California Grocer, Issue 3, 2023

HOW SUPERMARKETS WILL GET SUPERCHARGED From labor to supply chain, the answers to grocery’s most pressing challenges lie in technology 2023, ISSUE 3

The Bottle Bill’s Past, Present, and Future There are a number of key checkpoints ahead for retailers as the state works to overhaul its CRV ecosystem page 16

CALIFORNIA GROCERS ASSOCIATION

SHIFTING YOUR PRIORITIES TOWARDS THE EMPATHY REWARD How to utilize empathy to improve your enterprise risk protection processes pag e 26

pag e 18

LEARN BY LEADING: 2023–24 CGA Educational Foundation Legends of the Industry Scholarship Recipient Rosita Szatkowska pag e 32

We’re sweet on California growers.

Sincerely, Fresh Berries

PEPSi PROUDLY SUPPORTS THE CALiFORNiA GROCERS ASSOCiATiON PEPSI, PEPSI-COLA, the Pepsi Globe, and the Pepsi Pulse Design are trademarks of PepsiCo, Inc.

CGA | BOARD OF DIRECTORS

EXECUTIVE COMMITTEE

CHAIR APPOINTMENTS

Chair Dennis Darling Foods Etc.

First Vice Chair Lynn Melillo Bristol Farms

Treasurer Michel LeClerc North State Grocery

Immediate Past Chair Renee Amen Super A Foods

Second Vice Chair Steve Dietz United Natural Foods, Inc.

Secretary Richard Wardwell Superior Grocers

Denny Belcastro Kimberly-Clark Corporation

Joe Mueller Kellogg Company

Karl Schroeder Albertsons Companies

Independent Operators Committee Chair

Elliott Stone Mollie Stone’s Markets

DIRECTORS

Mary Kasper 99 Cents Only Stores

Chris Dehoff Dehoff ’s Key Market

Tyler Kidd Mar-Val Food Stores, Inc.

Josh Southerland Reyes Coca-Cola Bottling LLC

Jonson Chen 99 Ranch (Tawa Supermarket, Inc.)

Casey Scharetg E. & J. Gallo Winery

JB Ryan Molson Coors Beverage Company

Brandon Lombardi Sprouts Farmers Market

Greg Sheldon Anheuser-Busch InBev Brendan McAbee Bimbo Bakeries USA

Subriana Pierce Navigator Sales and Marketing

Adam Salgado Heritage Grocers Group dba Cardenas Markets

Eric Pearlman C&S Wholesale Grocers

Chang So Hollister Super, Inc.

Saj Khan Nugget Markets

Donna Simpson Certified Federal Credit Union

Andrew Nodes Instacart

Jon Giannini Nutricion Fundamental, Inc.

Joe Angulo Chedraui USA, Inc. (FKA Bodega Latina Corporation)

Nancy Krystal Jelly Belly Candy Co.

Michael Molinar PAQ Inc. dba Food 4 Less & Rancho San Miguel Markets

Elaina Budge Costco Wholesale

President/CEO Ronald Fong Senior Vice President & Chief Operating Officer Doug Scholz Senior Director Events & Sponsorship Beth Wright Senior Director Communications Nate Rose Director State Government Relations Leticia Garcia Director Local Government Relations Tim James

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Pamela Burke Grocery Outlet, Inc.

Marc Swisher Mondelēz International Inc.

Karl Wissmann C & K Market, Inc.

Brian Pohl Classic Wines of California

CALIFORNIA GROCERS ASSOCIATION

Tim Mahoney Gelson’s Markets

Scott Silverman KeHE Distributors, LLC Kelli McGannon King Soopers

Director CGA Educational Foundation Brianne Page Director Administration & Human Resources Jennifer Gold Senior Manager Marketing & Membership Sunny Porter Communications Specialist Grace Becker Business Development Manager Bailey Dayen

Sergio Gonzalez Northgate Gonzalez Markets

Jeff Severns PepsiCo Beverages North America

Bertha Luna Stater Bros. Markets Jake Fermanian Super King Markets Rick Stewart Susanville Supermarket IGA Brent Cotten The Hershey Company Tiffany Menyhart The Kraft Heinz Company Bethany Pautsch Tyson Foods, Inc. Jeff Schmiege Unilever Diane Snyder Whole Foods Market

Tim Nowell Procter & Gamble CGA Educational Foundation Administration & Programs Coordinator Miriam Ellis Controller Ion Bazgan Executive Assistant Delaney Faulkner Senior Accountant & Assistant Office Manager William Quenga

For association members, subscription is included in membership dues.

Subscription rate for non-members is $150. © 2023 California Grocers Association Publisher Ronald Fong rfong@cagrocers.com Editor Nate Rose nrose@cagrocers.com

California Grocer is the official publication of the California Grocers Association. Assistant Editor Grace Becker 1005 12th Street, Suite 200 gbecker@cagrocers.com Sacramento, CA 95814 For advertising (916) 448-3545 information contact: (916) 448-2793 Fax Bailey Dayen cagrocers.com bdayen@cagrocers.com

CONTENTS | ISSUE 3

FEATURES COLUMNS

16 The Bottle Bill’s Past, Present, and Future There are a number of key checkpoints ahead for retailers as the state works to overhaul its CRV ecosystem.

President’s Message Shifting Priorities. . . . . . . . . . . . . . . . . . . . . .

5

Chair’s Message The Independent Grocer. . . . . . . . . . . . . . . .

6

Viewpoint Size Matters. . . . . . . . . . . . . . . . . . . . . . . . . . .

8

Inside the Beltway Parents’ Shopping Behaviors Are Shifting Amid Back-to-School Season . . . . . . . . . . . 10 Washington Report Consumers Deserve Hassle-Free Healthy Benefits at Any Grocer They Choose. . . . . 12

18

Capitol Insider 2023 Has Officially Been a “Hot Labor Summer”.. . . . . . . . . . . . . . . . . . 15

How Supermarkets Will Get Supercharged

15 Questions on 15 Years At the Helm of CGA with Ron Fong . . . . . 37

From labor to supply chain, the answers to grocery’s most pressing challenges lie in technology.

Mommy Blogger Shopping in an App Addicted World. . . . 52

DEPARTMENTS

26 Shifting Your Priorities Towards the Empathy Reward

CGA News. . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 CGA New Members. . . . . . . . . . . . . . . . . . . 45 Outside the Box New Retail Perspectives. . . . . . . . . . . . . . . . 46

How to utilize empathy to improve your enterprise risk protection processes

32 Learn by Leading 2023–24 CGA Educational Foundation Legends of the Industry Scholarship Recipient Rosita Szatkowska

CAL I FORNIA G RO CER | 3

Ron Fong

CEO and President

on your

15 YEAR ANNIVERSARY with 1-800-446-0190 or visit www.cswg.com

PRESIDENT ’S MESSAGE

Shifting Priorities

RO N F O N G PR ES IDEN T AN D CEO CALIFOR N IA GR OCER S AS SO CIATIO N

As the sun sets on summer, it’s time to get back to business.

When the CGA Strategic Conference Committee met to discuss potential themes for this September’s conference, it quickly became clear the industry was on the precipice of something new. Grocers had navigated everything from the pandemic to record inflation in only a few short years and arrived at a new place requiring new answers.

Viewed in different light, challenges start to take on altered forms. For example, we used to discuss how to make the industry more attractive to prospective employees. That’s still a noble pursuit, but how do you solve for trends more persistent than workplace attractiveness? How do you prepare your business for demographic changes, birth rate declines, and the death of affordable housing?

all things automation, after all—that are likely to be the priority as we face the problems of labor, scale, and ever-shifting consumer demand.

While the industry sets out towards new priorities, industry leaders also joined CGA to reimagine its strategic vision.

Every few years, the Association reflects on its achievements and works to create a reinvigorated grand strategy. It was an energizing day, and I’m more confident than ever in the direction CGA is headed.

And so it’s been a summer of change and shifting priorities, which feels right. Before the busy season arrives, the shorter days, the holiday rush, and back-to-school, the

summer months always provide a nice reset.

Our team has worked to carry this mentality into the pages that follow as we hope to point a way forward. We explore opportunities to automate various components of the industry, check in with experts on the implications of SB 1013, and celebrate this year’s Legends of the Industry scholarship recipient and her amazing story.

And let’s not forget the very venue where many of you are settling into these pages: CGA Strategic Conference. I hope you take advantage of our signature event to build relationships, plot new strategies for your business, and shift your priorities as our conference theme suggests. ■

These are heavy considerations, but worth accounting for. In late June we gathered at the GRAMMY Museum in LA Live for our first-ever Food Industry Economic Forecast. There, we listened to a big-picture economic update from the esteemed Dr. Chris Thornberg. Attendees also learned from the ever-impressive John Phillips, who is SVP of Customer Supply Chain and Go-to-Market at PepsiCo. The pairing was apt. Soon our heads were swimming with exciting new technologies —it’s been the summer of ChatGPT and

Industry leaders at work during CGA Strategic Planning Session.

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CHAIR’S MESSAGE

The Independent Grocer

DEN N I S DA R L I N G FOODS E TC.

Despite dire forecasts, California’s independent grocer continues to thrive thanks to its innate characteristics and the help of CGA. Some say that the independent grocer is a dying breed, but the numbers tell a different story. In California alone there are thousands of family-owned businesses that are a vital part of their communities.

Independent grocers offer a unique shopping experience that can’t be found anywhere else. They know their customers by name, and they are always willing to go the extra mile to help them find what they need. They also carry a wider variety of products that their communities want, including specialty items that you won’t find anywhere else.

Of course, independent grocers are not without their challenges. They don’t have the buying power of larger companies and their access to capital is more difficult.

But they do have one major advantage: they know their local customers. They are committed to being friendly, fresh, and clean, and they are always looking for ways to improve.

If you visit the independent grocer in your neighborhood, you will find it’s always busy.

The shelves are well-stocked with a wide variety of products, and the meat, produce, bakery, and deli are always fresh. The owner is friendly and knowledgeable and they always take the time to chat with you.

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When you are shopping for some fresh vegetables for your meal, they will recommend a new variety of heirloom tomatoes that they just got in. They might give you a recipe for a tomato salad that you’ve never tried before. They have knowledgeable butchers in the store to help you pick just the right cut for your dinner. You will leave the store feeling happy and satisfied.

Independent grocers are more than just businesses, they are community centers.

They provide a gathering place for neighbors, and they help to create a sense of place. They are a vital link to the past that helps preserve traditions and recipes that might otherwise be lost.

In a world that is increasingly homogenized, independent grocers are a reminder of the importance of individuality and local flavor.

They are a precious resource, and we should do everything we can to support them.

The California Grocers Association (CGA) does a wonderful job representing the interests of the entire grocery industry in California and provides a variety of support services specific to independent grocers, including: • Advocacy: CGA lobbies on behalf of all grocers in California and works with the independent grocers at the state and

local levels on topics that are specific to their needs. The association also works to educate policymakers about the importance of independent grocers to the state’s economy and to its communities.

• Education: Training and educational resources are available to independent grocers on a variety of topics, including food safety, compliance, and employee relations.

• Networking: Opportunities for independent grocers to network with each other and with other industry professionals abound. The association also hosts events and conferences that bring together independent grocers from across the state.

• Independent Operators Committee (IOC): CGA supports a committee within the organization that is just focused on the needs of the small Independent grocers.

2023 is another challenging year in the grocery business, but with hard work, commitment, and the support of CGA the independent grocer will continue to thrive and prosper. ■

VIEWPOINT

Size Matters

K EV I N CO UPE FOUN DER MOR N IN GN EWS BE AT.COM

Why new trends in housing should give grocers food for thought It was conventional thinking just a few years ago—you know, in the “Before Times”—that America was becoming more urban. Not that suburbs and rural America were going away, but that younger folks largely were interested in living in metropolitan areas that offered them different and more varied options than those to which their parents had access.

home, larger houses and plenty of lawn became desirable. (Some cities also became more problematic for lots of reasons that I won’t belabor here.)

There were a lot of moving parts to this construct. Young people were getting married later in life, which meant that they were having fewer children. That meant they didn’t need houses the size of those their parents owned (and in which they grew up). Which led to them being able to live in smaller condos, co-ops and apartments, taking advantage of citified amenities.

