Issuu

“…An urban utopia where regal meets rock’n’roll and the illustriously bohemian makes way for the well-

heeled interloper” GQ

This King’s Road is a place for discovery and home to a vibrant, ever-evolving community. It is aspirational, with an abundance of independent shops, galleries and restaurants. Spiritual home of British creativity, risqué style, and excitement, it is one of the world’s most famous shopping and lifestyle destinations.

THE KING’S ROAD: AT THE HEART OF SWINGING LONDON

BELGRAVIA

“The King’s Road (is) an architectural trip through history.” The Times

UNIQUE HERITAGE & COMMUNITY

The King’s Road is one of the world’s most famous and iconic shopping and lifestyle destinations. From its aristocratic origins to its rebellious creative spirit, it has captured the imagination of generation after generation as the place for London society to see and be seen. The Road is an intrinsic part of Britain’s cultural and social history. From its origins as the private Royal thoroughfare for the stylish King Charles II (conceiver of the modern three-piece suit) to travel between his palaces at Fulham and St James’s, the King’s Road has always been at the forefront of fashion trends, from Mods to Punks, Sloanes and New Romantics.

It has been the epicentre of London’s art, fashion and music scene - the haunt of artists, radicals, painters and poets - and drawn iconic characters and stories, from Oscar Wilde, The Rolling Stones, Beatles, Vivienne Westwood, Mary Quant, to Christian the Lion and as ‘home’ to James Bond. Today, it is an aspirational destination with an abundance of independent shops, galleries and restaurants.

Photograph Terence Donovan © Terence Donovan Archive

COSTES HOTEL

First hotel outside of Paris

THE RETAIL NEIGHBOURHOOD

The King’s Road is renowned for attracting new retail talent, recently including RIXO, Ganni, London Beach & Ski Company, Strathberry, Daniella Draper, Copit and Soho Home’s flagship concept store.

The Road has a strong health & beauty offering including the UK’s largest Soul Cycle, KOBOX, Vita, Richard Ward, MZ Skin, Duck & Dry and Face Gym, as well as fantastic food from over 30 restaurants.

HAYLEY MENZIES

“Best known for her maximalist clothing, Hayley Menzies is following in the footsteps of iconic brands such as Biba and Mary Quant by setting up shop on Chelsea’s Kings Road.” The Glossary Magazine

GANNI

DANIELLA DRAPER

VARDO

THE FASHION SCHOOL

“Unique fashion counterculture history, diverse boutiques and proximity to the V&A Museum and Saatchi Gallery, all make the King’s Road the obvious location for The Fashion School. The openness and charm of the locality is perfect inspiration for the young fashion visionary. We are beyond delighted to be part of the neighbourhood!”

Caroline

Gration

CEO The Fashion School

ESSENTIEL ANTWERP

First UK Store

BALIBARIS

First UK Store

DANIELA DRAPER

“To be located in the beautiful borough of Kensington and Chelsea is truly a dream come true.”

Daniela Draper, CEO

New concept restaurant for Caravan Group

ALL BIRDS

BEEBOON

“Our first Soho Home Studio in London - this is the first time our members and customers can experience the full Soho Home collection in one space and meet with our expert team of interior designers. We were drawn to the beauty of this historic building and its fantastic location, we look forward to joining the neighbourhood.”

Aalish Yorke-Long, Managing Director, Soho Home

SIRPLUS

LONDON BEACH COMPANY

SOHO HOME

THE KING'S ROAD SHOPPER

King’s Road is at the heart of the Royal Borough of Kensington & Chelsea, the wealthiest borough in the United Kingdom. This loyal, local audience sets the King’s Road apart - in addition to a strong international tourist flow, drawn to its vibrant heritage and experience as one of London’s most popular neighbourhoods.

82% of visitors are local to the King's Road (Springboard 2019)

37% belong to the most affluent consumer group vs. London average of 20% (Javelin 2018)

60% say that they would not shop elsewhere (Javelin 2018)

£180 * average transaction value*excludingF&B (Javelin2018)

King's Road footfall at 95% of pre-pandemic levels (Springboard Sep-Oct 2019 vs Sep-Oct 2021)

Over 11 MILLION visitors a year (Springboard 2019)

TRAVEL HUBS

WITHIN 15 MIN WALK

SLOANE SQUARE TUBE

17.2 million footfall per year

KNIGHTSBRIDGE TUBE

17.1 million footfall per year

VICTORIA TUBE AND RAIL STATION

74 million footfall per year

2nd busiest station in London

SOUTH

KENSINGTON TUBE

33.9 million footfall per year

TOURIST HOTSPOTS

WITHIN A 15 MIN WALK

3x WORLD-FAMOUS DEPARTMENT STORES

(Harrods, Harvey Nichols, Peter Jones)

3x THEATRES AND CONCERT VENUES

(Royal Albert Hall, Cadogan Hall, Royal Theatre)

5x WORLD-CLASS MUSEUMS

(Saatchi, National Army, V&A, Natural History, Science)

ROYAL HOSPITAL

(site for world-famous events, such as Chelsea Flower Show and Masterpiece)

AREA STATISTICS

31 restaurants, bars and pubs on the King's Road

16 hotels with 1,166 rooms within a 10 minute walk

3rd most populated catchment in London reaching 11.5m residents

Over

18,000 workers within a 5 minute walk

240 shops on the King's Road

£1.83bn comparison goods spend potential in the catchment

2nd highest in London after the West End (CACI Retail Footprint 2020)

Over

20 gyms, spas and salons on the King’s Road

£177,000 average household income across RBKC, the highest in London (vs London average £49,000 and UK average £34,800)

MARKETING & EVENTS

The King’s Road has a strong PR and Marketing programme. Through dedicated website and social media channels, events, local publications and national and international partnerships, we are in constant connection with our growing community.

