Jackie And The Fish Rugs 2021 - First Catch

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DRIVEN BY

INNOVATION, BEAUTY, PASSION & CRAFTSMANSHIP!


Innovation in decorative rugs BY THE OLDEST WEAVING MILL IN BELGIUM SINCE 1848



CRAFTED AND DESIGNED

Calcutta design studio IN THE

since 1848


Fo r m or e th an 1 7 2 yea r s , the C alcut t a m i ll h as b een wea ving luxur y tex t i les fo r h o m e i n ter i or s . C a lcutta is the o ldest w ea v i n g m i ll i n B elgium, a live a nd kicki ng m o re th an ev er a nd b a s ed in the heart of E u ro p e w i th a h is tor y s ince 1 848. C a lc u t ta h as a globa l r ep uta tion in t he in d u s tr y to b e a n exp er t in w ea ving t ex t iles c om b i n i n g excep t ional b eaut y with h ig h t ec h n i c a l p er for mance. C a lcut t a's d es ign s t ud i o i s know n a ll over the world fo r it s h i g h s k i lls in d es ign a nd p r oduct d ev elop m en t. T he s tudio ta kes into acc o u nt th e p r i o r ity of r educing our ec o lo gi c al fo o t p r int to a s us ta ina b le lev el. Rugs are b eaut iful o b jec t s t o d ecor at e a r o o m, t o i l l u m inat e a fl o o r . T h ey a d d colo u r , c om for t, textur e, s t yle, In a w o rd : they s t ru ctur e th e r oom. B u t h o w to b r ing in n ov a t i o n i n r ugs and h ow exa ctly w i ll t h é r ug of the fu t u r e lo o k li k e? The ma j o r chal lenge o f C alc utta' s r es ea r ch a n d d ev elop ment tea m ha s b een t o i nv ent , des ign an d d ev elop t hé

ru g of the f u tu re showi ng an ex cep t i onal elegance and subt le st y le su ch a s Jacki e Kennedy would hav e preferred. T herefore t hi s new rug has t he intelli gen ce and empath y of a classy rug . It 's a complete new produ ct c a tego ry we call t he Th e Jackie-ru g . U p s i de down t he Jacki e-rug shows a fi ne-dra wn decorat i ve si de. T he Jacki e-rug wi ll be launched under Calcut t a's y oun g a n d t rendy li fest y le brand Jackie an d th e Fish .


CALCUTTA'S INNOVATION & DEVELOPMENT DEPARTMENT HAD A VERY CLEAR MISSION:

The p r o d uc t ha d to be fold a b le and w r a p p ed up i n a b ox s o it could be effic ien tly t r an sp or ted or dr op s hip p ed. It need ed t o b e li ght w eight but a t the same t im e r es i li en t, extr em ely s tr ong a s well a s eas y to c lea n a nd ma chine w ashab le. T h e j ac k i e- r ug is com for ta b le to i ns t a ll, h an d le and s tow a wa y. it lies flat o n t h e floor w i thout even the s light est t ens i on . It h as a cous tic cha r a cteri st i cs a n d i s at th e sa m e time fully r ecyclable. The c alc utta-s ta ff, na m ed the ca lcut t a's,

L u c P e r q u y Director Product Development Calcutta Home Fashion Group

i s a close kni t t ed bri ght t eam s h a ri n g t hei r knowledge, passi on and i nsp i ra t i o n for i nnov at i v e t ex t i les and deco ra t i on. T hei r passi on i s t o creat e v a lu e for y our i nt eri ors, dai ly comfo rt a n d happi ness. Calcut t a is a soci al ent rep ren eu r t ry i ng t o sponsor as many p ro j ect s as possi ble wi t h human and s o ci a l engagement .

Christof Vermeersch Ceo Calcutta Home Fashion Group


The Calcutta team has succeeded with highest distinction in developing this brand new leading rug concept: A rug that comes like a present on a serving dish, wrapped and lightly scented. A rug that is easy to handle, to move ànd to install. A rug with a decorative backing, light, washable in a washing machine at 30°, foldable and therefore easy to clean, maintain and stow away, even by one single person. A rug that is lying flat on the floor showing no tensions and comes with an anti-slip underlay. This makes stepping on safe or rolling over it easier and minimizes trip hazards. It comes in a box, wrapped in silk paper together with the underlay, as if it were a hand bag. Because it’s light and foldable, it’s easier and more efficient to transport, especially by the modern courier services or by the consumer. Thinking out of the box results in having a lighter ecological footprint...