Their kitchens would be smaller and their basements non-existent, and they might not even own their own cars—these shifts would mean that some percentage of “big food shopping” trips would go away. All of which, the theory went, meant that food retailers might have to come up with different kinds of stores to address these shifts in behavior.

H owever, the thing about trends is they are not static. And there have been a number of stories in the news lately that have got me thinking about the notions of size and utility and retail trends.

The problem, of course, is that theoretical thinking only takes you so far, especially when it runs headlong into reality—in this case, a pandemic that affected how people felt about where they lived. Suddenly, when people were forced to spend more time at

There was a piece in the Wall Street Journal about how homebuilders around the country, facing a reality in which both construction costs and mortgage rates are rising, have decided to shrink certain parts of the traditional home.

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All of which meant that traditional supermarkets designed for big shopping trips got a lifeline.

While there are, of course, variations depending on geography and demography, there are certain rooms that are being axed from architectural plans. Like dining rooms, which just aren’t being used the way they used to be. (Also living rooms.

And bathtubs.)

As these rooms are eliminated from floor plans, home designers are increasing the size of people’s kitchens (turning kitchen islands into the home’s only sit-down eating area) and “great rooms.” (I was curious, by the way, what the difference was between a “great room” and what used to be known as a “family room.” So I went online, and discovered that, in the words of one designer, “a family room is a casual space designed for the family who lives there,” while a “great room is all encompassing” and tends to bring the family room and kitchen together. What this really means, I think, is that architects and builders can charge more for a “great room.” But I digress.)

As transitory as trends can be, I do think this is a positive sign for food retailers. If consumers are moving away from formal dining and toward a more casual, hang-outin-the-kitchen approach, that can affect how they go to market, whether they’re buying prepared foods or items they can make from scratch, whether for a family meal or larger

VIEWPOINT

to be looking for the amenities that would have been available to them in the city.

I know we’re seeing that in my community— there has been more mixed-use development taking place in the past two years than in the previous four decades, as developers scramble to offer different kinds of retail to a population getting younger, more diverse, and increasingly demanding.

Stores that opt to do business the way it always has been done are risking irrelevance.

This isn’t just happening in the food business, by the way. iStock

get-togethers. (Does anyone host formal dinner parties anymore? I haven’t been invited to one for I don’t know how long, but maybe that’s just because people don’t like me.)

Part of a focus on the magic of the kitchen also should be a recognition that retailers should be putting more focus on fresh foods and prepared meals. There are a couple of reasons for this.

I feel a little ahead of the curve on this one. We’ve lived in the same house in the Connecticut suburbs for 39 years, and while we have a small dining room, we eat almost every meal in the kitchen.

The best conversations, whether with family or friends, happen in the kitchen, in my view—there’s nothing like making a risotto or a nice bolognese while being surrounded by friends and family, with some folks drinking and others participating.

First, for the most part the center store, while undeniably important in terms of sales and profit, also happens to be the place where most retailers are vulnerable to competition—these aisles are where most stores carry the same items and compete over prices that may vary by only a few cents. The best place to compete, I would argue, are in the categories where retailers can really differentiate themselves.

And that means fresh and prepared foods.

As food retailers look to compete with the restaurant industry, looking to hold onto market share advances made during their pandemic, they ought to be focusing relentlessly on the family kitchen. Attention should be paid not just to the products that retailers hope will populate a kitchen’s cabinets, refrigerator and freezer, but the degree to which these items enable familial— and familiar—exchanges. Marketing and merchandising programs should be built upon the foundations established by FMI’s Family Meals Movement, and Phil Lempert’s more recent Food Not Phones movement.

I also believe that automatic replenishment programs such as Amazon’s Subscribe and Save, which are now being adopted by other retailers using platforms like Replenium, will erode traditional center store sales by automating and digitizing these purchases.

This will give retailers the space—both physical and psychological—to focus more on these differentiating categories.

Which brings me back to where we started.

Even if the urbanization of America isn’t taking place on schedule, it is important to remember that many of the people opting to stay in or move to the suburbs are still going

Macy’s continues to open a small stores that can go into locations previously unavailable to it, and has reported that those units are outperforming some of its traditional department stores.

And in San Francisco, as a number of retailers reduce their presence, IKEA has opened a new store that, while 85,000 square feet in size, is significantly smaller than its traditional blue boxes that were capable of blotting out the sun. This new location has an expanded food footprint, with both a deli and prepared foods, and is continuing the company’s new pattern of offering delivery and building services to customers who don’t want the traditional IKEA experience.

(Tina Fey used to joke that “IKEA is where marriages go to die.” I’ve been married for 40+ years, and I think that one of the reasons is that we’ve assiduously avoided IKEA.) And when you think about it, IKEA is perfectly positioned to take advantage of a housing trend that is shrinking certain rooms and expanding spaces thought of as being more utilitarian.

It makes sense for food retailers to start thinking the same way.

Size matters. But what matters even more is how retailers use their space to differentiate themselves and cater to the evolving needs of a changing shopper. ■

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INSIDE THE BELTWAY

Parents’ Shopping Behaviors Are Shifting Amid Back-to-School Season J EN N I F ER H ATC H ER CHIE F PUBLIC POLICY OFFICER & SENIO R VICE P RESIDENT, FOOD MAR K E TIN G IN S T ITUTE

The latest FMI report contains surprising ways parents do more with less The end of summer is often a stressful time for parents as they prepare to send their children back to school. Not only do they have to worry about purchasing clothes and school supplies, figure out schedules and transportation for after-school activities, and meet with new teachers to set up the school year for success—they also have to start shopping again for school snacks and preparing portable meals that are both healthful end enjoyable for their children.

With everything that parents must juggle at this time of year, it’s no wonder they are shopping in ways that are different from the rest of consumers. Last month, FMI— The Food Industry Association released our fourth installment in our five-part series exploring U.S. grocery shopper behaviors and attitudes. The most recent “Back to School” report reveals surprising ways in which parents are seeking and finding solutions to feed their families.

One of the more prominent trends we found is that busy parents are utilizing online grocery shopping at greater levels than the typical household to help manage their busy schedules, even as online shopping overall has leveled off since the height of the COVID-19 pandemic. Parents are increasingly leveraging the convenience of iStock

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online shopping options provided by their grocers, with 42% reporting a year-over-year increase in the frequency of their online grocery trips. In fact, parents are twice as likely to shop online for their groceries every single time than consumers as a whole, 24% to 12%. As retailers continue to adjust and improve their online shopping offerings, they should keep parents in mind and how online shopping can turn the weekly grocery trip from a chore to a joy by providing convenience, quality, experience and relevance—all part of today’s grocery shoppers’ value matrix.

More than any other group of shoppers, parents have also changed their food consumption behaviors. The report finds that 63% of parents are now eating at home, 59% cook/prepare their own meals and 45% bring food from home to work. Parents are looking for meal solutions and the food industry is perfectly positioned as a resource and ally. Retailers can position themselves for success with this cohort by offering ways for parents to create hybrid meals that combine scratch cooking with pre-made items. Cross-merchandising products to create meal solutions can make the path to purchase easier on parents when planning their meals for the week.

Extreme weather leading to summer disruptions has also caused parents to alter their spending habits. Of those surveyed, 64% of parents report eating at home more than usual over the past few months.

Parents were significantly more likely to stock up on grocery staples in anticipation of extreme weather than other shoppers.

Similarly, parents were more likely to buy more bottled water and hydration drinks than their counterparts.

Thirty-three million households in America have children at home, demonstrating that parents are a sizeable and valuable segment of food retailers’ customer base—especially since they tend to purchase more during their weekly grocery trips than consumers as a whole. Retailers that emphasize making their lives easier through improved online shopping experiences, convenient meal solutions, and increased product offerings that parents tend to purchase will be better positioned to foster customer loyalty. ■ To download the U.S. Grocer Shopper Trends 2023 – Back to School report and to sign up to receive updates on future reports in the series, visit www.FMI.org/GroceryTrends.

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WA SHINGTON REPORT

Consumers Deserve Hassle-Free Healthy Benefits at Any Grocer They Choose G R EG F ER R A R A PR E S IDE N T AN D CEO N AT ION AL GR OCER S AS S OCIATIO N

Imagine for a moment that you see one of your neighbors shopping for groceries.

Their cart is filled with all the products they need to prepare meals for their family during the coming week.

Up at the checkstand, they unload their cart and the checker rings them up. Then they present a payment card that promised to cover their food purchases, but they’re told it’s not accepted at this store. Finding themselves unable to pay, they’re forced to abandon their cart and leave the store, embarrassed and uncertain as to how they’ll feed their family.

low-income areas, are locked out of using this benefit—folks who need it the most.

And some independent grocers that support older adult communities—the primary participants in these programs— have experienced a double-digit drop in customers as they discover the limitations of these benefit cards that have cut them off from their traditional shopping option.

Scenarios like this are playing out at independent community grocers across the country for folks attempting to pay for their groceries with healthy benefit cards.

Hearing from retailers about this issue, NGA took the lead earlier this year.

Funded by some insurance companies, healthy benefit cards were designed so customers—in particular, older adults, at-risk populations and those with chronic diseases—can fill up their carts at the grocery store with fruits, vegetables, and other healthy choices. These cards look like credit cards—some even carry a credit card company logo—but they don’t work that way. They’re only accepted by a few large grocery store chains.

So, millions of Americans who rely on independent grocers, often the only grocery stores in rural and urban

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I n February, NGA asked the White House to build upon their goals from the White House Conference on Hunger, Nutrition and Health to solve this problem.

NGA also met with several members of Congress and the Centers for Medicare and Medicaid Services (CMS), urging them to provide oversight on Medicare Advantage plans.

To apply additional pressure, NGA in May issued an open letter (https://www. nationalgrocers.org/healthy-benefit-cardopen-letter/), signed by nearly 1,700 independent grocers, to key healthy benefit card stakeholders, urging that the cards be accepted by a broader variety of retailers. In June, NGA hosted a meeting with POS system providers and payment networks to discuss solutions for providing access to healthy benefit cards in high-need communities being served by independent grocers.

Because of input from the June stakeholder meeting, NGA launched an online toolkit (https://www.nationalgrocers.org/healthybenefit-card/) to offer resources to help grocers implement the technology required to accept healthy benefit cards, as well as to be a comprehensive ongoing resource for updates about this program.

This toolkit supports independent community grocers with the knowledge they need to navigate this emerging field and equips retailers with insights into key stakeholders in this evolving sector when initiating these payments in their stores.

WASHINGTON REPORT

The exclusion of independent grocers from healthy benefit programs widens the uneven playing field with dominant food retailers, and it means many customers are essentially prohibited from spending money in their own communities. The last thing anyone should be told is where they can and cannot shop for groceries.

Independent grocers—who play a vital role in fulfilling their communities’ nutritional needs and, in many regions, are the only convenient source of fresh food and other necessities—must have every tool at their disposal to ensure those most in need can feed themselves and their families. ■

iStock

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CAPITOL INSIDER

2023 has officially been a “Hot Labor Summer” LO UI E B ROW N IN T HE S ACR AME N TO OFFICE O F KAHN, S OAR E S AN D CON WAY, LLP

Across the nation, temperatures have risen over cost-of-living, sick leave, hazard Brown pay, artificial intelligence, and working conditions. Starbucks baristas and UPS drivers, domestic workers and Hollywood writers have all taken to the picket line against their employers. And solidarity strikes have made national headlines.

seen legislation on workplace violence, expanding sick leave, unemployment insurance for workers on strike and franchisee responsibilities. Even legislative staff could be afforded the right to unionize in a bill this year.

Professionals have pondered the pre-heating factors—positive signals from the state and federal administration, low unemployment, COVID hangover, increasing inflation, new labor leadership, and upcoming state and local elections.

In the final days of the 2023 legislative session, two grocery-specific employment legislative measures are reaching a boiling point:

But regardless of the impetus, “Big Labor” in California has decided it’s the right time to flex its muscle. The last few weeks of the legislative session served as a gauge of just how strong they are.

News stories of strike actions and contract negotiations have dominated the air waves. Municipal employee unions have been campaigning for higher pay, Hollywood writers and extras are fighting against AI, and state scientists are contemplating a walk.

According to Cornell University’s Labor Action Tracker, there have been 53 labor strikes in California so far this year, involving 276,340 participants. This figure doesn’t include strikes that began in 2022.

