Together we power data centres
and keep you connected
Hello, we’re Shoal Group.
Over 35 years of trusted service. One unified group.
From data centres and construction to transport, energy, and beyond, our brands have been powering projects for over 35 years. Today, Shoal Group is more than just a supplier - we’re a strategic partner, delivering end-to-end solutions that help businesses operate smarter, safer, and more efficiently.
Right product, right support, right time.
Whether you need off-the-shelf products or custom-manufactured solutions, Shoal Group delivers the expertise, flexibility, and reliability your projects demand.
01582 818 555
sales@shoal-group.com
We’ve got you covered.
Beyond supply. Smarter solutions.
4 global brands
1 manufacturing facility
employees
recycled material
4 in-house services
products
years experience
One powerful network.
Meet the group that makes up Shoal.
Shoal Group brings together three renowned brands, a dedicated UK manufacturing facility, and a specialist export division to deliver trusted solutions for critical industries.
As a specialist supplier to data centres, we provide high-performance cables, identification systems, and precision tooling for hyperscale builds and enterprise expansions - ensuring efficiency, compliance, and long-term reliability.
Cablecraft
“Reliable, sustainable, and cost-effective solutions built for today’s fast-paced, data-driven world.”
Identify, Connect, Secure & Protect
Cablecraft supply a range of over 28,000 cable identification, management and termination products from leading brands and manufacturers to wholesalers, distributors and end-users.
Next day delivery 28,000+ products and worldwide shipping available
Tool calibration & custom identification In-house services and crimp training available
Combined 30+ years experience
experts always on hand to help
Exclusive online benefits
with guest checkout available Products
Cable Markers & Identification
Betaduct Trunking & Conduit
Cable Sleeving & Binding
Heat Shrink & Cable Repair
Cable Ties & Fixings
Cable Glands
Earthing, Jointing & Enclosures Crimp Terminals, Connectors & Tooling
Cable when & where you need them
FS Cables supplies specialist cables for installers, end-users, and wholesalers across industries like electrical contracting, home automation, rail, marine, and telecoms.
Next day delivery
4,500+ products and worldwide shipping available
Custom manufacturing Cut-to-length and order call-off services
Trusted cable supplier 48 years experience and specialist staff 80+ quality control tests a day Accredited suppliers 21 memberships and certifications
Automation High Temperature Data Cables Marine Cables Security Cables
Resistant Coax Cables Fibre Optic Control Cables
Alternatives to Belden
All the right connections®
SWA, established in 1988, is a leading distributor of smart terminations, fastenings and tools to wholesalers in the electrical and construction industry.
Next day delivery
8,000+ products and worldwide shipping available
Hire, repair, servicing and calibration
Tool services and CPD training available
32 years in business
Trusted distributor and specialist team
Innovative product range Stand out
Product Range
Fire Safety Products
Cable Terminations
Cable Tooling
Cable Glands & Accessories
Cable Ties, Cleats & Grommets
Heat Shrink & Insulation
Solar PV Products
Jointing & Connectors
Shoal Export
Dedicated global support
Expertise delivered worldwide
Shoal Export is the trusted export division for Shoal Group, with vast experience in global distribution.
Its specialist team are committed to delivering on project deadlines, providing an unrivalled service, and technical support when and where you need it - alleviating the pains and complexities of moving across borders.
Services Include
Specialist team
Export documentation
20+ years experience
8 languages spoken a tailored service for your global projects.
Customs clearance support
Export packaging service
Trusted worldwide we make it work
53 countries served
Birch Valley
Sleeving & marker manufacturing
UK manufacturer for over 40 years
Birch Valley have over 40 years experience, and are the only UK manufacturer of PVC non shrink and, PVC and polyolefin heat shrink sleeving.
Birch Valley also offer a cut-to-length and kitting service, bespoke colours and materials, and branded products and packaging with short production runs.
