For the past 25 years, my goal has been to bring cozy and comfy into people’s lives. Quality, value and authenticity is what this brand is built on.

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For the past 25 years, my goal has been to bring cozy and comfy into people’s lives. Quality, value and authenticity is what this brand is built on.



BY JILL MARTIN
















































1) Resilience is my superpower: I choose joy, strength, and purpose every single day. I am proud of how I recently handled my breast cancer journey.
2) Family first: Daughter, sister, aunt, friend my nephew Leo is my greatest gift.
3) TODAY is home: I am the lifestyle and commerce contributor; 20 years on the show, and yes I’m that girl from Steals & Deals!
4) Female-led: This brand was built while I was still recovering with the fiercest team behind me.
5) It all started with a blanket: Millions sold, then turned cozy fabrics into badges of honor.
6) Obsessed with details: Linings, zippers, embroidery I only sell what I would buy, gift, or wear myself.
7) Comfort is confidence: Chic, cozy pieces for real life 365 days a year
8) Sports are in my DNA: From Michigan to Knicks halftimes I’ve always lived the game.
9) Purpose + joy: I believe you can do good in the world, build a great business, and have fun along the way.
10) Knowledge is power: I’m a breast cancer survivor, and a simple spit test if I had known about it earlier may have spared me chemo, surgeries, radiation, and a lifelong battle Please ask me about what AY and how you can take knowledge as power, too

CEO: By JILL MARTIN, THE WARRIOR EFFECT™ CCO (CHIEF COZY OFFICER)

prove themselves as bestsellers.
Not just a seasonal item, sherpas are a comf essential that work in stadiums, arenas, cas airplanes, and events where people are cold indoors.
“Cozy no matter the climate” it’s not abo weather, it’s about comfort 24/7/365.
Sherpas anchor capsule drops all year, whil lighter fabrics (terry, cropped cuts, zip-ups) complement not replace them.


“ S h e r p a i s n o t j u s t
“ S h e r p a i s n o t j u s t

a f a b r i c a t i o n . . . i t ’ s a l i f e s t y l e . ”
a f a b r i c a t i o n . . . i t ’ s a l i f e s t y l e . ”
Jill Martin is a 12-time Emmy-award-winning TV personality and entrepreneur

Known for her wildly popular “Steals & Deals” & “She Made It” segments, Martin is credited as the first to pioneer the concept of bringing shopping into unscripted television with the use of the QR code. You’ll see her frequently filling in as a guest host on the 3rd Hour Today.

Martin has written three books, reaching the NYT Best Seller List


For the past 18 years, in Fashion, Home and Beauty, Martin has brought accessible elegance into people’s lives with her brand.
1994-1998: University of Michigan
Attended the University of Michigan & graduated class of ‘98



1999-2000: Miami Heat
Started my career on Heat TV - first host of HEAT TV
Worked with Crazy Andy (Shared a dressing room with Bernie the mascot. Not kidding!)
2002-2007: CBS 4 Miami
Sports anchor - with Miami for 2006 championship
2008-2020: Knicks
Knicks sideline reporter
MSG Networks pre and post game reporter
Host of Celebrity Row
Garden of Dreams Foundation

2023 & Beyond: NBA, New York Giants, WNBA, MLB, NHL Teams, Colleges, Greek System
Honored to be back working with the leagues as a licensee with my HERO items (the sports world is about to get a whole lot cozier!)

Outerwear & cold weather hats


Sherpa Lounger, Sherpa Hoodies, Kids Sherpa Loungers, Sherpa Throw Blankets, Sherpa Pet Jackets, Jewelry, Handbags, Pajamas, Slippers

























Please Inquire about what categories you are interested in


Outerwear, Activewear, Polo Shirts, Bags & Luggage, Blankets & Throws, Plush Toys, Fashion accessories, Pet, Jewelry







All Fraternities & Sororities
Please Inquire about what categories you are interested in

(And the truth is, they’re my personal superpowers too.)
�� “I have sherpas almost a decade old and they’re still as cozy as the day I got it.” Jill’s mom

Fabrication is everything. Our sherpas last for years machine washable, always cozy, always chic. They’re built to live with you: couch to cocktails, beach to BBQ, soccer games to dance floors.

