Page 1

Carolina Rosso design portfolio


inside

This portfolio is a compilation of some of my work as a bachelor student at the “Universidad de los Andes� and as a freelance multidisciplinary designer. The projects chosen are graphic and product related with a communication emphasis. I included my thesis and other projects that highlight my skills and abilities as a designer.


1. Category Graphic, product design.

table manners

Brief: For graduation project students must develop a quality design project. The result of this project is the persistent investigation of a free choice selected topic in which students question themselves in different design areas, identifying problems. Both concept and content are used to create adecuate solutions.The final result is a design project with a professional quality level. Concept: For my thesis project I created a series of elements that aprove and validate unusual habits (“bad manners”) when eating. The main purpose of the project is to create situations and generate reflective tensions capable of setting us free from the repressions to which we are subjected by the cultural domain when eating. The objective is to sensitize people about their behavior when they eat and change their conventional and tradicional way of approaching the dining table. The idea of ​​extending the etiquette parameters and enconding unusual habits, comes from a personal attempt of creating pieces validating the personal habits that I was not allowed to have and which I was judged by, when having a family dinner. Each element has a specific narrative that introduces a existing conflict between actual informal habits and traditional etiquette (the habits that are considered “good manners”). This narrative will force the person to get out of the etiquette scheme with the purpose of eliminating the good and bad manners cliché.

Portfolio Carolina Rosso

Table Manners


table manners

Portfolio Carolina Rosso

Table Manners


Portfolio Carolina Rosso

Table Manners


shown. raw plates in process.

Portfolio Carolina Rosso

Table Manners


1.

3.

6.

4.

7.

shown: 1. sharing plate 2. noise Plate 3. To Go plate 4. table cloth plate 5. licking plate 6. eat with your hands plate 7.pick up food plate complete document: http://issuu.com/c.rosso206c/docs/documentofinal

2.

Portfolio Carolina Rosso

5.

Table Manners


shown. Stills from the “Table Manners� video.

link to complete video: http://vimeo.com/11712791

Portfolio Carolina Rosso

Table Manners


2. Category Graphic, branding

liebre

Brief I was commissioned by the Colombian wardrobe producers Liebre to create their brand identity. Concept For creating the identity I got inspired by some of the qualities of a hare (liebre): fast, agile and soft, which are some qualities that Liebre producers haveø, and based on this three words I created the brand identity.

Portfolio Carolina Rosso

liebre


Portfolio Carolina Rosso

liebre


Portfolio Carolina Rosso

liebre


Portfolio Carolina Rosso

liebre


Portfolio Carolina Rosso

liebre


3. Category Graphic, packaging

deadly smoothies

Brief In Communication III class students randomly received classic stories.The main task was to brand and sell the story by creating a narrative communication piece. Concept The story I was given was “The Masque of the Red Death” by Edgar Allan Poe. For selling the story I created a brand of beverages named “Deadly Smoothies”. For creating the communication piece I choose a part of the story where seven colored rooms are described. Each room has an specific color that is related and contrasted with a human behaviors which I identified as the deadly sins. I took the seven deadly sins and brand them. Relating the behaviors to the colors I gave each one of them a specific flavor and finally design the packaging.

Portfolio Carolina Rosso

deadly smoothies


Portfolio Carolina Rosso

deadly smoothies


Portfolio Carolina Rosso

deadly smoothies


Portfolio Carolina Rosso

deadly smoothies


Portfolio Carolina Rosso

deadly smoothies


4. Category Product and food design, packaging, graphic

coops!

Brief Design a food product Concept As far as I could say I’m a cookie-milk person. As a personal project I wanted to design a food product that completly satisfied my love for cookies and milk. So I came up with the idea of merging both in one, COOPS (cookies-cups). The idea is to use the cookie as a cup, drink the chocolate flavored milk and then eat the cookie soaked in milk.

Portfolio Carolina Rosso

Coops!


Portfolio Carolina Rosso

Coops!


Portfolio Carolina Rosso

Coops!


5. Category Graphic, branding

atomic

Brief I was commissioned by the Colombian catering company Atomic to create their brand identity. Concept Atomic catering is a company runned only by woman. I decided to give these women a retro vibe. I used referents of woman from the 40’s with the purpose of relating the Atomic team to that “atomic” wife from the 40’s who could cooked it all, and contrast it with a more contemporary graphic so it looked updated.

Portfolio Carolina Rosso

atomic


Portfolio Carolina Rosso

atomic


Portfolio Carolina Rosso

atomic


Portfolio Carolina Rosso

atomic


Portfolio Carolina Rosso

deadly smoothies


Portfolio Carolina Rosso

atomic


6. Category typography

chisme

Brief Create a typographic installation for the class Experimental typography. Concept For my typographic installation I chose the word gossip (chisme). Gossip is a rumour about the personal or private affairs of others, it goes from mouth to mouth and spreads very quickly, the same as the weeds (unwanted plants that grow everywhere) do. The concept of the installation is a parallel between the words gossip and weeds with the meaning of growth.

Portfolio Carolina Rosso

chisme


Portfolio Carolina Rosso

chisme


7. Category Art direction, styling

Misericordia

Brief I was commissioned by the Brand Misericordia as a n art director and stylist for the lookbook of their new line of accesories. Concept For the shoot I chose to create a smooth contrast between hard and soft. I used soft fabric and light colors to create pieces that could be highly contrasted with the leather pieces.

Portfolio Carolina Rosso

Misericordia


Portfolio Carolina Rosso

Misericordia


Portfolio Carolina Rosso

Misericordia


Carolina Rosso carolinarossor@gmail.com 57 1 2744773

Carolinarossoport2  

design

Read more
Read more
Similar to
Popular now
Just for you