Products you can trust
ISO 9001:2015, 14001:2015, 45001:2018 We’re innovators
“Our commitment to sustainability fuels innovation - creating bio-based PVC sleeving and transforming waste into new products.”
Where we come in.
Core solutions for data centres.
Cable Solutions
• Fibre Cables
• Data Cables
• Access Control Cables
• Instrumentation & Control Cables
Identification
• Cable & Wire Labelling
• Heat Shrink & Wrap-Around Labels
• Fibre Flag Labels
• Custom Engraved Labels & Tags
Fire & Security
Cable Management & Protection
• Fire-Rated Cable Fixings
• Metal Cable Cleats & Trefoil Cleats
• Stainless Steel Cable Ties
• Cable Conduits & Fittings
Manufacturing & bespoke solutions
• Custom Manufacturing
• Cut-to-Length Services
• Testing & Compliance Solutions
• Printing & Engraving
“By delivering high-specification products that exceed industry benchmarks, Shoal Group is a trusted partner in building safer, more resilient data centre infrastructure.”
Product
Cable identification & marking
As data centres continue to expand, clear cable identification is more crucial than ever before. By labelling and colour coding your cables, you can effortlessly track connections, troubleshoot issues and avoid costly downtime. Streamline your operations with our powerful identification solutions.
K-Type Cable Markers
A versatile cable marking system designed for cables, bundles and conduits. Featuring an elliptical profile for effortless fitting onto carrier strips, all expertly manufactured in the UK.
Z-Type Cable Markers
Designed for pre-terminated cables before installation, these markers are easily pushed onto cables and positioned using an applicator. Proudly manufactured in the UK.
Brady® Hand-Held Printers
Brady® industrial printers and labels provide fast, easy, and efficient solutions for cable identification and management, keeping your workflow smooth and organised.
Evolis Desktop Printers
Evolis manufacturers a range of desktop card printers and consumables, for seamless identification and management of people and assets.
In the fast-paced world of data centres, identification is a must for safety, efficiency and future reference. With our in-house custom printing and engraving service, we can provide durable, high quality solutions tailored to meet the unique needs of your facility. Offering a fast turnaround service, design assistance, quality materials, whilst being competitive on price.
Laser Engraved
Using only quality materials, our laser engraved labels are fully customisable to your individual requirements. Ideal where long term durability is required, ideal for indoor and outdoor use.
Heat Shrink Sleeves
Designed to meet high performance requirements, our heat shrink sleeves are durable with markings remaining legible even after expose to harsh abrasion or solvents.
Stainless Steel Markers
Made from 316-grade stainless steel and precision laser-etched with the latest technology, our cable markers are built to endure the toughest environments.
Therma-Mark Cards
Designed for long-lasting printing, each marker can be easily removed from the card and secured to cables or wires using cable ties. Proudly manufactured in the UK.
Tooling & termination components
Data transmission speed, network reliability, and system longevity all depend on proper cable management, termination, and tooling. Poorly executed terminations can lead to signal degradation, downtime, and costly maintenance. That’s why we offer premium termination components paired with perfectly matched tooling for reliable performance every time.
Crimp Terminals
Providing excellent connectivity and resistance to corrosion. Our terminals are quick to install and available in a variety of sizes and materials, suitable for a many applications.
Tools
We stock a large range of top quality tools including crimping, cutting, stripping, sleeving, and essential electricians tools - everything you need to get the job done right.
Copper Tube Terminals
Engineered for a secure, reliable connection making them ideal for both indoor and outdoor applications. Available in various sizes and grades to meet your needs.
Solar PV Terminals & Tooling
Discover our premium range of high-quality, solar PV terminals and tooling, all crafted to enhance performance and ensure long-lasting durability.
In the ever evolving data centre industry, some core requirements never change - the need for quality, reliable electrical terminations. That’s why we provide a comprehensive solution to support your crimping systems including expert training, tool repair and calibration services, ensuring maximum performance for your critical infrastructure.
