King's Road Brochure

Page 1

kingsroadlondon.com



“…An urban utopia where regal meets rock’n’roll and the illustriously bohemian makes way for the wellheeled interloper” GQ This King’s Road is a place for discovery and home to a vibrant, ever-evolving community. It is aspirational, with an abundance of independent shops, galleries and restaurants. Spiritual home of British creativity, risqué style, and excitement, it is one of the world’s most famous shopping and lifestyle destinations.


THE KING’S ROAD: AT THE HEART OF SWINGING LONDON KENSINGTON GARDENS

H Y D E PA R K

KNIGH

ROYAL ALBERT HALL

KNIGHTSBRIDGE S CI E N CE MU S E U M

N A T U RA L H I S T ORY MU S E U M

SOUTH KENSINGTON

V&A MUSEUM

SOUTH KENSINGTON

BIBE N D U M

K

5

M

T U

IN

CH E L S E A A RT S CL U B

E

W

A

10

L

M

IN

U

T

E

W

A

15

L

K

M

IN

U

T

E

W

A

L

K

CH

K

IN

G

’S

R

O

A

D

CH E L S E A OL D T OWN H A L L


M AY FA I R

G R E E N PA R K

HTSBRIDGE

HARVEY NICHOLS

BUCKINGHAM PALACE

HARRODS

T H E C A R LT ON T OWE R JU M E IR A H

VICTORIA B E LM ON D C A DOGA N

SLO

B E L G R AV I A

ANE STR EET

BE AVER BR OOK TO WNHOU SE

CADOGAN HALL

HELSEA SLOANE SQUARE P ET ER JONES

ROYAL COURT THEATRE

H OT E L CO STES OPE N I NG 2 0 2 2

PIMLICO

DUKE OF YORK SQUARE

SAATCHI GALLERY

ROYAL HOSPITAL

NATIONAL ARMY MUSEUM

RIVER THAMES

YOUR JOURNEY IN MINUTES Sloane Square 2 mins Knightsbridge 16 mins South Kensington 12 mins Victoria 14 mins


“The King’s Road (is) an architectural trip through history.” The Times

UNIQUE HERITAGE & COMMUNITY The King’s Road is one of the world’s most famous and iconic shopping and lifestyle destinations. From its aristocratic origins to its rebellious creative spirit, it has captured the imagination of generation after generation as the place for London society to see and be seen. The Road is an intrinsic part of Britain’s cultural and social history. From its origins as the private Royal thoroughfare for the stylish King Charles II (conceiver of the modern three-piece suit) to travel between his palaces at Fulham and St James’s, the King’s Road has always been at the forefront of fashion trends, from Mods to Punks, Sloanes and New Romantics. It has been the epicentre of London’s art, fashion and music scene - the haunt of artists, radicals, painters and poets - and drawn iconic characters and stories, from Oscar Wilde, The Rolling Stones, Beatles, Vivienne Westwood, Mary Quant, to Christian the Lion and as ‘home’ to James Bond. Today, it is an aspirational destination with an abundance of independent shops, galleries and restaurants.

Photograph Terence Donovan © Terence Donovan Archive



COPIT RIXO

STRATHBERRY

ASTRID & MIYU

COSTES HOTEL First hotel outside of Paris

ZADIG & VOLTAIRE UK Flagship GANNI

THE RETAIL NEIGHBOURHOOD The King’s Road is renowned for attracting new retail talent, recently including RIXO, Ganni, London Beach & Ski Company, Strathberry, Daniella Draper, Copit and Soho Home’s flagship concept store. The Road has a strong health & beauty offering including the UK’s largest Soul Cycle, KOBOX, Vita, Richard Ward, MZ Skin, Duck & Dry and Face Gym, as well as fantastic food from over 30 restaurants.

