. The positive impact to the SYEP 44
SPRING 2011 • CALIFORNIA PARKS & RECREATION
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C o ll a b o r a t i o n u members, park and local community are significant, but these benefits can be translated on a broader scale. The park improvements made by these committed students have not only enhanced the park, but have created rewarding experiences that the students will use in guiding their lives. There are countless other opportunities for similar multiagency partnerships in all communities. Especially in these days of budget and resource limitations, all public agencies, community organizations, and communities need to search for ways to maximize the use of limited public resources through similar partnerships. This joint community venture involving SCOE-FEC-SETA is only one example of how community agencies/ organizations can work together for the benefit of participating students, public facility enhancement, and community enrichment. Through appropriate collaboration, organization, and planning, such partnerships can elevate the social benefits that each organization working separately cannot attain. Beyond the initial park and community benefits, the long-term benefits enjoyed by the student participants are even more meaningful. Hopefully, through this summer program of both “class work” and “sweat work,” the students learned positive work habits, and gained some valuable work skills and life lessons for their future endeavors. Those of us who have met the students and witnessed firsthand their efforts during this summer program can already see that the experience has helped many of them focus on their futures, placing them one step closer to refining and eventually reaching their individual goals. This type of a collaboration program can be replicated in any community. Every community has
46
a multitude of projects that deserve this type of a collaborative effort, especially one that benefits at-risk and high-risk students in need of an opportunity to shine, but also to contribute to their local communities. Park and recreation agencies can take some steps to facilitate the creation of similar programs. Planning for the future, or “forward planning,” is essential. The success of the program emphasized the importance of having readily available shovel ready projects that can be broken into smaller projects. Every park agency, large or small, is at an advantage if organizations are looking for partners. Work with your staff to conceptualize, compile, and review future project ideas and plans that can quickly be accessed or addressed if needed. Make sure the projects are adjusted to the ability of the participating program members or volunteers - if the plans are too grand and are left unfinished it becomes your responsibility to complete them. Plan for success and completion! Next, establish relationships with local businesses, community based organizations, and non-profits who have access to local, federal, or state funds. Get to know your surroundings! Established relationships often lead to future partnerships. Many positive benefits can arise from simple partnerships and networking. Take time to understand the other agencies and the relationships forged will lead to improved visibility within the community and provide many outlets for you to discover grant, fundraising, or volunteer opportunities or programs. Lastly, be ready to partner with these agencies and youth providers. Forward planning will assist with this aspect. Having projects available will aid with the timing and needs of grants
or opportunities that come along. Be ready to collaborate with other agencies to reach the best option possible. Do appropriate research; truly understand the requirements and needs of your partners and opportunities available. Have a positive attitude and be ready to act quickly if a challenge arises. If you follow these guidelines, great relationships can be forged and many groups can prosper. It only takes several dedicated individuals to come together to define how community agencies and organizations can work together. Do your part to help make a conceptual program a reality. Have projects readily available, start networking with the appropriate organizations and agencies that can access funding, and be prepared to partner with these agencies immediately. With the right preparation and connections, partnerships can form; and through your combined efforts, benefits can be enjoyed by all involved.
Conclusion
On August 12, 2010 the FEC, SCOE, and SETA partners hosted a community celebration marking the conclusion of this Summer Howe Community Park Improvement Project, program completion by 31 youth, and the win-win collaborative partnership that enabled Howe Community Park to be enhanced. Each agency contributed its resources and talents to the effort, which resulted in the students learning, earning, and giving back to their community. Park improvement projects that would not have been possible due to budget limitations were eagerly confronted and completed by the youth, under the careful and helpful guidance of their SCOE supervisors and mentors. Due to the integral efforts of the involved agencies, the Sacramento County Office of Education, Sacramento Employment and Training Agency, and the Fulton-El Camino recreation and Park District, the park, youth, and community will enjoy meaningful, long term benefits. This program has been very worthwhile and enriching for all parties involved, and gave us the opportunity to invest in our youth, community, and society’s future.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
2010 CPRS AWARD RECIPIENT Neighborhood Park Planning & Design
CALIFORNIA PARKS & RECREATION • SPRING 2011
47
(pictures via LA Times)
Going Beyond the Emergency Operating Center
A Review of San Bruno Community Services Department’s Operations During and After the Glenview Fire
T By Randy Schwartz Community Services Director San Bruno Community Services Department
48
he first call said it was a gas station fire; the second, suggesting a plane crash. 6:15 p.m., a quick call home to say “I’m OK,” I then headed to the EOC and saw the flames from nearly five miles away. As public employees, we are required to assist in emergencies as “Disaster Workers” and many of us have Emergency Operating Center (EOC) training. Under the National Incident Management System (NIMS), Parks and Recreation handles the role of Logistics – care, shelter and lots more. On September 9, 2010, San Bruno Community Services Department staff put this training to practice immediately after the gas line explosion and the largest fire in San Mateo County history. The explosion killed eight residents and injured 66 others. Of the 376 properties evacuated, 296 were damaged – 55 are not habitable. California disaster preparedness usually focuses around regional events such as an earthquake, but we also drill for local events such as floods, airplane crashes, clean water distribution, etc. Local disasters allow for immediate assistance by neighboring cities, county resources, non-profit organizations, local service clubs and businesses. In San Bruno, the public was well served by the different agencies all pulling in the same direction during the first few days.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
Palm Springs Gateway Park at Gene Autry Trail
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Ontario• SPRING Sacramento CALIFORNIA PARKS & RECREATION 2011
San Diego
49
EO C u Following are the major actions that were carried out by Community Ser vices Department staff during the first weeks after the blast. Logistics Section Staff continually provided a wide variety of items to the emergency responders, victims or City administration. Understanding the needs of the disaster, assistance of the County EOC and knowing local merchants were of the utmost importance. Examples of requests included water trucks, shovels, clean suits for the debris removal crew, sifters to search for items lost in the ashes, and much more. Emergency Shelters The Recreation Center was set-up as the first Emergency Shelter because
of the amount of space, showers, restrooms, ADA access, and office space with seven telephones able to answer calls to the phone number posted by news stations across the Country. The Senior Center was established as the second shelter a few hours later. The two shelters housed approximately 60 residents with the assistance of Red Cross resources (staff, cots, blankets).
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50
Food In or der to pr ovide food at the EOC, Command Post and 150 evacuee meals 3 times each day for evacuees, Recreation Division staff coordinated the assistance of local service organizations, non-profit providers and local restaurants. A lesson in the power of social media: a former San Bruno resident now living in New Jersey saw a Recreation Manager’s Facebook update and coordinated the meal donations on the 7th and 8th days. Donation Management Within hours of the blast, donations began arriving from local businesses, grocery stores, warehouse stores and private individuals. Within the first day, there were enough clothes, canned food goods, items for babies, etc. to fill a few gymnasiums. Recreation leaders and lifeguards sorted the clothing into sizes for men, women and children. After the third day, staff asked the public to take the items to the local Salvation Army store, carefully explaining that this was being done because of the lack of space and that the items would be brought back to the gymnasium for the victims of the fire when needed. Phone Center From the moment the phone number first appeared on television Thursday night until the following Monday, part-time staff did an incredible job of answering calls on seven phones from victims, relatives, donors, neighboring cities, local clergy, etc. A Recreation Manager and Supervisor served as liaisons between the EOC and approximately 20 part-time staff around the clock to ensure the most accurate information was being delivered. Volunteers The Library was set up as the initial Volunteer Staging Area due to its proximity to the EOC. Convergent volunteers were registered by City staff and screened for special skills, such as
SPRING 2011 • CALIFORNIA PARKS & RECREATION
u EO C speaking foreign languages, experience with power tools, etc. Cancellation of all activities Out of respect for those killed or injured and the need to use City facilities, all Recreation classes and special events were cancelled for ten days. This included picnic rentals, ball games, and two “Movie in the Park” events. All lost revenues and refunded amounts were totaled and given to the Finance Department for future claims. Financial Calculations In addition to the lost revenue from cancelled activities or rentals, the value of the destroyed playground and burnt trees were calculated for future claims. Fortunately, an inventory of the trees was completed just two months before the blast so the values were easy to document. Community Meetings Several meetings were held in the Recreation Center, Senior Center and a local church. Community Services staff handled meeting logistics including shuttle services. Re-entry Site Approximately 1,000 residents met at a community college parking lot a few days after the explosion, to be allowed back into their homes for the first time. Community Services staff handled the logistics at the site, making sure everyone understood the process and the re-entry was handled efficiently. Transportation for elected officials Many County, State and Federal elected officials were on hand to witness the explosion site, address the media and declare the area a disaster site. Use of the Senior Division’s 21-passenger bus allowed for guided trips with all parties given the same information. Evacuation of school sites On Monday following the blast, elementary school staff reported a gas smell. Logistics staff immediately provided for the bus transportation to move the children to another campus. On Tuesday, a similar situation happened at another elementary school
and staff again secured transportation of the children. Staff also spoke to representatives from the gas company and had all campuses checked before school each morning for the remainder of the week. The Superintendent and Principals were then presented a clean bill of health each morning to share with parents. Local Assistance Center and Recovery Center Logistics also coordinated a Local Assistance Center (LAC) and a Recovery Center. Within two days of the explosion, staff set up the LAC in the City’s gymnasium to serve the victims by providing one location for all the agencies that provide crucial services in these times. A few of the service providers included in the LAC were the Red Cross, Dept. of Motor Vehicles, CalEMA (the State version of FEMA), Humane Society, telephone services, insurance companies, Salvation Army, Pacific Gas and Electric, and City staff from the Planning and Building departments. Confidential areas within the facility were used for the Clergy and County Mental Health professionals to assist the victims. Nine days after the explosion, the LAC was transferred to a private office building
that loaned space to the City; it was here the Recovery Center was opened and served the same function as the LAC for an additional month.
Recollections
Was everything perfectly handled? No, of course not. Communications can always be improved, tracking of equipment can be better, and continued training with new scenarios explored. But we learned much from this incident and hope the information is of value to others. The San Bruno Community Services Department is grateful for the assistance and guidance received from State and County agencies, as well as from local non-profit organizations. If we can answer specific questions about any of the actions above, discuss emergency planning, or be of assistance to your agency, please contact Randy Schwartz, Community Services Director, San Bruno Community Services Department at 650/616-7180.
Master Planning
Park Design
Play Areas
Trails and Greenways
Regional Parks
Open Space
Athletic Complexes
Resource Planning
Streetscapes / Medians
Needs Assessments
Community Outreach
510.647.3792
Interpretive Facilities
www.hd-la.com
CALIFORNIA PARKS & RECREATION • SPRING 2011
Connecting people, environment, and community
51
An Introduction to the Model Aquatic Health Code
H
By Dennis Berkshire Senior Associate Aquatic Design Group
ave you ever worked at a public pool and felt a degree of panic not knowing if your pool was in compliance with the requirements of public health code? Or how about trying to conduct repairs or a renovation to an existing public swimming pool only to find out it does not comply with the governing health code? The fact is, there is no federal regulatory authority for public swimming pools. Swimming is the third most popular U.S. sport or exercise activity, with an approximate 314 million visits to recreational water venues per year. Currently all public swimming pool codes are developed and approved by state and/or local public health officials or building departments. As a result, there are no uniform or national standards for the construction, renovation or operation of a public swimming pool or spa. Conditions that are allowed in one county may be outlawed in an adjoining county. There are some areas in the United States where there are no codes or standards for the operation of a public swimming pool at all. The Centers for Disease Control and Prevention (CDC) has conducted several studies about the safety and reliability in the maintenance and operation of public swimming pools. In a study reported in the CDC’s May 21, 2010 MWWR (Morbidity and Mortality Weekly Report) the CDC reviewed 121,020 health department public pool inspection reports from across 15 state and local agencies in 2008. Of these 121,020 inspections, 73,953 (61.1%) identified one or more code violations. 13,532 of the inspections (12.1%) resulted in immediate closures of the pool(s). Based upon these studies the CDC concluded that a comprehensive uniform national standard for public swimming pools could help prevent disease and injuries and promote healthy recreational experiences across the United States. The concept of the Model Aquatic Health Code (MAHC) was created. The MAHC is intended to be a user-friendly, knowledge-based, and scientifically supported uniform standard for recreational water venues that can be adopted and ratified across the U.S. The MAHC can transform varied regulations used by health and building departments across the U.S. into a uniform set of state and local codes that can help ensure the health and safety of the swimming public. The MAHC has set up 12 technical subcommittees covering all facets of recreational water systems as they pertain to health and safety. Experts across the U.S. have been called upon to create a data-driven and knowledge based public swimming pool MAHC. Once the MAHC has been completed it is intended to be updated every two years to allow it to respond to new science and engineering, industry developments, or new standards of practice. To make the MAHC easy to use it is configured with a two to three keyword summary in the left margins. In the far right margins a grading system denoting bases for each section of the code. The grading system is divided into three levels. • Grade A: Practice supported by science/research/data • Grade B: Widely accepted practice not supported by science/research/data • Grade C: Not yet an industry standard and not supported by science/research/ data This grading is intended to allow pool operators and inspectors to understand the bases for each section of the MAHC. The MAHC also has an annex to support each section. This annex provides details, studies, and data that were used in
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SPRING 2011 • CALIFORNIA PARKS & RECREATION
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53
the formation of the MAHC sections. Once each section of the MAHC has been drafted, it is then posted on a CDC website for public review and comment. The first section of the MAHC to be drafted and posted for review is the Operator Training Section. The MAHC Module 6.1 Operator Training was completed in the third quarter of 2010. It was presented at the World Aquatic Health Conference in Colorado Springs in October 2010 and has been posted to the CDC website for public review and comment. Once comments have been received they will be considered in the final form for the first version of the MAHC. The Operator Training technical subcommittee (OT) consists of twelve members representing all facets of pool operating conditions and operator training. The OT committee is made up of representatives of the major operator training programs in the U.S. as well as health department inspectors and public pool operators. At the onset the OT identified five goals for this module, they included: 1. Collect any research that is currently available on the efficacy of formal pool operator training and public pool operation. 2. Utilize the wide experience of the OT members to understand pool operator training best practices. 3. Identify key drivers of public pool operator training.