Meanwhile, this growing unrest has metastasized in the State Capitol. In the California Legislature this year, we’ve

And the grocery industry, unfortunately, has not been immune.

• AB 647, a bill by Assembly member Chris Holden (D-Pasadena), would expand California’s already pervasive Grocery Worker Retention Law (GWRL), a bill originally drafted by former Assembly member and current California Labor Federation chair, Lorena Gonzalez.

The bill, which includes a private right of action, adds distribution centers in the GWRL and increases its application to any store that’s ceased operation in the last 17 months. The bill makes changes to preferential, or seniority hiring lists and adds a new term of art “separated employee” with associated employer obligations. A quick editorial note, the data from the State’s Economic Development Department shows that 0.001% of WARN Act notices issued have been for grocery store closures—raising the question: Is this bill really about protecting workers or is it about scoring political points?

• SB 777, a measure by Senator Ben Allen (D-Calabasas), would require, among other things, grocers to report costs of reusable grocery bag publicly. And how does that information improve recyclability rates? Good question, it won’t. But it would most certainly be of interest to its union supporters for collective bargaining negotiations.

But the boldest play of all is the gut and amend by Senator Anthony Portantino (D-Long Beach) to provide employees on strike with unemployment benefits. Using the activity of this summer as the principle argument in support, the bill is definitely creating a division within the Capitol, even among democrats concerned about the growing UI debt that will be paid by private business.

While labor advocates don’t usually bring so many measures to one session, their expanded and diversified bill load this year is drawing attention from all. Moderate voices in both houses, a less than ideal budget and overextended asks may weigh against labor’s interests. And questions remain if they can keep the pressure up in the final weeks of the session or be at risk of pushing “Hot Labor Summer” into overheating. ■

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January 1, 2024

IS BRINGING BIG CHANGES

TO DEALERS

CRV

by Louie Brown and Nate Rose The Bottle Bill’s Past, Present, and Future The Past

its inception. These changes impact all stakeholders, but none more than dealers— any retailer that sells a CRV product. This section highlights changes coming January 1, 2024, that CGA members should be prepared for during this transition period.

When the California State Legislature passed its landmark California Beverage Container Recycling and Litter Reduction Act in 1986, it was regarded as a case study for progressive environmental policy. For decades the system worked as intended, with the state’s total recycling rates surpassing 50% in 2012 and beverage containers leading the way. In fact, beverage container recycling rates climbed past 80%.

From the beginning, grocers were concerned by the idea of having to take beverage containers back in store, and this hesitancy gave birth to the idea for the convenience zones the state’s industry knows so well.

In 2016, the recycling marketplace and convenience zone concept were upended.

Minimum wage increased as state payouts declined. Scrap values plunged in line with oil commodity prices. Recyclers closed their doors up and down the state.

By 2018 writing in this very magazine’s pages, CGA wrote, “an outdated payment system for recyclers, lack of infrastructure for grocery stores, and mass closures of recycling centers have tarnished California’s once-hailed beverage container recycling program.”

The grocery community was left playing the role of recyclers-of-last-resort. It was a role the industry was never set up to serve, nor

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By far the biggest change established in SB 1013 is the addition of wine and spirits containers to the Bottle Bill program.

Beginning January 1, the definition of “beverage” will include “distilled spirits, wine, or wine from which alcohol has been removed in whole or in part, whether or not sparkling or carbonated, regardless of the material type from which the container is made.”

iStock

was it fair that grocers should be the ones facing penalties for the collapse of a global marketplace. For years the Association pressured lawmakers in Sacramento to act, but few were up for a complete reimagining of the state’s recycling system until SB 1013.

SB 1013: The Present Authored in 2022 by Senator Toni Atkins, SB 1013, imposed the most significant changes to California’s Beverage Container Recycling and Litter Reduction Act since

This means on January 1, 2024, California Redemption Value (CRV) will be collected on wine and spirits at the same rate as other containers—five cents ($0.05) for a beverage container with a capacity of less than 24 fluid ounces and ten cents ($0.10) for a beverage container with a capacity of 24 fluid ounces or more. A beverage container that is a “box, bladder, or pouch, or similar container, containing wine or distilled spirits” will have a redemption value of twenty-five cents ($0.25).

However, these containers, regardless of volume, are not likely to be marked with “CRV” on labels as the law doesn’t require

California’s recycling system is undergoing its most significant changes in decades labeling by bottlers until July 1, 2025.

Therefore, it is imperative for dealers to talk with suppliers prior to January 1st and update POS systems to comply with the transition.

proceeds forward. The Association believes CalRecycle is working to be amendable to grocers, and thus far, all major stakeholders have fostered productive working relationships.

The final piece of SB 1013 impacting dealers is the development of the Dealer Cooperative, which will allow industry the opportunity to develop plans and partnerships for unserved zones to provide and expand convenient recycling opportunities for consumers and minimize impacts on dealers.

“When the dealer cooperative concept was born, many assumed the co-ops would operate similar to certified recyclers, but it’s clear now they’re creating a separate category with different rules,” says RMS CEO Matthew Dodson, who is a stakeholder in the process and is engaged in building potential dealer cooperative solutions for California’s grocery community.

When it becomes effective on January 1, 2025, dealers will no longer have the option to pay the $100 per day of in lieu fees. Rather, dealers in unserved zones must either join a dealer cooperative or redeem in-store.

Finally, in this year’s legislative session, SB 353 (Dodd) proposes to include “any size container of 100% fruit and any size container of vegetable juice” in the program as well beginning January 1, 2024.

Manufacturers of these products will have until July 1, 2024, to have compliant labels.

Dealers have the responsibility to include CRV in all advertising and shelf tags for beverages in the program. To ease that transition, CGA has negotiated amendments for SB 353 to delay the shelf tag requirement for new containers until January 15, 2024.

We expect the bill to be signed into law and will provide that information to our members when it happens.

The Future CGA is actively engaged in this process and will continue to provide updates as regulations are adopted and implementation

Recently, CalRecycle hosted a webinar and informational session to further expand what is known about how dealer cooperatives will function. Grocers in unserved zones can join a cooperative or participate in in-store takeback; however, Dodson believes the latest draft regulations from CalRecycle make the in-store takeback process exceedingly difficult in terms of compliance.

“I think they’re nudging dealers towards cooperatives,” Dodson said. “The potential amounts of paperwork and reporting requirements make in-store takeback a real challenge.”

To create dealer cooperatives, those running said co-ops will need to create stewardship plans for how they will function, identify geographic ranges to operate within, and even create non-profit charters. Currently, RMS, CalRecycle, and various recycling technology companies are conducting experimental programs to figure out what works and has the potential to scale by January 2025.

“Our goal is to satisfy CalRecycle and legislative requirements,” says the RMS CEO. “For us to do our share to bring back redemption to a higher level, keep costs low, be efficient, and we want to help grocers maintain their sustainability goals as well.”

A switch flips January 1, 2025 when dealer cooperatives are then allowed to start operation, but there’s a long and arduous regulatory process involved and rules to be finalized ahead of co-ops becoming a solid option for dealers. It’s likely dealer cooperatives will need to be scaled over multiple years to cover the entire state.

There is also additional legislative clean-up to come.

For example, stakeholders are hoping for legislative fixes to how recyclers and cooperatives are paid out as the current rules pay by weight and new technologies are making beverage containers lighter in many cases. Still, Dodson is positive about the long-term potential of dealer cooperatives to absolve grocers from being recyclers-of-lastresort again.

“This dealer cooperative, if we work together as an industry to take on this burden, the cost per location is going to be relatively low. That dealer cooperative will carry most of the load with minimal impact on store operations. Grocers can continue selling groceries and not be focused on processing they aren’t built to do”.

For now, the advice is to hold tight. There are no easy solutions, and the regulatory process is still underway. In the meantime, CGA will keep you updated as new information becomes available. ■

CAL I FORNIA G RO CER | 17

How

supemarkets

iStock

will get

supercharged

By Matt Pressberg

The supermarket business is not typically thought of as representing the vanguard of technology.

But as today’s labor shortage shows no sign of abating anytime soon—especially in California—grocers are increasingly looking at robots, shuttles, and software to make customers happy.

With California losing population, immigration down, and birthrates continuing to decline, there are simply fewer employees available for grocery jobs.

In fact, in private conversations, some grocery executives have suggested that labor availability is delaying store openings—and even preventing some altogether.

In the company’s most recent earnings call in early August, Sprouts Farmers Market Inc. Chief Financial Officer Chip Molloy spoke about “offsetting those [labor cost] increases with new processes and technologies while enhancing the customer experience.” That’s what other grocers, from California to New England and as far as Finland and Singapore, are looking to do as well.

Grocers have increasingly embraced technology that goes well beyond selfcheckout, touchless payments and even aisle monitoring robots, introducing solutions

like automated picking robots that can handle labor-intensive tasks like break-pack and shuttles that deliver goods directly from warehouse aisles to delivery workers, as they work to give customers the variety and convenience they have come to expect under the constraints of today’s economic realities. What they have realized is that it is impossible to keep prices down with labor availability in short supply while delivering what customers want, without offloading some of that work to software and computers.

“Grocery is an extremely tough business to be in,” said Himanshu Ashar, Senior Product Manager at RightHand Robotics, a Massachusetts-based company that develops intelligent piece-picking robots. “What also complicates the operations is the seasonal nature of produce, with customers always expecting more with less. The only way to deliver customer satisfaction is to optimize your back operations.”

GOING DIGITAL Danielle Dakin, Market Development Director at Dematic, which designs and builds customized automation solutions for a variety of industries, said a good initial

exercise for grocers interested in making a major investment in technology is to start by defining exactly how they want to serve their customers. That includes specific services and lead times, physical channels and other infrastructure they intend customers to use and interact with. They also need to be mindful of the size of their physical distribution networks and their particular constraints to avoid writing checks technology alone can’t cash.

Ashar said moving from paper manifests to a software-based warehouse management system tends to be the first step for any grocer “going digital.” This allows that information to flow seamlessly to human pickers with handheld devices or even autonomous robots, who can batch pick multiple orders that are later separated downstream. Installing a system like this would cost at least $2 million, according to Ashar, but immediately and substantially accelerates order fulfillment.

“The challenge is ‘old-school’ grocery companies have to update their warehouse model,” said Ashar. “They have traditionally operated as distribution centers, replenishing inventory by the case, or mixed-SKU tote, to brick-and-mortar stores where their customers handle the fulfillment and last mile.”

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The next layer of technology for many grocers would be to install an automated storage and retrieval system (AS/RS) at their warehouses, which reduces the need for picking, storing, assembling packages and replenishing inventory, and improves labor efficiency and operational costs. Not only do systems like this allow for products to be sorted vertically, saving real estate, but Dematic’s Dakin added that they tend to reduce energy costs, which is a significant expense in California. Of course, all of these systems should be tied into the same software, providing easy visibility on products that often have a short shelf life.

“Software should be involved at every stage of the grocery process: from warehouse execution to asset management to click and collect,” said Dakin. “Doing so ensures all your systems are successfully integrated, allowing you to obtain valuable information to help you continue making informed decisions.”

Each incremental step in this automation process is increasingly capital intensive, Ashar said, but it pays bigger dividends in better facilitating order fulfillment workflows, and getting the right products on shelves for customers.

LABOR CHALLENGES The single biggest issue facing grocers in California right now is the cost and availability of labor. In a business that has historically sold food at single-digit margins, there’s simply no room to accommodate a surge in labor costs without passing them on to consumers, who are already paying high prices for raw ingredients. In addition, many customers now expect service-intensive offerings, such as curbside pickup, home delivery and easy returns—all while giants like Amazon and Walmart are competing in the same space.

“With the increased preference for hybrid shopping, businesses continually need to adapt for faster fulfillment of online orders, modernized in-store grocery experiences, and new consumer shopping preferences on the horizon,” said Dakin.

Software should be involved at every stage of the grocery process: from warehouse execution, to asset management, to click and collect.

For example, one product that helps optimize this faster fulfillment is Dematic’s Voice Directed Picking System, in which supervisors can call out items and directions to a team of human pickers, who can pack online orders much more efficiently without having to look down at handheld devices.

Beyond that, there are fully automated technological solutions like RightHand Robotics’ RightPick system, which allows grocery stores to let their scarce labor concentrate on more important things.

