Giving Tuesday Sponsorship CHS

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Giving Tuesday 2025 Sponsorship Opportunities

Help us Feed and Care for Over 4,100 Animals in Need

November 12 - December 3, 2025

Calgary Humane Society

Giving Tuesday, the world’s largest generosity movement, was created in 2012 as a simple idea: a day that encourages people to do good. The idea caught on, and has grown around the world, today inspiring hundreds of millions of people to give, collaborate, and celebrate generosity.

Last year, Calgary Humane Society supporters helped raise over $250,000 through our Giving Tuesday campaign. This year we hope to raise closer to $350,000 knowing that every donation means more food, comfort, and care for over 4,100 animals.

For over 100 years, Calgary Humane Society has been at the centre of animal welfare in our city. We are committed to creating a world where animal lives are treated with respect and compassion. We support people and their animals, for life.

Calgary Humane Society

Become a Matching Sponsor

As our Giving Tuesday Matching Sponsor, your gift will inspire generosity across our community on one of the biggest fundraising days of the year. Your matching contribution means that every dollar donated by the public will be doubled, up to the value of your match unlocking twice as much food and care for animals in need.

Your partnership doesn’t just fund critical care, it motivates others to give, knowing their impact will go twice as far. Together, we can turn compassion into action for thousands of animals this Giving Tuesday.

Becoming a matching sponsor for Calgary Humane Society means standing alongside vulnerable animals when they need it most. Your sponsorship directly supports daily nourishment, enrichment and loving care to every animal in our shelter. From abandoned to injured animals, your compassion ensures they receive the consistent care they need from the moment they arrive, until they’re thriving in a loving home of their own.

With your support, we can ensure no animal is left hungry, scared, or without the care they deserve. Be a lifeline and sponsor compassion this Giving Tuesday.

•Align with values-driven giving

Partnering with Calgary Humane Society connects your brand with a cause rooted in compassion, community, and integrity.

•Increase brand visibility with a compassionate audience

Your sponsorship will reach an engaged community of animal lovers and socially conscious donors who value brands that give back and care about making a difference.

•Inspire positive community recognition

By standing alongside Calgary Humane Society on Giving Tuesday, your organization will be celebrated as a champion for kindness, helping to build trust, loyalty, and goodwill among customers and employees alike.

Campaign Reach

Channel

Email

Social Media

Website

Stingray Radio (XL 103.1 and AMP)

Live Television

Projected Reach

+41,000 email subscribers

+200,000 Followers across platforms (Facebook, Instagram, X, LinkedIn)

10k visits per day | 87k visits per week

300,000 listeners per week

Global - #1 Noon Show in Calgary

CTV - 89,000

Digital Billboards at

Calgary Humane Society

Giving Tuesday Donation Portal

100 visitors to CHS per day

+1,500 individual donors

Historical Matching Campaign Performance

In 2024, our supporters helped raise over $250,000. This support helps to provide thousands of meals, care, and hope for animals in need. Our goal is to raise $350,000 to provide 2,000 meals and care per week for the animals in our care.

By contributing to this initiative, you are making a profound difference in the lives of animals in our shelter. Your generosity provides essential care, love and hope to animals in need, giving them a second chance at a happy life. Thank you for your unwavering commitment to protecting animals, supporting people, and creating a more humane world.

�20,000

Complete Care Sponsor

You will receive visibility and recognition including exclusive branding opportunities, prime positioning in all fundraising and media opportunities.

•Logo on Giving Tuesday campaign webpage

•Logo on all digital, social and media Giving Tuesday materials

•Featured during live 3-minute interview on CTV December 2

•Social media group thank-you post

• Recognition in 5 campaign emails, plus an additional mention in Thank You Thursday wrap-up email

• 3 mentions during weekly media segments at Global November 17 to December 1

•Featured in radio promotions November 17 to December 2

•Logo featured on Giving Tuesday donation portal

•Private tour of CHS for 20 of your employees and customers

�15,000

Compassion Sponsor

•Logo on Giving Tuesday campaign webpage

• Recognition in 3 campaign emails, plus an additional mention in Thank You Thursday wrap-up email

• 3 mentions during weekly media segments at Global November 17 to December 1

•Featured in radio promotions November 17 to December 2

•3 shared social media mentions

•Social media group thank-you post

•Logo featured on Giving Tuesday donation portal

Safe Haven Sponsor

•Logo on Giving Tuesday campaign webpage

• Recognition in 2 campaign emails, plus an additional mention in Thank You Thursday wrap-up email

•2 shared social media mentions

•Social media group thank-you post

•Mention on Giving Tuesday donation portal �10,000

Humane Sponsor

• Recognition in 1 campaign email, plus an additional mention in

Thank You Thursday wrap-up email

•1 shared social media mention

•Social media group thank-you post

•Mention on Giving Tuesday donation portal �5,000

�1,000

Protect Sponsor

•Mention in Thank You Thursday wrap-up email

•Social media group thank-you post

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