Join Century 21 Heritage Group Real Estate Brokerage - GTA Hamilton Kingston Simcoe Norfolk

Page 1

Each office is independently owned and operated
homesbyheritage.ca
MAKE YOUR NEXT MOVE A SUCCESS.

THE GOLD STANDARD IN CANADIAN REAL ESTATE

At CENTURY 21® we believe in providing all the marketing, technology and training that REALTORS® need to succeed. They don’t have to source and manage those tools separately. Add that to 14,000 offices and a referral network of 155,000 members in 86 countries around the globe.

WE’RE ONE AMAZING BRAND AND WE’VE GOT YOUR BACK.

THE GOLD STANDARD
YOUR NEXT MOVE | 2
2021 GLOBAL 21 RANKINGS by COMPANY, January 1, 2021 through December 31, 2021, CENTURY 21® CANADA 3 | HOMESBYHERITAGE.ca COMPANY IN THE WORLD 750 REALTORS® STRONG 8 OFFICES IN THE G.T.A. HAMILTON SIMCOE NORFOLK & KINGSTON #15

THE HERITAGE GROUP

Founded in 1988 by Pamela Prescott with a small team of five sales representatives, the Heritage Group is now the home of more than 750 REALTOR®s.

CENTURY 21® CANADA

Founded by U. Gary Charlwood, CENTURY 21® CANADA is proudly Canadian owned and operated and spans over 400 offices from coast to coast.

WE ARE CANADIAN A CANADIAN OWNED & OPERATED FIRM SINCE 1988 THORNHILL 7330 Yonge St. Thornhill, ON L4J 7Y7 905.764.7111 RICHMOND HILL 11160 Yonge St. Richmond Hill, ON L4S 1H5 905.883.8300 NEWMARKET 17035 Yonge St. Newmarket, ON L3Y 5Y1 905.895.1822 BRADFORD 49 Holland St. W. Bradford, ON L3Z 2B6 905.775.5677
TOTTENHAM 1 Queen St. N. Tottenham, ON L0G 1W0 905.936.2121 HAMILTON 209 Limeridge Rd. E. Hamilton, ON L9A 2S6 905.574.9889 SIMCOE (NORFOLK) 41 Kent St N. Simcoe, ON N3Y 3S1 226.777.7067 KINGSTON 310 Bagot St. Kingston, ON K7K 3B5 613.817.8380

WE ARE AGENT-CENTRIC

Training & Development

Brand & Marketing

Recognition & Network

Supportive Culture

Coaching & Mentorship

Technology Platform

C21
JOIN
YOUR NEXT MOVE | 6
7 | HOMESBYHERITAGE.ca

TRAINING & DEVELOPMENT

QUICKSTART PROGRAM Our proprietary 6-week onboarding program helps REALTOR®s build the foundation for success at Century 21® Heritage. 3 Introduction to Core Systems 3 Developing a Business Plan 3 Working with Buyers 3 Your First Offer 3 Listing Presentation 3 Listing a House 3 Remarketer 3 Client Relations & CRM 3 Authentisign 3 Webforms 3 REALM 3 SkySlope 3 Ethics and Arbitration 3 Common Legal Challenges 3 Business Planning 3 Prospecting and Farming 3 Pre-Construction 3 Commercial Real Estate 3 Cottage, Farm and Land 3 Team Building & Management 3 Changing Business Environment ONGOING TRAINING TOPICS
training sessions are available on our training channel. YOUR NEXT MOVE | 8 SUBSCRIBE youtube.com/@C21Heritage
TRAINING & GROWTH
The

COACHING PROGRAMS

3 The Road to Grand Centurion (ZOOM)

3 Brian Buffini Essentials

3 Chris Leader - Leader’s Edge

July 7

Successfully completed the C21 Heritage Group coaching program! What an accomplishment and great experience!

Special thanks to Eryn Richardson & Pamela Prescott for putting this program together.

Century 21 Heritage Group Ltd, really cares about the success of everyone. Very proud to be a part of this powerful team! Congrats to all.

June 29

THANK YOU Eryn and Pamela for offering such an excellent coaching course! It was easily better than a paid coaching program that I did last year.

At the Heritage Coaching Academy I learned so many great tips to get new clients, opportunities to sell more to existing clients, and just be a better sales representative. Most importantly, you gave us the step by step knowledge to execute everything you taught. I am so glad we have this valuable program available to us. I will be back for the fall session!

Thank you also to my fellow classmates for sharing your experiences. It was wonderful connecting with all of you!