Barbara Wackford Aquatic Complex
4. Identify and research other industries with parallel systems.
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Coronado Community Complex
MAH C u
5. Review existing public pool health codes and their requirements for formal operator training. During our research we found two studies that concluded that public swimming pools that are operated with formally trained operators have overall better water quality than pools without them. A study in Nebraska found that both free chlorine and pH violations were twice as likely to occur in public swimming pools not requiring a certified operator. Our research also found parallels between public swimming pool operation and public restaurant operations as they pertain to public health. The OT committee then researched the public restaurant training and certification requirements. Based upon this research the OT committee concluded that there is sufficient documentation that a public swimming pool is statistically safer when it is oper-
ated by, or its operation is reviewed by, a trained and certified operator. Therefore it was a logical conclusion that it is in the best interest of both the public and the aquatic industry to require a qualified operator for every public swimming pool. In some pools such as water parks and large venues, it may be determined that a certified operator should be on site any time the pool is open for use. In other venues such as apartment complexes and motels, a certified operator should periodically review the operation and be available on call anytime a public pool is open for use. In this later case the certified operator may be an independent contractor such as a pool service. Section 6.1.1 of the MAHC identifies the requirement for a certified operator. The annex for this section reviewed various areas of discussion such as cognitive versus core skill training requirements, electronic web based training versus on-site training and acceptable means for assessing an operator’s competency. Section 6.1.2 of the MAHC identifies the minimum essential topics a certified operator training course must include. The Operator Training module in sections 6.1.3 to 6.1.13 identifies other general course requirements and certification requirements. The details and actual language of the OT module for the MAHC is available for review and comment at the Center for Disease Control’s web site at http://www. cdc.gove/healthywater/swimming/ pools/mahc.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
Architerra believes in creating landscape designs and plans that are ages.
Young, old and in between – the relationship of what we
design, to who will ultimately enjoy it, is foremost in the process from concept to construction. Whether it is a traditional park
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with playgrounds, picnic and gaming areas; open space and trail plans for both casual hikers and hardy urban adventurists; or community gardens bringing yo u n g and
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Celebrating years of client service & design excellence
A R C H I T E R R A
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CALIFORNIA PARKS l &a RECREATION n d s c a p e • aSPRING r c h i2011 tec
www.architerradesigngroup.com 10221 A Trademark St. Rancho Cucamonga, CA 91730 toll free 888-400-1944 p 909-484-2800 CA lic. 2834 NV lic. 446 AZ lic. 29115
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Company Member s through April 15, 2011
A-G Sod Farms, Inc. (Riverside) 2900 Adams St., Ste. C-120, Riverside, CA 92504 PH: 951/687-7581 FAX: 951/687-4869 E-Mail: bhill@agsod.com Website: www.agsod.com REP: Joel Addink, CFO; John Addink, President; Larry LeMay, Vice-President of Operations SERVICE: Five farms in California & Colorado producing high quality sod for sports fields and parks. Aardvark Clay & Supplies, Inc (Orange) 1400 E Pomona Street, Santa Ana, CA 92705 PH: 714/541-4157 FAX: 714/541- 2021 E-Mail: contact@aardvarkclay.com Website: www.aardvarkclay.com REP: Rick MacPherson, VP/GM SERVICE: Ceramic art supplies - materials & equipment. Abey Arnold Associates (Marin) 1005 A Street, Suite 305, San Rafael, CA 94901 PH: 415/258-9580 FAX: 415/258-9780 E-Mail: pabey@abeyarnold.com Website: www.abeyarnold.com REP: Phillip Abey, Principal SERVICE: Landscape Architecture. Administrative Software Applications, Inc. (ASA) (Santa Clara) 1310 Hollenbeck Avenue, Suite C, Sunnyvale, CA 94087 PH: 800/969-2727 FAX: 408/732-8206 E-Mail: jmeyer@asacentral.com Website: www.asacentral.com REP: Joel M. Meyer, CEO/President; Ryan Russo, Agnes Leslie SERVICE: ASAP provides complete registration and management services for communities, schools, and businesses via the web.
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ADvisor’s Marketing Group, Inc. (San Diego) 2530 Vista Way, Ste. F-29, Oceanside, CA 92054 PH: 760/730-0333 FAX: 760/730-0311 E-Mail: jodi@advisorsmarketing.com Website: www.advisorsmarketing.com REP: Jodi Rudick, Trainer/Owner; Andy Stein SERVICE: THE official Parks Make Life Better! promotional partner -- from banners, to T-shirts, bags to temporary tattoos. Aflex Technology P.O. Box 1292, Nelson,7040 New Zealand PH: +643 546-6747 FAX: +643 546-8112 E-Mail: admin@aflextechnology.com REP: Karen Stratford, Sales Manager SERVICES: Giant pool inflatable obstacle courses & slides providing fun & challenging entertainment. AHBE Landscape Architects (Los Angeles) 8729 Washington Blvd., Culver City, CA 90232 PH: 310/838-0448 E-Mail: ahbe@AHBE.com REP: Calvin Abe, President; Mary Lu, Business Development Manager SERVICE: AHBE Landscape architects provides design services, environmental planning and urban design. All About Play/Little Tikes Commercial - Nor Cal (Sacramento) 3844 Presidio, Sacramento, CA 95838 PH: 916/923-2180 FAX: 916/646-6383 E-Mail: glen@playgroundpros.com Website: www.littletikescommercial.com REP: Glen Wurster, Principal SERVICE: Accessible outdoor playground equipment including unique theme playscapes and park service equipment.
All Star Bleachers (Polk) 6550 New Tampa Highway, Lakeland, FL 33815 PH: 800/875-3141 FAX: 813/628-4254 E-Mail: info@allstarbleachers.com Website: www.allstarbleachers.com REP: Neil Judy, General Manager SERVICE: Manufacturer of bleachers and team benches that ship from eight distribution centers located through the U.S. Aluminum Seating, Inc. (San Bernardino) PO Box 3310, San Bernardino, CA 92413 PH: 909/884-9449 FAX: 909/388-2187 E-Mail: sales@aluminumseating.com Website: www.aluminumseating.com REP: Bonnie Gaudesi, Sales Manager SERVICE: Manufacturer of all aluminum outdoor bleachers, picnic tables & benches. Amateur Softball Assoc. (Alameda) 1099 E. Street, Hayward, CA 94541 PH: 510/881-6712 FAX: 510/888-5758 E-Mail: oaklandasa@aol.com Website: www.region14.com REP: John Gouveia SERVICE: The objective of the Amateur Softball Association is to develop, direct and promote the sport of softball. American Ramp Company (Jasper) 601 McKinley Ave., Joplin, MO 64801 PH: 417/206-6816 FAX: 417/206-6888 E-Mail: coord@americanrampcompany. com Website: http://www.americanrampcompany.com/ REP: Diane Smith, Sales Coordinator SERVICE: ARC designs and builds custom skate parks around the world. Aqua Source (Sacramento) P.O. Box 1146, Galt, CA 95632 PH: 209/745-6401 FAX: 209/745-7179 E-Mail: info@aquasource.com Website: www.aquasource.com REP: Ron Ybarra, President SERVICE: Commercial swimming pool equipment, energy saving components, automated chemical & filtration systems, commercial pool vacuums, heaters, deck equipment and CPO training.
Aquamaster Fountains and Aerators (Manitowoc) 16024 CTH X, Kiel, WI 53042 PH: 800/693-3144 FAX: 920/693-3634 E-Mail: info@aquamasterfountains.com Website: www.aquamasterfountains.com REP: Chad Imig, Regional Sales Manager SERVICE: Worldwide leader in the engineering and manufacturing of fountains and aeration equipment for any aquatic environment. Aquatic Design Group (San Diego) 2226 Faraday Avenue, Carlsbad, CA 92008 PH: 760/438-8400 FAX: 760/438-5251 E-Mail: info@aquaticdesigngroup.com Website: www.aquaticdesigngroup.com REP: Randy Mendioroz, Scott Ferrell, Dennis Berkshire, Justin Caron SERVICE: Programming, planning, design and engineering services for competition, recreation and leisure aquatic facilities. Arch Pac, Inc. (San Diego) 1351 Distribution Way Suite 1, Vista, CA 92081 PH: 760/734-1600 FAX: 760/734-1611 E-Mail: kenmoeller@archpac.com Website: www.archpac.com REP: Ken Moeller, AIA, ASLA SERVICE: Consulting Architects, Landscape Architects, Engineers & Planners specializing in aquatics, pools, and associated architecture. Architerra Design Group, Inc. (San Bernardino) 10221-A Trademark Street, Rancho Cucamonga, CA 91730 PH: 909/484-2800 FAX: 909/484-2802 E-Mail: rkrumwiede@architerradesigngroup.com Website: www.architerradesigngroup.com REP: Richard Krumwiede, President; Gregg Denson, Director of Design; Jeff Chamlee, Director of Production SERVICE: Landscape architectural consulting services, new parks, park renovation, and streetscape design & construction documents.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
u Buyer’s Guide
Barker Rinker Seacat Architecture (Denver) 3457 Ringsby Court Unit 200, Denver, CO 80216-4910 PH: 303/455-1366 FAX: 303/455-7457 E-Mail: craigbouck@brsarch.com Website: www.brsarch.com REP: Craig Bouck, President & CEO; Chuck Musgrave, CFO, Steve Blackburn, Principal SERVICE: We design community recreation centers across the U.S. Battle of the Dance Dinner Show (Orange) 2232 S. Harbor Blvd., Anaheim, CA 92802 PH: 714/740-1045 FAX: 714/740-1470 E-Mail: jlennartson@battleofthedance. com Website: www.battleofthedance.com REP: Jim Lennartson, Sales Manager Beals Alliance (Sacramento) 75 Iron Point Circle, Suite 175, Folsom, CA 95630 PH: 916/496-8000 FAX: 916/496-8100 E-Mail: jay@bealsalliance.com Website: www.bealsalliance.com REP: Jay Beals SERVICE: Planning, civil engineering, design, ADA compliance and construction documents for park & athletic facilities incl. new retrofit & renovation projects. Bellinger Foster Steinmetz Landscape Architecture, Inc. (Monterey) 425 Pacific Street, Suite 201, Monterey, CA 93940 PH: 831/646-1383 FAX: 831/373-8653 E-Mail: go@bfsla.com Website: www.bfsla.com REP: Mike Bellinger, Principal; Lee Steinmetz, Principal; Elke Ikeda, Associate SERVICE: Parks, trails and open space planning; Design for healthy and sustainable communities.
BMLA Landscape Architecture (Los Angeles) 310 North Joy Street, Corona, CA 92879 PH: 951/737-1124 FAX: 951/737-6551 E-Mail: baxter@bmla.net Website: www.bmla.net REP: Baxter Miller, President SERVICE: Provides park master planning and construction documents for all park type facilities and recreation areas. Bobcat Company (Cass) 250 East Beaton Drive, West Fargo, North Dakota 58078 PH: 701/241-8700 FAX: 701/280-7860 E-Mail: mike.kotzbacher@doosan.com Website: www.bobcat.com REP: Mike Kozbacher, Government Accounts Manager SERVICE: Compact Equipment Manufacturer. Broyhill, Inc. (Dakota) P.O. Box 475Box 475, Dakota City, NE 68731 PH: 402/987-3412 x34 FAX: 402/987-3601 E-Mail: craig@broyhill.com Website: www.broyhill.com REP: Craig Broyhill, President SERVICE: Load and Pack-a one man refuse vehicle for parks & beaches.
WE DESIGN
WATER YOU CAN USE
Since 1990, Jones & Madhavan has worked with public agencies throughout California to develop hundreds of successful aquatic facilities. If you are planning a new aquatic facility or are
considering modernization of an existing facility, Jones & Madhavan can provide the professionalism you will appreciate from beginning to end.
SERVICES
Associated Sound (Sacramento) 1417 Del Paso Blvd., Sacramento, CA 95815 PH: 916/649-8040 FAX: 916/649-0243 E-Mail: wgclark@associatedsound.com Website: www.associatedsound.com REP: Wally Clark, President SERVICE: A full service Sound and AV company. Design, sales, installations, rentals and productions. Serving CPRS members since 1968.
• Renovation Analysis • Needs Analysis • Master Planning • Programming • Architecture • Engineering • Aquatic Design • Construction Administration
Dominguez Aquatic Center
Van Nuys / Sherman Oaks Recreation Center
Terra Linda Aquatic Center
Granite Hills High School
BSA Architects-Bull Stockwell Allen (San Francisco) 501 Folsom Street, 4th Floor, San Francisco, CA 94105 PH: 415/281-4720 FAX: 415/281-4721 E-Mail: dross@bsaarchitects.com Website: www.bsaarchitects.com REP: David D. Ross, AIA, LEED A.P. SERVICE: Specialists in community and recreation centers, fitness and sports facilities, and senior and childcare centers. BYO Playground (Saint Johns) 101 East Town Place Suite 650, Saint Augustine, FL 32092 PH: 904/808-8360 x404 FAX: 904/808-8529 E-Mail: noah@byoplayground.com REP: Bob Jones, VP, Sales; Chris Smith, Bus. Dev. Mgr, CA SERVICE: Commercial playground equipment, site furnishings, shelters, shades, safety surfacing installation and site work.
Date: 08.26.03 CALIFORNIA PARKS & RECREATION • SPRING 2011 Client: Jones & Madhavan Job #: 1922JM Description: Ad for California Parks & Recreation magazine Filename: 08.26_JM_Ad_1922JM Size: 3-1/2"x 9-1/4" vertical
100 East Thousand Oaks Boulevard, Suite 211 Thousand Oaks, CA 91360 T 805.777.8449 F 805.777.8489 E info@jmae.com W jmae.com
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Buyer’s Guide u C. Sanders Emblems, L.P. (Los Angeles) 12965 Arroyo Street, San Fernando, CA 91340 PH: 800/336-7467 FAX: 818/361-8472 E-Mail: info@csanderrs.net Website: www.csanders.net REP: Penny Ledbetter, President SERVICE: Pins patches, medals, flip coins, lanyards, magnets, bag tags, bookmarks, key chains, key rings. California Land Management (Santa Clara) 675 Gilman Street, Palo Alto, CA 943012528 PH: 650/322-1181 FAX: 650/322-1194 E-Mail: clm@clm-services.com Website: www.clm-services.com REP: Eric R. Mart SERVICE: Provides professional park management, security, maintenance, ranger patrol & related services. California Soccer Association South (Orange) 1029 S. Placentia Avenue, Fullerton, CA 92831 PH: 714/778-2972 FAX: 714/441-0715 E-Mail: lsalcedo@calsouth.com Website: www.calsouth.com REP: John Weinerth, CEO; Luis Salcedo, Director of Competition & Membership Development; Brent Wanstreet, Manager of Municipal Soccer Programs SERVICE: The official state soccer association of USSF providing recreational youth and adult programs, coaching education and referee certification services. California Sports & Recreation (Marin) 1030-B Railroad Avenue, Novato, CA 94945 PH: 415/899-9090 FAX: 415/899-9050 E-Mail: joes@calsportsrec.com Website: www.calsportsrec.com 800/235-2440 Email: support@calsportsrec.com REP: Joe Seavey SERVICE: Exclusively representing Northern California: GameTime play equipment, RCP Shelters, True Bounce basketball systems. Also representing LA Steelcraft and Ultra Play site furnishings.