PENHALIGON'S

HAYLEY MENZIES “Best known for her maximalist clothing, Hayley Menzies is following in the footsteps of iconic brands such as Biba and Mary Quant by setting up shop on Chelsea’s Kings Road.” The Glossary Magazine

PELOTON Retail Flagship DANIELLA DRAPER KOBOX


VARDO New concept restaurant for Caravan Group

THE FASHION SCHOOL “Unique fashion counterculture history, diverse boutiques and proximity to the V&A Museum and Saatchi Gallery, all make the King’s Road the obvious location for The Fashion School. The openness and charm of the locality is perfect inspiration for the young fashion visionary. We are beyond delighted to be part of the neighbourhood!” Caroline Gration CEO The Fashion School

BODEN

ESSENTIEL ANTWERP First UK Store

SOHO HOME

BEEBOON BALIBARIS First UK Store SOHO HOME “Our first Soho Home Studio in London - this is the first time our members and customers can experience the full Soho Home collection in one space and meet with our expert team of interior designers. We were drawn to the beauty of this historic building and its fantastic location, we look forward to joining the neighbourhood.” Aalish Yorke-Long, Managing Director, Soho Home

FACEGYM

LONDON BEACH COMPANY

DANIELA DRAPER “To be located in the beautiful borough of Kensington and Chelsea is truly a dream come true.” Daniela Draper, CEO

SIRPLUS


THE KING'S ROAD SHOPPER King’s Road is at the heart of the Royal Borough of Kensington & Chelsea, the wealthiest borough in the United Kingdom. This loyal, local audience sets the King’s Road apart - in addition to a strong international tourist flow, drawn to its vibrant heritage and experience as one of London’s most popular neighbourhoods.

vs. London average of 20% (Javelin 2018)

60%

say that they would not shop elsewhere (Javelin 2018)

*

80

belong to the most affluent consumer group

£1

of visito rs to the K are local ing's Ro ad (Springb oard 201 9)

37%

av va erag lue e *e tran xc lud sact (Ja ve ing ion lin F& 201 B 8)

82%

King's Road footfall at

95% of pre-pandemic levels (Springboard Sep-Oct 2019 vs Sep-Oct 2021)

Over

11 MILLION visitors a year

(Springboard 2019)


TOURIST HOTSPOTS WITHIN A 15 MIN WALK

3x WORLD-FAMOUS DEPARTMENT STORES (Harrods, Harvey Nichols, Peter Jones)

3x THEATRES AND CONCERT VENUES (Royal Albert Hall, Cadogan Hall, Royal Theatre)

TRAVEL HUBS WITHIN 15 MIN WALK

SLOANE SQUARE TUBE 17.2 million footfall per year KNIGHTSBRIDGE TUBE 17.1 million footfall per year VICTORIA TUBE AND RAIL STATION 74 million footfall per year 2nd busiest station in London SOUTH KENSINGTON TUBE 33.9 million footfall per year

5x WORLD-CLASS MUSEUMS (Saatchi, National Army, V&A, Natural History, Science)

ROYAL HOSPITAL (site for world-famous events, such as Chelsea Flower Show and Masterpiece)


AREA STATISTICS 3rd most populated catchment in London reaching

11.5m residents

31

restaurants, bars and pubs on the King's Road

16

hotels with 1,166 rooms within a 10 minute walk


240 shops

on the King's Road

£

£1.83bn

comparison goods spend potential in the catchment 2nd highest in London after the West End (CACI Retail Footprint 2020)

Over

18,000 workers

within a 5 minute walk

Over

20

gyms, spas and salons on the King’s Road

£177,000 average household income across RBKC, the highest in London

(vs London average £49,000 and UK average £34,800)


+63% GROWTH Year on year kingsroad.london 1,212 posts

25k followers

Follow

OVER 25K FOLLOWERS

1,679 following

King's Road | London The place to saunter, sip and shop since 1830 kingsroadlondon.com

King’s Road website: kingsroadlondon.com

MARKETING & EVENTS

Instagram: @kingsroad.london (vs @CoventGardenLdn 21.7%)

The King’s Road has a strong PR and Marketing programme. Through dedicated website and social media channels, events, local publications and national and international partnerships, we are in constant connection with our growing community.