Service
Tool Calibration
Our in-house service offers tool calibration for both new and used crimp tooling. Complete with a test certificate, laser engraving, and annual service reminder for re-calibration.
Tool Service
With our expert tool servicing, we help you acheive consistent performance, extend tool life, and stay compliant.
Tool Repair
Our in-house tool repair service ensures your equipment is restored to peak performance, minimising downtime and keeping your operations running seamlessly.
CPD Training
Our CPD certified crimp best practice training course, ensures compliance with EAS requirements while enhancing your skills and career development.
Tool calibration, repair, servicing & training
Product
Cable managementsolutions
A well organised data centre is the backbone of efficiency, security and scalability. We provide cutting-edge cable management solutions designed to enchance performance and reliability, whilst minimising downtime and operational risks. Our expertly designed solutions ensure your infrastructure remains efficient, secure, scalable and compliant.
Turnaround
Cable Ties
Essential for keeping cables tidy and organised. Available in a range of materials designed for durability, reliability and effortless cable management.
Nylon Cable Glands
Nylon cable glands provide a secure, dust and moisture resistant seal around cables, preventing damage and maintaining performance. Available in a range of colours and sizes.
Cable Cleats
Designed for a secure grip, our cable cleats securely hold and protect cables, preventing movement and reducing mechanical stress, ensuring durability and reliability.
Brass Cable Glands
Brass cable glands provide a secure, reliable seal around cables, built to withstand extreme conditions from moisture to vibration ensuring a durable, long-lasting solution.
Cable protection is a critical yet often overlooked element of data centre infrastructure. It plays a key role in maintaining network reliability, preventing costly downtime and optimising efficiency. With thousands of delicate cables handling power distribution and data transmission, our cable protection solutions ensure your systems remain stable and perform at their best.
PVC Sleeving
PVC sleeving provides protection against abrasion and moisture ensuring your cables stay safe and secure. Available in a range of colours and sizes, manufactured in the UK.
Conduit & Fixings
A reliable solution designed to shield cables from damage, whilst keeping them organised and secure. Available in a range of materials suitable for your application.
Heat Shrink Sleeving
As heat is applied, the sleeving shrinks to create a tight, durable barrier preventing wear and tear, minimising the risk of cable damage. Available in a range of colours and sizes.
Cable Trunking
A smart solution for managing and protecting cables. Designed to neatly house bundles of cables, providing a secure and protective solution for your cables.
Fire rated cable fixing solutions
Ensure the safety and reliability of your data centre with fire rated cable fixings. These essential components are designed to withstand high temperatures, preventing the spread of fire and keeping your cables securely in place. Offering protection and stability, fire rated cable fixings help minimise the risk of damage to critical infrastructure.
Firefly Multi-hold Clips
Designed with a spring loaded mechanism, these clips hold cables securely in place, even during a fire. Fast and easy to install for safe and organised cable management.
Firefly Metal Nail Clips
Supplied with retained masonry nail for easy installation, these cable clips have a compact design, making them easy to install in various environments.
Firefly Trunking Clips
Essential for securing mini trunking in a safe and efficient manner. Providing a reliable solution for cable management in applications where fire resistance is a critical factor.
Firefly Accessories
Our extensive range of fire-rated cable fixings includes cable cleats, conduit clips, fixings, screws and washers - all designed to keep your cables safe, organised and protected from hazards.
“From precision-engineered components and innovative technologies, to sustainable practises, we ensure smooth operations and reliable performance for today’s fast paced data-driven world.”
Fibre, data & access control cables
Fibre, data and access control cables ensure seamless communication, security and connectivity within your data centre infrastructure. With our premium range of cables, you can rely on fast and secure connections that power your operations with unmatched efficiently.