Signature team linings inside jackets & fanny packs
Elevated hardware that feels more like jewelry than zippers. Team-specific buttons you can’t find anywhere else.
Luxe finishes: embroidery, bedazzle, chenille


OVER 1 MILLION UNITS SOLD OF OUR HERO ITEM

Nautical cord detail - an homage to Jill growing up sailing with her father.
Personalized touches with league packaging & custom cuff embroidery.
We move faster than anyone without ever sacrificing quality. Blanks in stock, ready to go.
Domestic embroidery for on-demand personalization (24 hours).
Elevated drops timed to cultural moments.
We’re revolutionizing how and how quickly the customer shops and reengages, with proprietary data + AI technology embedded in our packaging. It’s not just beautiful it’s smart, giving us powerful B2B insights while creating magical consumer touchpoints.

Every piece is an everyday favorite. Six months in, it’s still your coziest go-to making cost per wear almost nothing.

Our packaging sings and dances. It doesn’t just protect the product it amplifies the story. It’s the same packaging that teams use to surprise and delight fans. With partners like PACKAGED, every unboxing feels like an event. (And yes, don’t forget our Glow Cup ✨ packaging that literally lights up the moment.)





































































The Classic Sherpa Lounger The Cropped Sherpa Lounger

The Classic Hoodie The Cropped Hoodie










The Oversized & Regulation

Si d Sh F P ck








The Year Round Lounger Lite




The Year Round Cropped Lounger Jacket

The Cropped Hoodie
The Cardigan The Classic Hoodie




The Vintage Women’s Terry Polo
The Vintage Men’s Terry Polo The Vintage Kids Terry Polo The Vintage Pets Terry Polo






The Year Round Unisex Pajamas The Women’s Shorts Pajama Set



The Kids Pajama Set









Decorative Pillows The Husband The Oversized Emblem Pillow





The Ultimate Schlep Bag™ (& in Terry)






Ball Bags





On October 1st, let’s turn pain into purpose. Together on the TODAY Show, we will attempt to break a Guinness World Record for the most people to sign up for a DNA screening in one hour
A simple genetic test – a quick spit test that takes only seconds – helped save my life. Had I known earlier, I may have been spared chemotherapy, radiation, a double mastectomy, and ongoing treatment. I can’t bear to watch anyone else go through this unnecessarily. That is why, on the first day of Breast Cancer Awareness month, we are filling the plaza with Warriors – people who in the face of unimaginable obstacles choose to forge forward with strength, grit and kindness
The Warrior Effect™ is more than a campaign it’s a movement. Born out of my own breast cancer journey, it’s about turning pain into purpose through early detection, empowerment, and connection. With live events, storytelling, and fashion as a subtle badge of honor, The Warrior Effect™ creates community, celebrates resilience, and reminds the world that warriors walk among us every day
When I thought about what bag should anchor the Warrior line, my mind went straight to the iconic Scoop bag created by my dearest friend, Stefani Greenfield I still have mine and so does everyone else Decades later, those bags are still carried, still loved, still timeless
So what better way to launch the Warrior line than to honor this movement with a bag that already means so much? We went back to the OG creator to design the Warrior Bag ensuring it’s not just a tote, but a lasting symbol
The Warrior Bag represents more than function. It’s a daily reminder a way to acknowledge your own strength, or a loved one ’ s battle. It may come as a gift with purchase, but its meaning is priceless.
I wanted every Warrior Bag to carry something deeper a way to make it truly personal My vision was simple: a pen that could honor the names and stories of the people we love, those we ’ ve lost, and those still fighting.


