THE LOGOS FROM C-ROOTS PART 2 1
THE LOGOS FROM C-ROOTS PART 2
THE LOGOS FROM C-ROOTS PART 2 C-Roots considers the corporate identity to be the engine driving every company. The potential powerhouse that is much more than just a logo. So isn’t there an apparent paradox to be bringing out a logo book again? It certainly highlights just one facet of the many-sided corporate identity. But on the other hand, the logo is its most simple and basic expression. And that’s precisely why we’re doing it. ‘The Logos’ part 2, is a collection of specials from C-Roots’ past and present. It includes the golden oldie, Himmelblau. There’s even the rejected logo for the Austrian ski resort Lofer, that we still want to include it because it conveys the philosophy behind the ‘roots’ so perfectly.
CLOSE THE GAP BETWEEN IDENTITY AND BRAND Circumstances, surroundings, zeitgeist – everything is in flux. The only constant a company has is its identity, even if this manifests itself in ever changing forms. And an entirely new focus or vision can propel an overhaul of a company style. Identity is more a process than a static given. You can develop new products and services, your production methods can change, or you can find new partners. With so many variables, it’s crucial to make the binding factor all the more identifiable and visible. By using identity as the organisation’s engine, you reduce the distance between who you really are and how you want to be seen. Result: your ideal image. Admittedly, logos are simplified, but they’re also the most iconic image. Bart-Jan Horrée
Splendid Happenings 8 C-Roots 14 Harttaal 20 Parrhesian 26 HvA InMedia 32 The T-huis 38 Wilhelm & Partner 44 HvA opleiding Media, Informatie en Communicatie 50 HvA opleiding Communicatie 52 Bureau Kalker 58 Stakeholderwatch 64 Meiberger Holzbau 70 Blendyoga 76 One Wear 82 Visual Scores 88 Himmelblau 94 Loferer Alm-bahnen 100
SPLENDID HAPPENINGS Splendid Happenings is about more than just lifestyle. It aims to bring about a rethink in our attitudes towards aging. Central concepts are health, activity levels and happiness. In a nutshell: shake off those outdated social clichĂŠs and focus more on the strength and vitality of the individual. Positive, with heart and soul, and ambition.
HAPPENINGS Monique Brouwer 06 123456789 firstname.lastname@example.org
Splendid Happenings Piet Heinkade 4 1019 BR Amsterdam 012 3456789 email@example.com www.splendidhappenings.nl
C-ROOTS C-Roots is based in Amsterdam. This agency has made its name as a specialist in identity, strategy and creativity. It knows that when it comes to organisations â&#x20AC;&#x201C; whatever the size â&#x20AC;&#x201C; the roots will always be a source of inspiration.
Because roots steer strategy, but they also form an essential foundation when building and developing creative concepts for marketing, communication, culture and innovation.
Bart-Jan HorrĂŠe creation
Oostenburgervoorstraat 58-60 1018 MR Amsterdam The Netherlands T +31(0)20 5470155 M +31(0)6 52540903 firstname.lastname@example.org www.c-roots.com
HARTTAAL Whatever your question, Harttaal (= heart language) will help you find the answer. You’re doing some soul-searching about your work, relationships, health or faith? You want to write a book or blog? Then listen to yourself and write down what you hear.
It’s not about the writing itself, writing is a means to discovering what you think, feel and know intuitively. You let your head and your heart do the talking. Connect the two and you’ll be amazed at what you’ll find out.
Hamerstraat 32 1021 JW Amsterdam www.harttaal.nl email@example.com +31651802116
Harttaal Wies Enthoven
De kracht van je verhaal 27
PARRHESIAN With the end of the industrial age, weâ&#x20AC;&#x2122;re moving into the age of consciousness, so we need to reprogram ourselves and reconnect to our (higher) purpose in life. Parrhesian helps to reprogram and support organisations as they transform, by supporting the individual (leadersâ&#x20AC;&#x2122;) transformations that build the organisation.