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Capitol Equipment, Inc. Dba Capitol Enterprises (Los Angeles) 2718 E. Huntington Drive, Duarte, CA 91010 PH: 626/357-3768 FAX: 626/359-3121 E-Mail: capitolequipmentinc@yahoo.com Website: www.capitolequipinc.com REP: Joe & Sue Guarrera SERVICE: Portable steel equipment shelters, standard and custom sizes. Casey Printing (Monterey) 398 East San Antonio Drive, King City, CA 93930 PH: 831/385-3222 FAX: 831/385-3226 E-Mail: caseyr@caseyprinting.com Website: www.caseyprinting.com REP: Richard Casey, President SERVICE: Casey Printing helps recreation professionals with digital pre-press, printing, binding, and mailing of all publications. CH Bull Company (San Mateo) 229 Utah Avenue, South San Francisco, CA 94080 PH: 650/837-8400 FAX: 800/229-2855 E-Mail: abull@chbullco.com Website: www.chbullco.com REP: Andy Bull SERVICE: Stocking distributor, Genie lifts, Ridgid, ladders, material handling, safety equipment, including engineered fall protection systems. Charles H. Strawter Design Inc. (Los Angeles) 28005 Smyth Drive, Suite 175, Valencia, CA 91355 PH: 661/295-4631 FAX: 661/244-4911 E-Mail: charles@chstrawterdesign.com Website: www.chstrawterdesign.com REP: Charles H. Strawter, Principal Landscape Architect SERVICE: Landscape Architecture & urban design consulting park master planning & design, skateparks, plazas and streetscapes. CLS Landscape Management, Inc. (San Bernardino) 4711 Schaefer Avenue, Chino, CA 91710 PH: 909/628-3005 FAX: 909/464-1021 E-Mail: info@clslandscape.com Website: www.clslandscape.com REP: Pat Strohman, Senior VP SERVICE: Full service landscape maintenance provider since 1983. In-house tree division with arborists on-staff. City references.
Coast Recreation Inc. (Orange) 3151 Airway Ave, Suite A-3, Costa Mesa, CA 92626-4620 PH: 714/619-0100 FAX: 714/619-0106 E-Mail: coastrec1@aol.com Website: www.coastrecreation.com REP: Tim Hodges, Gregg A. Rogers, Mike Eisert, Chad Barry, Michael Salcido SERVICE: Representing Landscape Structures, playground equipment, in Orange, Riverside, San Bernardino, San Diego & Imperial counties, and Icon Shelter Systems in all of Southern California. Columbia Cascade Company (Multnomah) 1300 S. W. Sixth Avenue, Ste. 310, Portland, OR 97201-3464 PH: 503/223-1157 FAX: 503/223-4530 E-Mail: hq@timberform.com Website: www.timberform.com REP: Steve Kirn, Sales Mgr.; Ted Jonsson, Gordon and Josh Jurgenson, ParkPacific, Inc., 888/460-7275, FAX 925/210-0944; Reg Nations, Pacific Site Complements, 888/770-7483, FAX 949/606-8697 SERVICE: TimberForm & PipeLine playground and outdoor fitness equipment, TimberForm site furnishings and CycLoops & CycLocker bicycle management products. Commercial Aquatic Services, Inc. (Orange) 1332 Bell Avenue 2-F, Tustin, CA 92780 PH: 877/794-6227 FAX: 877/794-6329 E-Mail: info@swimcas.com Website: www.swimcas.com REP: David Woodland, President, Heather Woodland, Director of Operations SERVICE: Sales, service, repairs and bulk chemicals for commercial pools. Community Works Design Group (Riverside) 4649 Brockton Avenue, Riverside, CA 92506 PH: 951/369-0700 FAX: 951/369-4039 E-Mail: tim@comworksdg.com Website: www.comworksdg.com REP: Tim Maloney SERVICE: Landscape architects, park planning and design.
Cornerstone Studios, Inc. (Orange) 106 W. 4th, 5th Floor, Santa Ana, CA 92701 PH: 714/973-2200 FAX: 714/973-0203 E-Mail: info@csstudios.com Website: csstudios.com REP: Don Wilson, ASLA SERVICE: Park design, park planning, trail design, plan checking, sports field design, visual resource analysis, camp facility design & irrigation master planning. Counsilman-Hunsaker (Los Angeles) 20725 S. Western Avenue, Suite 134, Torrance, CA 90501 PH: 310/327-1271 FAX: 310/217-4099 E-Mail: trishsoto@chh2o.com Website: www.chh2o.com REP: Patricia Soto; Scott Hunsaker; Paul Graves SERVICES: Aquatic design, engineering and consulting, programming, Facility Impact studies, existing facility evaluations, and Feasibility studies. Crane Architectural Group (Orange) 110 E Wilshire Ave # 300, Fullerton, CA 92832-1934 PH: 714/525-0363 FAX: 714/525-9826 E-Mail: rcrane@cranearchitecturalgrp.com Website: www.cranearchitecturalgrp.com REP: Rick Crane, Owner SERVICE: Architectural services: community centers, senior centers, sports complexes, concession stands, park restrooms, ADA improvements. Creative Recreational Systems, Inc. (Sacramento) P.O. Box 356, Folsom, CA 95630 PH: 916/638-5375 FAX: 916/638-5427 E-Mail: play@creativesystems.com Website: www.creativesystems.com REP: Paul Stanfel, President SERVICE: Providing recreation equipment for 35 years. Manufacturers of playground safety surfacing, site furnishings and bike lockers and racks. Dahlin Group Architecture Planning (Alameda) 5865 Owens Drive, Pleasanton, CA 94588 PH: 925/251-7200 FAX: 925/251-7201 E-Mail: kdanielson@dahlingroup.com Website: www.dahlingroup.com REP: Karl Danielson, Principal; Gregor Markel, Associate/Senior Architect; Elaine Moal, Marketing Manger SERVICES: Architectural and planning services.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
u Buyer’s Guide Dave Bang Associates, Inc. (Orange) P.O. Box 1088, Tustin, CA 92781 PH: 800/669-2585 FAX: 800/729-2483 E-Mail: pete@davebang.com Website: www.davebang.com REP: Pete Stokes SERVICE: Suppliers of high-quality park, playground, athletic equipment & site equipment since 1979. David Evans and Assoc. Inc. (San Bernardino) 4200 Concours, Ste 200, Ontario, CA 91764-7976 PH: 909/481-5750 FAX: 909/481-5757 E-Mail: ksr@deainc.com Website: www.deainc.com REP: Kim Rhodes, Chris Giannini, Greg Clark SERVICE: Multidisciplinary firm specializing in landscape architecture, civil and transportation engineering, surveying, and construction management. David Volz Design Landscape Architects, Inc. (Orange) 151 Kalmus Drive, Suite M-8, Costa Mesa, CA 92626 PH: 714/641-1300 FAX: 714/641-1323 E-Mail: plevitus@dvolzdesign.com Website: dvolzdesign.com REP: David Volz, Landscape Architect, Leed AP; Gary Vasquez, Landscape Architect; Eric Sterling, Landscape Architect SERVICE: Award winning park planners and sports facility experts! DVD provides assistance with project planning budgets. Deschamps Mats Systems Inc. (Passaic) 75 Kingsland Avenue, Clifton, NJ 07014 PH: 973/928-3040 FAX: 973/928-3041 E-Mail: assistant@mobi-mat-dms.com Website: www.mobi-mat-dms.com REP: Alex Girard, Sales Area Manager SERVICE: Mobi-Mat RecPath is a portable and removable rollout access pathway for pedestrians, wheelchair users and vehicles. Design for Play (Riverside) 1049 Lyons Circle, Banning, CA 92220 PH: 951/922-3900 FAX: 951/922-3939 E-Mail: indo@jcboushhconsulting.com Website: www.jcboushhconsulting.com REP: JC Bouchh, Development & Operations SERVICE: Playground consulting.
Design, Community and Environment (Alameda) 1625 Shattuck Avenue 3rd Floor, Berkeley, CA 94709 PH: 510/848-3815 FAX: 510/848-4315 E-Mail: melissa@dceplanning.com Website: www.dceplanning.com REP: Sarah Sutton, Principal; Melissa Erikson, Sr. Associate; Isabelle Minn, Sr. Associate SERVICE: Landscape architecture, park design, public outreach, master planning, open space and trail design, environmental review. Dog-ON-it-Parks (Snohomish) 626 128th Street SW #104A, Everett, WA 98204 PH: 877/348-3647 FAX: 425/347-3056 E-Mail: info@dog-on-it-parks.com REP: Kathy Max, President; Gary Max, Vice-President; Jason Wetzel, Production Manager SERVICE: Dog park exercise equipment, site furnishings and surfacing. Dogpoopbags.com (Salt Lake) P.O. Box 901556, Sandy, UT 84090 PH: 888/706-8500 FAX: 888/827-9090 E-Mail: mark@dogpoopbags.com Website: www.dogpoopbags.com REP: Mark Young, Owner SERVICE: Dog waste cleanup products. Bags to fit all dispensers at a guarantee 25% savings. Eagle Sports & Awards Company (Los Angeles) 19918 Bryant Street, Winnetka, CA 91306 PH: 310/384-2540 FAX: 818/886-5554 E-Mail: eaglemanelliot@hotmail.com Website: www.eaglesports.org REP: Elliot Heffler, Owner SERVICE: Silk-screening, embroidery, awards, banners, advertising & promotional specialties. EasyTurf, Inc. (San Diego) P.O. Box 463057, Escondido, CA 92046 PH: 866/Easy Turf FAX: 760/888-8430 E-Mail: patsy@easyturf.com Website: www.easyturf.com REP: David Hartman, President; Mike Bray, Director of Business Development; Rick Morgan, National Accounts Manager SERVICE: FieldTurf playground turf is fall zone rated to twelve feet. It’s safe, soft, durable and beautiful.
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Buyer’s Guide u EcoGreen Environmental, LLC (Orange) 24481 Alta Vista Drive #2, Dana Point, CA 92629 PH: 949/496-4104 FAX: 949/496-1730 E-Mail: craig@ecogreennow.com Website: www.EcoGreenNow.com REP: Craig B. Stern, President; Mike Baldwin, Member SERVICE: Offering the World’s Safest Playground Surfacing, FREE Pet Pouch Dispensers and Lowest Cost Oxo-biodegradable bags. Field Paoli Architects (San Francisco) 150 California St., 7th Floor, San Francisco, CA 94111 PH: 415/788-6606 FAX: 415/788-6650 E-Mail: architects@fieldpaoli.com Website: www.fieldpaoli.com REP: Mark Schatz SERVICE: Architectural design and planning. Filice Enterprises, Inc. (Santa Clara) 711 Lincoln Avenue, San Jose, CA 95126 PH: 408/271-8841 FAX: 408/271-8861 E-Mail: mike@filicesurfaces.com Website: www.filicesurfaces.com REP: Mike Filice III, President; Michelle Filice, Vice-President SERVICE: Everything Playground surfacing, from Fibar to SofTile. Since 1995, California’s #1 source for all playground safety surfacing. First Service (Sonoma) 737 Southpoint Blvd., #D, Petaluma, CA 94954 PH: 800/227-1742 FAX: 800/809-9172 E-Mail: firstservice@clubstuff.com Website: www.clubstuff.com REP: Dan Goldblatt, Tom Helms, John Jordan, Matthew Mendonsa, Lori Englehardt SERVICE: Basketball and volleyball equipment, protective padding, bleachers, lockers, athletic flooring, seating and site furnishings. Fountain People, Inc./Water Odyssey (Hays) P.O. Box 8074600 Hwy. 123, San Marcos, TX 78667-0807 PH: 512/392-1155 FAX: 512/392-1154 E-Mail: info@waterodyssey.com Website: www.waterodyssey.com REP: Steve Case SERVICE: Manufacturers of Water Odyssey (tm), the country’s leading line of aquatic playground equipment.
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Frank Stein Novelty (Los Angeles) 1969 So Los Angeles Street, Los Angeles, CA 90011 PH: 213/747-9585 FAX: 213/747-5864 E-Mail: toastrite@aol.com REP: Melvin Mantell, President SERVICE: A complete line of Easter, Halloween and Christmas merchandise. FreshPark LLC 7412 Count Circle, Huntington Beach, CA 92647 PH: 714-369-2495 E-Mail: Freshparkproducts@yahoo.com Website: www.freshpark.com\ REP: Matt Piercey, Co-Owner; Roger Hickey, Owner SERVICE: The only complete portable skateboard, BMX, boards, pads, helmets, & ramps park program in the world. Gates & Associates (Contra Costa) 2671 Crow Canyon Road, San Ramon, CA 94583 PH: 925/736-8176 FAX: 925/838-8901 E-Mail: tyoung@dgates.com Website: dgates.com REP: Todd Young, Principal; Chuck Gardella, Sr. Associates; Vanessa Lindores, Associate SERVICE: Landscape architecture. Glass Architects (Sonoma) 200 E Street, #100, Santa Rosa, CA 95404 PH: 707/544-3920 FAX: 707/544-2514 E-Mail: eglass@glassarchitects.com Website: www.glassarchitects.com REP: Eric M. Glass, AIA SERVICE: Architectural design and master planning. Specialist in community centers, aquatic and recreational facilities. Goric Marketing Group USA (Middlesex) P.O. Box 117, Ashland, MA 01721 PH: 877/467-4287 FAX: 508/881-0943 E-Mail: laura@goric.com Website: www.goric.com REP: Laura Wilson, Sales Manager SERVICE: Cutting edge play equipment: unique playpoints, sensory and musical elements, and water/sand play systems.
