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OUR MISSION
Vairé is your host, serving up style, confidence, community — everything you need to be your personal best.
BRAND PURPOSE
Vairé exists to overcome stigmas, break down barriers, and inspire joy.
To empower every person, every skin tone, ethnicity, age, and gender identity — to nurture their personal confidence and express their best and truest self.
OUR VISION
To become the source for anyone striving to be their personal best. Evolving from our wig-making roots, we become educator, guide, personal stylist and community hub — everything needed to wear your confidence well.
PHILOSOPHY
Confidence is the truest form of beauty and it lies within all of us
MANIFESTATION
By aligning quality, artistry, and humanity with individual expression, we bring out the confidence within.
BRAND STATEMENT
confidence worn well –– giving you the tools to become the best version of yourself
LEGACY
From a niche, sometimes stigmatized product, the wig has evolved into a style and personal statement, capable of bringing out the best in anyone and everyone
OUR MISSION
Vairé is your host, serving up style, confidence, community—everything you need to be your personal best.
OUR VISION
To become the source for anyone striving to be their personal best. Evolving from our wig-making roots, we become educator, guide, personal stylist and community hub—everything needed to wear your confidence well
BRAND PURPOSE
Vairé exists to overcome stigmas, break down barriers, and inspire joy.
To empower every person—every skin tone, ethnicity, age and gender identity—to nurture their personal confidence and express their best and truest self.
BRAND STATEMENT
Confidence worn well Giving you the tools to become the best version of yourself.
MANIFESTATION
By aligning quality, artistry, and humanity with individual expression, we bring out the confidence within.
PHILOSOPHY
Confidence is the truest form of beauty, and it lies within all of us.
LEGACY
From a niche, sometimes stigmatized product, the wig has evolved into a style and personal statement, capable of bringing out the best in anyone and everyone.
VALUES BRAND VALUES BRAND VALUES BRAND VALUES BRAND VALUES
BRAND
VALUES BRAND VALUES BRAND VALUES BRAND VALUES BRAND VALUES
Grow into the holistic source of support for anyone looking to cultivate the confidence to be their personal best
Transform
the wig into a tool for empowerment helping you nurture your best self
Enable self expression – not just showing your style, but telling your story
Become a trusted mentor and confidant, offering education & guidance
Go beyond product, to create a warm, friendly experience at every touchpoint
Be available to our customers anytime, anywhere
Lead with simplicity in all we do
Emphasize self improvement as a happy, daily ritual
Offer approachable luxury with every product and experience
Prioritize great communication — never complex, always friendly and informative — in dealing with our customers and partners
Become the industry standard bearer, modeling the most ethical ways of doing business
Create new outlets for community and connection around shared experiences, goals and passions
Establish symbiotic relationships with stylists to support and enhance existing stylist-customer relationships
Inspire a movement excited about opening minds to how life-changing confidence can be...
Make putting on a wig the finishing touch in putting yourself together...
STORY BRAND STORY BRAND STORY BRAND STORY BRAND STORY
BRAND
BRAND STORY BRAND STORY BRAND STORY BRAND STORY
BRAND STORY
Your Wig. Your Power. Your Best Possible Self.
Vairé may have been born as a spark of inspiration, but its roots extend for generations. A family affair, the brand inherited its hair craft as a birthright passed from grandmother to mother to daughter. Like a crown handed down, figuratively and literally, it is a symbol of power, of beauty, of owning your future.
To Vairé, it’s a crown that shouldn’t live behind velvet ropes, but should be passed hand to hand, heart to heart. Every person, everywhere, is entitled to wear that feeling of dignity and belonging, even destiny, confidently and joyfully. So that we can each feel like the queens and kings of our own lives.
Today, all that Vairé makes or sells has that confidence and freedom sewn in, as well as the strands of something greater: a community, a movement styled around wigs a personal expression.
@VAIREEVERYDAY
Through simplicity, accessibility, diversity and artisanship, we empower and celebrate a you revolution.
BRAND SPIRIT
The emotional core of our brand is expressed in our name, a hybrid of variety and verité (truth). To choose Vairé is to embrace the twin ideas of something for everyone, and bringing out the truth of who you are.
EMPOWERING
Look
You got this
within, then let it loose
Your truth will set you free
INSPIRING
A journey of a thousand miles begins with a single strand
INCLUSIVE
In this together
When you’re here, you’re family
Always room for one more
You’re cordially invited to shine
WELCOMING
PERSONAL
You do you.
It’s all about you EMOTIONAL
Let your heart lead your head
Individuals welcome
Hand-crafted
BUT
ARTISAN
, yet Digital
High-quality, yet Affordable
One-of-a-kind, yet Relatable
ACCESSIBLE
Feet on the ground, hair in the clouds
9-5 superstar
LUXE BUT
Everyday amazing Luxe-à-porter
BUT
LAID-BACK
STYLE MAGNET
We love your style
A head that turns heads
What you wear matters
SPIRITED Stir it up Be the change
no stopping us
for the bold
We are the dreamers of dreams FEARLESS Ain’t
Go
independent
Fierce(ly)
SHARED
One of us
We are family, we are community, we are the world
LIKE-MINDED
Find your people
It takes a village
Great minds wear alike
SPIRITUAL
Do unto others & share the love
GAME-CHANGING
Meet the new you
Talkin’ bout a revolution
REINVENTION
Future perfect