Hidde van der Pol
M +31 (0)6 1136 3037 firstname.lastname@example.org Skype hidde.van.der.pol
Laan van Kronenburg 14, Nest building, 5th Floor 1183 AS, Amstelveen, The Netherlands
Office The Netherlands +31 (0)20 2601166 www.parrhesian.com
HvA INMEDIA The platform for students, teachers and staff of the Amsterdam University of Applied Sciences (HvA) courses, MIC (Media, Information and Communication) and Communication and the University of Amsterdam (UvA) course, Media & Culture.
Inmedia has been set up for passionate professionals who are directly or indirectly active in the media world, so that they can share their experiences with us and inspire our students.
2 DEC 2015 TWAN HUYS START 16.15 UUR BENNO PREMSELAHUIS
EEN INITIATIEF VAN
UVA | MEDIA EN CULTUUR
HVA | COMMUNICATIE
HVA | MEDIA, INFORMATIE EN COMMUNICATIE
THE T-HUIS A sustainable public â&#x20AC;&#x2DC;living roomâ&#x20AC;&#x2122; in Hall 79 of the Tilburg Spoorzone area, surrounding its central station. A venue offering space for a kaleidoscope of activities.
Activities include temporary and guest exhibitions, a platform for presentations and debate, consultation areas, work and study spaces, seating areas for reading a newspaper or book and places for meeting.
T-Huis voor de meTamorfose van de bieb
T-Huis De werkplaaTs van De bieb van De ToekomsT Hal 79, spoorzone
T-HUIS DE HUISKAMER VAN TILBURG
10 ARCHITECTEN I.O. 10 ONTWERPEN 1 WINNAAR HET T-HUIS WERKPLAATS VAN DE BIEB VAN DE TOEKOMST EXPOSITIE 27 JUNI T/M 4 JULI 2014 HET KETELHUIS, HAL 65 SPOORZONE
T-HUIS DE HUISKAMER VAN TILBURG 45 HAL 79, SPOORZONE
WILHELM & PARTNER Interior Design from Munich. The Wilhelm & Partner agency designs interiors for food and retail concepts for the German market. It offers its clients concepts that arenâ&#x20AC;&#x2122;t dictated by architectural constraints.
Product presentation and look and feel are all key ingredients in the brand experience. After all, only a small part of the taste experience is based on real taste; smell, texture and appearance play key roles.
Christine Pohlmann Gesch채ftsf체hrerin
Mob 0049-172-870 33 70 email@example.com
Wilhelm und Partner GmbH Interior Design, Concept and Realization Ainmillerstrasse 35, 80801 M체nchen Tel 0049-89-129 20 37 wilhelm-und-partner.de
Wilhelm und Partner
HvA opleiding Media, Informatie en Communicatie Visual devices are powerful symbols that are to be found anywhere and everywhere. They’re used by companies but also by countries, sports clubs and magazines in their communications. And why are they so powerful? Because our brains process visual information 60,000 times faster than text.
And if you’ve got a lot to say, then all the better. For the Media, Information and Communication course, we opted for the falcon as symbol so that you immediately know who’s behind the message.
HvA opleiding Communicatie A visual device is a potent symbol that can pop up anywhere and leaves no doubt about what the brand represents. Itâ&#x20AC;&#x2122;s remarkable what kinds of special associative combinations underlie brands and their symbols. Playboy bunnies, Budweiser frogs, the purple Milka cow is chocolate and what about the rag doll, Artis the Partis? Itâ&#x20AC;&#x2122;s funny really, animals are a popular choice because of the characters we may associate with them. No surprise therefore that the red deer was chosen as the symbol for the Communication course, CO.
#visitekaartje Die 5,5 x 8,5 cm, het is zoveel groter Dan het lijkt. beDoelD voor het uitwisselen van contactgegevens, zit er inmiDDels een werelD van in Drukken achter zo’n kaartje. De essentie van De corporate iDentity en De plaats Die je Daar binnen inneemt. en Dat allemaal passenD in een binnenzak. CO
#visitekaartje nu we vaker netwerken op sociale meDia, worDen visite kaartjes minDer populair. volgens google ligt het aantal zoekopDrachten voor ‘visite kaartje’ 75 procent lager Dan tien jaar geleDen. maar een mooi visitekaartje valt nog steeDs op in De massa. je leest Dit immers niet voor niets. MIC
BUREAU KALKER Bureau Kalker is an independent conference organiser, specialised in the thematic organisation of clinical dental congresses. Almost 10,000 participants have attended Bureau Kalkerâ&#x20AC;&#x2122;s congresses since 2009.