10 Comments

9 | HOMESBYHERITAGE.ca
Angela McCart
21
Christine Warren Real Estate
31 31 Comments 1 Share

LEARNING PLATFORM

POWERFUL & ROBUST PLATFORM - XSEL

Our custom learning system is built with NIIT, one of the most robust learning management service providers in the world. The powerful and robust platform provides:

3 Structured guidance to agents in all levels of experience

3 Consolidated learning experience

3 Easy access through mobile-friendly interface

3 Comprehensive library of proprietary resources

3 Data-driven learning experience

3 Social media connectivity

ONE-OF-A-KIND EXPERIENCE

Structured onboarding

True-to-life scenarios

Collaboration with coaches

Live streams & videos

Customized paths

Content library

Embedded add-on programs

Robust analytics

Certifications & badges

Compliance fulfillment

3 3 3 3 3 3 3 3 3 3
YOUR NEXT MOVE | 10 INDUSTRY’S BEST
11 | HOMESBYHERITAGE.ca

INNOVATIVE TECHNOLOGY

Google Workspace

G-Mail, Google Drive Storage, Calendar, Docs, Sheets, Slides, Analytics and much more

C21 Marketing Centre

Easy-To-Use, DIY marketing material builder for REALTORs® who need it quickly

Telelisting

Online Phonebook with integration of your Do Not Call List (DNCL)

Virtual Offers

Accessible from VirtualOffer.ca, the system makes offer typing easy and efficient

Back At You

Media

Automated Facebook, Instagram and LinkedIn content posting technology

Testimonial Tree

Customer satisfaction platform to build longterm business

Concierge by Movesnap

Added-value service to make your client’s move a bit easier and save hassle and time

Spotlight

Property marketing service that simplifies the listing marketing process

PRODUCTIVITY
YOUR NEXT MOVE | 12

Remarketer is a Real Estate Marketing platform where you can manage your online marketing & daily business tasks under one, easy-to-use platform that’s specifically designed for REALTORs®!

• Full-fledged real estate website

• CRM & automated email marketing

• Automated e-mail newsletters

• Automated local real estate news

• Open house management

• Automated home valuation *

• Instant CMA generator *

• REALTOR® accounting *

Made exclusively for Century 21® Heritage Group, it’s an easy & convenient APP for REALTOR®s & Clients

• View the latest listed and sold properties

• Browse the sold information

• Market trends & school information

• Clients can connect directly with you on the app

APP APP 13 | HOMESBYHERITAGE.ca

PRODUCTIVITY

REMARKETER puts real estate tools and content under one umbrella, so you can increase business efficiency and save hundreds of dollars spent on multiple tools from different vendors.

WEBSITE & CONTENT MANAGEMENT

Feature-Packed Personalized Website

Listing Feeds & Listing Management

Open House Management & Sign Up Forms

Website Content Marketing Management

REPORTING, ANALYTICS & ADD-ONS

Live Market Watch Reports & Analytics

Website Monitoring & Campaign Analysis

Accounting & Transactions Add-On

Financial Analysis & Instant CMA Add-On

CLIENT ENGAGEMENT & MANAGEMENT

Robust Client List Management

Email Marketing & Newsletter Campaign

Lead Nurturing & Automated Drip Campaign

Event Calendar & Reminders

DEDICATED APPS & CONNECTIVITY

REMARKETER APP (iOS & Android)

HOMESPOT APP (iOS & Android)

Social Media Sharing & Connectivity

Affiliate Family Website Connectivity

YOUR NEXT MOVE | 14

Spotlight is a complete turn-key marketing solution for your listing. Listings that use our marketing package have been shown to sell for 1.26% more and sell 19% faster. Spotlight also provides client engagement programs.

1 PHOTOGRAPHY & SET UP

Professional HDR Photography

Matterport 3D

Interactive Tour

2 ONLINE PRESENCE

Dedicated Website for Property

Beautiful PDF Feature Sheet

3 ADDITIONAL SERVICES

Just Listed Postcard

Print & Drop

Toll-Free Number & Description

4 CLIENT ENGAGEMENT

Just Sold Postcard

Print & Drop

Print Newsletter Program

Aerial Photography

Photo Submission to C21 Heritage

Unique Website

Domain Address

YouTube Virtual Tour with Voice Over

Sign Rider with Website Address

Posted on Social Media to Share

Monthly Market Watch

Social Brick

Farming Postcard Program

SCAN TO SEE THE SAMPLE WEBSITE OR VISIT

https://spotlight.century21.ca/sample-listing/S/

15 | HOMESBYHERITAGE.ca

SUPPORT YOU NEED

WE’VE GOT YOUR BACK

MENTOR • COACH • ADMIN

Century 21 ® Heritage Group managers are dedicated, experienced and non-selling REALTOR ®s who can supercharge your Real Estate career. Your manager can build an annual business plan with you, check in on your progress every month, and guide you while working on special projects including rural real estate, commercial real estate and new construction projects. Of course, you will receive full support to make your real estate transaction a success.