I brought the idea to Sharpie, and they didn’t hesitate. Together, we created the Warrior Pen™, made specifically for this movement. With it, each bag becomes more than an accessory. It becomes a canvas for love, memory, and tribute a living badge of honor that carries every warrior’s story forward.


Gift with purchase
*While supplies last
WARRIOR WARRIOR











WARRIOR WARRIOR








WARRIO WARRIO










































“Jill fought breast cancer with all her might and with such grace. It is an honor to be part of her journey. She used her platform and reached millions of people to raise awareness all while battling aggressive surgeries and chemotherapy.

We raised over $4 million dollars together when we honored her at the Mount Sinai/Dubin Breast Center gala in December of 2024. She says I am her hero, but she is one of mine.”
- Dr. Elisa Port - Chief of Breast Surgery and the Director of the Dubin Breast Center at Mount Sinai Hospital







On October 1st, 2024, Jill launched a national campaign on the TODAY SHOW in collaboration with the NBA & WNBA With the help of her contact Chloe at the league, Jill was able to turn the NBA logoman, WNBA logo & other team logos pink to raise money for their respective charities. Thank you to the University of Michigan, Miami Heat, Cleveland Cavaliers & New York Knicks for participating in our 2024 campaign Because of our efforts, a huge donation is being made to BCA awareness and genetic testing - a test that saved Jill’s life.
Jill also took part in the NFL Crucial Catch joining the Football Night in America crew to help raise awareness around the league’s existing initiative. On September 26th, on the broadcast and at MetLife Stadium, Jill was honored for the grace and bravery she showed during her public battle with breast cancer.
Jill plans on making this year even bigger and hopes you can be a part of it in some way.
#1 item on Fanatics.com across ALL categories
Initial order sold out in SECONDS prompting an immediate reorder.
The awareness we brought was immeasurab was a spike in testing and so much awarene brought to breast cancer and the impact it and women.














































































































































































SAKS FIFTH AVENUE







SATURDAY NIG LIVE












We specialize in seamlessly merging existing b partners with sports teams and leagues alw with full approval from the organizations invo For example, Cadillac, a proud sponsor of the York Giants, partnered with us to bring th brand presence directly into the fan experie Together, we hosted a unique collaboration in the Cadillac suite, creating an activation th elevated both the sponsor ’ s visibility and t team’s game-day experience




COLLABORATION WITH CRISTINA OTTAVIANO
New York Knicks Hand Cut Crystal

IhaveteamedupwithfameddesignerCristina makeswatchinggamesawholelotmorestylish fromhand-cutpaillettebeads,thesecoziesarea beads









PENN STATE WHITEOUT







Our Broadway debut: exclusive cast cozies made with the producers of Damn Yankees


Going to the dentist never looked so stylish celebrity office Lowenberg, Lituchy & Kantor created their own swag!




Girls’ weekend made easy we teamed up with the organizer so everyone matches for the perfect Instagrammable moment.
Vintage Delta, redefined: turning travel into a moment that’s as chic as it is cozy
WHAT MAKES THIS DIFFERENT FROM ANY OTHER ITEM IN THE MARKET? THE IDEA STARTED WITH TWO BEST-SELLING BLANKET FABRICATIONS THAT JILL THEN MADE INTO APPAREL
Made with 2 best-selling blanket fabrications bonded together
Fully embroidered chenille, or bedazzled patches
You will never want to take this off!
WARNING!





although r want to off OVER ONE MILLION SOLD!
Oversized portrait collar
Fully lined pockets
Machine washable (don’t put it in the dryer!)

















Made with 2 best-selling blanket fabrications, bonded together

Stylish Design – Combines practicality with on trend style, perfect couchside to courtside
Fully embroidered chenille, or bedazzled patches

Machine washable (don’t put it in the dryer!)




Cuff embroidery available!













Fully embroidered, chenille, or bedazzled patches
50%
Machine washable (don’t put it in the dryer!)


