VALUES BRAND VALUES BRAND VALUES BRAND VALUES BRAND VALUES

Grow into the holistic source of support for anyone looking to cultivate the confidence to be their personal best

Transform

The Wig Into A Tool For Empowerment Helping You Nurture Your Best Self

Enable self expression – not just showing your style, but telling your story

Become a trusted mentor and confidant, offering education & guidance

Go beyond product, to create a warm, friendly experience at every touchpoint

Be available to our customers anytime, anywhere

Lead with simplicity in all we do

Emphasize self improvement as a happy, daily ritual

Offer approachable luxury with every product and experience

Prioritize great communication — never complex, always friendly and informative — in dealing with our customers and partners

Create new outlets for community and connection around shared experiences, goals and passions

Establish symbiotic relationships with stylists to support and enhance existing stylist-customer relationships

Make putting on a wig the finishing touch in putting yourself together...