Paul Kalker congressen | cursussen | projectmanagement
Albert Neuhuysstraat 6 | 1058 SB Amsterdam | tel. 020-615 9936 fax 020-337 9983 | mob. 06-242 74888 | firstname.lastname@example.org www.bureaukalker.nl
STAKEHOLDERWATCH StakeholderWatch is a fully automated research system operating on a global scale. It combines a variety of measurement instruments to generate real-time information about the mood and perceptions among stakeholders of large organisations. The international and country dashboards display this information 24/7. From the creators of Incompany.
RenĂŠ Gerhardus Managing partner
016 visite rene-3.indd 1
Cornelis Schuytstraat 2 1071 JH Amsterdam The Netherlands t +31 (0)20 7761511 m +31 (0)6 54343205 email@example.com
016 visite rene-3.indd 2
MEIBERGER HOLZBAU Thereâ&#x20AC;&#x2122;s something authentic, warm, natural and honest about wood. And it smells good. The Meiberger Holzbau identity is all about contrasting symbols. Craftsmanship and innovation, family and practicality, local and international markets, efficiency and passion, talent and experience, etc.
These characteristics donâ&#x20AC;&#x2122;t need to be explicitly laid out in communications. They are implicit in Meiberger and make it a unique company.
Walter Meiberger Holzbaumeister Geschäftsführer M +43 (0)664 30 76 739 E firstname.lastname@example.org
134 00 004 vis 3.indd 1
Meiberger Holzbau gMbH & Co.Kg A-5090 Lofer Nr. 304, Salzburg – Austria T +43 (0)6588-8306–0 F +43 (0)6588-8306–17 www.holzbau-meiberger.at
134 00 004 vis 3.indd 2
BLENDYOGA Fit yoga into your life. Yoga is a source of highly practical tools that can prove invaluable when dealing with the fast times that we live in. With a mix of mental and physical techniques based on Hatha Yoga and Restorative Yoga, Blendyoga teaches you how to shift your attention effectively to whatâ&#x20AC;&#x2122;s really important in your life.
Mona Deplon email@example.com 06-26026615 Amstelveen
fit yoga into your life
ONE WEAR Expert dedication definitely yields results â&#x20AC;&#x201C; patented, technological advances with powerful no-glue, high-modulus, carbon solutions create single-piece sails that weigh less, but make a big difference.
And Onesail understands sailors, knows the elements and grasps whatâ&#x20AC;&#x2122;s needed for a sense of harmony between the two. So with so much knowledge of the demands of sailing and the challenges made on sailing materials, a Onewear clothing brand was nothing more than a logical progression.
Pieter B Houting Director Onewear 0031 (0)6 5378 6554 firstname.lastname@example.org
Huizerweg 23a 1261 AS Blaricum The Netherlands A division of Peak-Sailing bv
VISUAL SCORES A contemporary vision on how to merge music and film, with the perception of music always an essential feature. It all begins with ‘the story behind the music’ that Visual Scores produces in different forms for diverse media.
They make music documentaries, high-end concert recordings and their own Symphonic Cinema – a unique synergy of music and visual.
Duivendrechtsekade 85A 1096 AJ Amsterdam The Netherlands +31 20 6930 960 email@example.com www.visualscores.com
Lucas van Woerkum Film Director
+31 6 4321 2664
HIMMELBLAU Himmelblau operates at the cutting edge of marketing, brands and organisations. The human dimension and idealistic objectives underpin what they do. They believe in the power of people to help themselves. Provided the right conditions are created.
With this conviction, Himmelblau advises and assists businesses and nonprofit organisations in the field of marketing and corporate social responsibility.
LOFERER ALM-BAHNEN In recent years there have been explosive developments in alpine ski resorts. Everything is speeding up and experiences have to provide a major adrenaline rush. But not in the village of Lofer. So brace yourself for something different, simple and peaceful, back to skiing the way skiing used to be.
A traditional Austrian ski village. Nostalgic authenticity instead of passing trends.
IDENTITY | STRATEGY | CREATIVITY © AMSTERDAM MAY 2016 WWW.C-ROOTS.COM