MANIFESTATION

By aligning quality, artistry, and humanity with individual expression, we bring out the confidence within.

Brand Statement

confidence worn well –– giving you the tools to become the best version of yourself

Legacy

From a niche, sometimes stigmatized product, the wig has evolved into a style and personal statement, capable of bringing out the best in anyone and everyone

Our Mission

Vairé is your host, serving up style, confidence, community—everything you need to be your personal best.

Our Vision

To become the source for anyone striving to be their personal best. Evolving from our wig-making roots, we become educator, guide, personal stylist and community hub—everything needed to wear your confidence well

Brand Purpose

Vairé exists to overcome stigmas, break down barriers, and inspire joy.

To empower every person—every skin tone, ethnicity, age and gender identity—to nurture their personal confidence and express their best and truest self.

Brand Statement

Confidence worn well Giving you the tools to become the best version of yourself.

Manifestation

By aligning quality, artistry, and humanity with individual expression, we bring out the confidence within.

Philosophy

Confidence is the truest form of beauty, and it lies within all of us.

Legacy

From a niche, sometimes stigmatized product, the wig has evolved into a style and personal statement, capable of bringing out the best in anyone and everyone.