Being light and supple, the Jackie-rug can also be used as an acoustic design tapestry. Made of seven different polyester yarns, its composition allows recycling. It is also durable. The the and own

Jacquard weave gives a structured look and designs are exclusive. The sizes are customizable you can choose any colour. You can even submit your design to develop.



Th e J ac k i e-r ug influences your s enses and emot i ons and can cont ri but e t o y o u r w ell b ei n g and cocooning. O ur perfect ly flat lay i ng Jacki e-rugs can make y o u feel r elax ed a nd zen, ha ve a n impact on y our healt h and make y ou happy i n your li vi ng spaces. T h e J a ckie- r ugs a r e s p r inkled wi t h F leur D'Oranger Eau de Parfum. T h i s fr a gr a nce us ua lly fa lls and i s oft en i nspi red by Arab count ri es, t h e p er fum es a ll cons is t of a s ubt le combi nat i on of aut hent i c and rare scen t s . It i s s u i tab le for m en a nd w om en and cont ai ns not es of jasmi ne, orange blos s o m, w h i te r os e, citr us , hib is cus , nut meg and caraway seeds. We especi ally r ecomm end this s pri ng-li ke fragrance for women.

Lighten up your floor and choose a jackie and the fish design floor!

S A A D IS P O E M DE SE R T


a a a

Foldable Washable Recyc lable

a a a

Light, t hin & re si l i en t Ext re mely st rong Easy to handle, move & i n stal l

a a a

Lies pe r fe ctly fl at o n th e fl o or Wit h anti- slip u nderl ay Unique signature b acki ng

a a a

Wrapped wit h l ove i n a J& F- B ox In J&F- style d si l k pap er Easy to t ransp or t

a a a

Exclusive de si g ns Cust om size / co l o ur / d esi g n Can be use d a s aco usti c desi g n tapestr y

a a a

a sprinkle of Eau d e Par fu m Fl eu rs D’ Oran ger Relaxe d and Zen feel i ng Make s you hap py more than ever



About Jackie and the Fish In January 1961, the new residents of the White House were young, sophisticated and attractive. Many Americans considered the Kennedys as a breath of fresh air. They abolished several old social conventions to create a more casual, comfortable atmosphere.

"Jackie" refers to Jackie Kennedy, the iconic First lady. She was known for her unmistakable style and flair for interior design. Though, or perhaps because she knew exactly what she wanted, she decided to work with French interior designer Stéphane Boudin to refurbish and redecorate the private quarters of The White House. Together with home decorator Dorothy "Sister" Parish, she tried to make these parts more functional, more family suited and more zen. She also worked with furniture expert Henry du Pont to advise her in her choices.

Jackie & The Fish is a lifestyle brand, which not only helps people who know what they want, as Jackie Kennedy, but also people who are glad to follow advice.



The first rug collection of Jackie & The Fish is inspired by nature and the constant impulse of Man to organize it. Chaos is said to be nature without order. Man tries to understand and organize it through mathematics, geometry, landscaping, music, poetry, architecture, philosophy, science in general.

Traditional Persian rug design often reverts to geometry, golden numbers, gardens, etc… Some of Persia’s greatest scholars were scientists as well as poets. They used poetic freedom to try to orden and explain nature to us, little fish.


0057 | AMARELINHA YELLOW

0032 | AMAZONAS BROWN

0031 | ARARA BLUE

0030 | GUARA RED

0033 | NATUREZA GREEN

0058 | NIEMEYER GREY



Brasília was a planned city developed by lúcio costa, oscar niemeyer and joaquim cardozo in 1956 in a scheme to move the capital from rio de janeiro to a more central location. The city's design divides it into numbered blocks as well as sectors for specified activities, such as the hotel sector, the banking sector, and the embassy sector. Brasília was inscribed as a unesco world heritage site in 1987 due to its modernist architecture and uniquely artistic urban planning. It was named "city of design" by unesco in october 2017 and has been part of the creative cities network since then.

Our dancer design is inspired by the moves of the capoeira, by the concrete buildings of the city as well as by the surrounding nature.