OVER 1.1 MILLION Visitors to the neighbourhood (Chelsea in Bloom 2021)

Kensington & Chelsea Art Week

Neighbourhood Guide (available from hotels, restaurants, local businesses and properties across Chelsea and beyond)

Kensington & Chelsea Summer Festival


Bi-monthly print magazine ‘Sloane Square’ sent to 30,000 local residents and businesses

Cadogan VIP Magazine (montly, digital)

CADOGAN VIP

SLOANE SQUARE

THE MAG A ZINE FROM CADOG AN CONCIERGE • FEBRUARY 2020

A R T \ C U LT U R E \ F A S H I O N \ F O O D NOVEMBER / DECEMBER 2020

“Cadogan on the up with a flurry of signings on the King’s Road” Famous fashion street is seeing notable upturn in demand from retailers as pandemic restrictions ease

CREATIVE CHELSEA BRIGHTENING UP OUR COMMUNITY

CoStar Local heroes

Christmas gifts

Festive fayre

THE PROJECT THAT IS CHANGING THE LIVES OF YOUNG PEOPLE

FIND THE PERFECT PRESENT FOR YOUR LOVED ONES

TOP TIPS ON HOW TO EAT, DRINK AND BE MERRY

K YO T O T O C AT WA L K AT T H E V& A ROMANTIC RENDEZVOUS LONDON FA S HION W E E KE ND

CoExistence Chelsea Elephant Trail

“The King’s Road is [a] central London thoroughfare that successfully juggles life as a tourist attraction and [as] the spine of a thriving residential area” FT How To Spend It

London Fashion Week 2021


FUTURE VISION

Artist’s vision of the 196-222 King’s Road development

Today, the King’s Road is an aspirational destination with an abundance of independent shops, galleries and restaurants. Exciting plans are afoot to further strengthen its position as one of the world’s most famous high streets. Led by Cadogan, along with other major landowners, local businesses and supported by the Royal Borough of Kensington and Chelsea, King’s Road businesses recently voted to establish a new Business Improvement District (BID). Effective from 1 December 2021, the new BID will result in in £4 million of new private sector investment in the district over five years to help recover from the impact of COVID-19, upgrade the public realm, improve traffic management, enhance the local environment and promote the area. In late 2022, in partnership with Cadogan, Jean-Louis Costes, the founder of one of Paris’ most glamorous hotels, will open the first Hotel Costes outside of Paris situated at Sloane Square. The 40 key hotel will feature a significant rooftop restaurant and bar.

Hotel Costes, soon to open on Sloane Square


Iconic buildings along the road – including the art deco masterpiece Peter Jones and the magnificent lateVictorian Chelsea Town Hall - have recently undergone £ multi-million renovations. Restoration of the historic Gaumont Palace Theatre building at 196-222 King’s Road, which will include an art house cinema, rooftop bar, new retail and large pub, will complete in 2023. In resonance with the Road’s creative legacy, an exciting public art competition is underway to recognise and celebrate its historic past at the birth of the moving image. Several other projects along the Road are set to enhance and protect its historic environment – from the careful restoration of heritage shopfronts to Victorian artists’ studios. For the first time, an area-wide security and recycling network has been introduced, with a pledge to reduce the Road’s environmental impact. This also aligns with the goals in Cadogan’s ‘Chelsea 2030’ pledge and 12 targets to contribute to a more sustainable city. This ten-year plan will drive a positive and sustainable future across the 93 acre estate in Chelsea, including a roadmap to becoming net-zero.

“It is an exciting time for the King’s Road. We are leading on its next chapter with a strategy that aims to enrich the area’s unique character, while safeguarding its future vitality.” HUGH SEABORN, CEO CADOGAN

The recently launched King’s Road website has a dedicated editorial section ‘Spotlight’, which highlights and celebrates those brands on the Road that demonstrate a positive social and environmental impact. The reinvigoration of the King’s Road is not just physical. An integrated marketing strategy includes strengthening of brand identity, online/social presence, publications and sponsorship of major relevant cultural events – along with a series of community events draw local, national and international footfall and spend.