Great Western Park & Playground (Cache) 2598 West 5700 South, PO Box 97, Wellsville, UT 84339 PH: 800/453-2735 FAX: 435/245-5057 E-Mail: info@gwpark.com REP - Nevada and UT: Steve Kyriopoulos, Owner-VP; Taft Egan; California Reps: Mike Carlson; Scott Maynard; Nate Younker; Eric Molano SERVICE: We sell playground equipment, park site furnishings, playground surfacing, and sports equipment. GreenCloudUSA, LLC Aka GreenParks USA (Multnomah) P.O. Box 80762, Portland, OR 97280 PH: 503/799-8011 FAX: 503/768-5121 E-Mail: tom@greenparksusa.com Website: www.greenparksusa.com REP: Tom Calabrese, Hydro geologist SERVICE: GreenParksUSA provides online environmental stewardship tools including IPM Plan development and BMP documentation software. Greenfield Sport Parks, Inc. (Orange) 2625 South Orange Avenue, Santa Ana, CA 92707 PH: 310/662-3226 FAX: 714/662-0422 E-Mail: sam@greenfieldsfitness.com Website: www.greenfield-s-p.com RE: Aviv Arishay, Regional Manager SERVICE: Parks Equipment. Griffin Structures, Inc. (Orange) 385 2nd Street, Laguna Beach, CA 92651 PH: 949/497-9000 FAX: 949/497-8883 E-Mail: kboyle@griffinholdings.net Website: www.griffinholdings.net REP: Roger Torriero, CEO, Frank Martinez, EVP, Kelly Boyle, EVP SERVICE: Construction/program manager for the public/private sector. Gro-Power, Inc. (San Bernardino) 15065 Telephone Avenue, Chino, CA 91710 PH: 909/393-3744 FAX: 909/393-2773 E-Mail: gropowerinc@verizon.net Website: www.gropower.com REP: Brent Holden, President; David Diehl, Sales Representative; Jack Engberg, Sales Representative SERVICE: Park maintenance going Green? Gro-Power products are safe for the environment and naturally conserve water.
HAI, Hirsch & Associates, Inc. (Orange) 2221 E. Winston Rd. #A, Anaheim, CA 92806 PH: 714/776-4340 FAX: 714/776-4395 E-Mail: pat@hailandarch.com Website: www.hailandarch.com REP: Patrick Hirsch, President SERVICE: Landscape architecture, park planning, master plans, sports facilities, re-development & public work projects. Hanson Associates (Orange) 275 Centennial Way, #211, Tustin, CA 92780-1945 PH: 714/368-1922 FAX: 714/368-1925 E-Mail: info@hansonassoc.com Website: www.hansonassoc.com REP: Juan Suarez, Chairman/Consultant; Rick Suarez, Vice-President/Estimating SERVICE: 30 years wholesale/installation: playgrounds, safety surfacing, athletic equipment, site furnishings, shades/ shelters, bleachers. Harris Design (Alameda) 755 Folger Avenue, Berkeley, CA 94710 PH: 510/647-3792 FAX: 510/647-3712 E-Mail: office@hd_la.com Website: www.hd-la.com REP: Bill Harris, Principal SERVICE: Creative, community-based planning & design from concept through construction. Parks, trails, master plans, sports facilities, open space. Hermann & Associates (Riverside) 78365 Hwy 111, PMB 332, La Quinta, CA 92253 PH: 760/777-9131 FAX: 760/777-9132 E-Mail: chris@hermannandassociates. com Website: www.hermannandassociates.com REP: Chris Hermann, President/CEO, Kristin Moore Hermann, Managing Director/CFO, Jose Estrada, Project Manager/ Vice President SERVICE: Landscape architecture, planning and project management for community parks, sports parks and dog parks.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
u Buyer’s Guide The HLA Group Landscape Architects & Planners, Inc. (Sacramento) 1050 Twentieth Street, Suite 200, Sacramento, CA 95811 PH: 916/447-7400 FAX: 916/447-8270 E-Mail: scanada@hlagroup.com Website: www.hlagroup.com REP: Steven Canada, ASLA; Jeff Craft, ASLA SERVICE: Landscape architecture and planning emphasizing parks and recreation, urban design, community design and land planning. HMH (Santa Clara) 1570 Oakland Road, San Jose, CA 95131 PH: 408/487-2200 FAX: 408/487-2222 E-Mail: bsowa@hmhca.com Website: www.hmhca.com REP: William Sowa, Principal; Lisa Harris, Landscape Architect SERVICE: Park and playground designers, trail designers, landscape architects, certified playground safety inspectors. Hunter Industries (Placer) P.O. Box 1005, Meadow Vista, CA 95722 PH: 916/899-9437 E-Mail: don.franklin@hunterindustries. com Website: www.hunterindustries.com REP: Donald D. Franklin, Northern Calif. Specification Manager; Lynda Wightman, Industry Relations Manager; Daniel Kamieniecki, So. Calif. Specification Manager SERVICE: Irrigation Manufacturer - MP Rotator, Sprays, Rotors, Smart Controllers, Valves, Drip Ian Davidson Landscape Architecture (Riverside) 3547 Market Street, Riverside, CA 92501 PH: 951/683-1283 FAX: 951/683-4352 E-Mail: idavidson@idlainc.com REP: Ian Davidson, President; Jennifer Potter, Director of Marketing SERVICE: Landscape architecture, site master planning and multi-disciplinary project development for park and recreational facilities.
Innova Champion Discs, Inc. (San Bernardino) 11077 Arrow Route, Rancho Cucamonga, CA 91730 PH: 909/481-6266 FAX: 909/481-6266 E-Mail: gavin@innovadiscs.com Website: www.innovadiscs.com REP: Gavin Muir, Controller SERVICE: Disc golf discs, related equipment and course design services. Innovative Playgrounds Company LLC (Los Angeles) 12407 East Slauson Avenue, Unit D, Whittier, CA 90606 PH: 877/732-5200 FAX: 562/693-5199 E-Mail: info@innovativeplaygrounds.com Website: www.innovativeplaygrounds.com REP: Alvino Larios, President SERVICE: Sales, designs, and project management for playground/fitness equipment, safety surfacing, shade structures, and sport/site amenities. Irrigation Water Technologies America, Inc. (Boulder) 1200 S. Fordham Street, Suite B, Longmont, CO 80501 PH: 303/772-9884 E-Mail: emily@kisssusa.com REP: Ben Forman, So Cal Regional Sales SERVICE: KISSS systems are closed-loop, turn-key, self-learning subsurface irrigation systems which save water & increase safety. Jacobs, Inc. (Sacramento) 180 Promenade Circle, Ste. 300, Sacramento, CA 95834 PH: 916/929-3323 FAX: 916/929-1772 E-Mail: jeff.townsend@jacobs.com Website: www.jacobs.com REP: Jeff Townsend, Principal SERVICE: Landscape architectural and engineering design services for parks, recreation and open space projects. Jazzercise (San Diego) 2460 Impala Dr, Carlsbad, CA 92008 PH: 760/476-1750 FAX: 760/602-7180 E-Mail: ymccarthy@jazzercise.com Website: www.jazzercise.com REP: Young McCarthy, District Manager San Diego County; Ann Marie Schneider, District Manager, Riverside/Orange County, Hawaii; Peggy Waide, District Manager, Northern California, Nevada & Utah SERVICE: A workout program offering a fusion of jazz dance resistance training, pilates, yoga and kickboxing movements.
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Buyer’s Guide u JetMulch (Santa Cruz) P.O. Box 1667, Capitola, CA 95010 PH: 866/306-8524 FAX: 831/462-2126 E-Mail: phil@jetmulchinc.com Website: www.jetmulch.com REP: Phil Reiker, President/Manager SERVICE: Blown-In Mulch and ASTM certified playground materials. Jones & Madhavan (Ventura) 100 E Thousand Oaks Blvd Ste 211, Thousand Oaks, CA 91360-8134 PH: 805/777-8449 FAX: 805/777-8489 E-Mail: nachi@jmae.com Website: www.jmae.com REP: Nachi Madhavan, AIA; Doug Jones, PE. SERVICE: Planning, architecture & engineering services for public aquatic facilities. Keenan & Associates (Los Angeles) 2355 Crenshaw Blvd., Suite 200, Torrance, CA 90501 PH: 310/212-3344 FAX: 310/787-8838 E-Mail: bpasquale@keenan.com Website: www.keenanassoc.com REP: Betti Paquale, Assistant Vice President SERVICE: Loss Control Services, training and playground inspections and program consulting. Kidz Love Soccer (Santa Clara) 580 East Weddell Drive, Suite 2, Sunnyvale, CA 94089 PH: 408/252-1894 FAX: 408/252-3490 E-Mail: info@kidzlovesoccer.com Website: www.kidzlovesoccer.com REP: Peter Stanley SERVICE: Age-appropriate youth soccer instruction. Classes and camps for children 2-12 years of age.
Klassen Corporation (Kern) 2021 Westwind Drive, Bakersfield, CA 93301 PH: 661/324-3000 FAX: 661/324-3900 E-Mail: markd@klassencorp.com Website: www.klassencorp.com REP: Mark Delmarter, Director of Business Development; Robert Blair, Director of Architecture; Jennifer Blackwood, Director of Marketing SERVICE: Klassen Corporation provides integrated project delivery systems through architectural, general construction and construction management service. Knorr Systems, Inc. (Orange) 2221 Standard Ave, Santa Ana, CA 92707 PH: 714/754-4044 FAX: 714/754-7791 E-Mail: cindyb@knorrsystems.com Website: www.knorrsystems.com REP: Mike Smith, Director of Sales SERVICE: Knorr Systems: quality aquatic equipment and services including: water treatment, filtration, recreation, maintenance, service contracts. KOMPAN, Inc. (Pierce) 930 Broadway, Tacoma, WA 98402 PH: 800/426-9788 FAX: 253/579-1044 E-Mail: termor@kompan.com Website: www.kompan.com REP: Recreation Republic, Inc., Mark and Susanne Anderson, Southern, Central and Northern California (888) 843-6128; Margaret Brown, Northern California Coastal Counties and Marin, Solano, Lake Santa Clara, San Benito, Contra Costa Counties (707) 887-9737 SERVICE: KOMPAN is the leading manufacturer of environmentally sustainable playground equipment, design, engineering and manufacturing.
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Kromer Co. LLC (Hennepin) 2328 Beach Blvd., Pacifica, CA 94044 PH: 763/746-4040 FAX: 763/746-4041 E-Mail: DustineCallahan@Kromerco.com REP: Dustine Callahan, Sales & Marketing Manager; Ronn Ponath, President; Joy Arens, Marketing & Acctg. Analyst SERVICE: Kromer manufacturer line of athletic field maintenance products to make your fields look and play great! KTU + A Planning & Landscape Architecture (San Diego) 3916 Normal Street, San Diego, CA 92103 PH: 619/294-4477 FAX: 619/294-9965 E-Mail: kurt@ktua.com REP: Kurt Carlson, President; Cheri Blatner, Senior Associate; Sharon Singleton, Senior Associate SERVICE: Award winning planning and landscape architectural services for parks, recreation facilities, sports complexes, interpretive centers, open spaces and trails. KVO Industries (Sonoma) 1825 Empire Industrial Ct, Ste A, Santa Rosa, CA 95403 PH: 707/573-6868 FAX: 707/573-6888 E-Mail: sales@kvoindustries.com Website: www.kvoindustries.com REP: Steve Vandyk, V.P. Marketing SERVICE: Provider of specialty sign products including porcelain enamel, high pressure laminate and framing systems. L.A. Steelcraft Products, Inc. (Los Angeles) PO Box 90365, Pasadena, CA 911090365 PH: 626/798-7401 FAX: 626/798-1482 E-Mail: info@lasteelcraft.com Website: www.lasteelcraft.com REP: James Holt, President SERVICE: Equipment manufacturer: sports, playgrounds, schools, industry. Featuring fiberglass tables & benches, court & field equipment, bike racks, flagpoles & site amenities.
Land Image Landscape Architect (Butte) 627 Broadway St. #100, Chico, CA 95928-5525 PH: 530/899-1913 FAX: 530/899-1920 E-Mail: info@elandimage.com Website: www.elandimage.com REP: Greg Melton/Brian Firth SERVICE: Creative recreation planning with innovative concepts and technical knowledge. Parks, public works, resorts, golf and skate parks. Lincoln Equipment, Inc. (Contra Costa) 2051 Commerce Avenue, Concord, CA 94520 PH: 925/687-9500 FAX: 925/798-3602 E-Mail: sales@lincolnaquatics.com Website: www.lincolnaquatics.com Rep: REP: Charles Luecker, President SERVICE: Distributors of commercial swimming pool equipment, chemicals and aquatic supplies since 1954. Lincoln Equipment, Inc.(Orange) 182 Viking Avenue Brea, CA 92821 PH: 714/990-6015 - 800/223-5450 FAX 714/990-4130 E-Mail: ahickman@lincolnaquatics.com REP: Andrea Hickman, Office Manager SERVICE: Distributors of commercial swimming pool equipment, chemicals and aquatic supplies since 1954. LPA, Inc. (Placer) 1548 Eureka Road #101, Roseville, CA 95661 PH: 916/772-4300 FAX: 916/772-4330 E-Mail: ksullivan@lpainc.com Website: www.lpainc.com REP: LPA Inc. (Placer),Roseville, CA;LPA Inc. (Orange) 5161 California Avenue Suite 100, Irvine, CA 92612, 949/2611001, Fax: 949/260-1190, E-mail: ksullivan@lpainc.com; Kevin Sullivan, Principal (Roseville Office) Steve Kendrick, Principal (Roseville Office) Heather Zienowicz, Business Development (Irvine Office) SERVICE: Sustainable design solutions in architecture, landscape architecture, planning, and interior design for community/ senior centers, aquatics and parks.
New material is added/updated weekly.
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SPRING 2011 • CALIFORNIA PARKS & RECREATION
u Buyer’s Guide Mallard Creek Inc. 4095 Duluth Avenue, Rocklin, CA 95765 PH: 916/645-1681 FAX: 877-607-9404 E-Mail: mail@mallardcreekinc.com Website: www.mallardcreeklsm.com SERVICE: Wholesale landscape materials. Mariposa Landscapes (Los Angeles) 15529 Arrow Hwy, Irwindale, CA 91706 PH: 626/960-0196 FAX: 626/960-8944 E-Mail: terry@mariposa-ca.com Website: www.mariposa-ca.com REP: Terry Noriega, President SERVICE: Landscape Construction, Hardscape Construction, Landscape Maintenance, Tree Care, Indoor Plantscape. Mark Seeding Services, Inc. (Sacramento) P.O. Box 187, Galt, CA 95632 PH: 209/745-0491 FAX: 209/745-5049 E-Mail: rhonda.mark@markseeding.com Website: www.markseeding.com REP: Robert A. Mark, President; Rhonda Mark, VP Administration; Beau J. Fife, Weed Abatement Coordinator SERVICE: Hydroseeding, Erosion Control Contractor specializing in turf, native grass establishment, including weed abatement, mowing. Marshall Austin Productions (Jefferson) 16778 Foxwood Lane, Morrison, CO 80465 PH: 303/988-2200 FAX: 303/988-1878 E-Mail: info@marshallaustin.com Website: www.marshallaustin.com REP: Roy Mertik, President SERVICE: The industry leader in the design and sale of mobile stages. Medieval Times Dinner & Tournament (Orange) 7662 Beach Blvd., Buena Park, CA 90622 PH: 714/523-1110 FAX: 714/523-8360 E-Mail: laneisha.young@medievaltimes. com Website: www.medievaltimes.com REP: La Neisha Young SERVICE: North America’s #1 Dinner Attraction. Spectacular new show. Yearround discounts: individuals, groups, youths, senior citizens.
