9:00 9:05 9:25 9:45 10:05 11:05 11:25
Opening Remarks
Taking a bite out of Web3
• Outlining the current Web3 landscape
• Understanding the key terminologies and technologies underpinning Web3
• Highlighting how these new technologies can unlock opportunities for brands
The 2023 economic landscape
• How have recent economic events impacted the crypto industry?
• How have traditional markets fared?
• How are these events going to impact the food industry?
Understanding your Web3 consumer
• Outlining the changes in preferences between generational consumer groups
• Highlighting the different ways in which consumers can gain access to brands
• Utilizing technologies to create more engaging and personal customer experience
BREAK
Phygital brand experiences: Converging physical and digital worlds
Microphone Kevin Seo, Co-Founder and CEO, Bored & Hungry
• What is a phygital brand?
• How should brands be thinking about their digital presences differently?
• Examples of successful phygital bran experiences and how they have impacted brand engagement and loyalty
Building a community through a shared love of food
Microphone Sean Funke, CEO, CHFTY
• Outlining the CHFTY story; giving back to the foodie community
• Understanding the importance of audience education to increase loyalty, trust, and adoption
11:45 12:05 1:05 1:25 1:45 2:05
Leveraging NFTs to drive loyalty: the Wow Bao story
Microphone Geoff Alexander, CEO, Wow Bao
• Outlining the successes of Wow Bao’s NFT loyalty program
• Understanding the importance of positioning yourself as an innovator
• Promoting customer buy-in to your brand
LUNCH
Understanding risk: how to best prepare against cybersecurity risks
• Common cybersecurity risks facing the food industry and their impact
• Best practices for preparing and protecting your business against cybersecurity risks
• The role of emerging technologies in enhancing cybersecurity for the food industry
The importance of Web3 strategies for small businesses
• Understanding the scalability of Web3 for small businesses
• Addressing challenges that smaller businesses may face when creating a Web3 strategy, and how to overcome these
The retail opportunity
• The growth of e-commerce and the shift to online food ordering and delivery, and how it presents a significant opportunity for retail
• How retail can leverage Web3 technology to enhance customer engagement and loyalty, such as personalized rewards, gamification, and tokenization
• The challenges and opportunities of implementing Web3 solutions in retail, including regulatory and adoption considerations
3:05
PANEL How Web3 gives brands a new way to engage with customers
Microphone Geoff Alexander, CEO, Wow Bao Brennan Heller, Associate Brand Manager, Starbucks
• What opportunities are there for brands utilizing Web3 technologies?
• What successes have been seen regarding customer engagement?
• What challenges do brands need to overcome to fully embrace Web3?
3:45 4:05 4:15
Building immersive Web3 experiences
• Outlining the architecture and technologies underpinning web3 projects, including blockchain, decentralized applications, and smart contracts
• Understanding how these technologies enable new possibilities for immersive customer experiences
• Examples of successful web3 immersive experiences for consumers, and understanding how they leverage technologies to enhance engagement
Closing Remarks
Close Day 1
9:00 9:05 9:25 9:45 10:05 11:05
Opening Remarks
Enhancing the customer experience: Exploring the Odyssey
Microphone Brennan Heller, Associate Brand Manager, Starbucks
• Outlining the successes of Starbucks Odyssey loyalty program
• Lowering accessibility barriers for consumers
• Unlocking a new level of engagement through interaction and AR/VR
• Understanding the potential of the Odyssey program for the future Starbucks customer experience
Learning and adapting
• Outlining the different ways successes can be measured in Web3 projects
• Identifying pitfalls and changing pace to ensure success
• Understanding the importance of creating a Web3 strategy
Interoperability of payment systems
• Outlining the benefits of interoperability, including increased efficiency, reduced costs, and improved customer experience
• Understanding the challenges of interoperability, including updating legacy systems and lack of standardization
• Innovation in payment systems through use of emerging technologies
NETWORKING BREAK
What role do Ghost Kitchens play?
• The rise of ghost kitchens and their impact on traditional restaurant models, customer expectations and delivery services
• How ghost kitchens can leverage web3 technology to enhance customer engagement and loyalty
• The challenges and opportunities of implementing web3 solutions in ghost kitchens
Conversational AI: what is it and how will it impact the food industry?
• Understanding what conversational AI is and how it works, including natural language processing, machine learning, and voice recognition technologies
• Outlining the potential applications of conversational AI in the food industry, including chatbots, virtual assistants and voice-activated ordering, and how it can improve the customer experience
• Overcoming the challenges of implementing conversational AI in the food industry
Web3 for the wider supply chain
Microphone Christine Gould, Founder, Thought for Food
• How are other parts of the food supply chain utilizing web3 technologies, and with what successes?
• What best practices can restaurants and food brands take from web3 projects in the wider supply chain?
• What challenges have been seen and how have these been overcome?
LUNCH BREAK
Exploring the Foodverse
• What is the Foodverse, and how is it evolving?
• What are potential opportunities for brands entering the Foodverse?
• How can the Foodverse impact the ways in which consumers are thinking about food brands?
Understanding the future of Web3 for the food industry
• What future trends can we expect for food and beverage brands?
• What challenges need to be overcome to drive innovation?
• What should the food industry prioritize when creating their web3 strategies?
2:05
How brands can use web3 technology to drive engagement with the next generation of consumers
Microphone Chad Horn, Co-Founder, DevourGo And DevourGo restaurant partner
• Highlighting the digital engagement expectations of the next gen consumer
• Outlining the importance of web3 technology for this group
• Understanding what achievable business goals might look like
• Examples of successful campaigns and lessons learnt
2:25 3:25 3:45 4:05 4:15
NETWORKING BREAK
Lowering barriers to entry: bringing wallets to consumers
• The importance of lowering barriers to entry for consumers in web3 adoption, including reducing transaction fees, simplifying wallet interfaces, and improving security and privacy features
• Strategies for bringing wallets to consumers in the food industry, including partnering with payment providers, offering incentives for early adoption, and educating consumers on the benefits of Web3 technology
• The potential impact of wallet adoption on the food industry, including promoting loyalty and engagement through token-based rewards
Utilizing AI to optimize convenience
• Understanding the opportunities for AI in driving business strategy
• Effectively identifying customer journey gaps that can be solved through AI optimization
• Realizing and overcoming challenges in the current versions of AI
Closing Remarks
Close Day 2