Locker loop, although ll never want to take it off.




Athletic ribbed stretch thumbholes for extra warmth
LOUNGER LITE COLORS (LONG OR CROPPED):






























Made with a best-selling blanket fabrication (the inside layer of the sherpa lounger)
Front pouch pocket suitable for storing your essentials





Adjustable hood for extra protection from the cold
Embroidered Official Logo graphics available
Ribbed cuffs and Hem for an athletic nod





Adjustable hood for extra protection from the cold


Ribbed cuffs & hem



Made with a best-selling blanket fabrication (the inside layer of the sherpa lounger)





























Beth Stern is a passionate animal advocate who has helped rescue over 2,000 cats through fostering, habilitation, and adoptions. She co-founded a cageee feline adoption center at North Shore Animal

Original watercolor artwork by Howard Stern

MACHINE WASHABLE PET LOUNGER & MATCHING PET WALKING LOUNGER




































BFF BFF


































UNISEX
Pants featu on ela waistban pocke

UNISEX COLORS






WOMEN’S COLORS







Button front closure
Because who doesn’t love pockets?


A perfected best-seller made with Jill’s Dreamy Jersey Material





















































































































The softest throw you’ll ever own DTM ribbon

60X70 OVERSIZED THROW
The Best Throw Blanket in the World by Jill Martin



20" X 20" DECORATIVE PILLOWS (2 PACK) THE SHERPA BACKREST











r all over ogos/ icons/ ribbon
THE BEST “HUSBAND” IN THE WORLD





OVERSIZED EMBLEM PILLOW






***Colors and prints available upon request

Oversized/ unisex sweater

Irresistibly soft cable knit

Printed Lining









Feels like your favorite cashmere sweater from college
Enamel team buttons available

The perfect gift for anyone Winter weather essential
Timeless design










Perfect for chilly nights Super soft

One size fits most










Relaxed Fit
Machine
Washable
Pull-over style


Waist Flattering
Keeps them warm & dry

KIDS TERRY TOWEL PONCHO

Part of Fami

From Post-swim to Playtime

2 toned canvas strap

THE PET TERRY POLO R REGULATION SIZE & OVERSIZED (MACHINE WASHABLE)















Troph
Neckla

Gilded Gam
Necklace
Game Day
Glam
Necklace
Bubble Necklace
















Mantra Mode
Necklace (S&L)









Victory
Script
Neckla

Champions
Circle Necklace






Game Day
Glam Studs









Game Day Studs








Bubble League Studs


Personalized Boxes 1000 min Display provided upon request










THE BUBBLE BAG CHARM
Icons & Mantras



Licensed








POOF CHARM
Unlicensed


MULTI CHARM BALLER





Licensed









Chose your sports, choose your charms
























3 PACKS

DECORATE YOUR HAT, FANNY PACK, SHERPA, FAUX FUR JACKET ... OR ANYTHING YOU WANT
STATEMENT PIN PACKS







LICENSED PIN PACKS














Perfectly round
Gold hardware feet
Faux leather

Build Your Bag: Basketball

3" drop
Comes with crossbody strap

Accessorize your bag:





Canvas themed guitar straps available in NBA, WNBA, MLB, Colleges, & Icons
Bag charms available
Sparkle knot chain (an add-on for a little bling)
















Tarp with canvas detail
6 ft x 3 ft (1 ft drop handles)


















Water resistant & can check at airport
Colors & prints available upon request


100% Terry
Machine washable
Folds into itself
Front pocket
Colors & prints available upon request


