Bi-monthly print magazine ‘Sloane Square’ sent to 30,000

residents and businesses

VIP Magazine (montly,

“Cadogan on the up with a flurry of signings on the King’s Road”

Famous fashion street is seeing notable upturn in demand from retailers as pandemic restrictions ease

CoStar

FUTURE VISION

Today, the King’s Road is an aspirational destination with an abundance of independent shops, galleries and restaurants. Exciting plans are afoot to further strengthen its position as one of the world’s most famous high streets. Led by Cadogan, along with other major landowners, local businesses and supported by the Royal Borough of Kensington and Chelsea, King’s Road businesses recently voted to establish a new Business Improvement District (BID). Effective from 1 December 2021, the new BID will result in in £4 million of new private sector investment in the district over five years to help recover from the impact of COVID-19, upgrade the public realm, improve traffic management, enhance the local environment and promote the area.

In late 2022, in partnership with Cadogan, Jean-Louis Costes, the founder of one of Paris’ most glamorous hotels, will open the first Hotel Costes outside of Paris situated at Sloane Square. The 40 key hotel will feature a significant rooftop restaurant and bar.

Hotel Costes, soon to open on Sloane Square

Artist’s vision of the 196-222 King’s Road development

Iconic buildings along the road – including the art deco masterpiece Peter Jones and the magnificent lateVictorian Chelsea Town Hall - have recently undergone £ multi-million renovations. Restoration of the historic Gaumont Palace Theatre building at 196-222 King’s Road, which will include an art house cinema, rooftop bar, new retail and large pub, will complete in 2023. In resonance with the Road’s creative legacy, an exciting public art competition is underway to recognise and celebrate its historic past at the birth of the moving image. Several other projects along the Road are set to enhance and protect its historic environment – from the careful restoration of heritage shopfronts to Victorian artists’ studios.

For the first time, an area-wide security and recycling network has been introduced, with a pledge to reduce the Road’s environmental impact. This also aligns with the goals in Cadogan’s ‘Chelsea 2030’ pledge and 12 targets to contribute to a more sustainable city. This ten-year plan will drive a positive and sustainable future across the 93 acre estate in Chelsea, including a roadmap to becoming net-zero.

“It is an exciting time for the King’s Road. We are leading on its next chapter with a strategy that aims to enrich the area’s unique character, while safeguarding its future vitality.”

HUGH SEABORN, CEO CADOGAN

The recently launched King’s Road website has a dedicated editorial section ‘Spotlight’, which highlights and celebrates those brands on the Road that demonstrate a positive social and environmental impact.

The reinvigoration of the King’s Road is not just physical. An integrated marketing strategy includes strengthening of brand identity, online/social presence, publications and sponsorship of major relevant cultural events – along with a series of community events draw local, national and international footfall and spend.

About Cadogan

Cadogan takes pride in the vibrant history and heritage that makes this area unique – and is committed to its long-term success. The Estate spans 93 acres of the Royal Borough of Kensington & Chelsea and has been under the same family ownership for 300 years.

Agents details

CBRE

Claudine Marshall claudine.marshall@cbre.com 020 7182 2827

Isabella Ferrari isabella.ferrari@cbre.com 07741 094433

Natalie Halfon natalie.halfon@cbre.com 07974 567461

www.cadogan.co.uk

King’s Road

Led by Cadogan, along with other major landowners Martin’s Properties, HALJ Group and Crosstree, as well as local businesses and supported by the Royal Borough of Kensington and Chelsea, the King’s Road strategy aims to enrich the area’s unique character, while safeguarding its future vitality.

www.kingroadlondon.com @kingsroad.london

Nash Bond

Cameron Scott cscott@nashbond.co.uk 020 7290 4562

Florence Mills fmills@nashbond.co.uk 020 7290 4589

Alexa Choynowski achoynowski@nashbond.co.uk 020 7290 4586

Nash Bond Ltd, CBRE and their client give notice that:

They are not authorised to make or give any representations or warranties in relation to the property either here or elsewhere, either on their own behalf or on behalf of their client or otherwise. They assume no responsibility for any statement that may be made in these particulars. These particulars do not form part of any offer or contract and must not be relied upon as statements or representations of fact.

Any areas, measurements or distances are approximate. The text, images and plans are for guidance only and are not necessarily comprehensive. Prospective tenants must satisfy themselves by inspection or by independent legal advice from a property qualified solicitor regarding the plans and specifications for the property.