Your Wig. Your Power. Your Best Possible Self.

Vairé may have been born as a spark of inspiration, but its roots extend for generations. A family affair, the brand inherited its hair craft as a birthright passed from grandmother to mother to daughter. Like a crown handed down, figuratively and literally, it is a symbol of power, of beauty, of owning your future.

To Vairé, it’s a crown that shouldn’t live behind velvet ropes, but should be passed hand to hand, heart to heart. Every person, everywhere, is entitled to wear that feeling of dignity and belonging, even destiny, confidently and joyfully. So that we can each feel like the queens and kings of our own lives.

Today, all that Vairé makes or sells has that confidence and freedom sewn in, as well as the strands of something greater: a community, a movement styled around wigs a personal expression.

Brand Spirit

The emotional core of our brand is expressed in our name, a hybrid of variety and verité (truth). To choose Vairé is to embrace the twin ideas of something for everyone, and bringing out the truth of who you are.