IN-HOUSE MORTGAGE ADVISORS

Centum supports real estate agents and their clients with financing and advice. With access to a wide range of mortgage products and services, Centum professionals are here to answer your questions, provide advice and support to you and your clients through the complexities of mortgage financing transactions.

YOUR NEXT MOVE | 16
Financial Services Limited Partnership Brokerage Licence #13054

A LETTER FROM OUR AGENT

I just want to let you and all of my Century 21 Heritage Family know that we have a team of people that will go FAR BEYOND their call of duty to help all us agents in every situation, with any problem, any time, no matter how difficult, no matter what it takes to resolve our issues and problems quickly and above all legally.

Isabel is our rock... firm, knowledgeable, professional, resourceful, sharp, quick-witted, talented in everything she does... and always with a smile and a follow up to make sure we are satisfied with the outcome.

Isabel, our Broker of Record, is not the only one I would like to bring to everyone’s attention. Our Administrative Team is also ONE OF A KIND. Unbelievably awesome, experienced, knowledgeable and appreciative. Sabrina was absolutely incredible in this particular case. She made herself available at a moment’s notice to help Isabel and I in every possible way.

Sabrina, Cecilia, Mandy, Lina, Tammy, Daniela, Liz and all our secretarial staff are unbelievable in the hard work they do for each and everyone of us. They are always in the background, doing whatever it takes to help us complete our deals, keep us in line and remind us of what is required next. Even though we may not see most of them around the office, they are there silently doing their job. All of them deserve our praise, recognition and above all our THANK YOU each and every day.

17 | HOMESBYHERITAGE.ca
The letter was received by Eryn Richardson, Managing Partner on September 9, 2022 via e-mail. [Letter Excerpt]

RECOGNITIONS

THE CENTURION© AWARD

The CENTURION© is one of the most prestigious awards given by Century 21® Canada. It’s a mark of true professionalism and is awarded to a very small percentage of REALTOR®s, marking its exclusivity and high level status.

QUARTERLY & MID-YEAR AWARDS

In addition to annual awards, we recognize continous accomplishments of REALTOR®s with quaraterly and mid-year awards.

CENTURY 21® MASTERS AWARD PROGRAM

The recognition program honours topproducing REALTOR®s for their outstanding production accomplishments. It is known to be the path toward achieving CENTURION© award status.

SOCIAL MEDIA BRICKS & MORE

In addition to the awards and ceremonies, we make individualized social media bricks to help you communicate with your clients!

YOUR NEXT MOVE | 18
AWARDS
Name
19 | HOMESBYHERITAGE.ca
Your
Monday February 2020

CONTRIBUTIONS

EASTER SEALS KIDS TO CAMP

Since 1979, Century 21® Canada has supported Easter Seals by raising more than 10 million dollars for families living with disabilities throughout Canada. In 2009 Century 21® Canada introduced the Kids to Camp program, giving children the opportunity to attend one of 16 summer camps run by Easter Seals.

COMMUNITY EVENTS

Our offices have social events where we give back to the community as a group. Some of our events are

• Spring Bulb Sale

• Dropzone with Easter Seals

• Upper Canada Walk & Run

• Family Fun Day at Brooks Farms

• Bradford Carrot Festival

• Celebrity Hockey Classic

• Dancing with Easter Seals Stars

• Rock On! Curling Bonspiel

• Santa Claus Parade

• Food Drive / Toy Drive

CENTURY 21® GOLDEN HEART AWARD

The Golden Heart Award recognizes those REALTORs® who have raised and recorded a generous contribution for Easter SealsKids to Camp program.

12
21
EASTER SEALS FUNDRAISER IN C21 CANADA
YOUR NEXT MOVE | 20 COMMUNITY
GOLDEN HEART AWARDS CENTURY
® HERITAGE GROUP
#5
21 | HOMESBYHERITAGE.CA

FAMILY OF WEBSITES

The Condo Mall is our dedicated website where our REALTOR®s and potential clients can search and view the latest pre-construction projects.

• We offer platinum VVIP and VIP access to notable real estate development projects.