“The RightPick system is modular and scalable, and enables grocers to increase the number of shifts, to reduce labor turnover costs, and to refocus their manual workforce away from dull, repetitive, and unsafe tasks,” Ashar said.

Two companies in high-labor-cost markets abroad also provide examples of innovative uses of technology that have increased productivity without requiring more manpower. RedMart is a leading online grocery business in Singapore, which recently introduced a shuttle-based storage and retrieval system from Dematic to enable rapid good-to-person picking, bringing items directly to workers. This one change improved productivity by five times versus manual picking, Dakin said.

Finland’s second-largest grocer, Kesko, recently installed Dematic’s AutoStore software to pick online orders, which boomed during the pandemic. Kesko’s AutoStore-enabled micro-fulfillment centers were physically attached to the stores and fully integrated with them, allowing the software to combine AutoStore picks from the warehouse with delicate items chosen directly from the shop floor. This provided the kind of seamless, quick and neighborhood-based fulfillment people want from their grocery store. iStock

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The single biggest issue facing grocers in California right now is the cost and Grocers not only have to deal with labor challenges affecting their “traditional” jobs, but the advent of home delivery during COVID—and customers’ affinity for it—has added another labor-intensive service that many feel obligated to provide. Ashar said that’s been a major factor in grocers looking to invest in systems like RightPick.

“When it comes to grocery home delivery, the shelf life of the products involved and the customer expectations of just-in-time delivery has necessitated grocers to look toward technology to solve their customer experience challenges,” he said.

DOING MORE WITH LESS Consumers like choice, and choice requires space. In California, finding the right space near customers can get very expensive. That especially impacts larger supermarkets and warehouses, which either have to be located much further from customers, increasing transport costs, or do more with less space.

For example, AS/RS systems allow for vertically stacked warehouses, freeing up floor space for more inventory or other, higher-priority uses.

“A highly automated order fulfillment warehouse requires fewer parking spaces, lower operational footprint, and higher throughput even with fewer workers,” said Ashar.

Systems like RightPick, which has the smallest footprint for piece-picking robots, can be efficiently deployed in less spacious warehouses. Ashar said it effectively gives growing companies, who are at capacity in meeting their current demand, a choice to optimize the current warehouse rather than being forced to buy or build a new one. In many of these cases, investing in technology makes the most financial sense.

“The investment “If we can track our pizza availability of labor. in automating delivery, we should be able existing warehouses to track the journey of our using AMRs, produce to market,” said Dakin. conveyors, AS/RSs, and “Consumers want to know where robotic piece-picking their goods come from, so having allows them to gradually the ability to track and trace an item improve the average orders shipped per throughout the supply chain is key. This is day while holding off on expanding their especially true since farm produce can come real-estate footprint, which is significantly from all over the world. By making it more capital intensive and comes with a much trackable, this provides grocers with more longer timeframe,” Ashar said. control over their supply chain, and now, they can more easily offer fresher produce and Associated Grocers of New England proteins once ready for consumption.”

(AGNE) operates the largest retailer-owned, wholesale grocery distribution center in New England—a place not known for wide open spaces. The company was dealing with an issue facing many grocers: more and more SKUs demanded by customers and limited space to meet their needs.

AGNE worked with Dematic to build a custom solution combining Dematic’s Multishuttle automated inventory system with its goods-to-person order fulfillment system, which allowed for the processing of more inventory in less space. The compact footprint of the new system and its underlying technology also now allow for scalability where it really did not exist before, Dakin said.

STAYING FRESH One thing grocery companies like Tesco learned the hard way is that Americans like to choose their own fresh produce. To do so, we use a highly scientific evaluation process consisting of the eye test, the smell test, and the firmness test. As grocery store inventory management is increasingly automated, it seems like we should have better, more advanced ways to ensure we are buying the freshest raw ingredients.

Dakin said that using an automated inventory system is the best way to get the precise information needed to work reliably with perishable goods. The challenge is that some of these raw ingredients come from lowertech sources, so trustworthy data from the point of origin is key.

“Food traceability is only as good as the data provided, so it’s important to set up trackand-trace goals on the front end so that you can provide the answers to the questions your shoppers will be asking,” said Dakin.

Robots can do a lot, but for now, these fresh items like proteins and produce are still best handled manually to get to the end user.

The RightPick system has a proprietary gripper that uses suction and three fingers to handle a wide range of items and transfer them from point to point. Although the company is currently focusing on increasing RightPick’s “range” and allowing it to more confidently pick and pack more fragile goods, Ashar acknowledges it’s currently better equipped for products that need a little less care, like shampoo, canned foods and other “center aisle” items. Even as grocers embrace their technological revolution, there are some jobs that still require a little more of a human touch. ■

CAL I FORNIA G RO CER | 21

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Shifting Your Priorities Towards the Empathy Reward HOW TO UTILIZE EMPATHY TO IMPROVE YOUR ENTERPRISE RISK PROTECTION PROCESSES

By Christopher P. Norris, CFI, Director WZ EMEA & International Training, and Webinar Training

iStock

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T

he ability to prioritize needs and effectively communicate as a leader within your organization will have a direct impact on your success as well as your store’s success within the community.

Communicating both internally and with your customer base through a variety of situations and tasks can prove to be challenging. Sometimes those challenges mean you may have to shift your priorities and communication style to meet the needs of the situation at hand.

Research in the world of communication and investigative interviewing helps to add a greater understanding and clarity to the most effective strategies to form an ethical approach to a difficult conversation.

Truth-seeking when addressing integrity issues with an employee can be a difficult task. Understanding some updates and changes can help to overcome some of the difficult challenges associated with these conversations. One of the keys is understanding the value of the empathetic approach during the interview process.

The dictionary defines compassion as, “a feeling of deep empathy for another’s suffering or misfortune.” But what exactly is empathy? The dictionary defines empathy as, “the ability to understand and share the feelings of another.” How can a manager or an interviewer apply this definition of empathy to your conversations?

Understanding this basic principle of compassion and the ability to show empathy can help an interviewer provide a clear path to the truth from your subject; the empathy reward! Let’s take a look at how

During the recent CGA and CGA Educational Foundation Store Leader Seminars we discussed the importance of communicating through conflict and applying de-escalation tactics as a form of effective communication. The deescalation communication tactics we discussed included items like utilizing adaptive communication styles, coming from an adult-ego space, and the importance of projecting empathy. Whether you are encountering conflict or resolving issues in the workplace our priorities far too often center around simply addressing the issue and seeking a quick resolution. In this article we’ll discuss the importance of shifting our priorities to recognizing the individual themselves and approaching these issues with compassion and empathy when addressing challenging conversations in the workplace, including integrity issues.

Personal and professional growth and development are necessary for even the most experienced manager and loss prevention professional. Time continues to roll on and as it does people, places, and things evolve and change. Through this inevitable evolutionary process, its important to recognize the need to reframe and update oneself periodically including various tactics and techniques to help increase productivity. One of the best ways to successfully accomplish these updates is to remain current with analytics, current data and research.

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Take a moment to think about a time when you did something wrong. Do you remember the person who confronted you about it? Did you tell them the truth? How did you decide what information to share? Compassion and empathy can be an important component to assist people when they decide to tell the truth.

this works and how you can obtain accurate information, cooperation and the truth.

There are a variety of different reasons why your subject might want to cooperate with your requests and tell the truth regarding their involvement in an issue under investigation. They include the fact that they believe they have been caught. Maybe they can relieve feelings of guilt or responsibility.

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Or quite possibly they can offer explanations allowing them to save face and put their spin on the event. Managers and loss prevention professionals are tasked to wear many hats and cover a great deal of responsibilities.

To me, at times the most rewarding part of being a leader occurs at the conclusion of the investigation when you interview the dishonest employee.

you should fashion an interview approach which infuses empathy to help the individual get to grips with the consequences of their illicit actions.

Some think this means being a good actor in the interview room. It can be tempting to put on a false mask of compassion or use an authoritarian aggressive approach by speaking in a condescending tone.

emotionally so they can decrease their internal feelings of guilt. You should spend time evaluating the individual’s verbal and non-verbal behavior and should not forget your subject is interpreting your behavior to assess your trustworthiness.

The empathetic demeanor of the interviewer is important because it compliments the powerful structure of the WZ Method’s NonConfrontational Approach and Introductory Statement. A key component of this method is showing understanding with your subject, and you accomplish this through empathetic stories and statements.

Expressing interest in your subject is part of the empathetic process which most of you would recognize as establishing rapport. The early stage of an interview with a dishonest employee begins by finding some common experience or interest to initiate the relationship with the individual. The initial rapport is more of a social obligation each party has after first meeting, but it lacks the more open sincerity of a long-termrelationship. Expressing interest opens both parties to explore common experiences and creates a curiosity to engage the subject more fully.

iStock

Understanding why people might confess to wrongdoing is important in designing an effective approach. You get the opportunity to sit down with the employee, but one thing you must remember is they are real people facing real challenges and an uncertain future. An interviewer who exhibits empathy can touch the individual’s true feelings of guilt which were buried deep inside.

The interviewer’s empathy extends into the very structure of the interview itself. Beyond basic principles of following the Golden Rule and treating others as you would like to be treated, or even the Platinum Rule of treating others the way they want to be treated,

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Interviewers can show empathy non-verbally by displaying a calm demeanor, open posture, empathetic eye contact, and tone of voice.

This does not touch the individual’s feelings of guilt or allow the person to preserve their self-image. What it does is create an adversarial environment counterproductive to the entire process.

Interviewers can show empathy non-v erbally by displaying a calm demeanor, open posture, empathetic eye contact, and tone of voice. During this difficult time it is important the individual be supported

The three parts of the WZ Method’s Introductory Statement combine to convince the individual that their guilt is known. It is designed to do so in a gentle fashion slowly using curiosity to buy time as the words build an awareness of their situation. The indirectness of this approach softens the impact psychologically on the individual allowing the interviewer to maintain rapport and smoothly move into expressing empathy and sharing empathetic stories.

Take a moment to reflect. Does your leadership style, communication tactics and interview delivery reflect a sense of compassion and show empathy?

iStock

While the individual gets to grips with the fact that their dishonest activities have been discovered, the interviewer attempts to soften the shock by shifting to an expression of understanding. Showing empathy at this point is critical to begin allowing the individual to save face and relieve guilt. In some cases the person may appear panicked, wearing a hunted expression of fear matching their underlying uncertainty of the situation.

To help the individual find their way, the interviewer takes the lead offering a summary of justifications to the motive to help reframe the person’s true motives into more socially acceptable reasons for their dishonest actions. Expressing these understandable reasons helps the person to begin moving toward a resolution of their current situation. The interviewer’s compassionate offer of empathetic statements helps the panicked mind of the person begin to organize their confused thoughts.

Some interviewers fail to take the step of offering empathy to help the person find their way, and instead ram directly into the dishonest activity, leaving the individual emotionally wounded. The truly empathetic interviewer helps soften these emotional bumps to encourage the individual to purge themselves of their guilt. A quick summary and empathetic approach provides the first step in the face saving process at a point where the subject feels that perhaps they are the victim. Showing understanding, the interviewer offers empathetic statements

in the form of short stories to assist the associate in presenting an honest response.

The structure of each story is crucial to conveying an empathetic message. These empathy statements are further softened for the person when the interviewer relates them in the third person so the subject does not have to reject the premise because it is too personal. But this also does something much more powerful; it shows the person they are not alone, others have similar problems.

By telling the story in the third person you allow your subject to identify with the main character of the story. This emotional bond with the individual in the story removes feelings of alienation and begins the process of transferring blame and relieving guilt.

When an interviewer expresses understanding of a person’s life challenges, it removes the individual’s feeling of being judged. The empathetic approach by the interviewer is suggesting that you deal with good people who have made poor decisions.

People generally do not do things they cannot rationalize, so the empathy statements provided by the interviewer supports the positive view people have of themselves.

The interviewer must now deal with the person’s feeling of being victimized.

Regardless of what the individual has done, they visualize themself as the victim in this encounter. The empathetic interviewer offers a more compassionate view of the situation, reframing it so the individual has the sense of power of choice and that

their actions can affect perceptions of the situation. This is done by allowing the person to view another’s actions with the subject as the decision maker. By understanding the subject’s situation, the interviewer moves them into a more rational frame of mind to look at an incident though the eyes of a decision maker.

