3. Category Graphic, packaging
deadly smoothies
Brief In Communication III class students randomly received classic stories.The main task was to brand and sell the story by creating a narrative communication piece. Concept The story I was given was “The Masque of the Red Death” by Edgar Allan Poe. For selling the story I created a brand of beverages named “Deadly Smoothies”. For creating the communication piece I choose a part of the story where seven colored rooms are described. Each room has an specific color that is related and contrasted with a human behaviors which I identified as the deadly sins. I took the seven deadly sins and brand them. Relating the behaviors to the colors I gave each one of them a specific flavor and finally design the packaging.
Portfolio Carolina Rosso
deadly smoothies