Meyer & Associates (Orange) 23265 South Pointe Drive, Suite 102, Laguna Hills, CA 92653 PH: 949/380-1151 FAX: 949/380-8117 E-Mail: meyerarch@earthlink.net REP: Randall K. Meyer SERVICE: Architecture/Landscape Architecture; New/Renovated recreation facilities; Community/Senior Centers; Construction documents for public bidding. Mia Lehrer + Associates (Los Angeles) 3780 Wilshire Blvd., #250, Los Angeles, CA 90010 PH: 213/384-3844 FAX: 213/384-3833 E-Mail: office@mlagreen.com Website: www.mlagreen.com REP: Mia Lehrer, President; Jan Dyer, Senior Associate; Jeff Hutchins, Principal SERVICE: Designing :Landscapes that Inspire, Using Technologies that Sustain, Creating Places that Matter. MIG, Inc. (Alameda) 800 Hearst Ave., Berkeley, CA 94710 PH: 510/845-7549 FAX: 510/845-8750 E-Mail: mindyc@migcom.com Website: www.migcom.com MIG Pasadena: 169 N. Marengo Ave., Pasadena, CA 91101-1703, 626/7449872, FAX 626/744-9873 MIG Fullerton: 801 N. Harbor Boulevard, Fullerton, CA 92832, 714/871-3638, Fax 714/8711188 MIG Davis: 613 G Street, Davis, CA 95616, 530/753-9606, FAX 530/7539608 REP: Sally McIntyre, Susan Goltsman, Tim Gilbert, Principal SERVICE: Landscape Architecture and planning for recreation, sports, park and open space and the public realm from visioning to construction documents. Miracle Playground Sales (Riverside) 9196 Stellar Court, Corona, CA 92883 PH: 800/264-7225 FAX: 877/215-3869 E-Mail: sales@miracleplayground.com Website: www.miracleplayground.com REP: Kevin Spence SERVICE: Innovative playground equipment for children of all abilities; recycled rubber surfacing; park shelters & gazebos;.tables, benches & athletic equipment splashpads and waterslides.
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Buyer’s Guide u Most Dependable Fountains, Inc. (Shelby) 5705 Commander Dr., Arlington, TN 38002-0587 PH: 800/552-6331 FAX: 901/867-4008 E-Mail: info@mostdependable.com Website: www.mostdependable.com REP: Vince McGrory, Sales; Anita Beachum, Sales SERVICE: Outdoor drinking fountains, pet fountains, showers, misters, play towers, hydrants, jug fillers, handwash stations & grills. Murdock-Super Secur (Los Angeles) P.O. Box 3527, City of Industry, CA 91744 PH: 800/591-9880 FAX: 626/855-4860 E-Mail: bmurdock@acorneng.com Website: www.murdock-supersecur.com REP: John S. Mitchell, Manager SERVICE: Pre-engineered buildings, restroom plumbing fixtures, drinking fountains, and water hydrants. Musco Lighting, LLC, West Region (Orange) 4 Jenner, Suite 100, Irvine, CA 92618 PH: 949/754-0503 FAX: 949/754-0637 E-Mail: mike.marchetti@musco.com Website: www.musco.com REP: Michael Marchetti, Michael Higgins, Bob Crookham, Jasen Deniz, Michael Winfrey, Karin Pekala, Paul Austad SERVICE: Providing an energy efficient sports field lighting system, for your budget and the environment. MVE Institutional Inc. PlannersArchitecture Interiors (Orange) 1900 Main Street, Irvine, CA 92614 PH: 949/809-3380 FAX: 949/809-3381 E-Mail: bsimons@mve-institutional.com Website: www.mve-institutional.com REP: Robert Simons, AIA; Judy Cheng, LEED AP SERVICE: MVE Institutional is an architecture, planning and interiors firm with over 35 years of experience. My Bark Co., Inc. (San Joaquin) P.O. Box 932, Linden, CA 95236 PH: 209/786-4042 FAX: 209/786-4043 E-Mail: mybarkco@me.com Website: www.mybark.net REP: Mary Yelton, President SERVICE: ReadyPlay, EWF from virgin forestwood, bark products, colored enhanced mulches and soil amendments.
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Nasco (Stanislaus) P.O. Box 101, Salida, CA 95368 PH: 209/545-1600 FAX: 209/543-1244 E-Mail: jfelt@enasco.com Website: www.enasco.com REP: Jim Felt, Director of Sales ; Donna Cervantes, Store Manager SERVICE: Nasco Modesto provides a widely diversified selection of arts, crafts and recreational products for all ages. Natural Structures (Baker) P.O. Box 270, Baker City, OR 978140270 PH: 541/523-0224 FAX: 541/523-0231 E-Mail: info@naturalstructures.com Website: www.naturalstructures.com REP: Trudy England & Leslie Maiwald SERVICE: Designs, engineers and manufactures: water and pool slides, shelters, pavilions, kiosks, gazebos and site furnishings. NGI Sports a Division of River City Athletics (Hamilton) 2807 Walker Road, Chattanooga, TN 37421 PH: 800/835-0033 FAX: 423/499-8882 E-Mail: cbrisbin@ngisports.com Website: www.ngisports.com REP: Cory Brisbin, West Coast Sales; Richard Burke, CEO/COO SERVICE: TITAN TRAX SHIELD® - TN, an affordable and durable solution to cracked tennis courts. Guaranteed crack-free. NSP3 a Dba of Park Associates Inc. (Shasta) 1555 Tahoe Court, Redding, CA 96003 PH: 877/473-7619 FAX: 530/246-0518 E-Mail: sales@nspx3.com Website: www.nspx3.com REP: Dena Carter, President; Cindy Cooper, CEO; Gary Kimbrough, Sales SERVICE: Playgrounds, surfacing, DSA shelters, shade, rocks & ropes, custom concrete, site furnishings, green products, athletic &.electronic play.
NTD Architecture (Placer) 200 Auburn Folsom Rd Ste 200, Auburn, CA 95603 PH: 530/888-0999 FAX: 530/888-7336 E-Mail: jknighton@ntd.com Website: www.ntd.com REP: Jordan Knighton, AIA, 200 Auburn Folsom Rd Ste 200; Jon Baker, AIA, 9655 Granite Ridge Drive Ste 400, San Diego, CA 92123 Jay Tittle, AIA, 2025 Financial Way, Suite 106, Glendora, CA, 91741-4692 SERVICE: Architectural programming, planning and design for recreational facilities, civic and community centers and aquatic.complexes. NUVIS (Orange) 3151 Airway Avenue, Suite J-3, Costa Mesa, CA 92626 PH: 714/754-7311 FAX: 714/754-7346 E-Mail: info@nuvis.net Website: www.nuvis.net 5 Crow Canyon Ct. #110, San Ramon, CA 94583 (Contra Costa County) REP: Leslee A. Temple, FASLA, Vice President, 925/820-2772 x 302 FAX- (925) 820-2711 SERVICE: Locations in California, Nevada, Arizona, NUVIS influences integrated design solutions for people, environments, and experiences. Outdoor Creations, Inc. (Shasta) P.O. Box 50, Round Mountain, CA 96084 PH: 530/337-6774 FAX: 530/337-6675 E-Mail: ODC@outdoorcreations.com Website: www.outdoorcreations.com REP: Scott Puhlman SERVICE: Precast concrete site furnishings, includes picnic tables, benches, BBQs, fire pits, planters, signs and concrete products for outdoor use. Pacific Design Concepts/Little Tikes Commercial - Southern California PO Box 1909, Huntington Beach, CA 92647 PH: 714-846-4885 FAX: 714-846-3485 E-Mail pacificdzn@aol.com Website: www.littletikescommercial.com REP: Scott Muscolo SERVICE: Accessible outdoor playground equipment including unique theme playscapes and park service equipment.
Pacific Park At the Santa Monica Pier (Los Angeles) 380 Santa Monica Pier, Santa Monica, CA 90401 PH: 310/260-8744 x253 FAX: 310/899-1826 Website: www.pacpark.com REP: Sarah McCann, Marketing Sales Manager SERVICES: Family amusement park located at the Santa Monica Pier. Patterson-Williams Athletic Manufacturing Company (Maricopa) 140 N. Gilbert Road, Mesa, AZ 85203 PH: 800/687-5768 FAX: 480/962-5290 E-Mail: pstokes@pwathletic.com Website: www.pwathlectic.com REP: Pete Stokes; Tom O’Keefe SERVICE: Manufacture of top-quality athletic, park & site equipment. Peak Software Systems (Salt Lake) 870 East 9400 South, Suite 201, Sandy, UT 84094 PH: 801/572-3570 FAX: 801/572-7834 E-Mail: sales@peakinfo.com Website: www.peakinfo.com REP: Debbie Nelsen, V P Sales; Paul Gines, Sr. Acct. Mgr. SERVICE: Providing industry leading Parks and Recreation management software-SportsMan SQL-since 1993. Pentair Water Commercial Pool and Aquatics (Lee) 1620 Hawkins Ave., Sanford, NC 27330 PH: 919/566-8332 FAX: 919/566-8910 E-Mail: mike.fowler@pentair.com Website: www.pentaircommercial.com REP: Mike Fowler, Commercial Marketing Manager; Justin McCollum, Territory Sales Manager SERVICE: Manufacturer of swimming pool equipment and accessories serving the commercial and residential markets. PIER 39 (San Francisco) P.O. Box 193730, San Francisco, CA 94119-3730 PH: 415/705-5500 FAX: 415/981-8808 E-Mail: jodi@pier39.com Website: www.pier39.com REP: Jodi Cumming, Manager, Travel Industry Sales SERVICE: PIER 39, San Francisco’s Premier Bay Attraction, includes 110 shops, 13 restaurants and numerous attractions.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
Pool and Beach Showers TWO COOL! Sand Free!
Drinking Fountains Too! Rinsing Showers! Standard Colors
Orange
Green
Brown
Blue
Red
White
Black
Yellow
Textured Colors
TextBlack
Emerald
Copper
Pyrite
Gold Vein
Sapphire
Burgundy
Sandstone
Contact your Most Dependable Fountains, Inc.™ representative today for a Free catalog! Husbands & Associates Northern California • 800-821-9838
Great Western Park & Playground Southern California • 800-453-2735
Most Dependable Fountains,Inc.™ • 800-552-6331 • www.mostdependable.com
Buyer’s Guide u Pilot Rock Site Products R.J. Thomas Mfg. Co., Inc. (Cherokee) P.O. Box 946, Cherokee, IA 51012-0946 PH: 800/762-5002 FAX: 712/225-5796 E-Mail: pilotrock@rjthomas.com Website: www.pilotrock.com REP: Customer Service Dept. SERVICE: Manufacturing and direct sales of park grills, picnic tables, benches, campfire rings, trash receptacle holders, etc. Play Safe Inspection, LLC (Los Angeles) 17547 Gilmore Street, Lake Balboa, CA 91406 PH: 818/342-2262 FAX: 818/578-3408 E-Mail: info@play-safe-inspection.com Website: www.play-safe-inspection.com REP: Jim Stein SERVICE: Surface impact testing (TRIAX) for compliance - early childhood playground inspection - Southern CA.
Play-Well TEKnologies (Marin) 224 Greenfield Avenue, San Anselmo, CA 94960 PH: 415/578-2746 FAX: 415/460-5108 E-Mail: jeff@play-well.org Website: www.play-well.org REP: Jeff Harry, VP of Marketing SERVICE: Teaching engineering to kids utilizing lego (grades K-5th). Playcraft Direct, Inc. (Josephine) 123 North Valley Dr., Grants Pass, OR 97526 PH: 888/571-7640 FAX: 541/955-6130 E-Mail: sales@playcraftdirect.com Website: www.playcraftsystems.com REP: Kurt Krauss, CEO; Toney Lewis, Sales Manager SERVICE: Seller of playground equipment (commercial type).
Playgrounds Unlimited (Santa Clara) 1175 Willow Avenue, Sunnyvale, CA 94086 PH: 408/244-9848 FAX: 408/244-9847 E-Mail: mikea@playgroundsunlimited.net Website: www.playgroundsunlimited.com REP: Michael Altieri, CEO; Joe Mendes, President SERVICE: Construction services; site preparation; play equipment; water play; shade shelter installation; Pour-in-place & synthetic turf safety surface. PlaySafe, LLC (Bernalillo) PO Box 66056, Albuquerque, NM 87193-6056 PH: 505/899-9532 FAX: 505/899-2666 E-Mail: playsafe@play-safe.com Website: www.play-safe.com REP: Sam “Butch” DeFillippo SERVICE: Playground audits, maintenance training, strategic master plan development, feasibility studies, expert witnesses & recreation program development.
Poms & Associates (Los Angeles) 5700 Canoga Avenue #400, Woodland Hills, CA 91367 PH: 714/731-8444 FAX: 818/449-9321 E-Mail: pcombest@pomsassoc.com REP: Phil Combest, Sr. Mgr., Risk Services; Sue Bedard, Vice President SERVICES: Loss control, risk management, safety services, general parks and playground consulting and auditing services. Progressive Design Playgrounds (San Diego) 2458 South Santa Fe Avenue, Vista, CA 92084 PH: 760/597-5990 FAX: 760/597-5991 E-Mail: sales@pdplay.com Website: www.PDPLAY.com REP: John Ogden, President SERVICE: Designs and manufactures, in California, environmentally friendly commercial play structures, site furnishings, and poured-in-placed rubberized surfacing.
