FOR THOSE CRUCIAL LIFE DECISIONS
WE.ARE . THER E .
Prepared for
MEGAN AND ERIC BERTUCCI 5135 CHEENA DRIVE HOUSTON, TEXAS 77096
“WE JUST FINISHED UP AT YOUR OFFICE. EVERYONE WAS SO FRIENDLY, HELPFUL, AND PROFESSIONAL! YOU REALLY HAVE A GREAT OFFICE TO WORK WITH.”
• David & Kimberley E.
We appreciate the invitation to interview with you and for considering Beth Wolff Realtors to be your representative.
You only become a 40+ year company by having deep roots established in
Your home might be the largest asset of your life. We understand you and your family depend on this transaction to build the future
Houston, and we take pride in our reputation for ethics, philosophy and
and there is nothing more important than this
results. Our market knowledge, creative
decision. We take this responsibility to heart
marketing solutions and commitment
and will do anything and everything to make this process as seamless as possible – from listing to closing.
Our affiliations and connections only come by building trusted relationships. Many years of smart business decisions for our clients
to unmatched personalized customer service have earned us the highest accolades. We have the unique distinction of being family owned with global connections.
established our reputation. These distinctions make us who we are today. Our expertise and experience are what our clients expect and
So Trust Wisely.
deserve from a professional real estate broker.
®
And, we intend to continue this promise for generations to come.
Sincerely,
Ed Wolff
edwolff@bethwolff.com 713-446-9205
Cynthia Wolff
cynthia@bethwolff.com 970-901-8184
Marketing. Beth Wolff Realtors specializes in sales, leasing and relocations with dedicated marketing and strategies that focus on why you purchased your property. We think like a buyer. OUR NETWORK - We are integrated in Houston. We have networks and affiliations to get your property noticed and sold. IMMEDIATE MARKETING -
Staging to enhance the positive attributes
- Professional still photography, aerial drone shots and video tours - Strategic advertising and marketing through targeted media campaigns that are custom for your property -
Events: agent tours and open houses in person and virtually
- Printed postcards, brochures, flyers and internal plus external emails -
Maximum exposure through social networks
- Web exposure on Internet Data Exchange such as HAR, Zillow, Trullia, Realtor.com, Sotheby’s, Redfin, and other websites for brokerages and franchises. -
Personal calls and showings to our network of affiliates
STRATEGIC MARKETING - Identifying the marketplace in which you compete, your target audience, the ways you want to reach them, and how you will tell the story in a way to help buyers make an emotional connection - and as a result, a sale AVAILABLE SERVICES Professional staging Moving and storage options Cleaning and repair services
Our clients count on us to take on the most complex challenges to provide innovative solutions that push the limits of what’s possible.
Internet marketing on all platforms such as Multiple Listing Services throughout Texas, Zillow, Trullia, Realtor.com, Luxuryrealestate.com and other websites throughout the world. Ads in local publications Strategic promotion of open houses through digital media outlets Professional video and slideshow content Personal calls to other agents and potential buyers Social media and influencer engagement Direct marketing with mailings, postcards and flyers Public relations and press
The greater wisdom. Our promise As your advocate, you will have the unwavering dedication and support in your transaction with the highest professional standard. We believe in putting the client’s goals first and always striving for impeccable customer service and communication. This commitment has earned the loyalty and trust from our partners and clients for 40+ years.
Our story Since 1978, Beth Wolff Realtors has been synonymous with expertise and service in Houston’s residential real estate marketplace. Under the guidance and vision of company founder, chairman and CEO, Beth Wolff, the company has built a prominence in the city. This company is a true success story. Business opportunities for women were only starting to emerge, but after earning a business degree from the University of Texas at Austin, Beth established one of the Houston’s premier real estate firms, Beth Wolff Realtors. Teamed with real estate professionals with the same core values, Beth Wolff Realtors continues to thrive in all areas of Houston and surrounding areas. We understand your success depends on us. We take that responsibility seriously with thoughtful consideration. We listen. We strategize. We market. Together, we are successful to accomplish our goal. WE KNOW HOUSTON BECAUSE WE HELPED BUILD IT.
Professional partners. WHO’S WHO IN LUXURY REAL ESTATE A global collection of 130,000+ professionals with properties in over 70 countries. The network provides unprecedented access to local, national and international brokers and clientele. FIABCI INTERNATIONAL REAL ESTATE FEDERATION FIABCI has provided access and opportunities for real estate professionals interested in gaining knowledge, sharing information and conducting international business with each other. GREATER HOUSTON PARTNERSHIP
GHP The GHP champions Houston’s growth and success by
bringing together business and civic-minded leaders to address the region’s unique challenges. HAR / TAR /NAR REALTOR ASSOCIATIONS Involvement provides Beth Wolff Realtors necessary resources for the improvement of our function within the industry. Leadership ensures our clients’ interests are protected.
Big decisions begin with those you trust.
