Well, it’s been a blast, but nothing lasts, it’s time for pastures new. But we’d all like to say, as you’re on your way, it’s been fab working with you. Your infectious smile and sense of style have kept our spirits high. And now you’re off, leaving heavy hearts and eyes that won’t stay dry. But all the best in your brand new test, we’re sure you’ll be amazing. We’ll miss you dearly, but quite clearly you’ll start with guns blazing. So we send our best and wish good luck, not that you’ll need it. To our dear friend, it’s not the end just take that huge brain and feed it. Live the dream, with love from the team. x
Laughs and smiles
that go on for miles
they truly make the sun shine
A laugh a day keeps the clouds away and a giggle makes things fine
A titter here and a chortle there brings a smile to every face
Laura’s laughs and friendliness
will be missed around the place
But where she’s going, there’ll be new laughs, more joy and much to cheer
And the echoes of her laughter will stay with us for years.
IT’S ALL E HNIKH TO ME
So Laura’s a bit of a linguist
So many languages, including good English. Her Latin quotations amused
Although at times they left us bemused
But she’s so proud of the Roman she speaks
Even though most quotes were nicked by the Greeks!
from bad to verse
With a background in the highest of fashion
Laura always oozes such style
She does everything with such passion
And always a smile to beguile
After trading couture for hard science
She brought panache, wit and such charm
From catwalks and coffee to compliance
And products that all reduce harm.
Beers, cheers and tears.
They say that passion will melt the ice cold
And fashion is good for the soul
So combining them both Laura’s solemn oath Was to apply them to, well....aerosols!
Not satisfied with keeping things small
Laura delivered it all
From the cube on the lake’s shore
Via Singapore
To Armenia and so many more
Logos and no goes
Many times we fought and many we won, but sometimes things were a little less fun. Brandings briefed and brandings complete only for events to incur defeat. But with a smile and a skip, we ignored the pain and resolved any problems by starting again.
Sometimes we forget what we’ve done and regardless of outcome, we had plenty of fun.
OUR SCIENCE IS CLEAR See our data for yourself: Dive into our research at pmiscience.com Watch our experts explain our results on our OPEN SCIENCE webcasts OUR FUTURE IS CLEAR OUR science, like all good science, is shared. It’s examined. It’s accessible. Our poster girl in a scientific world delivering both beauty and charm Making images sing through the message they bring Opening eyes and reducing much harm.
Science
OUR KNOWLEDGE IS "Knowing of the composition of what is inhaled is key to understanding the effects on health." Catherine Goujon-Ginglinger, Head of Chemistry Research OUR FUTURE IS CLEAR "Our toxicology team delivers in the lab the evidence of why our Smoke-Free Products are less toxic than cigarettes." Kheirie Kabalan OUR FUTURE IS CLEAR OUR EXPERTISE IS OUR RESULTS ARE Our clinical studies look at what changes in the human body when smokers switch away from cigarettes: we have evidence that this is beneficial." Michael Ansari, Senior Clinical Scientist OUR FUTURE IS CLEAR OUR INNOVATIONS ARE "Our game-changing use of consumer, sensory, and behavioral sciences help us to decode and translate consumer needs, perceptions, and behaviors to guide and drive product innovation." Esther Afolalu, OUR FUTURE IS CLEAR OU R MODELLING IS "Our smoke-free products have the potential to make a big impact on public health." Adam Lenart, Manager Population Public Health Research OUR FUTURE IS CLEAR OUR time is now. We have world-class science and technology. And our knowlege is unparalleled. OUR FUTURE IS CLEAR OUR VISION OUR Brand is PMI SCIENCE. It is an overall communications brand. We openly publish methods, data and results from PMI’s scientists. OUR FUTURE IS CLEAR OUR MISSION IS CLEAR OUR science follows best practices. We respect international standards. And we contribute to innovative new methods. OUR FUTURE IS CLEAR OUR INTEGRITY IS CLEAR OUR science, like all science, is meant to be shared. See all the data for yourself at PMISCIENCE.COM Or watch our Open Science events. OUR FUTURE IS CLEAR OUR MESSAGE IS CLEAR OUR IMPACT IS CLEAR OUR Smoke-Free Products already make a real difference in people’s lives. OUR FUTURE IS CLEAR
can be ugly, harsh and not nice. With images which most of us wouldn’t look at twice. But Laura’s dream was to highlight the beauty
Of not just the science but our wonderful people on duty.
She ran a campaign that’ll run again and again. As it marks out our future is clear. And that message is true for all of us who have a future of still working here.
From signs and stickers to banners and books
Laura’s produced them all She’s delivered campaigns and made people look at the stuff we’ve put on our walls
Perhaps the biggest success is the biggest of all. A whole brand refresh from huge down to small. A logo rehash and a new look and feel. To a whole brand new font and a new color wheel. A complete root and branch review of it all. From PowerPoint and briefs to signs on the wall. A fabulous project so beautifully run. And despite all the hard work, a shed-load of fun.
Thank you.
Team work makes the dream work
A mighty huge thankyou for the times we did spend. With such a wonderful colleague, a star and a friend. From all your workmates, team mates and agencies too. We all wish you good luck and we’ll really miss you.
x