Resources • • • • • • •
Agency Brand Launch Press Release Branding ToolKit Community-Focused PowerPoint Presentation Key Messages Press Release Template Rack Card Template Sample Ad/Flier Template
Networking
Visit www.cprs.org Click on the Parks Make Life Better!SM logo
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• Join the Parks Make Life Better!SM Street Team • Join the Parks Make Life Better!SM Networking Community Group
Research
• Public Market Research Creates the Profession’s Brand • Building The Brand Newsletters • Building The Brand Articles
Sharing
• Visit the Agency Branding Library - where CPRS members can share their Parks Make Life Better!SM Examples
SPRING 2011 • CALIFORNIA PARKS & RECREATION
u Buyer’s Guide
CALIFORNIA PARKS & RECREATION • SPRING 2011
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Buyer’s Guide u Public Restroom Company (Washoe) 9390 Gateway Drive, Suite 102, Reno, NV 89521-2994 PH: 888/888-2060 FAX: 888/888-1448 E-Mail: info@publicrestroomcompany. com Website: www.publicrestroomcompany. com REP: Chuck Kaufman, President; Kathy Kaufman, Advertising Mgr.; Chad Kaufman, V.P. Sales; Marie Hunt, Sales Administration Pat McBride, Sales; Katie Kaufman, Project Development Manager SERVICE: Public Restroom Company is a design build specialist for “odor free, vandal resistant, park restroom and concession buildings. Rain Bird Corporation (Pima) 6991 E. Southpoint Road, Tucson, AZ 85756 PH: 800/282-1933 E-Mail: rkinerk@rainbird.com Website: www.rainbird.com REP: John Knight, Commercial Marketing Manager; Scott Warr, Public Agency Manager; Megan Ely, Public Agency Manager SERVICE: A full-line manufacturer of irrigation & water smart products. Recology Grover Environmental Products (Stanislaus) P.O. Box 128, Westley, CA 95387 PH: 866/764-5765 FAX: 209/545-8873 E-Mail: dramsey@recology.com REP: Vince Tye, Sales Manager, Dawn Ramsey, Administrative Assistant SERVICE: We provide WonderPlay playground surface material to schools, municipalities & homeowners. Recreation Masters (Riverside) 30724 Benton Road C302-593, Winchester, CA 92596 PH: 951/698-0632 FAX: 951/698-0635 E-Mail: recmasters@me.com Website: www.recreationmasters.net REP: Jordan Moisa, President SERVICE: Playground resilient surfacing, playground sales, shade structure sales, playground installation, general contractor.
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Recreation Republic (San Diego) 7668 El Camino Real, Suite 104-287, Carlsbad, CA 92009 PH: 760/510-1886 FAX: 760/282-7082 E-Mail: info@recrepublic.com Website: www.recrepublic.com REP: Suzanne Anderson, President; Mark Anderson, V.P. S. CA Office: 7668 El Camino Real, Suite 104-287, Carlsbad, CA 92009 N. CA. Office: 151 Petaluma Blvd., Unit 212, Petaluma, CA 94952 (888) 843-6128 SERVICES: Playgrounds (Kompan), Aquatic climbing walls, Splashpads, waterslides, site furnishings, shelters, boulder/net climbers, surfacing, skate parks. RecWest Outdoor Products, Inc. (Ventura) 31320 Via Colinas, #108, Westlake Village, CA 91362-6737 PH: 818/735-3838 FAX: 818/735-9612 Website: www.playlsi.com REP: Mike Bennett, President SERVICE: Representing Landscape Structures Inc. - park, playground and skate park equipment. Restroom Facilities, Ltd. (Washoe) 400 Western Road, Reno, NV 89506 PH: 775/327-6060 FAX: 775/327-6066 E-Mail: penny@restroomfacilities.com Website: www.restroomfacilities.com REP: Penny Mello; Tom Klein; Carl Hackney SERVICE: Designer and manufacturer of prefab restroom and concession buildings for parks, sports complexes, and campgrounds. RHA Landscape Architects Planners, Inc. (Riverside) 6216 Brockton Avenue, Suite 212, Riverside, CA 92506 PH: 951/781-1930 FAX: 951/686-8091 E-Mail: rha@rhala.com Website: www.rhala.com REP: Randy Hlubik, President; Doug Grove, Principal; SERVICE: Park & sports facility planning, LEED certified, water conservation design, community consensus building, park rehabilitation.
Richard Fisher Associates (Orange) 2001 East First St., Ste 160, Santa Ana, CA 92705 PH: 714/245-9270 FAX: 714/245-9275 E-Mail: rfisher@rfaland.com Website: www.rfaland.com REP: Richard Fisher, President SERVICE: Professional consulting services for parks & recreation facilities, master planning/design, construction management, landscape maintenance/water management. RJM Design Group, Inc. (Orange) 31591 Camino Capistrano, San Juan Capistrano, CA 92675 PH: 949/493-2600 FAX: 949/493-2690 E-Mail: rjm@rjmdesigngroup.com Website: www.rjmdesigngroup.com No. California Office: 601 University Ave. Suite 181, Sacramento, CA 95825 PH: 916/570-2050 FAX 916/570-2233 email: john@rjmdesigngroup.com REP: Bob Mueting, Larry Ryan (Southern CA - Corporate Office) John Courtney (Northern CA Office) SERVICE: Park and Sports Facility Master Planning and Design; Park and Recreation Master Planning; Landscape Architecture; LEED Certified; Community Consensus Building. Roaring Camp Railroads (Santa Cruz) Attention Paul Nakamoto, Box G-1, Felton, CA 95018 PH: 831/335-4484 FAX: 831/335-1702 E-Mail: info@roaringcamp.com Website: www.roaringcamp.com REP: Pamela Elwood, Group Sales Manager, Adele@roaringcamp.com SERVICE: An 1880s theme park with authentic steam train excursions through redwoods, with delicious chuckwagon BBQ & excursions to Santa Cruz Beach Boardwalk.
Robertson Industries, Inc. (Maricopa) 4401 E Baseline Road, Suite 105, Phoenix, AZ 85042 PH: 800/858-0519 FAX: 602/340-0402 E-Mail: rhawley@totturf.com Website: www.totturf.com Northern California: 2442 Estand Way Pleasant Hill, CA 94523 Southern California: 16059 Foothill Blvd Irwindale, CA 91706 REP: Richard Hawley, Corporate VP/GM SERVICE: Robertson Industries, Inc. sells, manufacturers and installs safety surfaces - TotTurf and TotTurf Synthetic Plus. RockCraft Designs (Kittson) 8-1865 Sargent Avenue, Winnepeg, MB R3H OE4 PH: 866/786-1635 FAX: 204/774-6099 E-Mail: info@playwalls.com Website: www.playwalls.com REP: Ed Fischer, President; Ken Crozier, Vice-President; Caroline Schmidt, Sales & Marketing SERVICE: Realistic concrete climbing boulders designed for playgrounds: 2-5, 5-12, teens. ROMTEC, Inc. (Douglas) 18240 N. Bank Road, Roseburg, OR 97470 PH: 541/496-3541 FAX: 541/496-0803 E-Mail: romtec5@romtec.com Website: www.romtec.com REP: Ryan Smith, National Sales Manager SERVICE: Romtec designs, manufactures and installs pre-engineered restrooms, restroom-shower, restroom-concession, shelter-pavilions and multi-use building. Ross Recreation Equipment (Sonoma) 100 Brush Creek Road #206, Santa Rosa, CA 95404 PH: 707/538-3800 FAX: 707/538-3826 E-Mail: info@rossrec.com Website: www.rossrec.com REP: Ewing Philbin & Cheri Yokoi; Chris Tait, P.O. Box 861, Folsom, CA 95763, 916/985-6349, FAX 916/985-6421; Liz Riehl, 229 Sea Ridge Road, Aptos, CA 95003, 831/689-9110, FAX 831/6899112 SERVICE: In our 30th year offering design/build capabilities for playstructures by Landscape Structures, Inc. Also safety surfacing and site furnishings.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
u Buyer’s Guide Rowley International Inc (Los Angeles) 2325 Palos Verdes Dr West, Suite 312, Palos Verdes Estates, CA 90274-2755 PH: 310/377-6724 x21 FAX: 310/3778890 E-Mail: wnr@rowleyinternational.com Website: www.rowleyinternational.com REP: Bill Rowley SERVICE: Specialists in aquatic design, engineering and construction. Over 30 years experience in municipal aquatic facilities. Royston, Hanamoto Alley & Abey (Marin) 225 Miller Avenue, Mill Valley, CA 94941 PH: 415/383-7900 FAX: 415/383-1433 E-Mail: Tegan@rhaa.com Website: www.rhaa.com REP: Cordy Hill, Principal SERVICE: Landscape architecture, site planning, master planning, urban design, and recreation planning services locally, nationally and internationally. RRM Design Group (San Luis Obispo) 3765 South Higuera Street, Suite 102, San Luis Obispo, CA 93401 PH: 805/543-1794 FAX: 805/543-4609 E-Mail: jcferber@rrmdesign.com Website: www.rrmdesign.com REP: Jeff Ferber, Principal SERVICE: RRM Design Group designs award-winning recreation areas by collaborating with people who use them. RWP FIBER FALL (Los Angeles) 1313 E Phillips Blvd, Pomona, CA 91766-5431 PH: 877/476-9797 FAX: 909/868-1162 E-Mail: hank@recycledwoodproducts.net Website: www.recycledwoodproducts.net REP: Hank Egigian, General Sales Manager; Patti Mashikian, Sales Associate; Chris Kiralla, President SERVICE: RWP FIBER FALL-Impact attenuating and ADA wheelchair accessible engineered wood fibers for playground safety surfacing.
S & S Worldwide (New London) 75 Mill Street, P.O. Box 513, Colchester, CT 06415 PH: 800/243-9232 FAX: 800/566-6678 E-Mail: bea@cprs.org Website: www.ssww.com REP: Sandy Cervini, Bids & Contracts Manager; Brian Ennis, Sales Representative SERVICE: Spectrum (tm) and Gator Skin (r) sports equipment, Color Splash! (r) arts & craft, and early childhood educational supplies. SAMLARC – Santa Margarita Landscape and Recreation Corporation 22342A Avenida Empresa #102A, Rancho Santa Margarita, CA 92688 PH: 949/2009-5082 FAX: 949/5896603 E-Mail: pripley@meritpm.com Website: samlarc.org REP: Paul R Ripely, Capital Projects Manager, Patrick White, Park Use and Sports Field Manager; Dennis Moss, Operations Manager, Parks & Facilities SERVICE: Master planned HOA.
Sator Sports, Inc. (Los Angeles) 1536 W. 228th Street, Unit B, Torrance, CA 90501 PH: 310/602-0127 FAX: 310/602-0160 E-Mail: mcursage@satorsports.com Website: www.satorsoccer.com REP: Milton Cursage, CEO; Tabatha Villa, Sales Manager SERVICE: Retail soccer equipment company (web/catalog). Schmidt Design Group, Inc. (San Diego) 2655 Fourth Avenue, San Diego, CA 92103 PH: 619/236-1462 FAX: 619/236-8792 E-Mail: info@schmidtdesign.com Website: www.schmidtdesign.com REP: Glen Schmidt, President; Jeff Justus, Associate SERVICE: Landscape architecture, park planning and design that balances artistic expression with environmental sensitivity.
SCI Consulting Group (Solano) 4745 Mangels Blvd., Fairfield, CA 94534 PH: 707/430-4300 FAX: 707/430-4319 E-Mail: gerard.vansteyn@sci-cg.com Website: www.sci-cg.com REP: Gerard Van Steyn, President; John Bliss, Senior Engineer; Lauren Crain, Administrative Assistant SERVICE: New revenue feasibility studies, ballot measures, assessment district formations and administration. Shade ‘N Net (Maricopa) 5711 West Washington, Phoenix, AZ 85043 PH: 602/484-7911 FAX: 602/484-7919 E-Mail: joe@shade-n-net.com Website: www.shade-n-net.com REP: Joe Reda, Sales Manager; Michael Powers, Owner SERVICE: Tension cable breathable fabric shade structures/vents out heat/88% sun blockage/97% UV ray protection.
Safeplay By Design, Inc. (Sacramento) 9666 Sheldon Road, Elk Grove, CA 95624-9437 PH: 916/647-0912 E-Mail: david@spease.com Website: www.spease.com REP: David Spease, Landscape Architect SERVICE: Certified Playground Safety Inspections, inspection programs, safety training, ADA inspections and Landscape Architectural services. Safety Play, Inc. (Los Angeles) 7095 Hollywood Blvd #1308, Los Angeles, CA 90028 PH: 888/878-0244 FAX: 888/878-0244 E-Mail: safetyplay@mindspring.com Website: www.mindspring. com/~safetyplay REP: Scott Burton Florida Office: 10460 Roosevelt Blvd., #295, St. Petersburg, FL 33716-3821 SERVICE: Playground audits, inspection tool kits, expert witness, safety manuals, safety classes, planning/design services, safety signs/labels.
CALIFORNIA PARKS & RECREATION • SPRING 2011
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Buyer’s Guide u Shade Structures (Orange) 350 Kalmus Dr, Costa Mesa, CA 92626 PH: 714/427-6981 FAX: 714/427-6982 E-Mail: rmiddleton@usa-shade.com Website: www.shadestructures.net REP: Rachel Middleton, Sales Administration SERVICES: Shade Structures’ Modular and custom fabric structures screen the sun and keep the fun! Sitework Project Management, Inc. (Contra Costa) P.O. 1122, Danville, CA 94526 PH: 925/570-9548 FAX: 925/820-7614 E-Mail: jgold@siteworkmanagement.com Website: www.siteworkmanagement.com REP: Jim Gold, President SERVICES: Consulting & project management for parks and recreation facilities. Certified playground safety inspections.
Southern California Municipal Athletic Federation (Los Angeles) P.O. Box 3605823 Lexington Gallantin Road, South El Monte, CA 91733 PH: 626/448-0853 x16 FAX: 626/4485219 E-Mail: timIttner@scmaf.org Website: www.scmaf.org REP: Tim Ittner, Executive Director SERVICE: Professional training, education and networking; insurance services; sport rules, training and competition for youth and adults.
Sof’ Solutions Inc. (Salt Lake) P.O. Box 667, Draper, UT 84065 PH: 801/523-2452 FAX: 801/501-0762 E-Mail: info@sof-solutions.com Website: www.sof-solutions.com REP: Elouise Bird SERVICE: Sof ‘ Solutions is your solution for recreational surfacing. Wet or dry, indoor or out, you’re covered.
Southern California Tennis Assoc (Los Angeles) 420 Charles E. Young Drive West, P.O. Box 240015, Los Angeles, CA 90024 PH: 310/208-3838 x239 FAX: 310/824-7691 E-Mail: bischoff@scta.nsta.com USTA Northern California USTA Southern California ULCA Campus 420 Charles E. Young Drive West Los Angeles, CA 90024 www.scta.usta.com REP: Melanie Bischoff, Community Dev. Coordinator SERVICE: To promote & develop the growth of tennis in Southern California.
SofSurfaces Inc. 4393 Discovery Line, Petrolia, ON N7S 6H7 PH: 519/882-8799 FAX: 519/882-2697 E-Mail: morningc@sofsurfaces.com Website: www.sofsurfaces.com REP: John Prins, President; Chad Morningstar, Sales Manager SERVICE: SofTILE’s patented KrosLOCK edge and 5 year drop height performance guarantee make SofTILE is the logical choice for playground surfacing.
