CCA Launches Sorting Pen: The California Cattleman Podcast A podcast sorting through the issues impacting California’s ranching families and producers by CCA Director of Communications Katie Roberti Everyday, The California Cattlemen’s Association is sorting through the issues impacting California’s ranching families and producers. CCA leadership has developed Sorting Pen: The California Cattleman Podcast to communicate those issues, discuss solutions and keep ranchers current on hot topics. The podcast, launched in August, is a new tool— in addition to other publications put out by the association—to connect members with the work CCA is doing in Sacramento and beyond. New episodes will be released every other Monday, consisting of a discussion with CCA leadership and leading experts on issues specific to ranching and producing beef in California. Every CCA President brings a set of goals with them to their two-year term. Expanding membership communication is one of the priorities Mariposa County
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cattle rancher Tony Toso, Hornitos, brought with him as he took the lead as CCA President at the end of last year. “With the COVID situation, it has become very difficult to get out and interact with our membership, and I want to do our very best to bring our members the information they need to help them be successful,” Toso said back in December as he stepped into the role as CCA President. “We will not only use our current media outlets to inform members, but we will also now look at podcasts, social media work, YouTube videos, webinars and the like to get information out to our members regarding cattle industry issues.” In the already-released introductory episode, I spoke with Toso to discuss the podcast’s intent and find out ...CONTINUED ON PAGE 38