This empathetic approach presented by the interviewer assists the individual in making decisions about their first truthful statement related to their wrongdoing. To assist the employee, the interviewer must deal with the final internal conflicts and suspicions the individual may possess. As the interviewer handles these final barriers it is important to recognize the appropriate time to ask a strategic assessment question about their involvement into the issue under investigation.

Too often we hear stories from the field involving interviewers still applying scare tactics and intimidation that Hollywood feeds you on a regular basis. As an interviewer, you need the ability to show empathy to employees who have made poor decisions. This shift in your approach and priorities may just help them through a difficult time in their lives.

Take a moment to reflect. Does your leadership style, communication tactics, and interview delivery reflect a sense of compassion and show empathy? You must shift your priorities and recognize the human side of each individual you address, interview, and interact with as a manager.

Doing so will help you select an approach which treats the person with respect and a sense of compassion. Combine that with a genuine, sincere delivery and you can achieve success and a clear empathy reward. ■

CAL I FORNIA G RO CER | 29

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Sometimes it takes someone else to realize your untapped potential. For Rosita Szatkowska, the 2023–24 CGA Educational Foundation $10,000 Legends of the Industry Scholarship recipient, that person was Kimberly Reich (formerly Beach).

N

ow a seasoned leader, Rosita oversees more than 2,000 employees as District Manager for SoCal Division Albertsons Companies.

Over the past 13 years in the industry, Rosita has experienced rapid growth and has worked her way up through more than 10 role changes and promotions. She did not start out with a proclivity for leadership, though. Until this point, her career has been fueled by a combination of her own natural drive, learning on the fly, and transformative mentorship.

“It started with my mentor. She really believed in me and took the time to help develop me.”

Kimberly’s mentorship came at a crucial time for Rosita, who was emerging from a tumultuous chapter in her personal life when they met.

“Prior to coming to work with the company [Albertsons], I was struggling with drug addiction, I was homeless, and I didn’t have a good relationship with my parents. Kimberly took me under her wing, I was yearning for that motherly love.

By Grace Becker Because she was so highly invested in me, I became in love with my job.”

A few years after moving from Poland to the Unites States at age eight, Rosita’s parents divorced which sparked teenage rebellion and time spent hanging out with the wrong crowd. Emerging from this phase around age 20, Rosita started working at a Northern California Safeway store as a deli clerk, which is where Kimberly came into her life.

“My store manager really saw something in me, and she became my mentor. Within four months I was promoted from a deli clerk to a deli manager. I had zero experience in the grocery business. I had zero experience being a leader or manager. All of a sudden, I was leading 21 employees.”

Though she hadn’t had prior leadership experience outside of playing forward position on her soccer team, Rosita was up to the task and threw herself into leadership education.

“I never thought of myself as a leader growing up,” she said. When she was promoted, something clicked. “I just fell in love with the business and with leading people. I became obsessed with personal development and professional development. I started reading leadership books and attending personal development seminars that my mentor showed me.”

The hunger and dedication that Kimberly saw in Rosita only grew from there. Each night before bed and in the morning when she woke up, Rosita would read a four-page leadership competency packet provided by Albertsons. She can still recite it to this day.

This first promotion kicked off the momentum for Rosita’s impressive career growth, which hasn’t stopped since. Rosita quickly moved on from her deli and bakery manager role to perishables manager, and then assistant store manager under Kimberly’s wing. Then came a major change when Kimberly transferred to the Southern California Albertsons Division. After a few months, Rosita followed.

“I left everything behind in NorCal and moved to the Southern California division,” she said. “I slept on her [Kimberly’s] couch for about four months, and then I became her assistant store director at Vons.”

The promotions continued and Rosita bounced from relief store director to store director. After a short-lived four-month stint at Target, Rosita returned to Albertsons Companies as a store director at Pavillions, and soon after was promoted to a district customer service and front-end operations manager, overseeing 41 stores and learning the behind scenes of the business.

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“You can always educate yourself.

It’s constant and never-ending improvement every single day.”

Though mentorship drew her to the industry, its fast pace and dynamic nature was the perfect match for Rosita’s drive and is ultimately what kept her in the industry. “We’re a people business that happens to sell groceries. We are constantly focusing on how we can be better today than yesterday, and it’s great because we get to feed people.”

With a goal of becoming a district manager, Rosita applied to a grocery operations role, which didn’t fall into place quite as seamlessly.

But Rosita didn’t take no for an answer.

“I applied for grocery operations three times, and I ended up getting it the fourth time.

Each time, I was given feedback on what to work on and what kind of assignments I had to take on to help me prepare for the role.

I did that and was promoted to grocery operations specialist.”

About a year later, Rosita’s career went on pause when she was selected to attend the University of Southern California (USC) Food Industry Management program as a

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full-time student. When she returned, she was thrust into her biggest leadership task yet at the Albertsons corporate office.

There she was asked to lead the company’s Metavision initiative based on her capstone project on the Metaverse at USC, for which she and her team won first place.

“I had a team of people with their own specialties and my job was to create a roadmap and vision and start executing selling groceries within the metaverse,” she said.

After seeing the initiative through and helping Albertsons become the first grocer to sell food through the Metaverse, Rosita went back on course and returned to the Southern California division as a division shrink manager. After a few short months, Rosita’s goal was realized when she was promoted to her current role, district manager in district 50.

“It’s about continually being open to change, learning, and asking questions because each

time I was in a new role—knowing nothing about what to do, except for how to lead— I had to sit back, stay humble, and learn from my team. Each time I had to swallow my ego.”

As you would guess, Rosita’s ambition doesn’t end there. With an associate’s degree already under her belt, she is currently completing her bachelor’s degree in business administration from the University of Massachusetts, which will get her one step closer to her ultimate goal, becoming a CEO. Her next step will be pursuing her master’s degree back at USC. “I had this epiphany that in order to be a better leader and a better operator—because my goal is to be a CEO—an education, especially a master’s from USC, will really allow me to level up.”

Rosita attempted to pursue her higher education right before she joined Albertsons.

She took a few college courses, but it didn’t stick. “It just wasn’t my time,” she said.

Although the traditional route didn’t call to her at first, she never stopped her pursuit

I had to sit back, stay humble, and learn from my team.

Each time I had to swallow my ego.”

of knowledge and continued to educate herself through books, courses, and motivational speakers.

Receiving the CGAEF Legends of the Industry Sscholarship puts Rosita one step closer to achieving her ultimate goal. Now in its sixth year, this annual $10,000 scholarship is awarded to emerging grocery leaders pursuing a career in the grocery.

“Because my story made an impact with the CGA Educational Foundation I know that as I share it with my team and other associates within the company, it shows that you can go to school regardless of how old you are. You can always educate yourself. It’s constant and never-ending improvement every single day.”

Rosita’s intentionality, passion for the industry, and deep drive is apparent. Part of her daily routine (which begins at 3:41 a.m., by the way) consists of listening to motivational and top-performance speakers to help fuel her own top performance.

“My drive comes from my ‘why.’ At the core, my ‘why’ is to be at my best every single day, and to really show up and to matter, and it’s because I don’t want to lose out on life,” she said.

Her past struggles certainly fuel this. “Once I got clean and was able to get away from that [situation], I told myself I was never going to be there again. I need to show up as my best self every single day so I never get back there again,” she said. “I also know that performance is rewarded.”

Today, Rosita is eager to share her learnings and guidance with her mentees and throughout her company. “You have to relentlessly follow up. I always say you recognize your top performers, you motivate your middle performers, and you teach your bottom performers.”

Continuing the mentorship program she started at Albertsons years ago, this year she brought the program back to her division to build a deeper bench.

“You can have a mentorship relationship across an organization and never even work with that person directly,” she said.

“That’s true mentorship.”

She’s also grateful to have her own cabinet of mentors to counsel her through her career, consisting of her current boss Chris Brown, Area VP of Operations, Michelle Larson, EVP of Operations, and her previous district manager Julie Fields, who is now her peer.

“I’m very blessed because I have a mentor at a peer level, at a direct supervisor level, and also someone who can bring perspective on a much higher level. It’s incredible, I’m very honored.”

At home, her fiancé Rhoni is her “number one fan” who supports her through any career transition that comes her way.

And of course, Kimberly is still close by.

“She’s retired now. I call her my ‘mom.’

I’m one of her daughters.” ■

CAL I FORNIA G RO CER | 35

15 QUESTIONS ON 15 YEARS AT THE HELM OF CGA w i t h Ron Fong 1 Your grandfather famously named you after President Ronald Reagan, were you always destined to go into politics?

Yes, I think my grandfather put that into my head early, and it definitely did have a subliminal affect on my career path.

But then again, I really didn’t know the path would lead me to where I am today because I thought I was going to be a grocery store owner by running the family business.

Like all grandparents, he would have thought his grandson is going to be president of the United States someday. (Fong laughs) We’re short of that, but at least we made it into the political arena.

2 W hat’s the accomplishment you’re most proud of during your tenure at CGA? I think it’s developing our professional team. The staff has all been handpicked, and it’s taken a lot of working with people to get to where we are. It’s the best team I’ve ever worked with. It’s because we put time and effort into building it, and these things take time.

You must have buy-in, chemistry with one another. It’s taken us 15 years basically, but this is the best we’ve ever had it. If you talk to our members, nine out of 10 of them will say our staff is our best asset. That might surprise people because some will assume with my background that it’s a piece of legislation, but bills come and go. Policies come and go. The people are what make the place run.

3 W hat’s the thing people misunderstand most about California politics?

It’s that we have such left-leaning politicians that it’s impossible to do business here. I can see why they would think that with California social issues; however, how it really works is that there’s a balance at the Capitol. The way you tip the balance is to influence legislators. Even if they are left-leaning, you have to work to move them towards the center. That’s why we do what we do.

4 What has it been like to lead a board with 40-50 members at any given time?

Having a large board has its positives and negatives, of course. The positive is you have diversity of thought from both large and small companies, vendors and suppliers, and independents. It’s unheard of to have this kind of board make-up. The con is that it’s hard to please everybody because of that diversity of interests.

5 What have you learned about people in your CEO role?

The CEO role is not that much different than being the manager at a grocery store. It’s a people business. The most successful leaders and the most successful store managers are communicators.

If you can talk to people, and not be offended by adversity, but rather embrace it and learn from it and hear people, then you can be successful in both of those roles. It’s not really any different. I think I learned those skills from being in a family business, and my communications skills have served me well as a lobbyist and then later as CEO. 6 W hat’s something you buy each week at the grocery store that would surprise readers?

Salami and cheese snacks…and beef sticks. Our local government lobbyist Tim James calls them “Lunchables for adults,” and I guess he has a point (Fong laughs).

7 W hat’s been the greatest challenge in your 15 years running CGA? The biggest challenge has also been personnel. When it’s good, it’s good. But we had to go through some challenges to get to this point. We had the merger, old ways of doing things. Sometimes you need some rough patches to get to the green pasture. The same thing that is our biggest accomplishment was also our biggest challenge.

CAL I FORNIA G RO CER | 37

8 W hat board chairs, I know it’s hard to name only a few, have most influenced your time at CGA? Kevin Konkel, Phil Miller, Jonathan Mayes, Hee-Sook Alden. It’s their people skills mostly, but also efficiency. How to get things done. They’re all doers and really talented as communicators.

9 What advice do you have for aspiring leaders?

Be open-minded, first of all. Be flexible and listen. Your listening skills are more important than your speaking skills. That’s a real challenge for people. They learn how to speak but not how to listen. A lot of people think they need to speak over others to be heard. Listening skills are something many people have to learn and work at.

10 How have you changed in these 15 years?

Some might not agree with me, but I think I’m less up-tight and more flexible. I had to learn to be that way. I transitioned from a job where you had to be right. Being a lawyer for the DA’s office and then a lobbyist. You have to be argumentative.

38 | CAL I FOR N I A G RO C E R

Being a CEO is different. I really had to learn to listen: to board, to members, to staff. A lot of this is centered around trust. I trust our management team. When there’s trust you learn to take advice easier. People aren’t trying to get you, which is a different mindset than someone trying to beat you in the courtroom or in the Legislature. Everyone here is working to make our organization succeed and that builds trust.

11 What was it like to buy a building and undertake the construction and design of CGA Headquarters?

It required a lot of patience and waiting. I knew intuitively it was the right decision for the Association going forward. But we had to wait years for the right situation. And even when we found our building, it took two more years to agree on a price. You can’t force these things sometimes. There were a lot of questions because CGA had never purchased real estate before, but I think everyone has seen the benefits of having a home in the heart of the state’s political hub.