5K Cables Stocked Compliant Quality Materials
Alternative to Belden
Fire Resistant Fibre
Cables
Experience top-tier bespoke cable solutions designed to meet your exact needs. From precision manufacturing and testing to cut-to-length customisation and special orders, we’ve got you covered. Enjoy the flexibility of call-off orders and the efficiency of our fast delivery service, ensuring you get the right cables, right when you need them.
Fast Delivery Service
Get your cables delivered fast. Place your order online or through our sales team and get next day delivery across mainland UK. Speed, convenience and reliability, right at your fingertips!
Manufacturing & Testing
Low MOQ’s and short lead times, providing tailored solutions from unique colours to complex designs. Our testing laboratory ensures quality every time.
Call-Off Orders
Call off your order as needed over time giving you ultimate flexibility and zero hassle. Lock in fixed pricing and guarantee supply for total peace of mind.
Cut-to-length & Specials
Reduce costs, minimise waste and customise your cables with unique jacket colours, durable over-sheathing and personalised printing, tailored to your exact needs.
Expert supply chain.
Helping you work smarter.
We invest in our people, processes, and technologies to meet your complete supply chain requirementson time, every time.
Eco- Manufacturing
At Birch Valley manufacturing, we reuse waste, reduce landfill and package sustainably. With the UK’s first bio-based PVC sleeving in development, we’re leading sustainable innovation.
Global Distribution
Our extensive distribution network delivers reliable on-time deliveries worldwide. Backed by smart systems and advanced logistics to guarantee service wherever you are.
Intelligent Operations
We combine advanced robotics with supplier partnerships rooted in shared environmental goals, delivering smarter, greener operations every step of the way.
Addressing data centre challenges.
Where we align.
Delivering solutions to help scale efficiently and reliably.
Supporting market growth with tailored expertise and flexibility.
Enabling seamless adoption of emerging technologies.
Aligning with green initiatives through sustainable practices.
Demand
AI, 5G and edge computing are driving demand for energy and challenging data centres to scale sustainably.
Markets
The data centre market is growing rapidly in emerging regions but faces compliance and energy challenges.
Innovation
The rise of liquid cooling, modular construction, and AI systems demands zero downtime.
Sustainable
Under scrutiny for energy use, data centres are adopting renewables and eco-friendly practises.
Investing in our people, processes & technologies.
Safety above standards.
Shoal Group goes beyond compliance to deliver data centre solutions that elevate fire safety, durability, and operational efficiency.
Our low-smoke, zero-halogen (LSZH) and CPR compliant cables minimize fire risks, while our robust fixings, high-visibility identification and precision-controlled UK manufacturing, ensures long-term reliability.
We champion safe installations with clear labelling, maintenance friendly solutions and best-practice guidance, Additionally, our commitment to sustainability drives innovation, from developing bio-based PVC sleeving, to using recycled packaging. We also minimise waste by repurposing manufacturing, by-products into reels for our cable markers.
By delivering high-specification products that exceed industry benchmarks, Shoal Group is a trusted partner in building safer, more resilient data centre infrastructure.
Right product, right support, right time.
We’ve got you covered.
OEM’s
Supplying OEM’s with top-quality components, custom solutions, and reliable supply chains.
Contractors
Offering a wide range of products and services to help contractors meet deadlines and industry standards.
Wholesale Export
Partnering with wholesalers to meet growing demand with competitive pricing and reliable stock.
Supporting global data centre expansion with efficient logistics and tailored export solutions.
Reliability is key.
Our standards, your confidence.
Our standards and approvals are more than just guidelines - they are a promise to you. By adhering to rigorous industry benchmarks and obtaining the necessary certifications, we ensure that every product and service we deliver meets the highest levels of quality, safety and reliability.
With our proven standards in place, you have the confidence in the durability, performance and integrity of everything we offer, giving you a peace of mind and a superior customer experience.
From precision engineered components and innovative technologies to sustainable practices, we ensure smooth operations and reliable performance for today’s fast-paced, data-driven world. Whatever your needs, Shoal Group is your partner in powering data centres.
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