SpectraTurf (Riverside) 500 E. Rincon Street #100, Corona, CA 92879-1352 PH: 800/875-5788 FAX: 951/734-3630 E-Mail: cwolf@spectraturf.com Website: www.spectraturf.com REP: Chris Wolf, General Manager; Rick Denney, Installation Manager SERVICE: Playground safety tiles and poured-in-place surfacing manufactured in California, factory-certified installers. ADA and planning specialists on staff.
South Bay Foundry (San Diego) 9444 Abraham Way, Santee, CA 92071 PH: 619/956-2780 FAX: 619/956-2788 E-Mail: sales@southbayfoundry.com Website: www.southbayfoundry.com REP: Jacque Serrano, Sales; Linda Jewitt, Territory Manager/Sales SERVICE: Manufacture: Park Benches, Trash Receptacles, Regional Recycle; Tree Grates, Bollards, Decorative Lighting, Fabrication, Restoration, Conservation, & Preservation.
Spohn Ranch, Inc. Custom Skate Parks (Los Angeles) 15131 Clark Avenue, Unit B, City of Industry, CA 91745 PH: 626/330-5803 FAX: 626/330-5503 E-Mail: info@spohnranch.com Website: www.spohnranch.com REP: Aaron Spohn, Kirsten Bradford www.trueride.com SERVICE: Skate park design, construction, operation and insurance. The leader in responsible skatelite, concrete and hybrid parks.
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Sport Rock Int’l Inc. (San Luis Obispo) P.O. Box 32, Pismo Beach, CA 93448 PH: 805/481-5686 FAX: 805/489-6451 E-Mail: info@sportrockintl.com Website: www.sportrockintl.com REP: Mike English, Sales Rep SERVICES: Boulders; park and garden art and playground structures. SportaFence Marketing Enterprises, LLC (Sacramento) 2126 Riggs Avenue, Sacramento, CA 95835 PH: 916/715-6287 E-Mail: dgentry@sportafence.com REP: Dan Gentry, President; Rick Kirkwood, Vice-President; Joan Drayton, Vice President, CFO SERVICE: Professional grade chain link portable fencing for sports and special events activities. The Sports Management Group (Alameda) 918 Parker Street, Suite A-13, Berkeley, CA 94710-2583 PH: 510/849-3090 FAX: 510/849-3094 E-Mail: tsmg@sportsmgmt.com Website: www.sportsmgmt.com SERVICE: Feasibility studies, master planning, programming, design consulting and operational planning. Making your vision a reality. Sports Turf Solutions (Monterey) 29001 Falcon Ridge Road, Salinas, CA 93908 PH: 831/484-2138 FAX: 831/484-2139 E-Mail: pwood@turftest.com Website: www.turftest.com REP: Parker Wood SERVICE: Athletic field safety testing specializing in G-max testing of synthetic and natural turf sports fields. SSA Landscape Architects, Inc. (Santa Cruz) 303 Potrero Street, 40-C, Santa Cruz, CA 95060 PH: 831/459-0455 FAX: 831/459-0484 E-Mail: steve@ssala.com Website: www.ssala.com REP: Steven Sutherland, Principal SERVICE: Award winning parks & recreation master planning, community workshops/consensus building, construction documentation/administration.
Stantec Consulting Inc. (Sacramento) 2590 Venture Oaks Way, Sacramento, CA 95833-3288 PH: 916/569-2500 FAX: 916/921-9274 E-Mail: paul.marcillac@stantec.com Website: www.stantec.com REP: Todd W. Rhoads, ASLA, Vice President; Paul A. Marcillac, Principal Landscape Architect SERVICE: Parks and recreation planning and design including master planning, facilitation, sports field design and documentation. Stonehenge Signs (Placer) 107 Buena Vista Ct, Roseville, CA 95747 PH: 916/201-3570 E-Mail: frankie@stonehengesigns.com REP: Frankie Tapia, Robert Conover, Diane Conover SERVICES: Providing natural engraved stone signage, tailored to each park’s unique character for over 30 years. Stover Seed Co. (Los Angeles) P.O. Box 21488, Los Angeles, CA 90021 PH: 213/626-9668 FAX: 213/626-4920 E-Mail: customer_service@stoverseed. com Website: www.stoverseed.com REP: Don Lewis, Regional Sales Manager; Jim Culley, Regional Sales Manager; Marcus Coulombe, Regional Sales Manager SERVICE: Distributors of turfgrasses for sportsfield & park use. Improved and hybrid bermudagrasses, kikuyugrass, salt tolerant ryegrasses. Sun Country Systems (Los Angeles) 11710 Chisholm Court, Agua Dulce, CA 91390 PH: 661/268-1550 FAX: 661/268-1159 E-Mail: timh@suncountrysystems.com Website: www.suncountrysystem.com REP: Tim Hollinger, President SERVICE: Playground equipment, site furnishing, protective surface synthetic. Task Tracker Software By WySys (Alameda) 682 Windmill Lane, Pleasanton, CA 94566 PH: 925/846-6547 FAX: 925/846-6547 E-Mail: info@wysys.com Website: www.WySys.com REP: Stacey Wyatt, Marketing Director SERVICES: TRACKING SOFTWARE for Tasks, Keys an Assets. Low Cost - Saves Time - Easy to Use.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
u Buyer’s Guide Techline Sports Lighting, LLC (Travis) 15303 Storm Drive, Austin, TX 78734 PH: 512/977-8880 FAX: 512/977-8882 E-Mail: ross@sportlighting.com Website: www.sportlighting.com REP: Ross Redden, Regional Sales Rep SERVICE: Sports Lighting TMT Enterprises, Inc. (Santa Clara) 1996 Oakland Road, San Jose, CA 95131 PH: 408/432-9040 FAX: 408/432-9429 E-Mail: matt@tmtenterprises.net Website: www.tmtenterprises.net REP: Matt Moore, Operations Manager; Eric Buckelew, Sales Manager SERVICE: Bulk material supplier: Baseball surfaces, playground materials, top dress sand, topsoil, soil mizes, decomposed granite, organics. TranSystems (Los Angeles) 6700 E. Pacific Coast Hwy #201, Long Beach, CA 90803 PH: 562/594-6974 FAX: 562/594-6975 E-Mail: saschmucker@transystems.com Website: www.transystems.com REP: Gordon Fulton, Regional Vice President; Michael Koenig, Marketing Manager SERVICE: TranSystems Corporation, offers programming, planning, design and construction management services. Tri Active America (San Luis Obispo) 178 4th Street, Suite 101, Grover Beach, CA 93433 PH: 800/587-4228 FAX: 805/595-1042 E-Mail: staff@triactiveamerica.com Website: www.triactiveamerica.com REP: Chris Litvinchuk, Co-Director of Sales SERVICE: Outdoor exercise equipment for parks, community centers, active again communities, schools and other organizations. Trueline (Riverside) 1651 Market St Ste B, Corona, CA 92880 PH: 951/817-0777 FAX: 951/817-0770 E-Mail: trueline40@aol.com REP: Ed Kruse, Owner SERVICE: Resurfacing of tennis courts, basketball courts, game courts, playgrounds, striping, installation of equipment and refurbishment.
Turf Star, Inc. (Alameda) 2438 Radley Court, Hayward, CA 94545 PH: 800/585-8001 FAX: 510/785-3576 E-Mail: chuckt@turfstar.com REP: Chuck Talley, Sales Manager, 800/585-8001 x7928, FAX 800/2411997 SERVICE: Commercial mowing equipment & irrigation. United States Fastball Association (Sacramento) 8772 Aquarius Avenue, Elk Grove, CA 95624 PH: 916/685-5358 FAX: 916/685-5358 E-Mail: val.lewis@fastballbsf.org Website: www.fastballbsf.org REP: Val C. Lewis, National Ambassador SERVICE: National governing body of the sport, FastballBSF (Baseball on a Softball Field) - Affiliated with ASA National.
Universal Studios Hollywood (Los Angeles) Sales Dept-Education & Youth100 Universal City Plaza, Bldg 5511-5, Universal City, CA 91608 PH: 818/622-3001 FAX: 818/622-3610 E-Mail: kelly.molden@nbcuni.com Website: www.universalyouthprograms.com REP: Kelly Molden SERVICE: Universal is more than a Theme Park... It’s a classroom, too! Education and Recreation programs available for youth.groups, ages 3 - 18 years. US Concrete Precast Group (San Diego) 2735 Cactus Road, San Diego, CA 92154 PH: 619/240-8000 FAX: 619/661-1038 E-Mail: dwilkes@us-concrete.com Website: www.sdpc.com REP: Dennis Wilkes, Territory Sales Manger SERVICE: Manufacturer of retaining walls, tables, benches, trash & recycling receptacles, monument signs, underground utility structures.
Verde Design, Inc. (Santa Clara) 2455 the Alameda, Suite 200, Santa Clara, CA 95050 PH: 408/985-7200 FAX: 408/985-7260 E-Mail: derek@verdedesigninc.com Website: www.verdedesigninc.com REP: Derek McKee, Principal; Corbin Schneider, Sr. Project Manager SERVICE: Multi-disciplinary office of landscape architects and civil engineers with a focus on community projects. Vortex Aquatic Structures Int’l 9196 Stellar Court, Corona, CA 92883 PH: 877/586-7839 FAX: 514/335-5413 E-Mail: info@vortex-intl.com Website: www.vortex-intl.com REP: Kevin Spence, Area Manager SERVICE: Vortex designs and manufacturers Aquatic Playground Solutions: Splashpad®, ElevationTMmultilevel interactive structures, PoolplayTM and Spray pointTM.
CRANE ARCHITECTURAL GROUP Innovations in Architecture
Decades of Quality Park & Recreation Projects
Specialties include: Community Centers Daycare Centers Recreation/Sports Complexes Restrooms Senior Centers ADA Compliance Studios Picnic Shelters Concession Buildings Arts/Activity Centers Education Centers Historical Preservation and Restoration
Services Full Service Architecture ADA Compliance Studies Building Design Space Planning Site Analysis Cost Estimating Land Planning Project Bidding and Negotiation Construction Contract Administration Sustainable Design
110 E Wilshire Ave., Suite 300, Fullerton, CA 92832 www.cranearchitecturalgrp.com (714)525-0363
CALIFORNIA PARKS & RECREATION • SPRING 2011
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Buyer’s Guide u The Wakefield Company (Orange) P. O. Box 1119, Lake Forest, CA 92609 PH: 949/470-1130 FAX: 949/470-1131 E-Mail: wakefieldco@aol.com REP: Ryon Rickard, President SERVICE: Established in 1968. Providing site furnishings, tree grates, drinking fountains, boat docks, nature walks, beach access ramps. Walcon, Inc. (Austin) PO Box 1135, Wallis, TX 77485 PH: 888/925-2660 FAX: 979/478-6753 E-Mail: rfischer@wallisconcrete.com REP: Adell Supak, Sales; Robert C. Fischer, President SERVICE: Manufactures modular bldg. in single-staller, multi-stall units, with or without showers. Concession stands, guard stands or storage buildings. The Wax Museum At Fisherman’s Wharf (San Francisco) 145 Jefferson Street, Suite 500, San Francisco, CA 94133 PH: 415/202-0402 FAX: 415/771-9248 E-Mail: jguire@waxmuseum.com Website: www.waxmuseum.com REP: Jeanette Guire SERVICE: Visit over 275 famous movie stars, world leaders and sports heroes in over 35 scenes.
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WCCR Construction (San Bernardino) 2910 S. Archibald Avenue #A370, Ontario, CA 91761 PH: 909/465-1111 FAX: 866/887-9720 E-Mail: jbuck@wccrca.com Website: www.wccrca.com REP: John Buck, VP SERVICE: General engineering contractor, playground install, sitework, concrete construction. Wenger Corp. (Steele) 555 Park Drive, PO Box 448, Owatonna, MN 55060 PH: 507/455-4100 FAX: 507/455-4258 E-Mail: linda.bakken@wengercorp.com Website: www.wengercorp.com REP: Chris Storjohann SERVICE: Our indoor and outdoor performance equipment includes the Showmobile, Stagemobile, Inflatable Shell and Portable Staging.
West Coast Arborists, Inc. (Orange) 2200 E. Via Burton Street, Anaheim, CA 92806 PH: 714/991-1900 FAX: 714/956-3745 E-Mail: vgonzalez@wcainc.com Website: www.wcainc.com REP: Victor Gonzalez, Director of Marketing; Patrick Mahoney, President; Andy Trotter, Vice President-Field Operations SERVICE: WCA provides public agencies, districts, and colleges with urban forestry management and maintenance services. West Coast Rubber Recycling (San Benito) 1501 Lana Way, Hollister, CA 95023 PH: 831/634-2800 FAX: 831/634-2801 E-Mail: cameron@groundrubber.com Website: www.groundrubber.com REP: Cameron Wright, President; Gary Kerr SERVICE: Tire hauling, collecting, and recycling. Providing rubber for playgrounds, turf infill, pour-in-place buffings. West Coast Sand & Gravel (Sacramento) P.O. Box 277465, Sacramento, CA 95827 PH: 916/386-8177 FAX: 916/386-8179 E-Mail: jkurung@wcsg.com Website: www.wcsg.com REP: Joe Kurung, Sales; Alan Sybesma, Manager SERVICE: Distributor of sand/gravel and landscape materials. Manufacture baseball materials.
Who Built Creative Builders Inc. (Sonoma) P.O. Box 5207, Petaluma, CA 94955 PH: 707/763-6210 FAX: 707/658-2513 E-Mail: Jana@whobuilt.biz Website: www.whobuilt.biz REP: Jana Gebhardt, Owner SERVICE: Installation of Play Equipment and Athletic Equipment. Willdan Group, Inc. (Orange) 2401 E. Katella Ave #300, Anaheim, CA 92806 PH: 800/499-4484 FAX: 714/940-4935 E-Mail: jhidalgo@willdan.com Website: www.willdan.com REP: John Hidalgo SERVICE: Landscape architecture, planning, engineering and urban forestry. Park and recreation facility design. Wimmer, Yamada & Caughey (San Diego) 3067 5th Avenue, San Diego, CA 92103 PH: 619/232-4004 FAX: 619/232-0640 E-Mail: BHilliker@wyac.com Website: www.wyac.com REP: Brad Hilliker, Landscape Architect; Luke Elingwood, Landscape Designer SERVICE: Landscape Architecture & environmental planning and design. WLC Architects, Inc. (San Bernardino) 8163 Rochester Ave, Ste 100, Rancho Cucamonga, CA 91730 PH: 909/987-0909 FAX: 909/980-9980 E-Mail: george@wlcarchitects.com Website: www.WLC-architects.com REP: George Wiens SERVICE: WLC Architects provides architectural/planning services for recreational projects, including community/senior centers, gymnasium & theaters.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
Here’s your chance to help lead the association dedicated to advancing the profession of parks and recreation. The Benefits Package r Work with a board that gets things done for our members and our profession r Improve your professional skills r Secure resources for your agency r Increase the number and quality of jobs applicants for positions in your department through your contacts r Learn practical skills, applicable to work r Exposure to new ideas, tools and contacts r Influence the profession throughout the state and across the nation
Qualifications r Current member of CPRS r Demonstrated commitment to CPRS and the park and recreation profession (5 years of full-time employment) r Background in committee and/or volunteer work (3 years experience) r Ability to represent unconflicted loyalty to the interests of the membership
The Commitment r Attend four board meetings a year (expenses paid by CPRS) r Maintain on-going communication and dialogue with members via personal conversations and by attending section, district and state events.