About Cadogan

Agents details

Cadogan takes pride in the vibrant history and heritage that makes this area unique – and is committed to its long-term success. The Estate spans 93 acres of the Royal Borough of Kensington & Chelsea and has been under the same family ownership for 300 years.

Nash Bond Emma Strang 020 7290 4582 estrang@nashbond.co.uk Cameron Scott 020 7290 4562 cscott@nashbond.co.uk

www.cadogan.co.uk

Florence Mills 020 7290 4589 fmills@nashbond.co.uk Nash Bond Ltd, CBRE and their client give notice that:

King’s Road Led by Cadogan, along with other major landowners Martin’s Properties, HALJ Group and Crosstree, as well as local businesses and supported by the Royal Borough of Kensington and Chelsea, the King’s Road strategy aims to enrich the area’s unique character, while safeguarding its future vitality.

www.kingroadlondon.com @kingsroad.london

They are not authorised to make or give any representations or warranties in relation to the property either here or elsewhere, either on their own behalf or on behalf of their client or otherwise. They assume no responsibility for any statement that may be made in these particulars. These particulars do not form part of any offer or contract and must not be relied upon as statements or representations of fact. Any areas, measurements or distances are approximate. The text, images and plans are for guidance only and are not necessarily comprehensive. Prospective tenants must satisfy themselves by inspection or by independent legal advice from a property qualified solicitor regarding the plans and specifications for the property.


SYD

Bluebird STR

World's End NEY

EET

BUR

PIZZA EXPRESS

STAIRS CEFINN

PLA CE

WATERSTONES

ILEE

FAIRLY

BA&SH

ZADIG & VOLTAIRE

JIMMY

YCLE

Y

T

STR

T

LES I I PLA C

SIMTI SA RAYI

ENT

CHAR AMERICAN VINTAGE KOBOX

VACANT

VACANT

STICKS N SUSHI

YS

STREE

RIES

OR

E

EET

D STR EE

RADNOR WALK

INDIA JA NE

CHELSEA POTTER

AUERBAC & STEELE H

SHAW FIEL SWEATY BETT FIVE GU

CLARENDON FINE ART

FREE PEOPLE

FLOOD JIGSAW

JAM INDUST L’ETO

BEN’S GROCER

151 CLUB HAGEN CHELSEA AD HOC

GINSEN KINGS ROAD NAILS & BEAUTY BYE BYE LONDON

L

PET PAVILION

CHE

SEA MAN

Anthropologie

JUB

N

SOULC

S

The Ivy

RABB IT BLUE VE LV ET SHOES CH EYE C ELSEA ENTR E

ET

ENT

UNDER ALTERNATION

ASTRID & MIYU

SANDRO

BALIBARIS ENT DANIELLA DRA PER

CLAUDIE PIERLOT

WAITROSE

ME & EM

MAJE

SIRPLUS ENT SNAPPY SNAPS

BEEBOON

SALL STR E

CON

ENT

KING

TIGER

CEPT IN

FLYIN G

O BA NK

VANILLA HAIR

ENT

CHELSEA MANOR S TREET

WAITROSE METR

CHELSEA MET HODIST CHURCH

GIE ANTHROPOLO

STARBUCKS CHELSEA OLD TOWN HALL

196-222 KING’S ROAD DEVELOPMENT to include Curzon cinema, rooftop restaurant, new retail and traditional pub