Houston
Who’s Who In Luxury Real Estate - Board of Regents FOR REAL ESTATE COMPANIES WORLDWIDE
The Board of Regents is an exclusive network of the world’s most elite luxury real estate professionals. It is the leadership body that has determined the direction of Who’s Who in Luxury Real Estate since 1986. Each Regent represents a defined territory, serving as a leading authority in their designated region. Beth Wolff Realtors is proud to be among the representatives for Texas. Regents have access to elite tools and resources to command international business. The digital footprint for Regents is unparalleled, with prime placement for every associate and luxury listing on LuxuryRealEstate.com, as well as Regents.com. The Board of Regents designation provides a pedigree of prestige among leaders in the luxury real estate industry. With unique opportunities to connect with top luxury real estate professionals in unique markets around the world, Beth Wolff Realtors’ membership on the Board of Regents create professional relationships that turn into opportunities for our clients. Powerful connections allow collaboration, further increasing our global reach and showcasing properties on an international scale.
We. Are. Here.
BBB Pinalce Award 2020
40+ years
$Billions in property sales
99%
Customer Satisfaction Rating
Our leadership. Beth Wolff is a woman of recognized vision and accomplishment. A thirdgeneration Houstonian, she has built a successful residential real estate business. Her commitment to customer service has served as the guide for the firm’s 40+ realtors and set a standard for residential realtors.
BETH WOLFF FOUNDER AND CEO
As a leader in every aspect of her community, she has worked extensively with Houston’s business, civic, and social leaders. Beth has helped shape Houston’s growth and made her mark in the Houston community, having served in leadership positions with an extensive list of civic organizations. “It is an honor and a privilege to be able to give back to the community that has been so important to me, my company, and my family,” said Beth in an interview. Her awards and accomplishments are listed on the website.
Fourth-generation Houstonian Ed Wolff grew up watching his mother build a world-class residential real estate business. After college at Louisiana State University (LSU), Ed joined the family firm working his way up to president. Today, they are considered one of Texas’ most successful residential brokerages and respected mother-son enterprises.
ED WOLFF PRESIDENT
Your advisor.
He holds the Certified Relocation Professional (CRP) and Certified International Property Specialist (CIPS) designations and is often called upon to share his expertise on panels at real estate seminars in many different countries. As a director and spokesperson for FIABCI-USA, the American Chapter of the International Real Estate Federation, he promoted his hometown and the USA in cities around the globe and was instrumental in bringing the World Congress of FIABCI to Houston in 2004. Successfully closing residential and commercial real estate transactions as an attorney licensed in both Louisiana and Texas was Cynthia’s career for over 20 years. Growing up in Houston around her mother’s real estate company, Beth Wolff Realtors, Cynthia became a Realtor after she graduated high school. Her experiences give her unique problem-solving capabilities to help you make your next move! Cynthia grew up in Briargrove and Memorial and knows many areas of the city, including Tanglewood, West University and River Oaks.
CYNTHIA WOLFF REALTOR ASSOCIATE
As a native Houstonian, she has watched the city grow and become the unique place it is today. Cynthia, while residing part time in Crested Butte, CO has close ties to her hometown of Houston. She is community minded and enjoys volunteering for nonprofits. With involvement ranging from the arts to education and city planning commissions, Cynthia’s background brings a diverse skill set, valuable to assisting with your real estate needs. The community having ties to both Houston and the Crested Butte area is growing. If you find yourself in search of real estate services in either location, Cynthia, as a Realtor with both Beth Wolff Realtors and Bluebird Real Estate, can ensure your needs are met.
We support our community THESE ARE A FEW OF THE ORGANIZATIONS WE SUPPORT.
Barbara Bush Literacy Foundation Texas Children’s Hospital Houston Symphony Houston Ballet American Heart Association Leukemia & Lymphoma Society Houston Stronger Citizens for Animal Protection Houston A+ Challenge Baylor Partnership of Medicine Virtuosi Anti-Defamation League Covenant House The Women’s Fund The Greater Houston Partnership Greater Houston Women’s Chamber Crohn’s & Colitis Foundation
OVERVIEW OF HOUSTON
M AR K ET CO NDITI O NS
Current Market Conditions - Inventory Analysis & Projections
Houston Single Family Homes Inventory Analysis 7
6
Months of Inventory
5
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2
1
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Jul-23
Current Market Conditions We should see prices stabilize if averaged over the last two years. Although some markets did see prices escalate too quickly and may see a reduction (2-5%), these are hyper-localized and based upon a very short period in April-June of 2022. We believe that the Houston real estate market will normalize to levels closer to 2018-2019, which does not indicate substantial reduction in prices. 2018 and 2019 were two of the best years in Houston Real Estate in both volume and maintained sales price growth. Conforming loan limits were raised, sales activity was good, and average days on market was between 90-120 days. (National Association of Realtors considers a Seller’s market anytime we have less than a 180-day supply of homes.)
Average List Price & Sales Price $500,000 $450,000 $400,000 $350,000 $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0 Jan-17 Jul-17 Jan-18 Jul-18 Jan-19 Jul-19 Jan-20 Jul-20 Jan-21 Jul-21 Jan-22 Jul-22 Jan-23 Jul-23 List Price, Average
Sal e Price, Average
D E TA I L S R E G A R D I N G YO U R P R O P E RT Y
PUBL I C R ECO R DS
YOUR NEIGHBORHOOD
A R EA SURV EY
C O M PA R A B L E P R O P E R T Y
SAL E S ANALYSI S
www.bethwolff.com