0060 | NORTH SHORE


0060 | NORTH SHORE

0062 | RED SUNSET

0059 | SANDY BEACH

0061 | WAVE AND SEA


0059 | SANDY BEACH


“Hey, it’s gonna be a hot one today 85 in town, 95 in the Valley I suggest you all pile in the old jalopies And get on out to that beach It’s gonna be a cool 75 in the air, 70 in the water And we got a swell from the West today at 3 to 5 feet So grab your sticks and let’s go surfing Owooooh”

Surf Punks


0064 | COXY DE DUST

0065 | DOMBURG RIPPLE

0072 | ETRETAT BEIGE

0066 | OSTEND SWIRL

0073 | TOUQUET GREEN

0063 | ZANDVOORT GREY




“Dance with the waves, move with the sea. Let the rhythm of the water set your soul free.” Christy Ann Martine

0064 | COXYDE DUST


There are different types of gardens; each one is influenced by time, place, and science. Garden design was inspired by the scientific results of a particular age. It transforms the practical need of people into beautiful edifice and provides users with comfort and convenience. Gardens are characterized by the deep thinking of geometry and beauty, as in Andalusia, Istanbul, Iran, Afghanistan, and Italy.

Besides simplicity, shapes in geometric gardens have unity and diversity. These foundations can achieve harmony. In Persian rugs you find traces of this harmony. As for Omar Khayyam: 18 May 1048 – 4 December 1131 , he was a Persian mathematician, astronomer, philosopher, and poet. As a mathematician, he is most notable for his work on the classification and solution of cubic equations. There is a tradition of attributing poetry to Omar Khayyam, written in the form of quatrains. And yes, he has a lot to tell us.


0003 | VERONESE

0004 | VIN SANTO

0007 | AFFOGATO

0056 | CÀ D'ORO

0002 | CANAL GRANDE

0001 | DARSENA

0006 | MARMORE

0005 | NERO GONDOLA


0056 | CÀ D'ORO



0013 | AQUAVITAL

0015 | EARTH AND FIRE

0014 | VODKABSOLUT

0012 | IN THE NAVY


This geometric composition has its roots in the Bauhaus movement. There was criticism concerning the apprenticeship programs offered at the school. The majority of female students at the Bauhaus specialized in weaving. However, the school did not offer apprenticeship certificates in weaving, which meant that it was impossible for women to register their trade with the Chamber of Trade. This prevented them from acquiring master’s diplomas, which placed limits on the future possibilities of their careers.

Gunta Stölzl, was born on March 5, 1897. She attended the Bauhaus, where she studied weaving and textiles. After graduating from her program, Stölzl returned to the Bauhaus to lead the weaving workshop in 1926. She became the first official female department head, and was the only female master at the school. Stölzl played a crucial role in the development of the school’s weaving workshop, as she focused on designing and weaving abstract textiles for commercial and industrial use. With a wink, we called our design “Frauhaus”.


0015 | EARTH AND FIRE





Organic shapes such as bubbles and lines compose this playful mid-century design.

0016 | GREY BEIGE


0017 | GREEN PINK

0016 | GREY BEIGE

0019 | DARK GREY MASTIC

0018 | GREY MOSS

0020 | DARK BLUE FALL


0053 | BLUE DIVIDE

0051 | FRACKING GROUND

0052 | TAU BEIGE

0049 | ILLUYANKA STONE

0054 | YURACAN RUST


0050 | TYPHOON GREY

0055 | YAM BLUE


0052 | TAU BEIGE


Before the ocean and the earth appeared, before the skies had overspread them all, the face of Nature in a vast expanse was naught but Chaos uniformly waste. It was a rude and undeveloped mass, that nothing made except a ponderous weight; and all discordant elements confused, were there congested in a shapeless heap.

“One must have chaos in oneself to be able to give birth to a dancing star”. Friedrich Nietzsche


0075 | TAFTAN RED

0043 | ZAGROS GREEN


Concours 0044 | BAZM AN BURGUNDY

0074 | DENA RUST

0042 | HAZARAN GOLD

0039 | SABALAN TEAL

0040 | KALOO BLUE

0041 | NAZER GREY


0075 | TAFTAN RED



0040 | KALOO BLUE


Out of the chaotic mass, a design emerges, as a filigree in form of a Persian medallion. The pattern is laid out on a contrasting field, interspersed by a shiny metallic thread.