Minimum Order Quantity: 1000 pieces Prices Upon Request Costs


MaterialComposition•BPA-freeplastic(PSorPPmaterial) •PPmaterialismoredurableandimpact-resistantthanPS
Durability•Shatterproofandimpact-resistant •Idealfor repeateduseatevents,parties,andpromotions
LightActivationMechanism•Standard:Liquid-activatedbase (lightsturnonautomaticallywhenliquidisadded) •Optional:Remotecontrolactivationavailableuponrequest
BatteryDetails•LR44buttonbatteries(3pcspercup) •Not rechargeable(mustbereplaced) •Batterylife:4–5hoursbrightlight, dimsgraduallyover10–12hours •Batteriesincluded
LightingCustomization•Single-coloroptionsavailable(MOQ:3,000pcs percolor) •RGBbaseoptionallowsmultiplecolorsinonecup(noflashing mode)
Warranty&ReturnPolicy•Nostandardwarrantyperiod • Supplierwillprovidereplacements/solutionsfordefects
Shipping&Logistics•BySea(DDP):35–40days •By Air(DDP):12–15days
DA-approved , RoHS, and Q) •
CareInstructions•Dishwasher-safeoptionnowavailable forallsizes(NEW) •Standardversion:Handwashonly
•OptionalprintedCare&UsageInstructionsavailable
CustomizationOptions•Logos,colors,and designsfullycustomizable •MOQforcustom branding:1,000pcs
PackagingDetails•Standard:Individuallypoly-bagged,120 pcsperoutercarton •Custompackagingavailable(branded inserts,printedboxes,giftpackaging)
Compliance&Certifications•FDAapprovedforfood&beveragesafety •CE, RoHS,andFCCcertified
MinimumOrderQuantity(MOQ)• 1,000pcs
PricingTerms•Pricingsubjecttochangedueto tariffsorduties. •Pricingvalidfor30daysfrom September3,2025


A strategic partner to by Jill Martin we deliver excellence for the entire customer experience.
Packaged is a unique and transformative packaging company that delivers high quality and patent pending tech enabled solutions to some of the worlds top brands.
































I, along with my small and mighty team, promise to deliver excellence every step of the way…sprinkled with love, fun, creativity, attention and personalization (and state-of-the-art packaging upon request) to elevate any experience.

Here for any and all questions and we love a good brainstorm on how we can do interesting, cool things with your logo and entity.
#HowIwearmysherpa

Looking forward to an exciting 2025/2026 and beyond together!

“What started as a phone call ended with one of the coziest (and charitable!) items coming to market in 2024 If you get a glimpse into Jill’s playbook, her keys to success are passion, perseverance, and personality. She’s creative, thoughtful and has been so involved in every step of the process – the CCO -- Chief Cozy Officer as I like to call her! It was incredible launching the NBA & WNBA sherpa loungers in honor of Breast Cancer Awareness month with Jill, who is an advocator, warrior, and survivor of breast cancer. ”
Chloe Del Prete Ventura - NBA retail director
“Our collaboration with Jill Martin allowed us to provide our fans with an everyday Giants product that is both stylistic and comfortable. The co-branded loungers are great for all fans, players and coaches and with several customization options, we were able to create unique product to celebrate our 100th season! Jill’s personal story is inspiring and having her integrated in our crucial catch game and across our marketing platforms was a major win We are so proud of the collection and grateful for Jill’s passion and creativity in driving everyday wearable fandom ”
Nilay Shah | Senior Vice President of Marketing & Brand Strategy New York Giants
“We were thrilled to name one of Jill’s core items “Oprah’s Favorite Things 2024!” Jill Martin is a built-in marketing machine Her tenacity and willingness to stand behind her product to do whatever she can to get the word out there is only matched by the quality of the actual products she puts her name behind. I have a closet of sherpas I keep in the front closet for when people come in (they always steal them) and they are my family’s go to item.”
-Adam Glassman - Creative Director, Oprah Daily
“Fans at MSG got cozy this holiday season with Knicks and Rangers sherpa loungers and hoodies
We had successful merch launches with Jill promoting our assortments, including in game appearances, features on broadcast and social media. Looking forward to continuing our partnership and offering exclusive products to our fans!”
- Lauren Stagg - Director Retail Strategy Madison Square Garden

