About this Book
This book is the summary of all the design decisions that have gone into creating a cohesive brand for your company. The purpose of a brand is to help connect your business with people, and highlight what makes you different than other companies out there. Your brand goes beyond just the styles chosen in this book, it is about the emotional connections consumers will have with your product.
This book will help guide you as your brand grows. It will outline all you need to maintain a consistent brand voice and visual identity.
Inspiration
When you first described your business, what stood out to me was your desire to create a community centered around a love for the Comox Valley and all it has to offer. With that in mind, I took inspiration from the natural surroundings, in particular the dark, earthy feelings of walking through one of our endless forests. I pictured the light coming through, offering that little bit of joy and warmth serving as a contrast to the damp, deep mood of the forest. I also pictured people sitting around a fire at the beach, enjoying a can of your kombucha, laughing and connecting in a holistic, healthy way. This moodboard collects all those feelings and makes them visual.
Primary Logo
Your logo features a modified typeface that has sweeping lines that mimic the waves on an ocean. The letters move and blend together in an organic, natural way. This enhanced by the addition of the handdrawn waves along the bottom of the lettering. These elements are balanced by simple, bold lettering circling the logo. Use this logo on social media profile pictures, as well as on merchandise whenever you can. The logo features black or white colouring over either a neutral background, or can be applied to one of our brand colours. Variation ideas are supplied next.
This variation would be the ideal logo to be used when the primary logo won’t work.
Use this configuration when the extra flourishes like the wave detail become too cluttered. This could be useful for website headings or stationary.
When you need a logo with a bit more presense or to serve as an anchor amongst other images, use this variation with the black background.
Logo Variations
There are countless places you will be able to use your logo, which I encourage you to do as much as you possibly can. With that in mind, it’s important to use an appropriate style for each situation. I have provided some variation ideas with some examples of what situation the variation would work well for.
Typography
The importance of typography cannot be overstated. The typeface you use will set the tone of the content and creates a feeling within it’s reader that is hard to quantify. I have listed here all the typefaces that have been chosen to represent your brand.. Ofelia creates a feeling of comfort and approachability. Use it for items such as headings, titles, names on bottles etc. Next there is Orpheus, which is a more serious serif font that can be used for body copy. Think drink descriptions or ingredient lists, anytime there is more than simply a title. The balance of the two will provide a visual hierarchy which will keep designs straight forward and easy to understand.
Ofelia Text Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
Ofelia Text Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
Orpheus Pro
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
Orpheus Pro Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
Hex: #17301c
CMYK:
C:79 M:52 Y:82 K:68
RGB:
R:23 G:48 B:28
Hex: #379392
CMYK:
C:77 M:25 Y:44 K:2
RGB: R:55 G:147 B:146
Hex: #4fb0c6
CMYK:
C:65 M:12 Y:18 K:0
RGB: R:79 G:176 B:198
Hex: #4a001f
CMYK:
C:48 M:91 Y:61 K:65
RGB: R:74 G:0 B:31
Hex: #f5e0b7
CMYK:
C:4 M:11 Y:31 K:0
RGB: R:245 G:224 B:183
Hex: #000000
CMYK:
C: 75 M:68 Y:67 K:90
RGB: R:0 G:0 B:0
Colour Palette
The colours chosen for your brand are rooted in nature. There is a dark almost black green, contrasted by a bright, natural muted gold. The blues are soothing and similar in tone to each other, but their brightness causes changes in the feelings they evoke.. One is more diffused, while the other is bright and fun. The variety of colours should provide you with lots of options while maintaining a very cohesive feel. When it comes to the logo however, stick with black and white.
Collateral
The pages that follow will serve as inspiration for all the applications your logo can be used for. These mock-ups should give you an idea of what your branding will look like out in the real world, and will bring it all together into a finished product.
Kombucha Sparkling Fermented Tea 355 mL/12 oz
Kombucha Sparkling Fermented Tea 355 mL/12 oz
Wild Ginger Gingembre sauvage Lemon Lavender Citron Lavande