12 Okay, you’re hosting a dinner party, what’s on the menu?

Mine would be a combination of traditional Chinese dishes that my mother has taught me and barbecue ribeye steaks. The Chinese cooking is something I started to learn with my mom when my dad passed away four years ago. I started spending every Saturday with my mom. We needed something to get her active, and I decided to ask her to teach me how to cook all the things I loved to eat. It turned into something really fun.

My routine is to go to the Chinese store every Saturday morning to get all of her groceries. Then in the afternoon, we cook her recipes. Her signature dish, and now mine after much training, is Chinese Poached Scallion Chicken. It’s delicious.

13 What’s your favorite CGA event?

14 We all know California politics sometimes head into bizarre territory, what’s the strangest political issue you’ve had to work?

Oh my gosh, probably the coconut milk situation. There were accusations that a company in Thailand was using monkeys to pick the coconuts from trees. Then I’d have to say the ban on mylar balloons. You don’t wake up thinking these are the issues that will pop (pun intended).

15 Alright, last question. You’re the reigning fantasy football champion at the office… What’s your secret?

(Fong laughs) Cheating. How I really won was another staffer swapped players with me. He dropped his players, and I grabbed them off the waiver wire. It was controversial, but that’s how you win sometimes: people skills and relationships! ■

I know people will laugh and say of ‘of course,’ but it has to be the Independent Operators Symposium. It has to do with its structure as much as its location. Very rarely do you get a whole week at an event. With one full week you really get to meet the 100 people that attend and spend good quality time with them.

CAL I FORNIA G RO CER | 39

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CGA NEWS

CGA LAUNCHES “CGA RADIO” PODCAST The California Grocers Association has launched its first podcast “CGA Radio” for grocery and food industry professionals. CGA Radio explores the people, ideas, and brands shaping California’s grocery community.

Hosted by CGA Communications Specialist Grace Becker, season one consists of five episodes and introduces listeners to “people you should meet” in the food and grocery business including: Cardenas Markets VP of Construction and Maintenance Veronica Jimenez; social impact entrepreneur Mark Brand; CGA President and CEO Ron Fong; Raley’s SVP of Store Operations Levi Wingo; and Todd Linsky, principal and owner of Todd Linsky Consulting. These insightful guests lend their perspective on compelling topics from education to food insecurity, store design, organics, and solving hunger.

Tune into CGA Radio on Apple Podcasts, Spotify, Google Podcasts, and Android. Subscribe to be notified of new episodes and leave us a rating if you enjoyed.

Thank you to our Season 1 sponsor of CGA Radio: Kimberly Clark-Corporation. ■

CGA AND CGA EDUCATION FOUNDATION HOST STATEWIDE STORE LEADER TRAINING SEMINARS The California Grocers Association and CGA Educational Foundation were thrilled to bring back our popular store leader training seminars to both Northern and Southern California this year. Store leaders from across the state— representing over two dozen grocery retailers— joined us for two day-long training seminars in Costa Mesa and Walnut Creek packed with informative speaker sessions and interactive exercises for store directors, assistant directors, and department managers.

Our training seminars were designed to give store leaders an opportunity to refine their leadership skills and further their professional development. Leaders had the opportunity to collaborate with one another and share ideas and best practices with the group.

The event was book-ended by author and speaker Stan Phelps who inspired attendees to drive employee engagement by incorporating team building, recognition, and empowerment into their management practices.

44 | CAL I FOR N I A G RO C E R

Instructors from the WAFC Retail Management Certificate program gave attendees a taste of the curriculum with sessions on the principles of retail management, including marketing, merchandising, and customer service.

Finally, Christopher P. Norris from Wicklander-Zulawski & Associates, led a practical session on deescalation and conflict management to help store leaders peacefully resolve disputes, manage unwanted patron behavior, and maintain safe and profitable operations. After a full day of training, leaders came away with newfound inspiration and tools to bring back to their staff. ■

CGA NEW MEMBERS

NEW MEMBERS CGA welcomes the following members:

A-Gas 1646 N Litchfield Rd Goodyear, AZ 85395 Contact: John Carlson, Regional Account Manager E-mail: john.carlson@agas.com Phone: (480) 234-6488 Website: agas.com/us

Bay Cities 5138 Industry Ave Pico Rivera, CA 90660-2550 Contact: Winston Hewett, Sales Executive E-mail: winstonh@bay-cities.com Phone: (562) 948-3751 Website: bay-cities.com

Clarkston Consulting 2655 Meridian Pkwy Durham, NC 27713-2203 Contact: Stacey Erickson, Client Solutions Executive E-mail: serickson@ clarkstonconsulting.com Phone: (408) 489-6489 Website: clarkstonconsulting.com

EJL Entertainment — Yama Sushi Marketplace 913 W Las Tunas Dr San Gabriel, CA 91776-1022 Contact: Scott Kohno, Chief Executive Officer Phone: (626) 703-4113 Website: ejlentertainment.com

Gallagher Risk Management 18201 Von Karman Ave Ste 200 Irvine, CA 92612 Contact: Joshua Belden & Kevin Beakes, Gallagher Grocers Practice E-mail: joshua_belden@ajg.com; kevin_beakes@ajg.com Phone: (949) 349-9800 Website: ajg.com/us

In Good Hands 2000 N Plaza Dr Visalia, CA 93291 Contact: Hannah Robbins, Consultant E-mail: hannahrobbins@ californiadairies.com Phone: (847) 852-9452 Website: ingoodhandsfoods.com

Lone Peak Labeling Systems 4000 Bridgeway Ste 315 Sausalito, CA 94965-4805 Contact: Chris Appelbaum, President E-mail: chris@lonepeak.com Phone: (801) 243-9500 Website: lonepeaklabeling.com

Navajo Inc. 5330 Fox St Denver, CO 80216 Contact: Josiah Hensley, Dir., Sales E-mail: jhenseley@navajoinc.com Phone: (816) 682-8810 Website: navajoinc.com

ReposiTrak 5282 S Commerce Dr Ste D292 Murrary, UT 84107 Contact: Mark Johnson, Partner/Sales — West Coast E-mail: mjohnson@repositrak.com Phone: (323) 240-8848 Website: repositrak.com

RKAA Architects, Inc. 1151 Dove St Ste 175 Newport Beach, CA 92660 Contact: Tom McCrystal, Vice President E-mail: tmccrystal@rkaa.com Phone: (949) 954-8785 Website: rkaa.com

Smithfield Foods 200 Commerce St Smithfield, VA 23430 Contact: Jim Monroe, VP, Corporate Affairs E-mail: jmonroe@smithfield.com Phone: (703) 559-1875 Website: smithfield.com

Two Good Sons dba American Farmers Network 500 E Pike St Seattle, WA 98122-3618 Contact: Brett Shank, Sr. Dir., Sales E-mail: brett.shank@ americanfarmersnetwork.com Phone: (760) 684-9248 Website: americanfarmersnetwork.com

WK Kellogg Co One Kellogg Sq Battle Creek, MI 49017 Contact: Stacey Ring-Sanders, VP, Grocery Industry & Category Leadership E-mail: stacey.ring-sanders@ wkkellogg.com Phone: (949) 510-9274 Website: unleashingourpotential. com/en/wk-kellogg-co/

Workstream 521 7th St San Francisco, CA 94103-4709 Contact: Emily Hancock, Demand Generation Specialist E-mail: emily.hancock@workstream.is Phone: (801) 597-3135 Website: workstream.us

CAL I FORNIA G RO CER | 45

!

OUTSIDE THE BOX N EW RETAIL PERS PECTIV ES

BY G RACE BECK ER

THREADS DEAD? Despite its flood of 100 million sign-ups during its debut in July, Meta CEO Mark Zuckerberg told staff that more than half of Threads users have left the app. In response, Meta unveiled new Threads features like keyword searching posts, and further integrating the app into Instagram. Though Threads was anticipated to be a fierce competitor to X (previously Twitter) after Elon Musk took the wheel and delivered a hasty rebrand, this news begs the question, will it ever catch on?

Another month, another food trend. Though, this is one that existed long before it was named. Coined on TikTok as ‘girl dinner’ the rules of this meal style are loose but low-effort and require little to no preparation. Girl dinner can be anything from a charcuterie-adjacent snack assortment of bread and cheese to a piece meal plate of dino nuggets, a handful of pretzels, and some m&ms. Like the New York Times puts it, think Lunchables. What’s most important is that the meal is assembled and consumed only for oneself, with whichever components sounds tasty at the time, emphasizing assembly over cooking and appeal over nutritional value. Off chutes of girl dinner have started to pop up with identical principles, like “husband dinner,” for one. Though not always glamorous, you know girl dinner when you see it.

It’s been the summer of Barbie and the world is looking a little pinker. In anticipation of the Barbie movie, which at the time of this issue has earned over $1.4 billion at the box office, making it the highest grossing domestic movie of the year, brands far and wide released collaborations with Barbie and the gang at Mattel. Time Magazine reported that according to public record, the Copyright Office in the Library of Congress has registered more than 2,000 Barbie-related works including suitcases, makeup, dolls, games, songs, and food for the movie.

Interestingly, collaborations were targeted towards adults and children alike.

iStock

Find My Friends

Find My Friends is gaining traction with a new audience. The app, which has been around since 2011 and digitally shares your location, is increasingly being used as a safety precaution among younger Gen Z users. In the era of online dating, users are looking to the app as a tool to keep tabs on their friends when they go out for first dates, or during late night plans. Coming this fall with iOS 17, Find my Friends will include a “Check In” feature which allows users to let their people know when they’ve reached their destination. iStock

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CAL I FORNIA G RO CER | 49

CONGRATULATIONS

CGA Educational Foundation 2023 Scholarship Recipients ERIN MILLER ALIYAH ROUSE MASON WASHINGTON HARRISON YORK

The Shelby Report Region Wise. Nationwide.

Providing the intelligence you need to compete by covering news and features on all aspects of the retail food industry across the nation through 5 regional monthly editions.

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Vest, who grew up in in the grocery industry McCaysville, began his life tion that now houses at a young age. The locahis IGA used to Grocery, where be an A&P Vest got his first job in 1981.

After graduating from him to the Charlotte, high school, A&P moved North Carolina, manage a store. area to While damaged by flooding there, his original A&P was and shuttered.

“It sat empty for about seven years came through and and a guy he fixed it up. He made bought the building and he it into a large IGA,” Vest said.

Vest continued his career managing stores around the different Southeast. One of his last A&P ventures was a co-managing role in Wilkesburg, North Carolina.

After that store closed, he began career with Piggly a Wiggly in Ducktown, less than 10 miles Tennessee, from McCaysville. that store for nine He managed years.

As Vest was so close at the time to the IGA its owner, he was and primed to purchase when it became the business available.

“I heard he was going to sell it,” Vest recalled.

“I came over and talked to him. He told his manager would come first at auction, me that understood. So which I about two weeks later, my phone rang and it was him. ested, let me know.’ He said, ‘If you’re still interWell, I called the there to see what bank right I could work out and – spoilers – it did work out for me.”

In the years since, Vest said the outperformed what store he could have imagined. has

On the main street of McCaysville, with the Tennessee Georgia, border in its back Hometown Foods yard, sits IGA. Edward Vest and his wife, Lisa, have owned the picturesque mountain town’s sole grocery store for nearly 21 years.

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AFS taps Rice as next

JANUARY 2023

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by Treva Bennett / senior according to it’s also not very strong, Stewart economy is not bad, Grocers Association.

While New Mexico’s director of the New Mexico Breck Stewart, executive grocer in Albuquerque. it seems that also is an independent good in the state, but better percentage is pretty “Our unemployment The supply chain is getting ‘help wanted’ signs posted. then it seems most businesses have get a certain product, target. One month you on the shelf. All but seems to be a moving products suddenly are the same time, other Breck Stewart to fall off again. But at from a year ago.” with in all, it is a major improvement the industry, spurring new conversations across Inflation is being felt are so high, Stewart said. fuel, feed, fertilizers, understand why prices having to pay more for customers who don’t it all starts with the producersbusinesses that are a part of doing business “We try to explain that of their and many other parts labor, insurance, utilities he said. than every other in the supply chain,” are not any different – and that goes for everyone consumers. Groceries the to down “It always trickles pay for.”

