CONTENTS FOREWORDS
8 9 12
Jorge Silva Melo Michael M. Kaiser INTRODUCTION
THE PLACE OF CULTURE
17 21 25 29 33
Places of Encounter I Think of Luis Soriano Ministry of Culture: Which Culture? Whose Culture? The Stories We Tell Ourselves Clash of Cultures ON MANAGEMENT
39 41 45 49 53 59 65 69 73
Is It Only the Term That Bothers? Building Trust Leaders Are Needed Crise Oblige? (I) Some Questions Crise Oblige? (II) Programming Challenges Crise Oblige? (III) Management Challenges The Burden We Insist on Carrying Who ‘Deserves’ to Be Funded (II) Some Conclusions Building a Family: Lesson from the Social Sector ON PEOPLE – COMMUNICATIONS – ACCESS
79 83 87 91 95 99 103 107
Invitation to the Party Talking About ‘New’ Audiences The Difference Between ‘More’ and ‘Diverse’ Changes: Are We Paying Enough Attention? Faces We Are for People. Or... Are We? To Be or Not to Be (Free on Sundays)? That Is Not the Question Says Who?