• We also co-host exclusive Zoom information sessions with builders’ sales offices for our agents about the upcoming projects

• We create and deploy pre-construction project material in Remarketer for your marketing.

• We have a Facebook group to share information among agents.

• Some of the recent projects are:

• Akra

• King Heights Residences

• LSQ

• Union City

• Yonge City Square Residences

• 316 Junction Condos

• Olive

• Centricity

• NorthCore

• Galleria On The Park

Scan to Visit

OR GO DIRECT TO www.thecondomall.com

YOUR NEXT MOVE | 22
OPPORTUNITIES

Connected with the Remarketer system, the Commercial Mall is a collective hub for agents and clients to find opportunities.

• Category-Based Quick and Easy Listing Searches (Office, Retail, Industrial, Store, Business for Sale, Farm, Land, Investment)

• Exclusive Commercial Professional Section where only qualified REALTOR®s are showcased

Scan to Visit

OR GO DIRECT TO www.commercialmall.ca

Connected with the Remarketer system, the Hub shares exclusive listings among top brokerages and REALTOR®s in Ontario.

• Discover Just Listed Exclusive Listings

• The listings are only offered exclusively and are not yet available to the public

• Act now and get in touch with the listing agent

• Connected with agent Remarketer system to promote and share

Scan to Visit

OR GO DIRECT TO www.exclusivehub.ca

exclusivehub

C21 BRAND

BRAND & MARKETING

C21 MARKETING CENTRE

The Marketing Centre empowers agents to create customized marketing material quickly and easily. The Marketing Centre is accessible with your Century21.ca email address.

• Property Feature Sheet / Spec Sheet

• Small Postcards and Door Hangers

• Business Solicitation Material

• Social Media Bricks for your Listing

IN-HOUSE MARKETING

Century 21® Heritage Group can help you achieve your Real Estate goals with comprehensive marketing support programs.

Some of our services include design and production of:

• Premium Business Card, Postcard, Flyer Feature Sheet and Door Hanger

• Real Estate Sign, Banner and Rider

• Listing and Buyer Presentation

• Postal Walk Marketing Service

• Monthly Farming Program

• Monthly Sphere of Influence

Print & E-Mail Newsletter Program

• Social Media Support

YOUR NEXT MOVE | 24

JOIN US + REFER US

FORMULA FOR SUCCESS

CENTURY 21® Heritage Group has the formula to boost your Real Estate career success. Our well-structured onboarding program, vast training video library, and renowned coaching program provide the real and practical training you need to supercharge your Real Estate career. Our proven technology platforms and tools help you stay connected with past clients, develop new clients, and grow your sphere of influence.

Our supportive culture and industry-best admin team go above and beyond to provide the support you need. The renewed C21 brand provides simple yet sophisticated branding as well as marketing resources to improve client engagement while the property marketing program streamlines property marketing.

Through collective efforts, we support both the Easter Seals Kids to Camp program and local communities. And we are there to celebrate your success, whether it’s your first deal or your GRAND CENTURION® achievement.

REFER 21 PROGRAM

If you know of an awesome REALTOR® who may be interested in or can benefit by our formulae, please let us know! You will receive a $1,000 ACCOUNT

CREDIT for an existing agent or a $500 ACCOUNT

CREDIT for a new agent on your Century 21® account. Fill out the Google Form to let us know!

YOUR NEXT MOVE | 26 JOIN THE GOLD STANDARD
27 | HOMESBYHERITAGE.ca
28 THORNHILL 7330 Yonge St. Thornhill, ON L4J 7Y7 905.764.7111 RICHMOND HILL 11160 Yonge St. Richmond Hill, ON L4S 1H5 905.883.8300 NEWMARKET 17035 Yonge St. Newmarket, ON L3Y 5Y1 905.895.1822 TOTTENHAM 1 Queen St. N. Tottenham, ON L0G 1W0 905.936.2121 HAMILTON 209 Limeridge Rd. E. Hamilton, ON L9A 2S6 905.574.9889 Each office is independently owned and operated. Not intended to solicit buyers or sellers currently under contract. CENTURY 21® HERITAGE GROUP LTD. BROKERAGE SIMCOE (NORFOLK) 41 Kent St N. Simcoe, ON N3Y 3S1 226.777.7067 KINGSTON 310 Bagot St. Kingston, ON K7K 3B5 613.817.8380 BRADFORD 49 Holland St. W. Bradford, ON L3Z 2B6 905.775.5677

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Join Century 21 Heritage Group Real Estate Brokerage - GTA Hamilton Kingston Simcoe Norfolk by Century 21 Heritage Group - Issuu