OXFAM

KING’S ROAD CLOSE UP

KING’S ROAD


SYD

NEY

STR

EET

TRY O LING S

N S TR

DW EL

EET

DWEL LI

YCLE

S

VACANT

MUJI

GHOST

SMIGGLE

SCRIBBLER ENTRANCE RYMANS

SASSON SALON VACANT

CALZEDONIA AMERICAN DRY CLEANING

ET

PAUL

RE

LES NEREIDES

R S T

TED’S GROO MING

O2

ITSU

TIMPSON

MCDONALD’S

E

T

INGT

STREE

WELL

CH/SKI CO. LONDON BEA

COPIT

SUPERGA MAITRE CHOUX

SUBDUED

MUSE

FREDDY PANT ROOM AMORINO

SMITH

HOLLAND & BARRETT EE

BENIHA NA

ENT REVITAL

T

LES I I PLA C

SIMTI SA RAYI

ENT

CHAR AMERICAN VINTAGE

KOBOX

VACANT VACANT

STICKS N SUSHI

FIELD

STR

T

OR

EET

STREE

RADNOR WALK

AUERBAC & STEELE H

INDIA JA NE

CHELSEA POTTER

VACA NT

JO THE E AND JUIC E

RE

ET

BOOTS

EET

YS

RIES

STREE

BETTY

SHAW SWEATY

FIVE GU

CLARENDON FINE ART

FREE PEOPLE

FLOOD JIGSAW

JAM INDUST L’ETO

BEN’S GROCER

151 CLUB HAGEN CHELSEA AD HOC

GINSEN KINGS ROAD NAILS & BEAUTY BYE BYE LONDON

L

SEA MAN

PET PAVILION

CHE

UE N L AVE GS

NGS

BY

PIZZA EXPRESS

CEFINN

S

CE

FAIRLY

BA&SH

ZADIG VOLTAI & RE

PLA

STR

RABB IT BLUE VEL V ET SHOES CH EYE C ELSEA ENTR E

JIMMY

ILEE

WATERSTONE

STAIRS

RE

UA

ST

SQ

WA TE

M

HA M

KH A

JUB

RK

R

MA

MA

BUR NSA LL

ENT SNAPS

SIRPLUS

BEEBOON

SNAPPY

MAJE ME & EM WAITROSE CLAUDIE PIERLOT

SANDRO

BALIBARIS ENT DANIELLA DRA PER ASTRID & MIYU

ENT

UNDER ALTERNATION

SOULC

ENT

KING

QUA ON S

RE

Anthropologie

ENCER MARKS & SP

PS

OFFICE TIGER

NCEP T IN

FLYIN G

O BA NK

CO

METR

The Ivy

ENT

KNOO

ISMASH VENCHI

ENT FRENCH CONNECTIO N

KING’S ROAD

ENT

DWELLIN ANTHROPOLOGIE

VANILLA HAIR

ENT

VAC PUBANT HO LIC USE

The Pheasantry CHELSEA MANOR S TREET

WAITROSE

R O YA CHELSEA MET HODIST CHURCH

STARBUCKS

CHELSEA OLD TOWN HALL

Bluebird World's End

UNDER ALTERATION 196-222 KING’S ROAD DEVELOPMENT to include Curzon cinema, rooftop restaurant, new retail and traditional pub