Please see page 30 product or service they

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lby Pu news and insig UNFI blicati hts since on 1967 innov preparing JANU ative to Upcomi ARY portf present ng sho 2023 olio, tre Provi w firs Exec: to welco dence, Rhod t of fou brand me about e Island Resilien r in 2023 nds s at its -based 4,000 SEG chie Sprin custo Unite The g and mers, d ce ‘pr f sha show show, which Summ suppl Natural by s in 2023, res key Foods Treva iers, er Show kicks oduc acros Benn on Feb. vendors and Inc. plans s natur offers attendoff the s to ett ery

Salt Lake City, Utah-based deal pending regulatory, grocery wholesaler anti-trust review Associated Food Stores has named David Rice Cincinnati-based Kroger as president and CEO of Co. the 82-year-old company. based Albertsons Companies and Boise, Idaho- would pay a cash dividend The move comes following of up to $4 billion to its have announced a merger agreement the passing of Robert Obray, who served as between the two organiza- shareholders. The cash component of the president $34.10 tions. Through its per share consideration died from a rare, fast-moving and CEO when he supermarket banners, would be reduced by the per share amount the combination would expand neurological disease of the special cash dividend, in August. customer reach and improve proximity to which is expected to be about $6.85 per share. deliver food to about “Bob was an incredible leader and worked closely 85 million households.

This cash dividend would / senior depar weather 7-8 in with the company’s board be payable on Nov. 7 ees the first of UNFI tmen al, GM/H Orlan emerging conte “If you’re of directors and his leadto shareholders of record The deal, which could BC, ts New nt creato do, Florid oppor ership team to establish ing indu ’s four as of the close of busihell, keep Produ to take advan meat, going the future direction of close in early 2024, ness on Oct. 24. r major a. seafo tunity to exper ct Show the company,” Rice said. has going throu stry stor Groce od, tage ts.

David Rice “Bob was a friend to case been approved by gh of deals, produ meet with selling as we Together, Albertsons rs Presid .” South all and and netwo while no one will ever “Our the ce, baker Cos. Antho exper easter ms view fill his board of directors of more than 710,000 employees and Kroger have S-cur move into sellin ts n ny Huck ent and are a what’ y and rk with following in his remarkable shoes, collectively we are committed to each ve of g show the this next and operate 4,996 great deli er refere CEO a comm s trending footsteps.”

Resili company. However, stores, 66 distribution quote what custo s it still must pass evolu ence Obray, who previously centers, 52 manufacturChurc mers way for unity in our nced is the tion, served as the company’s is the regulatory and anti-trust hill durinfrom Winst our new of indus the this next named president and produ industry EVP and CFO, was at the review. produ to discov ing plants, 3,972 CEO in 2020 after the g try on ct of simpl basic ingred cts Under the terms, that er retirement of Neal Berube. challe will becom Obray also served on y canno Execu recent FMIhis remar Kroger would p h a r m a c i e s and extend and trend ient the board of directors tive acquire all outstanding e. t have of resilie nge. Chall Huck Midw ks s for the Retailer Owned Distributors & Associates, Orlan shares of and 2,015 fuel pers, relevance their reach Food enge nce. to face er said the one witho do, FloridConference inter whose 60th anniversary Albertsons’ common with And rated with a special section and preferred stock will be commemoHuck centers. a. suppl historic challegrocery ut the other you in The them and in return shopnext month for an estimated total y Florid er share consideration of $34.10 An independent retailer-owned in The Shelby Report. .”

Antho c o m b i n a t i o n growt drive , help nges. industry d photo bendi chain has per will create an ecosystem a, after share, implying a total ny Hucke warehouse started contin The ng, as a Categ Associated Food Stores enterprise value of about been across 48 states and the h and sustainable s from Hurri in 1940, ues you that but it never provides facilities and r tested resilience edge $24.6 billion, including District of Columbia. cane ory 5 retail services to nearly that 500 grocers throughout in the a competitiv the assumption of $4.7 Micha Mexico are here storm Hurri broke . “We have of the the Intermountain West. said mark Beach billion of Albertsons He If e el the deal cane , thank is approved, Kroger plans in Octob made 4 storm today Jillian said Cos. net debt. etplac Rice brings knowledge felt it to investdirect .” groce landf , industry s to many e,” and experience to the D’Elia in lowering prices for er a few Ian made As part of the transaction, Orlan all worked for Associated or customers and expects position, having , landf 2018. He mont Albertsons Cos. leade ry shopp dollar do in of Food Stores for 27 years. toat UNFI of event senior noted all as hs ers Cayo s, conve rs “for Previously, Rice served strate as EVP of Associated “Talk a Categ Costa ago, just ingly Food Stores and president value are count gy Please see page 34 “Simu. nienc 130 miles ory comp But this, about misfo . ing on of Associated Retail Operations. e to to ltaneo lex at stretc sellin simpl the sched from this is rtune from h their g show usly, “With almost three decades . Talk resilie ability intersection ules and ify their our comp of industry experience, nce – about Resili misfortune and susta elling s create extensive expertise and of qualit products increasan ability ence chang for our a commitment to independent Rice combines with Huck a exper is a conce y, nutrit that meet e. dema er said inability.”

Offers messages ‘our vital as we continue executing chang retailers that is to ience a broad suppliers ion, afford e,” he recover our short- and long-term pt that members all nds to want are egies,” said Chip Atkinson, to learn from’ make growth stratdynam of ESG, we must said. on-tre network now chairman of the board, The California Grocers as “… health ics of famil nd portfo of retail connections Stores.

Associated Food Association recently embra iar chang “we’re “Thro held its 2022 CGA Strategic ers lookin and According to the CGA, lio of ce and susta e from facing unpre with the “His proven ability to lastin the Conference in person produ ers and ughout our g to connect with retailers, ceden inabil for the first time since new retail roadmap the 170,00 cts. motiv g relationshi team members and vendor partners make features the COVID-19 pandemic. ity of environmen ted peopl suppliers ate shopp him an ideal fit to lead our plane 0 squar resiliency planning, ps As CEO Ron Fong remarked e to help can t. The Associated Food Stores, and we are energized better ers withwith e feet to The Shelby end-to-end t is addin and enthusiastic about Weste them find the Report’s Bob Reeves, of supply visibility, the future of our coopright Please rn North erative under his direction.” optim an “It’s good to be back based select show floor see page g ize the in fostering employee full force. This is the well-being with ECRS is going Carol first year that people spring ion of produ space 30 a inaare and inclusion , retail Please see page 34 comfortable gathering in and summ “Be Creatchallenge and prioritizinto cts, large masses.”

2023 for ing digital and autonomous er seaso prices and “Retail Roadmap” was Much ive. Be Bold.” retailers: the theme of the ns.” of event, which ran Sept. and creati tools on the path to sustained have Please 25-27 at the Palm Springs been the last two see page ve in work, waitin Convention Center in profitability. a const years the way 30 Palm Springs, California. they the exper ECRS g, said Carolant state As the pandemic rounds The conference’s return they bring. ience Ron Fong presid yet another corner, the of live, ine Catoe they ent.

This California grocery industry the way saw close to 1,000 “Waiti offer meetings, as well as ng for , is turning its attento give includes or for and the they the tion to the road ahead.

Emerging Brands Pitch storm retaile continuing energ their Slam Contest. Held tainty the next storm s to rs the offeri in y pass Caroline Catoe partnership with the custo ability to develop ngs and to show. as linesof what Navigator Lighthouse mers CATA the to Foundation, the event to Waitin got longe future Waiting came about after Fong CATA from one-o attract, get creati PULT Inside with g, and would PULT r and his team noticed ve with ECRS ff shopp delight Additional coverage of ’s that many of the larger In 2023, all the and expec hold. uncerand the CGA Strategic while CPG companies receive Waitin entiat apart from Unified Transers to loyal conve tation stop Conference can be found most of the attention waitin ECRS wants doing or,” s its on pages 20-24, patro rt at nothi got lowerg meetings. g. The Using Catoe said. competitoraction Logic to including more from the ns. . levera comp empower ng,” she Pitch Slam Contest.

Unifie s. “It any wants its sets is our retaile said. action ges a singled Trans differ Please see page 34 them rs to datab action Logic, to be tradit al touch point ase bold For more ional Insi across to updat CATAPULT AutoS point cover e-com an enterp e every age of de merce time cale – all of of sale, self-ch transrise. this month and and techn that eckou “So that’s Unifie uses the sameinform ’s featur ology t, WebC ation d Trans with , see art, pages e, multi action data,” she updates prise ple stores in real 16-21. said.

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General’s Office, by the Texas Attorney An initiative developed in the cracks of sidewalks spreading blue sand the project involves Awareness Month. The is Human Trafficking during January, which victims from falling communities can prevent sand represents how through the cracks.

Lubbock community work together in the The three organizations sexual assault. of sex trafficking and to provide help for survivors

Please see page 30

be creative, ECRS helps grocery retailers , its ‘differentiator’ they bold with CATAPULT and creative in the way they live, thethewayenergy

Strategic Conference

they offer and work, the experience Western North Carolinainto 2023 they bring. based ECRS is going to develop CATAPULT retailers: This includes continuing with with a challenge for ability to get creative to give retailers the “Be Creative. Be Bold.” attract, delight and convert years their offerings and to Much of the last two shoppers to loyal patrons. state of customers from one-off have been a constant Transaction Logic sets Catoe, Caroline Catoe CATAPULT’s Unified differwaiting, said Caroline competitors. “It is our ECRS apart from its ECRS president. to pass or for the next entiator,” Catoe said.

“Waiting for storms Logic, CATAPULT with uncertainty of what Using Unified Transaction transstorm to show. Waiting Waiting as lines got longer leverages a single database to update every the future would hold. the an enterprise. “So that’s lower. Waiting, and all actional touch point across and expectations got WebCart, of sale, self-checkout, she said. in real to traditional point while doing nothing,” retailers its information updates empower AutoScale – all of that In 2023, ECRS wants to data,” she said. wants them to be bold time and uses the same stop waiting. The company Logic also allows retailers Unified Transaction enteraccess to their entire with multiple stores They location.

Inside headquarters prise from a single this month’s feature, Please see page 28 For more coverage of see pages 16-22. e-commerce and technology,

dazzles in the desert

ECRS helps grocer bold with y ret CATA PULT, ailers be cre its ‘dif ferent ative, iator’

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28

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10/21/22 9:33 PM

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The Shelby Shelby Report Report The of the West of the West grocery news news and andinsights insightssince since1967 1967 Your source for grocery

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Region Wise.

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JANUARY 2023 NOVEMBER 2022

AFS taps Rice as next leader Succeeds Obray, who died in August

Salt Lake City, Utah-based grocery wholesaler Associated Food Stores has named David Rice as president and CEO of the 82-year-old company.

The move comes following the passing of Robert Obray, who served as president and CEO when he died from a rare, fast-moving neurological disease in August.

“Bob was an incredible leader and worked closely with the company’s board of directors and his leadership team to establish the future direction of the David Rice company,” Rice said. “Bob was a friend to all and while no one will ever fill his shoes, collectively we are committed to following in his remarkable footsteps.”

Obray, who previously served as the company’s EVP and CFO, was named president and CEO in 2020 after the retirement of Neal Berube.

Obray also served on the board of directors for the Retailer Owned Food Distributors & Associates, whose 60th anniversary will be commemorated with a special section next month in The Shelby Report.

An independent retailer-owned warehouse started in 1940, Associated Food Stores provides facilities and retail services to nearly 500 grocers throughout the Intermountain West.

Rice brings knowledge and experience to the position, having worked for Associated Food Stores for 27 years. Previously, Rice served as EVP of Associated Food Stores and president of Associated Retail Operations.

“With almost three decades of industry experience, Rice combines extensive expertise and a commitment to independent retailers that is vital as we continue executing our short- and long-term growth strategies,” said Chip Atkinson, chairman of the board, Associated Food Stores.

“His proven ability to connect with retailers, team members and vendor partners make him an ideal fit to lead Associated Food Stores, and we are energized and enthusiastic about the future of our cooperative under his direction.”