Available Positions for 2012-13: Vice President (three year term) – candidate(s) may be statewide Region 1 Representative (two year term) – representing Districts 1, 2, 3 Region 3 Representative (two year term) – representing Districts 7, 8, 15 Region 5 Representative (two year term) – representing Districts 9, 10, 12 Council of Sections Representative (two year term) – representing CPRS Sections
We want to hear from you. Contact Michelle Lacy, CPRS Vice President 925/314-3377 • mlacy@ci.danville.ca.us
Advertisers Index WKHDOEHUW JURXSDUFKLWHFWV
The Albert Group Architects 310/820-8863 x 201 www.tagarch.net p. 24
Dog-On-It Parks 877/348-3647 www.dog-on-it-parks.com
Aluminum Seating 800/757-SEAT www.aluminumseating.com
p. 61
The Fountain People 512/392-1155 www.waterodyssey.com
p. 79
GameTime 800/563-2735 www.gametime.com
p. 22
p. 2
Goric Marketing Group 877/467-4287 www.goric.com
p. 53
p. 3
Greenfield Sport Parks 310/662-3226 www.greenfieldsfitness.com
p. 43
Architerra Design Group 909/484-2800 www.architerradesigngroup.com p. 55
Harris Design 510/647-3792 www.hd-la.com
p. 51
Capitol Enterprises 626/357-3768 www.capitolequipinc.com
p. 76
Hirsch and Associates 714/776-4340 www.hailandarch.com
p. 33
p. 80
Ian Davidson Landscape Architects 951/683-1283 www.idlainc.com p. 29
Community Works Design Group 951/369-0700 www.comworksdg.com p. 11
Innovative Playgrounds 877/732-5200 www.innovativeplaygrounds.com p. 59
Crane Architectural Group 714/525-0363 www.cranearchitecturalgroup.com p. 71
Jones & Madhaven 805/777-8449 www.jmae.com
p. 57
David Evans & Associates 909/481-5750 www.deainc.com
p. 49
Kidz Love Soccer 408/774-4629 www.KidzLoveSoccer.com
p. 50
p. 4
Moore Iacofano Goltsman 800/790-8444 www.mig.com
p. 13
Aqua Source 800/574-8081 www.aquasource.com Aquatic Design Group 760/438-8400 www.aquaticdesigngroup.com Arch Pac 760/734-1600 www.archpac.com
Columbia Cascade Co. 800/547-1940 www.timberform.com
p. 69
p. 7
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David Volz Design 714/641-1300 www.dvolz.com 74
SPRING 2011 • CALIFORNIA PARKS & RECREATION
u Advertisers Index
Most Dependable Fountains 800/552-6331 www.mostdependable.com p. 45
Royston, Harnamoto Alley & Abey 415/383-7900 www.rhaa.com p. 37
Most Dependable Fountains 800/552-6331 www.mostdependable.com p. 65
Sator 888/887-2867 www.satorsoccer.com
p. 39
Musco Lighting See ad for local number www.musco.com
p. 34
SSA Landscape Architects 831/459-0455 www.ssala.com
p. 47
p. 21
Stonehenge Sign 888/777-0970 www.stonehengesigns.com
p. 67
TrueLine Surfacing 951/827-0777
p. 26
Verde Design 408/985-7200 www.verdedesigninc.com
p. 23
Vortex 877/586-7839 www.vortex-intl.com
p. 25
WLC Architects 800/424-9144 www.wlcarchitects.com
p. 27
My Bark Co. 209/786.4042 www.mybark.net Park N Pool 877/777-3700 www.ParknPool.com
p. 17
The Public Restroom Co. 888/888-2060 www.publicrestroom.com insert RHA Landscape Architects 951/781-1930 www.rhala.com Richard Fisher Associates 714/245-9270 www.RFAland.com
p. 63
WLC Architects, Inc.
p. 35
CALIFORNIA PARKS & RECREATION â&#x20AC;˘ SPRING 2011
75
Spotlight u
El Dorado Hills CSD Appoints New General Manager
The El Dorado Hills CSD Board of Directors is proud to announce after a five-month national search it has hired Mr. John P. Skeel as its new General Manager. Mr. Skeel joins the district with over 22 years of related parks and recreation and private sector career experience. In order to meet the changing economic climate, over the past two years the district has been moving towards a more strategic and private sector approach towards finances and service delivery. In doing so, “we developed a very specific set of criteria and traits we were looking for,” said Vice President Guy Gertsch. Of the over 70 inquiries that were received, three candidates advanced through the entire consideration process.
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“John stood out due to his experiences that directly relate to the challenges facing the district today and challenges we foresee in the future,” said Board President Noelle Mattock. “I’m excited to be joining the CSD. Along with my wife and three children we look forward to becoming a part of this marvelous community,” said Mr. Skeel.
Joe Schultz, DBA, CPRP Retired May 11, 2011.
Joe Schultz served the park and recreation profession for forty years, most recently as Director of Parks, Open Space and Cultural Services for the County of Santa Cruz. Schultz received his Bachelor of Science degree in Community Recreation from Southern Illinois University, his Masters of Arts in Public Administration from University of Illinois, and his Doctorate in Business Administration (DBA) from Northcentral University. In addition to formal degree training, Schultz has pursued further professional development by attending the National Recreation and Park Association (NRPA) Executive Development School, NRPA Revenue Resources Management
School, and many trainings and workshops during his 40 years of park and recreation experience. Prior to being hired by the County of Santa Cruz, Schultz was the Deputy Director for the County of Santa Clara. Schultz has served as the Executive Director for the Naperville Park District in Naperville, Illinois; the General Manager for Elk Grove Community Services District; the Community Services Director for the City of Rancho Cucamonga; the Director of Parks and Recreation for Deerfield, Illinois; the NRPA Great Lakes Regional Director; and the Director of Parks and Recreation for the Westmont Park District. As a Certified Park and Recreation Professional (CPRP), Schultz has published numerous articles in local, state and national publications. In addition, Schultz is a frequent speaker at National, State, and local park and recreation conferences and workshops. Schultz has served as President of the California Park & Recreation Society, District 4 and the California Association of Regional Park and Open Space Administrators (CARPOSA). He participated on the NRPA Professional Examination Committee for six years. Schultz was a member of the NRPA’s Regional Council and several state committees. Schultz currently serves as a lecturer at San Jose State University teaching undergraduate courses.
Longtime Gilroy Recreation Supervisor Dies Unexpectedly
Morgan Hills Times By Blair Tellers Employees in the City of Gilroy Recreation Department are remembering a friend, co-worker and mentor whose unexpected death leaves behind a 34year track record of community enrichment and neighborly outreach. Since City Recreation Supervisor Gayle M. Glines, 57, of Gilroy, died unexpectedly Sunday, April 17 at Saint Louise Hospital, fond stories of the youth advocate, diligent volunteer and amicable colleague who loved to pass out cards and small presents for every single holiday aren’t hard to find. “She was a great mentor. She didn’t just scrape the surface. She dug deeper and tried to help people improve,” said Rachel Mariscal, 25, recreation specialist for the city of Gilroy. Mariscal was hired by Glines for her very first job at the age of 15. “She taught me how to treat people,” said Mariscal over the phone after leaving a chaplain’s meeting Monday morning. “Not only professionally, but personally.” You didn’t even have to be a close friend, Mariscal added. Glines just made you feel special. During her three decades immersed in city infrastructure, Glines oversaw and supported myriad programs including the Gilroy Youth Commission, Kids Discover Arts and after-school/summer playground activities. She
SPRING 2011 • CALIFORNIA PARKS & RECREATION
u Spotlight also volunteered for the Gilroy Garlic Festival, Special Olympics and Little League. “Gayle truly exemplified that if you want to get something done, ask a busy girl,” said her husband Walt Glines. He said his wife believed in the importance of recreation for the community, especially the underserved portion. Glines’ supervisor Maria De Leon, recreation department director for the city of Gilroy since 2007, repeatedly used the term “caring” as she described her colleague, recalling Friday, April 15 when she and Glines were getting ready to depart for the weekend. “She didn’t want to leave me by myself,” said De Leon, who had to stay a little later. “So we were late together. Then we put the alarm on, and we left together. She didn’t have to stay, but she did.” Amid what De Leon called “a huge loss,” the fond memories are bolstering morale in a dark time. “I feel very blessed to have gotten a chance to work with her, and to know her, and to experience her goodness,” said De Leon. “That’s what I’m hanging on to.” Mariscal said she’s grateful for the 10 years she was able to spend with her mentor. “This job was her passion; it was her life. She spent so many hours here. And after 34 years, she still had passion for it, and enjoyed it. I hope I still have that same zeal and enthusiasm for my job when I’ve been here for 34 years.”
Little Tikes
Commercial and RJM Design Group, Inc. Receive the CPRS Presidential Award
The CPRS Presidential Award is presented to an individual or organization that has demonstrated outstanding support of CPRS. CPRS honored both RJM Design Group, Inc. and Little Tikes Commercial at its annual Awards Program March 11, 2011 in Sacramento. The Little Tikes Commercial brand of playground equipment was named the award recipient to honor the company’s commitment and service to the park and recreation professional in California by serving as a sponsor of the CPRS State Awards program since 1995. RJM Design Group, Inc. has been an Awards Program sponsor since 1990. In the time span that both companies have been sponsoring the awards program, over 700 local park and recreation agencies in California have received a state award, which honors excellence in: park and facility design; recreation and community services programming; maintenance management and operations; and marketing/promotions.
These awards are vital to positioning parks and recreation as an essential community service. Little Tikes Commercial brand representatives Glen Wurster, Brett Martin and David Sheedy were on hand to accept the award. “We are honored to receive this award from CPRS,” says David Sheedy, regional sales manager for the Little Tikes Commercial brand. “As a company, we are dedicated to working with parks and
CALIFORNIA PARKS & RECREATION • SPRING 2011
recreation departments to make having colorful, exciting playgrounds fun and easy. We greatly appreciate the recognition of our efforts.” Bob Mueting, Larry Ryan, John Courtney, Zack Mueting and Rachelle Cangiano were presented the award on behalf of RJM Design Group, Inc.
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President’s Message u President’s Message, continuted from page 6 and in the future by providing access to the serenity and inspiration of nature, outdoor space to play and exercise, facilities for self-directed and organized recreation, positive alternatives for youth which help lower crime and mischief, and activities that facilitate social connections, human development, therapy, the arts, and lifelong learning. This promise articulates why we are important to our communities. We improve people’s lives, and we make communities better when we live up to our promise. The parks and recreation profession is made up of many different specialties, but there is a part of each of us in this promise. If you are in parks, you maintain and make safe those outdoor spaces for play and exercise and those places that provide access to the serenity and inspiration of nature. If you work in senior services, your center provides activities that facilitate social connections and lifelong learning. If you supervise youth programs, you provide the positive alternatives for youth which help lower crime and mischief. If you work in a medical setting, you offer activities that nurture human development, facilitate social connections and provide therapy. As a planner or landscape architect, you design and build those places for self-directed and organized recreation. As an aquatics professional, you provide those spaces and programs for play and exercise. Taken together, these activities unite us in our commitment to improving people’s lives. We encourage you to adopt this promise as your “own,” share it, promote it internally, and talk about it with your co-workers and staff to identify where and how your agency makes your community a better place to live now and in the future. Tack it up next to your computer screen and in your employee break room. Have the promise “front and center” as you make decisions, formulate your budget, create your publicity, and plan activities. If we all focus our efforts on 78
fulfilling this promise to our residents, we WILL be known as the profession that makes people’s lives better now and in the future. To support the promise and slogan, key brand messages were created to help us articulate the brand promise to the public. The messages are based on one or two sentences that answer the question: How do parks and recreation make my life better? These messages are the external expression of our promise, and sum up the experiential characteristics of that promise. They bring forth the values as identified in our research. These messages are shown here in first person, as if someone was saying it. They are deliberately concise as our goal is to be remembered and desired. These messages are authentic and focus on user experiences. They can be placed in your brochure, on your website, in press releases, etc. PLAY Safe, outdoor space “For us, the biggest benefit is a safe, outdoor play space for our kids today… and as they grow.” NATURE Beauty and serenity “Being in nature makes me feel alive. I feel lucky to have this beautiful, serene place so close to home. I want my grandkids to have the same appreciation for parks.” EXERCISE Healthy movement “Parks are made for moving at my own pace –- our family walks, plays and cycles. The recreation programs make it easy to stay healthy.” POSITIVE SPACES Free-time fun “My neighborhood park is more than a place to chill. It keeps me thinking straight and away from trouble. It’s free -- and it’s really fun.” GATHERING PLACES Socializing and learning “Parks are like holidays, bringing us together to share good times. They are the common ground that connects us all.”
FOREVER Valued today and always “Parks enrich our lives. They add value to our homes and neighborhoods. Individually and as a community, we’ll always have that need.” When we, as a profession, deliver the same promise using the same slogan and messages the public will respond. Eileen Turk, Neighborhood Services Division Manager, the City of Oceanside’s Parks & Recreation Division, shared, “Recently a parent and child were at Melba Bishop Recreation Center in Oceanside, and the child saw a Parks Make Life Better!SM banner up in the lobby, and exclaimed, do they have a “Parks Make Life Better!SM Day Camp here like they do in San Marcos?” The Parks Make Life Better! SM campaign is working – giving Parks & Recreation a “single voice” about what we do. As individuals, our job every day is to make someone’s life better, but individually, we have limited “reach.” Together, united in our commitment to improving lives, we can make a much bigger difference. Not a member of the Parks Make Life Better!SM campaign yet? We invite you to join the campaign! Contact CPRS at 916/665-2777 or send an email to john@cprs.org for the logo use agreement and the tool kit.
Job Center TrendScan Articles Training Calendar Legislative Info On-line Directory On-line Registration
www.cprs.org New material is added/updated weekly.
SPRING 2011 • CALIFORNIA PARKS & RECREATION
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