0067 | GOLDEN BEACH

0071 | LICHEN FOSSIL

0068 | JURASSIC RED

0069 | TETHYS BLUE

0070 | GREY CLIFF


0067 | GOLDEN BEACH


Ammonites typically lived for two years, although some species survived beyond this and grew very large as pictured above. Evidence of their short lives is estimated by looking at their living relatives - the nautilus. These creatures exist within modern day seas and possess many characteristics similar to ammonites Like the nautilus, ammonites retained their original shell throughout their life. However, it’s worth noting that in comparison to modern day nautili which live in cold, deep water, ammonites preferred warm shallow waters and may have had a higher metabolism. Consequently, it’s possible that ammonites could reach larger sizes far quicker than modern day nautili. They are frequently found as fossils, witnesses of pre-historic time.


0067 | GOLDEN BEACH



0069 | TETHYS BLUE


Life is a continuous circle With no opening and no ending Like the brighter days and the darker nights Repeating itself It is one of the wonders made by the Nature’s Creation.

0038 | DISCAL INTERFERENCE


0035 | ORANGE SPIN

0038 | DISCAL INTERFERENCE

0036 | CHLOROPHYLL CELLS

0034 | MIXING SUNS

0037 | SPLASHING DROPS


0034 | MIXING SUNS



0045 l AZULEJO BLUE

0048 | DOURO SHIMMER

0046 | FADO GREY

0047 | TAWNY PORT


0047 | TAWNY PORT


0045 l AZULEJO BLUE


The mood of Porto varies in accordance with the sun and the rain. On days when the sun is absent, the gray granite tinges the city with sadness. You can take on the color of Porto each day. When there is sun, Porto awakes as cheerful as a teenager. The light of Porto is a warm yellow that penetrates the bodies of those who stand at the window.


0010 | DELFT BLUE


0008 | BLACK

0010 | DELFT BLUE

0009 | PARCHMENT

0011 | SILVER



0008 | BLACK


When visiting my relatives in Amsterdam, my uncle Cees would bring me to the Rijksmuseum. In room 26 he showed me the exquisite floral still lives of the Dutch Masters. The particularity is that you will see a composition of flowers that do not bloom at the same time!

0009 | PARCHMENT


0009 | PARCHMENT


0077 | SKIN PINK

0079 | FRESH PISTACCHIO

0078 | CHINESE RED

0076 | BLACK PUDDLE


0077 | SKIN PINK


An inundation. This libation to parched earth has been a meditation since birth; to ponder under the pitter-patter hiss and swish of exponential scales At the wrongness of raindrops in a sunbeam.

0076 | BLACK PUDDLE



0022 | FEUTER


0025 | DESERT

0024 | OASIS BLUE

0023 | LIGHT SPICE

0022 | FEUTER



Saadi of Shiraz, born 1210, died 1291 or 1292, was a major Persian poet and prose writer of the medieval period. He is recognized for the quality of his writings and for the depth of his social and moral thoughts. Saadi is widely recognized as one of the greatest poets of the classical literary tradition, earning him the nickname “Master of Speech” or simply “Master” among Persian scholars. He has been quoted in the Western traditions as well. Bustan is considered one of the greatest books of all time

The images in Bustan are delicate in nature and soothing. Such is the design of this rug. Soft greys, delicate ochres, soothing blues and endless sandy beiges, woven in intricate oriental floral patterns.

0022 | FEUTER


0027 | CLOUDED SKY

0026 | MOONLESS NIGHT

0029 | TANNIN LINING

0028 | TRANQUILITY


Carefully crafted rugs, made in a rich mix of noble linen, glossy viscose, solid polyester and soft cotton. Flemish skies change all the time, from tranquil blue through clouded grey, from the red tannin lining of sunset into a moonless night.

0027 | CLOUDED SKY


“Ay Marieke, Marieke Le ciel flamand Couleur des tours De Bruges et Gand Ay Marieke, Marieke Le ciel flamand Pleure avec moi De Bruges à Gand” Jacques Brel

0028 | TRANQUILITY


0028 | TRANQUILITY


CALCUTTA HOME FASHION GROUP SCHOOLSTRAAT 20 | 9940 SLEIDINGE BELGIUM TEL : +32 9 357 37 95 MAIL : SALES@CALCUTTA.BE VAT : BE 0567.833.545 CALCUTTA-INTERIORS.COM