Please see page 34

Grocery retail giants pitch merger $24.6B deal pending regulatory, anti-trust review Cincinnati-based Kroger Co. and Boise, Idahobased Albertsons Companies have announced a merger agreement between the two organizations. Through its supermarket banners, the combination would expand customer reach and improve proximity to deliver food to about 85 million households.

The deal, which could close in early 2024, has been approved by the board of directors of each company. However, it still must pass regulatory and anti-trust review.

Under the terms, Kroger would acquire all outstanding shares of Albertsons’ common and preferred stock for an estimated total consideration of $34.10 per share, implying a total enterprise value of about $24.6 billion, including the assumption of $4.7 billion of Albertsons Cos. net debt.

As part of the transaction, Albertsons Cos.

would pay a cash dividend of up to $4 billion to its shareholders. The cash component of the $34.10 per share consideration would be reduced by the per share amount of the special cash dividend, which is expected to be about $6.85 per share.

This cash dividend would be payable on Nov. 7 to shareholders of record as of the close of business on Oct. 24.

Together, Albertsons Cos. and Kroger have more than 710,000 employees and operate 4,996 stores, 66 distribution centers, 52 manufacturing plants, 3,972 pharmacies and 2,015 fuel centers.

The combination will create an ecosystem across 48 states and the District of Columbia.

If the deal is approved, Kroger plans to invest in lowering prices for customers and expects to

Your source for grocery news and insights since 1967

Please see page 34

Strategic Conference dazzles in the desert Offers messages ‘our members want to learn from’ The California Grocers Association recently

According to the CGA, the

held its 2022 CGA Strategic Conference in person new retail roadmap features resiliency planning, better for the first time since the COVID-19 pandemic.

As CEO Ron Fong remarked to The Shelby end-to-end supply visibility, Report’s Bob Reeves, “It’s good to be back in fostering employee well-being full force. This is the first year that people are and inclusion and prioritizing digital and autonomous comfortable gathering in large masses.”

“Retail Roadmap” was the theme of the tools on the path to sustained event, which ran Sept. 25-27 at the Palm Springs profitability.

Ron Fong The conference’s return Convention Center in Palm Springs, California. the saw close to 1,000 meetings, a ShelbyasPublication well as the As the pandemic rounds yet another corner,of the California grocery industry is turning its atten- Emerging Brands Pitch Slam Contest. Held in partnership with the Navigator Lighthouse tion to the road ahead.

Your source for grocery news and insights since 1967 JANUARY 2023 Foundation, the event came about after Fong and his team noticed that many the larger ‘product of challenge’ UNFI preparing to present Exec:ofResilience Inside CPG companies trends receive mostSEG of chief the attention Additional coverage of the CGA Strategic shares keysatto weathering industry storms innovative portfolio, meetings. as we move into this next evolution, this next

by Treva Bennett / senior content creator Conference can be found on pages 20-24, Upcoming show first of four in 2023 S-curve of what our industry will become. including more from the Pitch Slam Contest.

Resilience is the product of challenge. Challenge “If you’re going Please see through page 34 Providence, Rhode Island-based United Natural Foods Inc. plans

The Griffin Report

Northeast

to welcome about 4,000 customers, suppliers, vendors and emerging brands at its Spring and Summer Show on Feb. 7-8 in Orlando, Florida.

The show, which kicks off the first of UNFI’s four major selling shows in 2023, offers attendees the opportunity to meet with experts across natural, GM/HBC, meat, seafood, produce, bakery and deli departments to take advantage of deals, view what’s trending in the New Product Showcase and network with a community of industry experts.

“Our selling shows are a great way for our customers to discover new products and trends that extend their reach and relevance with shoppers, and in return, help them drive sustainable growth and a competitive edge in the marketplace,” said Jillian D’Elia, senior director of event strategy at UNFI. “Simultaneously, our selling shows create a compelling experience for our suppliers to make connections and lasting relationships with a broad network of retailers looking to motivate shoppers with an on-trend portfolio of products.

“Throughout the 170,000 square feet of show floor space, retailers and suppliers can find the right selection of products, prices and people to help them optimize the spring and summer seasons.”

Please see page 30

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hell, keep going.” Southeastern Grocers President and CEO Anthony Hucker referenced the quote from Winston Churchill during his remarks at the recent FMI Midwinter Executive Conference in Anthony Hucker Orlando, Florida.

Hucker shared photos from Mexico Beach, Florida, after Hurricane Michael made landfall as a Category 5 storm in October 2018. He noted that Hurricane Ian made landfall as a Category 4 storm a few months ago, just 130 miles from Orlando in Cayo Costa.

“Talk about misfortune. Talk about change.

But this, this is resilience – an ability to recover from misfortune with change,” he said. “…

Resilience is a concept that we must embrace

is the basic ingredient of resilience. And you simply cannot have one without the other.”

Hucker said the grocery industry continues to face historic challenges. The resilience of the supply chain has been tested. “We have felt it bending, but it never broke, thanks to many of you that are here today.”

He said grocery shoppers are counting on industry leaders “for value to stretch their dollars, convenience to simplify their increasingly complex schedules and products that meet at the intersection of quality, nutrition, affordability and sustainability.”

Hucker said all are now familiar with the demands of ESG, as “we’re facing unprecedented dynamics of change from our environment. The health and sustainability of our planet is adding Please see page 30

ECRS helps grocery retailers be creative, bold with CATAPULT, its ‘differentiator’ Western North Carolinabased ECRS is going into 2023 with a challenge for retailers: “Be Creative. Be Bold.”

Much of the last two years have been a constant state of waiting, said Caroline Catoe, Caroline Catoe ECRS president.

“Waiting for storms to pass or for the next storm to show. Waiting with uncertainty of what the future would hold. Waiting as lines got longer and expectations got lower.

Waiting, and all the while doing nothing,” she said.

10/21/22 9:33 PM In 2023, ECRS wants to empower its retailers to stop waiting. The company wants them to be bold

Inside

For more coverage of this month’s feature, e-commerce and technology, see pages 16-21.

and creative in the way they live, the way they work, the experience they offer and the energy they bring.

This includes continuing to develop CATAPULT to give retailers the ability to get creative with their offerings and to attract, delight and convert customers from one-off shoppers to loyal patrons.

CATAPULT’s Unified Transaction Logic sets ECRS apart from its competitors. “It is our differentiator,” Catoe said.

Using Unified Transaction Logic, CATAPULT leverages a single database to update every transactional touch point across an enterprise. “So that’s traditional point of sale, self-checkout, WebCart, AutoScale – all of that information updates in real time and uses the same data,” she said.

Unified Transaction Logic also allows retailers with multiple stores access to their entire enterprise from a single headquarters location. They Please see page 28

Western North Carolina-based ECRS is going into 2023 with a challenge for retailers: “Be Creative. Be Bold.”

Much of the last two years have been a constant state of waiting, said Caroline Catoe, ECRS president.

“Waiting for storms to pass or for the next storm to show. Waiting with uncertainty of what the future would hold. Waiting as lines got longer and expectations got lower. Waiting, and all the while doing nothing,” she said.

In 2023, ECRS wants to empower its retailers to stop waiting. The company Caroline Catoe

wants them to be bold and creative in the way they live, the way they work, the experience they offer and the energy they bring.

This includes continuing to develop CATAPULT to give retailers the ability to get creative with their offerings and to attract, delight and convert customers from one-off shoppers to loyal patrons.

Inside

For more coverage of this month’s feature, e-commerce and technology, see pages 22-25.

CATAPULT’s Unified Transaction Logic sets ECRS apart from its competitors. “It is our differentiator,” Catoe said.

Using Unified Transaction Logic, CATAPULT leverages a single database to update every transactional touch point across an enterprise. “So that’s traditional point of sale, self-checkout, WebCart, AutoScale – all of that information updates in real time and uses the same data,” she said.

Unified Transaction Logic also allows retailers with multiple stores access to their entire enterprise from a Please see page 28

Network designed to energize, inspire female grocery execs

Powered by meat department, store surpasses expectations

by Chelsea Matzen / director, NGA Foundation

by Jack R. Jordan / content creator

Are you ready to join one of the most energizing and inspiring executive development programs in the grocery industry?

The first meeting of the Executive Female Leaders Network offered a robust content platform focusing on leadership development, industry trends and peer networking. But it was much more than that – it was a unique experience for the independent grocery industry, the first step in what we hope will be an ongoing journey toward the growth and enhancement of women’s careers in the independent sector.

At that first meeting, launched by the Women Grocers of America this past October in Washington, D.C., there was a feeling among all the participants that we were on the threshold of what promises to be a new era for career development.

Kristin Popp, EVP of Woodman’s Food Markets and WGA president, was most impressed by “the energy and connections developed by

On the main street of McCaysville, Georgia, with the Tennessee border in its back yard, sits Hometown Foods IGA. Edward Vest and his wife, Lisa, have owned the picturesque mountain town’s sole grocery store for nearly 21 years.

Hometown Foods IGA thriving in NE Georgia

Please see page 30

Lisa and Edward Vest

50 | CAL I FOR N I A G RO C E R

Region Wise.

Nationwide.

JANUARY 2023

ECRS helping grocery retailers be creative, bold with CATAPULT

Vest, who grew up in McCaysville, began his life in the grocery industry at a young age. The location that now houses his IGA used to be an A&P Grocery, where Vest got his first job in 1981.

After graduating from high school, A&P moved him to the Charlotte, North Carolina, area to manage a store. While there, his original A&P was damaged by flooding and shuttered.

“It sat empty for about seven years and a guy came through and he bought the building and he fixed it up. He made it into a large IGA,” Vest said.

Vest continued his career managing different stores around the Southeast. One of his last A&P ventures was a co-managing role in Wilkesburg, North Carolina. After that store closed, he began a career with Piggly Wiggly in Ducktown, Tennessee, less than 10 miles from McCaysville. He managed that store for nine years.

As Vest was so close at the time to the IGA and its owner, he was primed to purchase the business when it became available.

“I heard he was going to sell it,” Vest recalled.

“I came over and talked to him. He told me that his manager would come first at auction, which I understood. So about two weeks later, my phone rang and it was him. He said, ‘If you’re still interested, let me know.’ Well, I called the bank right there to see what I could work out and – spoilers – it did work out for me.”

In the years since, Vest said the store has outperformed what he could have imagined.

Please see page 30

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MOMMY BLOGGER

Shopping in an App Addicted World K I M B ER LY R A E M I L L ER WR IT E R

Technology is a part of everything we do, even feeding our families I take a small amount of pride in being born in the last generation of human children to have grown up in an era without technology.

I was in fourth grade when our family got our first home computer and even then, I mostly used it to “paint” pictures on a rudimentary art program. By the time I got to college, everyone had a computer, but we mostly used them to download music.

I still went to the library to do research and write papers. But sadly, these days, I’m just as addicted to the tiny supercomputer I keep in my purse and call a phone as everyone else. And its usefulness in all aspects of my life, including shopping for my family, is undeniable.

It seems like every store I shop at has an app that they want me to download, but I’ll be honest: I don’t want to take up all of my phone’s memory on apps for places I buy chicken nuggets and milk, so I’m picky about which apps I do use. Stores that don’t have customer-accessible Wi-Fi available but require an app to access sale pricing are an automatic nope in my book.

As much as I enjoy the “me time” shopping provides me, I don’t want to spend half my shopping trip holding my phone up in the air trying to get a signal so I can get chicken legs for $0.99 per lb. The takeaway should be that if you want customers to use your app in real time while shopping, you must give them the necessary access.

iStock

52 | CAL I FOR N I A G RO C E R

The few apps I do use with any sense of regular commitment are those, like my Starbucks app that provide me with a reward for their use. Apps like Fetch, which asks users to scan their grocery receipts for points toward gift cards, is one I’ve used for years and has rewarded me well for simply snapping a picture of the receipts I collect wherever I shop. Pay me in coffee, and I’ll download whatever you want!

When it comes to planning where to shop, I like the Flipp app, which compiles all the local circulars for stores near me and recommends sales based on my designated shopping list.

But in the end, no app will ever replace habits and personal preferences. While apps offer a new level of communication between me and the grocers I shop with, for the most part, shopping is still a sensory experience.

I want to ask a real person about how to choose the perfect papaya or talk to the guy at the deli counter about how I like my cold cuts sliced. No amount of technology should ever replace the human experience of shopping. But, after all, I am a product of a pre-tech generation. That may all change when my tech-savvy toddler is shopping for her own family one day. ■

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