OXFAM

KING’S ROAD CLOSE UP


PA LI

DW E

E

LL

TT

IK LE

ING

IN

S

AD

HIT

RO

EW

EC

S LO A

KA TE SP AD E

NE

SE

ST

DD I NG

RE E

MO CL NA UB CO

EN T

T

ST RE

MIC CHARALAM HAEL BOUS

ET

T ANHE B D T OTA ON NI TE ST RIA SQ THE UA SL RE OA HO NE TE L

NE

AS CÔ SE TE RIE

BO

BR

RA G&

S

NU

BO

TATEOSSIAN

D

TOM DAVIES REALLY WIL

E

PO LA LO UR RA EN LP H

QU

TRILOGY

LO

OSKA

DUBARRY OF IRELAND

DERMOLOGICA

FREE PEOPLE

HAYLEY MENZIES

MIISTA

ILA NO

LA YS

VI FITTA B NE OU SS TI

IM

BA RC GG

ESSENTIEL ANTWERP

GHOST RIGBY & PELLER

WOLFORD

SLOWEAR

MASSIMO DUTTI

VILBREQUIN PENHALIGON’S NARS

LAMPOO

ERIC BOMPARD

TASCHEN

W ER

STRE

SL OA

SUNSPEL

MONICA VINADER

SL

SQ

ST

NE OA

NE

RE UA

I AT ST

HO

ON

DR

RL

ET

NG

S

AC

TI

PL

GA R

N

E AK

EI

NE

LB

OA

ET

SL

RE

SAATCHI

MANICOMIO

RICHARD WARD

POLPO

JOSEPH

ET

S TE

DE

OS LC HO TE

PIC K

HE ID

TH

OM PA NY

A

RO WD

OR

DC

ET

BR

AT E

PO RY

NO KIK UG I H

CU R

DO

F DEN

BODEN L.K. BENNETT

ALLSAINTS

COS

DE FURSAC

BLUEMINT

SOHO HOME

OLE

RRACE C H E LT E N H A M T E

LLOYDS

ASPIGA

NIKE

GEOX

SHIRO

BRANDY MELVILLE

ECCO

WALP

S

E

NS

Sloane Square

T

S

L

VI

ON

MC

CUL ORD GAR

THE KOOPLES

TROTTERS

LULULEMON

FOXTONS

KIEHL’S

CAFFÈ CONCERTO

INTIMISSIMI

BOOTS

OFFICE SHOES

RUSSELL & BROMLEY

& OTHER STORIES

CALVIN KLEIN

JOHN SANDOE BOOKS

HSBC

MOSCOT

CO.

THREE

REAL EATING

HOBBS

GERARD DAREL

SUNGLASS HUT

GANNI

BIMBA Y LOLA

STRATHBERRY

KUJTEN VODAFONE RIXO PINKO

EXPRES

PRET ER A MANG REISS

LEON

ZARA & ZARA HOME

ES

T EN

L

E AT R HE TT

SS EN

COMPTOIR LIBANAIS

DAVID MELLOR

PETIT BATEAU

PARTRIDGES

HA INT MP E R TO N NA S TIO NA

BLACK PENNY

YA L

CO

UR

T

RO

E FIC

BO

ING

T LB

ER TO

LL OF

GO HU

UY &G

DW E OR HL TIG BE TH & A A

UR CH

NI TI

CO

ENT VISION

Duke of York Square

ENT

NA TW

OFFICE

SPACE NK

FR BO ANC ND HE T

AESOP

VARDO

RE UA SQ NE OA SL

KING’S ROAD PELOTON

N STREET

OFFICE

LY T

CH

PETER JONES

SA VI

ITY MEAT THE FISH

ANDERSO

OFFICE

THE ORGANIC PHARMACY

T

RIN

FF AN &C Y O TI

IER CA RT

RE ST S OFFICE

SM

HO ANNOUSHKA

SY

ET DWELLINGS

TE EX LEPH CH ON AN E GE ON HC

YT

HS HA PM AN GH I EN OL OT T

ON

LL S VA CA NT

CULFORD GARDENS

M

CA DO

GA NH

AL PIC K AN ETT PIC DREW LA COL S O UR EN CE DE MI NN O CA GO SSA AD ND RA

TE THE CO LIT MP TL AN E Y S SL ALO MO OAN N S T YS E EV E VO O ENSS N H LIV C AL IA A OSM LA ET LE CA ICS RT E SA RA

HI W

S DEN N GA R OGA CAD

Peter Jones

ET

IG HT SB 10 R MI NU IDGE TE WA TUB E LK

John Sandoe Books

HA CK

KN

Royal Court Theatre HA NS BA IC R& EC PA RE GR VI ILL LIO AM U NI NB ON AR BE RS H PA IC PE KS RS GR MI TH AN S CH GE R& GE ELS NE E CO ST RA A W OR L U E LF TH & KX LA TH E S U NA MB E S EA TO EA , OR A PR BU OV E TC NA HE N RS CE BR AH EAD EA FA D CO NN LO AB CH ND LE ON E E TH S PA E R EMO M AC N R O KA MO TY AST GER GE IN S W TH G IN ER E


kingsroadlondon.com @kingroad.london